The trueSpirit project aimed to create an e-commerce site for purchasing school uniforms. The site allows parents to shop directly from their child's school-provided checklist, finding all required items in one place. User research found parents want a quick shopping experience without extra exploring. The design team created wireframes and a prototype that provides a single user flow from selecting a school to final checkout. Key features include creating student profiles, viewing checklists by grade/gender, and maintaining purchased items on the checklist. Opportunities like custom sizing and name tags were also identified.
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True spirit presentation
1. Design by: Kevin May
Student Project. General Assembly UXDI Winter 2013
2. About the Product:
trueSpirit is an E-commerce site for purchasing student school uniforms.
The trueSpirit site provides a quick and simple way for parents to shop for the school dress code
requirements by using an online shopping checklist provided by their school administrator. Parents
can search for their school checklist and easily find all the required uniform items in one place based
upon their child grade and gender.
!
!
About the Project:
trueSpirit is a new branded clothing company committed to creating well designed, durable and stylish
school uniforms. The trueSpirit team was looking to create an appropriate experience for their target
customer that could be delivered via web.
This project focuses on a significant opportunity to incorporate required school uniform checklists
The team was given the constraint of targeting the web as primary delivery channels.
3. Link to InVision Prototype
True Spirit
http://www.truespirit.com/ShopYourSchool/FindYourSchool/900103813/ShopChecklist
Google
Sign In | Sign Up
My Account
Girls
Boys
School Spirit
Shop Your School
Search
True Spirit
http://www.truespirit.com/ShopYourSchool/FindYourSchool/SelectYourSchool/900103813
Google
Home Page >
Sign In | Sign Up
My Account
Featured
<
Girls
Boys
School Spirit
Shop Your School
Search
>
Image
Home Page > Shop Your School > FInd Your School > Select Your School > 900103813
True Spirit
http://www.truespirit.com/ShopYourSchool/FindYourSchool/900103813/ShopChecklist
Google
St. Luke's School
40 Belle Ave
San Anselmo, CA 94960
Preferred School Code: 900103813
Image
My Account
Girls
Add a Student
Shop Your School
Uniform
Shop Boys Collection
Image
Find your school
Shop Girls Collection
Sign In | Sign Up
Image
Create a profile for your student
Boys
School Spirit
Shop Your School
Home Page > Shop Your School > FInd Your School > Select Your School > 900103813 > Shop Checklist
CLOSE
Student Name
Image
Gabe
Gabe : Junior, Boy
+ Add Student
▼
41
11
Privacy & Security
Customer Care
Support
About us
Boy
home screen
Shop Your Checklist
40 Belle Ave CA 94960
San Anselmo,
San Anselmo, CA 94960
Privacy & Security
Nullam libero purus, eleifendPreferred School Code: 900103813
vitae
contact
School Administrator
mattis sed, sodales euismod orci.
Nam eget odio vel risus malesuada
CHECKOUT
vehicula. Pellentesque tincidunt,
purus eget cursus pretium.
Tops
Add Student
Product2
Product2
View Your Checklist
Terms of Use
St. Luke's School
St. Luke's
40 Belle Ave School
$124
▼
▼
Like - Comment - Share
Description
Select One
Customer Care
Support
TOPS
Product3
Product3
create student profile
▼
items: 3 us
About
Your school uniform requires 1 of this item in Navy
items: 6
<
+ Image
-
Image Image
OUTERWEAR
Image
>
items: 2
Quick VIew
Terms of Use
Image
Age Range
0
COMPLETE
14-16
16-18
Image
Image
items: 2
Length
MORE DETAILS
ACCESSORIES
Sizing - Care
Product3
Color: Navy
Quantity
BOTTOMS
Privacy & Security
X
Code:
True Blue BlazerPreferred Schoolto Bag 900103813
Add
Student Profile
Student Grade
Terms of Use
Search
Size
16
Quick VIew
Quick VIew
Customer Care
▼
R
▼
Quick VIew
Quick VIew
Support
About us
shop by school required checklist
5. DESIGN RESEARCH
!
!
We were given sample personas, user research and brand analysis as
part of the trueSpirit project brief.
We were asked to create a user flow based upon one of two scenarios
We looked for ways to create a quick and simple solution to finding
(and using) a school requirements checklist. We looked for what
types of things the user would need to achieve and finally purchase
online, all the required clothing items on their checklist.
Findings:
Although research was provided for this project, we spoke with
members of three different families who purchase school uniforms
for their children.Competitive analysis was done on both school
uniform specific companies as well as clothing industry leaders and
small boutique sellers.
Opportunities Identified:
1). Clothing should be easily cared for(i.e. NO dry cleaning).
2). User should be able to easily start shopping from the checklist
without having to navigate to find all of the items on their checklist
3). Since the clothing is required, users want to get in and get out as
fast as possible without a lot of exploring.
4.) Better fit and sizing options
6. DESIGN ITERATIONS | PROTOTYPE
http://www.truespirit.com/ShopYourSchool/FindYourSchool/900103813/ShopChecklist
Google
Google
School Wear
Sarah
Log In
Boys
My Account
Girls
Search
FInd Your School
Method:
3
SIgn Up
GIrls
!
True Spirit
Web Page Title
http://truespirit.com/product.detail
Boys
School Spirit
Shop Your School
Search
Checkout
Home Page > Shop Your School > FInd Your School > Select Your School > 900103813 > Shop Checklist
Featured
1
Seasonal,New Sale, Collection
Shipping
2
Payment
3
Thank You.
The team created a site map and wireframes
Order Summary
Your Shopping Bag
Shopping Bag Total
Next
Enter Shipping Address
Girls Collection
$0.00
You'll the be able to enter additional addresses below.
$24.95
▼
Next Day Air - $24.95 Arrives 9/6
Sarah
Shipping Details
Last Name
$196.95
Street Address
3
True Blue Blazer
Support
About us
Zip Code
Color: Navy
City, State
94960
Size
San Anselmo, CA
Next Day Air
Order
History
1.3.2
Profile
1.3.1
(415) 257-1959
Tops 3.1
School Wear
5.0
Footer 6.0
Logowear 5.1
Formal Shirts 3.1.1
3
Tank Tops 3.1.4
Notifications
9.0
-Signing up and creating a user account
-Hints for where to find account history and
Company
6.1.1
profiles.
Checkout
http://www.truespirit.com/ShopYourSchool/FindYourSchool/900103813/ShopChecklist
8.3
Team
6.1.2
Accessories 5.2
iPhone
Case 5.2.1
Backpacks
5.2.3
Pants 3.2.1
Boys
Returns
6.2.3
School Spirit
Shop Your School
Sign > Shop
Home Page
Support 6.2 > Shop Your School > FInd Your School > Select Your School > 900103813 Up 1.2 Checklist
CLOSE
Student Profile
Contact Us
Gabe : Junior, Boy
6.2.1
Shorts 3.2.3
by Boys
Payment
Confirmation
8.3.2
by
Category
▼
Like - Comment - Share
BOTTOMS
Gloves 3.4.2
<
+ Image
-
Products
4.1.1.1
Products
4.1.2.1
>
items: 2
Image
Age Range
1
-Getting correct checklist based on school, grade
COMPLETE
14-16
16-18
level and gender.
Image
Image
items: 2
4.3
Checklist
Image
School Wear 4.1.3
ACCESSORIES
Sizing - Care
Product3
Color: Navy
Your school uniform requires 1 of this item in Navy
items: 6
OUTERWEAR
-Creating student profiles.
Product3
Product3
items: 3
Image Image
Boys 4.1.2
code.
$124
Nullam libero purus, eleifendPreferred School Code: 900103813
vitae
contact
School Administrator
mattis sed, sodales euismod orci.
Nam eget odio vel risus malesuada
CHECKOUT
vehicula. Pellentesque tincidunt,
purus eget cursus pretium.
Quantity
Socks 3.4.1
St. Luke's School
St. Luke's
40 Belle Ave School
40 Belle Ave CA 94960
San Anselmo,
San Anselmo, CA 94960
Description
Product2
Product2
View Your Checklist
TOPS
41
by Age
Tops
Jackets 3.3.2
School
Landing Page 4.1
Login 1.3
Payment 8.3.1
6.2.3
-Finding correct school with / without a school
X
Code:
True Blue BlazerPreferred Schoolto Bag 900103813
Add
by Girls
Shop Your Checklist
Returns
Search
Results
+ Add Student
▼
Shipping
6.2.2
Search
Girls 4.1.1
CORE PRODUCT EXPERIENCE
Search
by Color
Gymshorts 3.2.2
Outerwear 3.3
Sign In | Sign Up
My Account
by Price
Girls
!
Google
Shipping
6.2.2
Sort
School
Scholarship
Program 6.1.3
School Mascot
Plushtoy 5.2.2
Bottoms 3.2
Belts 3.4.3
About us
True Spirit
Jackets 3.1.6
Accessories 3.4
Support
Products
8.2
Search
Results
7.1
Sweaters 3.1.5
Hoodies 3.3.1
Customer Care
Bag 8.0
Polo Shirts 3.1.3
4
SET UP AND FIRST RUN
2
First time experience:
Search 7.0
T-Shirts 5.1.1
Hoodies 5.1.2
Arrives 9/6
Next Day Air
32W 34L
Quantity
Privacy & Security
About Us 6.1
T-Shirts 3.1.2
Size
Login 1.3
Terms of Use
Find Your
School 4.0
Interlock Pants
Color: Khaki
+ Add Shipping Address
Sign Up
1.2
1
Quantity
True Spirit 1.0
!
Arrives 9/6
26 R
Day Phone
OnBoard
1.1
to find their school and is for a first time user.
Items Shipping
100 Woodside Dr
Street Address (optional)
Boys 3.0
to final purchase. The user flow requires the user
Order Total
Parker
Boys Collection
provided a single user flow from entering the site
Shipping
Shipping Method
First Name
Image
using Omnigraffle and a prototype in Invision that
$172.00
Tax
Shipping to multiple addresses? Enter your first shipping address below.
1.1
2
!
Checklist
Logo Wear
4.1.3.1
Quick VIew
Accessories
Terms of Use
Privacy & Security
4.1.3.2
Length
MORE DETAILS
Products
Size
4.1.3.1.1
26
Quick VIew
Quick VIew
Products
Customer Care
4.1.3.2.1
Support
▼
R
-Maintaining the checklist as items are purchased.
▼
in stock
Quick VIew
Quick VIew
Provide a quick and easy to use checkout process.
About us
7. Opportunities to Explore
Through our user research we identified a few new opportunities to explore:
・Custom tailoring for pant length and skirt length.
・Adding a custom name tag sewn into clothing items:
“made by
!
!
for _________________”