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TRUSTe Privacy Index 2011 Website Edition
- 1. TRUSTe PRIVACY INDEX 2011 WEBSITE EDITION 1 WHAT PERCENT OF 97% WEBSITES HAVE A PRIVACY POLICY? 14% 19982 2011 ARE PRIVACY POLICIES READABLE? 1,337 1,642 2,464 4,440 WORDS WORDS WORDS WORDS Declaration Of MLK Jr.’s Independence “I Have A Dream” Average Speech Privacy Policy DID YOU KNOW? Average Privacy Policy College Reading Level Sophomore3 U.S. Constitution at 2,464 words, the average privacy policy Average U.S. 8th takes about 10 minutes5 to read Reading Level Grade4 WHAT DO PRIVACY POLICIES SAY? We Share User Data With 3rd Parties for Commercial Purposes 31% We Collect User Location Data 36% We Allow 3rd Parties To Track Users On Our Site 72% WHAT DON’T PRIVACY POLICIES SAY? Do Not Explain How to Delete User Accounts DELETE 68% Do Not Disclose How Long They Store User Data 93% WHAT ABOUT MOBILE WEBSITES? Have A Mobile-Optimized Privacy Policy LOOK FOR OUR NEXT 2% PRIVACY INDEX: 2012 MOBILE EDITION 1. This Privacy Index is based on an analysis of the privacy policies of the top 100 U.S. websites as ranked by Alexa in September 2011 2. "Privacy Online: A Report To Congress". The Federal Trade Commission. June 1998. pg. iii. http://www.ftc.gov/reports/privacy3/priv-23a.pdf 3. Calculated using the the Flesch-Kincaid Grade Level Readability Formula. 4. "What is Health Literacy?". National Patient Safety Foundation. http://www.npsf.org/pchc/health-literacy.php 5. Calculated at 250 wpm reading comprehension. See: "How to Improve Your Reading Speed". eHow. 10/23/2011.http://www.ehow.com/how_5090532_improve-reading-speed.html LEARN MORE 888.878.7830 | www.truste.com | twitter.com/truste © TRUSTe, Inc. 2011 All Rights Reserved.