The document discusses aligning sales activities to the corporate vision. It notes that traditional sales activities are often not optimized to target the right customers at the right time. The evolving business environment requires evaluating customers, how internal components work together, and aligning this to the vision. It presents symptoms of misalignment like reactive rather than proactive activities and sales occurring in a commodity environment. The solution proposed integrates sales and marketing capabilities, implements a sales model, and moves the organization along a continuum from a price-driven vendor to a high-margin partner through early engagement in the customer buying journey.