16 Considerations for a Fresh, Reader-Relevant Publication

TRENDSWATCH
16 considerations
for a fresh,
reader-relevant
publication
@sarahjnicholsideas from Sarah Nichols, MJE
Wednesday, July 29, 15

integrate
social media
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Page No. Page No.164 165
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Job No.: 037189 Job No.: 037189
School Name: Whitney High School School Name: Whitney High School
TCID:PP TCID:PP
the worked my way up to captain life I JACOB SCOTT
B.MULLINS
B.MULLINS
T.LARD
M.GREEN
S.SUKKAR
M.ANDERSON
G.JONES
M.KAMAUOHA
D.PAYAN
M.GREEN
M.KAMAUOHA
1 2 3 4 5 6 7 8 9 10
my life is
“Intensebasketballtraining.”I
AMBREEN SINGH “Goingto
bedat2a.m.andwakingupat6a.m.”
I CORINA BALDONADO
“Broadcasting.”I BRIANA
GILL “Trackandfieldallday.”
I ALVARO MEDINA
“StressfulbecauseofAPWorld.”I
EHIZOGIE IGBINEDION
“Swimmingsixdaysaweek.”I
AUSTIN DOLLAR “6a.m.
leadershipexecutivemeetings.”I
MICHELLE HSU “Nosleep.”
I KIA AZAR “Soccerwith
myfriends.”I CHARLES
PIERCE “Watching‘Shrek’every
weekend.”I KEEAN LARD
“APWorldhomework+stress.”I
MYLES MACIAS
LASTSTAND
1 Before walking with his family, Isaiah Powell shakes
Coach Michael Gimenez’s hand and thanks him for
everything he had done for him. 2 Three-year player
Owen Descheemaeker said, “Senior Night was kinda
depressing because I knew I would not be playing
in college.” 3 Walking with his mom Catherine, JT
Derouen takes a picture for Senior Night. 4 Josh
O’Neal walks beside his little sister Jelena. He said,
“I felt nervous and sad because it was my last game.”
Varsityfootball
seniorswalk
withtheir
familieson
Nov.7before
theirfinal
gameagainst
Antelope,which
theylost21-16
DIGGIN’
DEEP
10minutes
withtheteam,
10thingstoknow
astoldbygirls’varsityvolleyball
1Everymemberplayedclubvolleyballduring
theoff-seasonatclubslikeNCVCorGoldCal.
2Despitepopularbelief,thegirlsdidrun
duringconditioning,suchasrunningsprints
twotothreetimesaweek.
3TeamdinnerstookplaceeverySunday
duringtheregularseason.
4KalliTurnerjoinedtheteammid-season.
5AsaSeniorNighttradition,underclassmen
madeeveryseniortheirownposter.
6MaceyHaydenreceivedtheMVPaward.
7Everypracticeproceedingagame,coaches
printednewstatstoencourageimprovement.
8Playersuseduniversalhandsinglesto
communicatewitheachotheronthecourt.
9 KarrahCoderobouncedtheballtwiceand
spunitbeforeeveryserve.
10ErikaHollidaywastheonlyseniortoplay
atthevarsitylevelallfouryears.
During a moment like this, I’m
just focused on getting the ball
to the setter. I want to do pretty much
whateverIcantomakeiteasieronmy
team. I tell myself to stay focused and
just apply basic techniques to make
sure I keep my head in the game.
Most of us play club volleyball, and
that’s where we improve the most.”
I ESTELLA BASQUEZ
(pictured at right)
I ERIKA HOLLIDAY
(pictured above)
Iwas always part of the people
planning Senior Night, and it was
kinda crazy finally being the senior
while everyone else was planning.
I think that if we listened to the
coaches more, there would have
been improvement within the team ...
because at this age we think that we
know more then they do, but they are
coaching for a reason.”
DISABLEDLIST
DANCETEAM’SSHININGSTAROFFTHEFIELD
Players
describewhat
it’sliketomiss
partofthe
sportsseason
duetoinjuries
Leila Trimble, daughter of Mr. Jim Trimble,
the principal of Sunset Ranch Elementary,
dances with the dance team. Trimble said
she aspires to be a dancer when she grows
up, and the dance team members said they
loved having her energy at the games. “She is
fun to be around and catches onto our chants
very quickly,” Carly Windham said. The
team carried the energy from the sidelines
to the field at halftime, dancing to a remix
of “Flawless” by Beyonce Knowles and
choreographed by Gelline Guevarra.
“Wearingpinktoraiseawarenessforbreastcancermakesme
feelamazingbecausemybestfriend’smomhadbreastcancer
andshesurvived,soIloveshowingmysupportandspreading
awareness.Asateamwenotonlywearpinkbows,butalsopink
NikeElites,inordertoaddsomethingextratoouruniformsfor
theentiremonthofOctober.Linkingarmstoenterthefieldjust
showshowunifiedweareasateam.” I MCKENNA SMITH
Freshmancheerleaders
wearpinkbows,socksfor
BreastCancerAwareness
M.GREEN
UNDEFEATED,AGAINWhile freshman football players often talked about their streak of
home wins beginning in their days as Mighty Mites in the Whitney
Jr. Wildcats program, Coach Bret Hunter did not focus on their past
statistics or accomplishments.
“When they told me they have been undefeated for many years,
I was more concerned with this season and what they would prove.”
Hunter said. “It was a very strong working group, clearly knowledgable
about the game of football and details. From a coaching perspective,
having this team made coaching really fun because they can try new,
different things.”
401
POINTS
OVERALL
42
POINTSGIVEN
ONDEFENSE
5
YEARS
TOGETHER
“Gettingbackonthematwas
intimidatingbecauseIdidn’t
knowwhatwouldhappen,butI
learnedtotrustmybody.Ifelt
likeIwaslettingmyteamdown
whenIwasn’tableto cheer.”
I TAYLOR FERREIRA
“Gettinginjuredagainjust
makesallmyphysicaltherapy
hoursfeellikeawaste...I’m
afraidmyshoulderwillpopout
duringbootcampfortheNavy.”
I MICHAEL PARSONS
“Imissedtheboys’varsity
soccergameagainstRocklin
anditsucked...itwashardto
seemyteammatesonthefield
strugglingandIcouldn’tdo
anythingaboutit.”
I NATHAN SATO
K.THOMSON
K.THOMSON
E.WEECH
K.THOMSON
K.THOMSON
“It’sreallyfunhaveLeilaonoursidelines;
she’sourbiggestfan.”I CARLY WINDHAM
M.SCHROEDER
M.SCHROEDER
1 2
3 4
J.HOLT
M.GREEN
M.GREEN
M.GREEN
M.GREEN
FALLSPORTS
isTHIS
164M.KAMAUOHA,S.SUKKAR
1Athalftime,danceteammembersGellineGuevarra,JohannaSilvaandNicoleFoster
perform.2OnOct.31,KyleDowddressesupasBobMarleyforfallbaseball.3Varsity
footballplayersleavethefieldaftertheirfinalgameNov.7.4AtSeniorNight,sistersKalli
TurnerandKarrahCoderoposeforgirls’varsityvolleyball.5PlayingAntelopeonOct.28,
ColetonMeyerpasses.Theboys’varsitywaterpoloteamwon20-5.6AtSeniorNight,Sam
SakkabwalkswithfamilyShadiSakkab,RanaSakkabandLenaSakkab.7MaiaDoreand
GabrielLasmarias8Onthetrack,MichelleJullianwatcheswiththefreshmancheerteam.
9BlakeHenderson,AidanMalmandSean Sullivan 10ReadingtheircardsonSenior
Night,girls’varsitygolfersJuliannaRessandAnastasiaNikolaevaclosepractice.
1 2
3 4
1CoachMikeHamp 2JaydenPatel 3PrestonMarks 4MaddieHamp
GOPINK
OR
GOHOME
UsingTwitter,theathletic
departmentkeptstudents
up-to-dateasthewinter
sportsseasonapproached
whilehighlightingathletic
performancesfromteamsin
playoffsandtournamentplay.
The@WhitneyCatsaccount
alsopostedinspirational
quotesandschedulechanges.
MAKINGSPORTS
SOCIAL

PHOTO
COLLECTIONS
trend #2

MESSY
SCRIPT
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INFOGRAPHICS
trend #4

MARCH
isTHIS 1Inseventhperiodprecalculus,MeganSanchezsolvesaproblem. 2Ascastmembersin“All
ShookUp,”CameronAkkermanandMidoriGarmanperform.3Atbreak,KennedyCyrusand
CurtisGoveadoahandshake.4OnMarch3,DavidBrucesurprisesHannahStonewithflowers
andapresent.5Duringsixthperiodlanguagearts,PeterStanberryreads“Night.” 6Welcoming
incomingfreshmenandparentsatShowcaseNight,CoachPeterBuckdisplaystracktrophies.
7InseventhperiodAVID,YasminAzarandMellanyWynneconductanexperiment.8During
secondperiodanatomy,MiaFortierdissectsasheepbrain.9 OnMarch3,theboys’varsity
volleyballteamhostsDelOro.10Inseventhperiodbiology,JosephMitchelllistenstolecture.
M.LASSETTER
A.DESOUZA
M.LASSETTER
M.LASSETTER
M.OMALLEY
A.DESOUZA
L.IMMERS
R.ROSENFELD
K.TOWNSLEY
M.OMALLEY
the racing to get first life I BRENDEN RAKELA
1 2 3 4 5 6 7 98 10
58S.GARABEDIAN,L.MCCARTY
my life is
“Curiosity.”I VICKY POLUPAN “Happy.”I JARED DOHERTY “The
onehundredemojibecauseIkeepitonehundred.”I TONY FARIS “Fashion.”I
ELIZABETH JUAREZ “Justaboutkeepingitreal.”I ISABEL KURTZ “Super
chillaxed.”I JACKSON SANDBANK “Moneymotivated.”I JOHN ROMANO
“Makingplansthenhavingthemcancelledatthelastminute.”I KIMBERLY MAAS
1 On March 2,
Rhiannon Jones
asks the visiting
DEA agent about
his career. “I wanted
to learn about the
career because I’m
looking at different
paths to learn what
would be best for
me. He had a lot
of cool stories and
wisdom,” Jones said.
2During the lecture,
Renee Price and
Chloe Parker listen
as the agent explains
about what he does
in his job. [He asked
not to be named,
as his work is often
undercover.]
A.DESOUZA
1
Enforcing Education
Undercover agent speaks to students
about in careers in drug enforcement
Making a ‘CASE
Showcase Night promotes academics,
electives, clubs and athletics on March 9
2
IT’STHATTIME
52percentofstudentsfavoredThinMints
30-SECONDSTORY
Name
TAYLORKELLY
Topic
drumlinecompetition
Regret
“AllthemistakesImadeweredueto
stressbecausewelearnednewthings
anddidn’thavetimetomemorizeit.”
Inaword
“Diverse.”
Background
OnMarch13,membersmetat
5p.m.atDelOroforacompetition
toshowcasetheirtalentsinfront
ofjudges.
MemorableMoment
“Itwaschaoticbecausewehave
10minutestosetupandcleanup
orwewillgetpenalized.Before
wewenton,wewishedeachother
goodluckbecauseifsomething
goesbad,itaffectseveryone.”
J.HOLT
What’stheschedule?
one On March 9, Mr. Larry Labrot
talks to parents about his photography
classes with student work on display.
twoTo showcase the art program,
Rachel Meskimen and Riley Meixner
volunteer by painting as a student
demonstration. “Showcase Night
was fun, and it’s a great way to show
incoming students all the different
activities that they can partake in,”
Meskimen said.
three Before taking the gym floor
to perform, Kayla Daughters huddles
with the dance team.
fourTo showcase the cheer team,
Maliyah Lewis performs a stunt.
Those who attended also saw parts of
the musical and heard speeches from
administrators.
M.ANDERSON
S.NICHOLS
19% ofstudentsfavored
CaramelDelites
ofstudentsfavored
Lemonades16%
R.ROSENFELD
“We were selling cookies at the new Walmart. I have been a Girl
Scout since the Daisy level when I was 5 years old. I wanted
to join in order to get more involved in my community and the
empowerment of young girls with my friends. When I was in
kindergarten, all of my friends were creating a troop together, so
I joined as well. My favorite part of Girl Scouts has been all of
the service projects I have done with young girls aged 5-10. It’s
so fun to teach them new skills and watch them enjoy learning so
much. My troop’s overnight trips have always been fantastic, too.
We have traveled and stayed in historic youth hotels, explored
cities together, been camping, and over spring break, we are
going on a cruise to Mexico. ”
I NATASHA SZOMBATHY
MAR
R.ROSENFELD
A.DESOUZA
“IFEELLIKEEVERYTHINGI
WORKEDFORSINCETHESTART
OFHIGHSCHOOLWASWORTH
IT.IDIDN’TTAKECHALLENGING
CLASSESTOBECOME
VALEDICTORIAN,BUTTHE
APPRECIATIONTHATCOMESFROM
THISMAKESMEGRATEFUL.”
I SIMRIT DHILLON
R.LAMKIN
CLASSOF2015VALEDICTORIANSNAMED
Front row: Konner Macias, Simrit Dhillon,
Katrina Nham, Phu Mai, Christina Daley.
Back row: Stephen Shelnutt, Mitchell Koerner,
Austin Lee, Antonio Franco, Jay Pawar.
O.GRAHLO.GRAHLO.GRAHL
MASTERCLASS
IntheteacherpodoftheCbuildingonMarch10,Alexandria
Castro,KevinWhiteandGabbiBertolozziwatchMrs.Deborah
LanedemonstrateinArtII.“Wewerewatchingademoforour
longboardproject.IlikechallengingmyselfinArtIIbecause
therearethingsthatI’mnotconfidentwith,butwhenI
actuallydothosethings,Ifeelproudaboutit,”Bertolozzi
said.“Myfavoritepartofbeinginartisbeingabletoexpress
mycreativityandstyle.TheonlythingIdon’tlikeishaving
toexpressmyselfinacertainway,notbeingallowedtogo
outsideoftheboxandbeinglimited,”Castrosaid.
What’syour
favorite
GirlScout
cookie? SOURCE:225responsestoapollonSurveyMonkeyfromFeb.17-20
Girl Scout Cookies

POPOUT
CUTOUTS
trend #5

DOODLES
& SKETCHES
trend #6

BOLD
COLOR COMBOs
trend #7

STACKED
TYPE
trend #8

FILL-IN
trend #9
FINISH COPY

LAYERING
trend #10

ALTERNATIVE
STORY FORMS
trend #11

FALLSPORTS
isTHIS
154B.MULLINS,R.ROSENFELD
PARKERSTEWART
1Girls’varsitywaterpoloplayerKayleeHarlantreadswater.2TennisplayersKeiko
WatariandKateGreenerwatchHaleyPeffermanreturnaball.3Atpracticeafterschool,
thecrosscountryteamgathersaroundCoachMarkSnow. 4Duringtry-outs,Nick
Rubalcaba,AnthonyOcken,MarcusTejedaandMasonPapenfussstretchbetweendrills.
5VarsityfootballplayerswatchasCoachJesusArmasdemonstratesatackle.6Boys’
varsitywaterpoloplayersTaylorLardandColetonMeyerpracticeAug.19.7HaleyNyal
andHaileySmith8Duringconditioning,boys’crosscountrymembersdoplanks.9JV
football 10AttheMaroonandGoldscrimmage,thedanceteamperformsathalftime.
the dying of thirst by halftime life I OWEN DESCHEEMAEKER
R.ROSENFELD
R.ROSENFELD
1 2 3 4 5 6 7 8 9 10
my life is
“Sports.”I KELLEN ANDERSON “Mycat#libbyislife.”
I ALEXA DONALD “CheeringformyteamonThursday
nights.”I MACKENZIE STOLE “Traveling.”I
KYLEY KETTENHOFEN “Goingtosoccertournaments
everyweekend.”I MOLLY ANDRADA “Cheer.”I
ASHLEY CARPENTER “Livingtoitsfullpotential.”I
CALEB SANTOS “Procrastinationandgoodmusic.”I
NAOMI JONES “Shopping.”I JANAH DELANY
“Settingagoalanddoingwhateverittakestoreachit.”I
KRYSTA CONRAD “Myfamily.”I MIA AGBAYANI
“Spendingmyweekendsunderthelightsofthesoftballfield.”I
HALEY CHAMBERS “Myfriends.”I LAUREN
JONES “Swimmingeverydaytogetfastertimes.”I JESSICA
OLIVEROS “Wakingupearlyontheweekendsandgettingonthe
soccerfield.”I LIZE-LEE BUCHNER “Music.”
I EDGAR GRANADOS
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
M.GREEN
R.ROSENFELD
S.SUKKAR
R.ROSENFELD
“I prepared for tryouts by
practicing with my club team
and working out with Jacob
Scott and Parker Stewart by
doing some shooting practice
and a little conditioning. My
little brother and I also worked
out for a few weeks before and
ran an average of two miles
each time we went out.”
I KYLE CALLISON
“The hardest part was our
fitness test. We had to run
two miles in 14 minutes and
then do sprints after. It was a
bit more challenging with the
older guys; they push me more
than the kids my own age. We
had a lot more tryouts this
year, some days we had more
than one tryout.”
I JAKE ENSIGN I GRAHAM BART
“I’ve never tried out for a high
school team before, and it
was very different from club.
During club we only play
games and we don’t run. But
during high school we had to
run two miles in 14 minutes
and if you didn’t make it then
you had to redo it then do
bleachers and field sprints.”
Making the team takes longer than usual
With the summer heat blazing, boys’
varsity soccer try-outs began Aug. 11
and went until Aug. 15, lasting 16 hours.
“We were very focused on making sure that the varsity team was
going to be very fit. We had to do fitness tests and we ran a lot. We had
a lot of try-outs this year; it was everyday for five days, and a few of
those days we had multiple try-outs a day,” Luis Higuera said.
For his first varsity try-out, Elisha Burbridge said, “It was long and
hard but still fun. I already had a lot of friends on the team, and the
new guys I met were super welcoming. I felt like I fit right in.”
Brandon Mullins said the extended length made a difference. “It
was a little more difficult, but it was helpful to get everyone into shape
for the season. Even in try-outs we were coming together well and we
all worked as a team before our team was even set,” Mullins said.
16HOURS
“Our warm-ups were new
this year and the jacket
was only $40. I like them
because they look really
professional and they’re
warm.”
“I only use my shin
guards for the high
school season. They
cost me
about $10,
and I really
like them.”
“Over the summer, I
trained with my other
teammates at 7 in
the morning. We are
in a new division, so
our first race was a
lot harder than in the
past.It made us train
a lot harder, and we
as a team decided to
work a lot harder.”
SPENCERBILYEU
ONEOFAKIND
TAKEITFROMTHETOPFall athletes describe the start of their sports season
“I started
conditioning
by myself in
February. I
ran for an hour
everyday from
February until
the end of
summer. I also
threw with
the receiver
all year to
stay in shape.
I felt really
confident
going into the
season.”
VARSITY
FOOTBALL
“At the first
game, we ended
up having a new
member on the
sidelines. Harley
(pictured) was
just a little girl
who kept dancing
along with us,
and we thought it
was adorable, so I
went up and asked
her and her mom
if she wanted to
come down to the
sidelines with us.”
“Flying was very
intimidating
for me at first.
You have to
try to get the
crowd involved
and pumped
up while also
keeping your
balance. When
I’m cheering,
I feel very
respected and
involved in my
school and that’s
what keeps me
cheering.”
HUNTERRODRIGUES NICOLEFOSTER ELIZABETHWHITE
“My team tried
to stop doing
dryland stuff this
year. Anytime we
got out of the pool
it was because we
were in trouble,
and we had to
do push-ups and
burpies. That
happened like
once every two
weeks for us.”
COLETONMEYER
#15
WATER
POLO
WHAT’SINYOURBAG?Fall athletes share something they always
keep in their athletic bag during the season
“Try-outs were
a week long,
and it’s always
the hardest
week of the
year because
we all are
still trying to
get back into
shape for the
level of play
we need to be
at. We mostly
worked on our
endurance in
our speed and
sprints.”
CHRISTINADALEY
DANCE
TEAM
JV
CHEER
WATER
POLO
“I always have my
cleats and a water
bottle in my soccer
bag so I can stay
hydrated and then I
can play well.”
IVANHIGUERA
“I always make sure
to keep washcloths
in my tennis bag in
case I get sweaty. I
use them to wipe my
face.”
VIYALETAKACHAN
AVERYLAMBRITE
“I always have five
headbands in my
bag at all times for
anybody who needs
one.”
CONNORMIERSCH
“My lucky tennis
ball stays in my bag
always. I got it off of
the roof of the pool
classroom.”
JOSLYNNGREEN
“I keep candy
bars in my golf
bag as a snack just
because they taste
good.”
HALEYHILLIKER
“I always keep an
ankle brace and
athletic tape in
my bag just in case
anyone needs it.”
“Before every water
polo practice and
game I pull out
sunblock from my
bag and apply it.”
“I always have a
mouth guard in
my bag because I’m
not allowed to play
football without it.”
KYLECARR
“In my bag I always
have a mini sewing
kit just in case I
have a problem with
a costume.”
HELIAAHMADZAI
“I have to have a
pack of gum in my
bag at all times. I
can’t concentrate on
playing without it.”
ELENA LEACH
“In the beginning of
the season we had
two rounds of nine
holes to see who
goes where in the
lineup for our first
scrimmages and
match. The lineup
is based on progress
and your score.”
“The goal is the same
as every year, which
is to do our best and
give in each game or
practice setting to the
fullest extent. Our
whole team works
really well together,
and we all love
playing as a team.”
“We start every practice
with a 400-yard freestyle
swim. Then we practice ball
handling, scrimmage and then
we end with a team cheer.”
DYLANLOEW-GARRELTS
“During the practices when
we aren’t running 8 miles,
we run hills and other
conditioning exercises.”
GRANTWATERS
“Every day that we don’t have
a game, we have practice for
2.5 hours. We do conditioning,
drills and scrimmages.”
ANNIEHOLM
“Every week, I run on average
about 35 miles. Other people
run more or less depending on
their pace and ability.”
1 During try-outs, Kiana Brown talks to Emily Nguyen. “Everyone split up to warm up
with a partner playing half court, volleying and serving up overheads,” Brown said.
2 On Aug. 11, Cailee King hits with her coach. “Girls who didn’t have their clearance
slips weren’t really allowed to practice with us. They were supposed to leave, but since
it’s a public court they just stayed on the opposite side and did yoga,” King said.
SEPARATEDSISTERSTennis team divides into two groups
based on athletic clearance papers
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
R.ROSENFELD
ANTHONYPIZIALI
SPENCERBAUCOM
HATTIEGROAT
it’sallinthe
numbers
ANTHONYSANCHEZ
1
2
“I only had 5 minutes to get
changed in between school
pictures and tennis try-outs. I
had to change in my car.”
LINDSEYIMMERS
CHEYANNEDELGADO
THISJUSTIN:Athleteswhohadnotyetbeenclearedfromthe
athleticofficehadanunofficialpracticeontheothersideofthe
courtbystretchingandspendingtimegettingtoknoweachother.
BRAYDINPREVO
“My cleats cost $100 and
they are the best ones I
have ever had. I’ve had
them for a year and a
half and they just started
to rip.”
BRANDONMULLINS,LUISHIGUERA,ELISHABURBRIDGE
PUTTINGIN
THETIME

GEOMETRIC
SHAPES
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MODULAR
PACKAGING
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USER-GENERATED
CONTENT
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SECTIONS
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16 Considerations for a Fresh, Reader-Relevant Publication

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16 Considerations for a Fresh, Reader-Relevant Publication