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Power of-the-palette

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Color matters, and this slideshow for student journalists will help yearbook staffs examine the role of color in creating visual impact. See how to use color with purpose and as an extension of concept development with inspiration from award-winning yearbook examples, including Whitney High School Details yearbook and Rocklin High School Tonitrus (Rocklin, California).

Published in: Technology, Art & Photos

Power of-the-palette

  1. 1. power of the paletteWednesday, April 11, 2012
  2. 2. WE BELIEVE • photos matter most — it’s a picture book • design is just a way of organizing content • color is the “icing” on the yearbook cupcakeWednesday, April 11, 2012
  3. 3. A FEW TERMS A color palette is a specific set of colors selected for use in a design as a way to create unity. In InDesign, you can load the colors into your Swatches palette. In Photoshop, you can enter CMYK or RGB numbers in the Color Picker.Wednesday, April 11, 2012
  4. 4. A FEW TERMS A color palette is a specific set of colors selected for use in a design as a way to create unity. In InDesign, you can load the colors into your Swatches palette. In Photoshop, you can enter CMYK or RGB numbers in the Color Picker.Wednesday, April 11, 2012
  5. 5. A FEW TERMS A color palette is a specific set of colors selected for use in a design as a way to create unity. In InDesign, you can load the colors into your Swatches palette. In Photoshop, you can enter CMYK or RGB numbers in the Color Picker.Wednesday, April 11, 2012
  6. 6. used with permission from www.paper-leaf.comWednesday, April 11, 2012
  7. 7. A CRITICAL DECISION • factor color into your theme/concept decisions • color has tone/attitude — do yours match? • the cover will play a role in introducing your paletteWednesday, April 11, 2012
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  9. 9. power by planning • this is a divider slide onlyWednesday, April 11, 2012
  10. 10. START SIMPLE for best results, try a set provided by your printing company if you create your own set of colors, understand the risksWednesday, April 11, 2012
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  12. 12. TO CREATE UNITY Based on the colors in the dominant photo, pulled color creates visual unity by using only tints or variations of that color throughout the spread.Wednesday, April 11, 2012
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  17. 17. MONOCHROMATIC A monochromatic color strategy involves selecting one color and using only tints or variations of that color throughout the spread.Wednesday, April 11, 2012
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  21. 21. COLOR PAIRS Another common color strategy involves selecting two colors (usually determined by repeating colors in the spread’s photos).Wednesday, April 11, 2012
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  27. 27. TO CREATE CONTRAST A complementary color strategy involves selecting a distinctly different color (usually opposite on the color wheel) to create tension or contrast on the spread.Wednesday, April 11, 2012
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  34. 34. ANALOGOUS COLORS An analogous strategy creates color harmony by using two or three colors next to each other on the color wheel.Wednesday, April 11, 2012
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  38. 38. FOR SEASONAL COVERAGE To unify spreads in chronological sections from each season, repeating the color strategy from one spread to the next can create a feeling of continuity.Wednesday, April 11, 2012
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  41. 41. FOR SECTIONAL COVERAGE Based on theme pages, color choice may indicate content type or coverage angle — or it may relate to a specific conceptual element per section.Wednesday, April 11, 2012
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  44. 44. BASED ON SCHOOL COLORS Sports photos follow a predictable pattern based on uniforms, so using school colors in new variations is a key component of the color strategy.Wednesday, April 11, 2012
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  47. 47. KNOW YOUR READERS Gathering reader input from polls, surveys and focus groups helps ensure that the book’s color style reflects readers’ wants and needs.Wednesday, April 11, 2012
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  49. 49. power by pop • this is a divider slide onlyWednesday, April 11, 2012
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  54. 54. power by push • clash colors for unexpectedWednesday, April 11, 2012
  55. 55. START TO FINISH • start with a style or attitude (identity) • if you find an existing set, imitate it • test colors with black and white • teach the staff how to use the palette (guidelines)Wednesday, April 11, 2012
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  71. 71. ELEMENTS OF DESIGN • to direct eyeflow • to unify • to separate • to enhance readability • but never to decorateWednesday, April 11, 2012
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  82. 82. ONLINE RESOURCES • http://www.colourlovers.com/palettes • http://kuler.adobe.com • www.pantone.com • http://www.degraeve.com/color-paletteWednesday, April 11, 2012
  83. 83. PRINT RESOURCES local bookstores, art shopsWednesday, April 11, 2012
  84. 84. CONTACT US • Casey Nichols | cnichols@rocklin.k12.ca.us • Sarah Nichols | sarahjnichols.sjn@gmail.com Follow me @sarahjnicholsWednesday, April 11, 2012

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