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layering theme

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Sure, it's on the cover, but are you getting the most from your yearbook's theme? Learn how a theme can frame the stories of the year — and do so much more. This slideshow includes six case studies from award-winning yearbooks.

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layering theme

  1. 1. Layering your theme ideas from Sarah Nichols, MJE AND Casey Nichols, CJE Whitney High School | Rocklin, Calif. Rocklin High School | Rocklin, Calif.Tuesday, October 18, 2011
  2. 2. Layering your theme Better, easier concepts ideas from Sarah Nichols, MJE AND Casey Nichols, CJE Whitney High School | Rocklin, Calif. Rocklin High School | Rocklin, Calif.Tuesday, October 18, 2011
  3. 3. IDEAS EVERYWHERETuesday, October 18, 2011
  4. 4. IDEAS EVERYWHERETuesday, October 18, 2011
  5. 5. IDEAS EVERYWHERETuesday, October 18, 2011
  6. 6. IDEAS EVERYWHERETuesday, October 18, 2011
  7. 7. Layer 1 Cover State the theme verbally & visually Showcase graphics and color that capture the tone of the themeTuesday, October 18, 2011
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  9. 9. Layer 2 Theme inside Endsheets, title page, opening/closing, dividers Unify though continuation from cover Tuesday, October 18, 2011
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  32. 32. Layer 3 Details Folios, index, colophon and most importantly: typography Tuesday, October 18, 2011
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  35. 35. Layer 4 Coverage Theme drives what we cover and/or how we cover it Tuesday, October 18, 2011
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  40. 40. Concept influences all decisionsTuesday, October 18, 2011
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  42. 42. DOES YOUR THEME HAVE NUMBER?Tuesday, October 18, 2011
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  59. 59. DOES YOUR THEME HAVE COLOR?Tuesday, October 18, 2011
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  63. 63. DOES YOUR THEME HAVE VOICE? Implied Embedded InventedTuesday, October 18, 2011
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  65. 65. DOES YOUR THEME HAVE IMAGE? Implied Embedded InventedTuesday, October 18, 2011
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  67. 67. WHAT ABOUT GRAPHIC UNIFIERS?Tuesday, October 18, 2011
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  71. 71. HOW WILL YOU COVER EVERYONE?Tuesday, October 18, 2011
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  75. 75. WHAT ABOUT TYPOGRAPHY?Tuesday, October 18, 2011
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  77. 77. What MAKES THIS BOOK DIFFERENT FROM THE LAST?Tuesday, October 18, 2011
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  92. 92. CONTACT USTuesday, October 18, 2011
  93. 93. CONTACT US snichols@rocklin.k12.ca.us cnichols@rocklin.k12.ca.usTuesday, October 18, 2011

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