2. About IMARC
For more than 5 years, the International Market Analysis Research and Consulting Group has
been a leading advisor on management strategy and market research worldwide. We partner
with clients in all sectors and regions to identify their highest-value opportunities, address their
most critical challenges, and transform their businesses.
IMARC's information products include major market, scientific, economic and technological
developments for business leaders in pharmaceutical, industrial, and high technology
organizations. Market forecasts and industry analysis for biotechnology, advanced materials,
pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing
methods are at the top of the company's expertise.
IMARC’s tailored approach combines unfathomable insight into the dynamics of companies and
markets with close cooperation at all levels of the client organization. This ensures that our
clients achieve unmatchable competitive advantage, build more proficient organizations, and
secure lasting results.

3. Report Description & Highlights
Being the world‘s largest producer and consumer of dairy products, India represents one of
most lucrative dairy markets. IMARC Group, one of the world‘s leading research and advisory
firms, finds that the sales of dairy products in India will nearly double its size from INR 2.6
Trillion (US$ 60 Billion) to around INR 5.1 Trillion (US$ 115 Billion) by 2016.
IMARC‘s new report entitled “Indian Dairy Market Report & Forecasts 2011-2016” provides
an analytical and statistical insight into the Indian Dairy market. The study which has been
undertaken using both desk research and two waves of qualitative primary research has
analyzed three aspects of the Indian Dairy Market.
The first section quantifies the Indian dairy market into twelve major classes and investigates
the current and future opportunities in each of these classes. The second section involves an
in-depth understanding of dairy consumption patterns among Indian consumers and the
potential of value added dairy products. The third section investigates the usage of natural
colouration in dairy products and evaluates their current and future potential.
What we have achieved in this report:
Comprehensive situation analysis of the Indian dairy market and its dynamics:
Classes Covered: Milk, Curd, Butter, Ghee, Paneer, Cheese, Tea, Coffee, Dairy
Whiteners, Infant Nutrition, Malt Beverages and Ice Cream
Focus of the analysis in each Class:
Drivers and challenges in each market
Historical sales trends
Individual analysis of the unorganized and organized markets
Structure of the market
Key players and products available in these markets
Six year sales forecasts (2011-2016)
© IMARC® Page 3 of 104

4. Understanding the dairy consumption patterns of Indian consumers and evaluating the
potential of value added products:
In order to gain a consumer insight on the awareness and acceptance levels of value
added dairy products, IMARC Conducted in-depth interviews with Industry experts and
consumers in major metropolitan and tier-1 cities in India
Focus of the analysis:
Buying behavior
Price sensitivity
Nutritional requirements
Consumer awareness of value added products
Brand loyalty and switching trends
Potential of value added dairy products in India
Understanding the current landscape of natural colouration in dairy products
Classes Covered: Butter, Cheese, Yoghurt, Margarine, Flavored Milk and Ice Cream
Focus of the analysis:
Size of the natural colouration market in India
Key drivers and challenges in the market
Usage of natural colouration in dairy products
Information Sources:
Information has been sourced from both primary and secondary sources:
Primary sources include industry surveys and face to face/telephonic interviews with
consumers and industry experts.
Secondary sources include proprietary databases and search engines. These sources
include company websites and reports, books, trade journals, magazines, white
papers, Industry Portals, government sources and access to more than 4000 paid
databases.
© IMARC® Page 4 of 104

5. Table of Contents
1. Research Methodology & Market Definitions ................................................................................ 11
2. Executive Summary .......................................................................................................................... 13
3. Indian Dairy Industry: Market Analysis .......................................................................................... 17
3.1 Market Drivers ............................................................................................................................. 17
3.1.1 India is the World’s Largest Producer & Consumer of Dairy Products ............................... 17
3.1.2 Huge Consumer Base Coupled with Rising Affluence ........................................................ 18
3.1.3 Increasing Institutional & Retail Business ........................................................................... 19
3.1.4 Value Addition ..................................................................................................................... 19
3.2 Weaknesses ................................................................................................................................ 20
3.2.1 Milk Productivity Remains Highly Inefficient in the Country ................................................ 20
3.2.2 Inadequate Infrastructure & Facilities.................................................................................. 20
3.2.3 Large Scale Prevalence of Adulterated Products ............................................................... 21
4. Indian Dairy Industry: Market Performance ................................................................................... 22
4.1 Primary Dairy Market .................................................................................................................. 25
4.1.1 Liquid Milk ........................................................................................................................... 25
4.1.1.1 Current Trends ................................................................................................................ 25
4.1.1.2 Competitive Landscape ................................................................................................... 26
4.1.1.3 Market Forecasts............................................................................................................. 26
4.1.2 Curd/Yoghurt ....................................................................................................................... 28
4.1.2.1 Current Trends ................................................................................................................ 28
4.1.2.2 Competitive Landscape ................................................................................................... 29
4.1.2.3 Market Forecasts............................................................................................................. 30
4.1.3 Cheese ................................................................................................................................ 31
4.1.3.1 Current Trends ................................................................................................................ 31
4.1.3.2 Competitive Landscape ................................................................................................... 32
4.1.3.3 Market Forecasts............................................................................................................. 33
4.1.4 Butter ................................................................................................................................... 34
4.1.4.1 Current Trends ................................................................................................................ 34
4.1.4.2 Competitive Landscape ................................................................................................... 35
4.1.4.3 Market Forecasts............................................................................................................. 35
4.1.5 Ghee .................................................................................................................................... 37
4.1.5.1 Current Trends ................................................................................................................ 37
4.1.5.2 Competitive Landscape ................................................................................................... 38
4.1.5.3 Market Forecasts............................................................................................................. 38
4.1.6 Paneer (Cottage Cheese) ................................................................................................... 39
4.1.6.1 Current Trends ................................................................................................................ 39
4.1.6.2 Competitive Landscape ................................................................................................... 40
4.1.6.3 Market Forecasts............................................................................................................. 40
4.2 Secondary Dairy Market .............................................................................................................. 42
4.2.1 Tea ...................................................................................................................................... 42
4.2.1.1 Current Trends ................................................................................................................ 42
4.2.1.2 Competitive Landscape ................................................................................................... 43
4.2.1.3 Market Forecasts............................................................................................................. 44
4.2.2 Coffee .................................................................................................................................. 47
4.2.2.1 Current Trends ................................................................................................................ 47
4.2.2.2 Competitive Landscape ................................................................................................... 48
4.2.2.3 Market Forecasts............................................................................................................. 49
4.2.3 Dairy Whiteners ................................................................................................................... 51
4.2.3.1 Current Trends ................................................................................................................ 51
4.2.3.2 Competitive Landscape ................................................................................................... 52
4.2.3.3 Market Forecasts............................................................................................................. 53
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6. 4.2.4 Infant Nutrition ..................................................................................................................... 55
4.2.4.1 Current Trends ................................................................................................................ 55
4.2.4.2 Competitive Landscape ................................................................................................... 56
4.2.4.3 Market Forecasts............................................................................................................. 57
4.2.5 Malted Foods ....................................................................................................................... 59
4.2.5.1 Current Trends ................................................................................................................ 59
4.2.5.2 Competitive Landscape ................................................................................................... 60
4.2.5.3 Market Forecasts............................................................................................................. 61
4.2.6 Ice Cream ............................................................................................................................ 64
4.2.6.1 Current Trends ................................................................................................................ 64
4.2.6.2 Competitive Landscape ................................................................................................... 66
4.2.6.3 Market Forecasts............................................................................................................. 67
5. The Indian Market for Health & Wellness Foods ........................................................................... 70
5.1 Key Factors Driving the Health & Wellness Foods Market in India ............................................ 71
5.2 Current Landscape of the Health & Wellness Foods Market in India ......................................... 73
6. Fortification of Dairy Products in India........................................................................................... 76
6.1 Current Scenario ......................................................................................................................... 76
6.2 Awareness & Acceptance Levels of Fortified Dairy Products in India ........................................ 78
6.2.1 Popularity of Packaged Dairy Products is High Among Urban Households ....................... 79
6.2.2 Nutrition is the Most Important Factor When it Comes to Buying Dairy Products .............. 80
6.2.3 Fortified Products are Popular Only in Selected Dairy Categories ..................................... 83
6.2.4 Consumers Are Willing to Switch to Value Added Products That Are Not Too Expensive 84
6.2.5 There is a Good Potential for Personalized Dairy Products ............................................... 86
6.2.6 Survey Conclusions ............................................................................................................ 87
7. The Usage of Natural Coloration in Dairy Products ...................................................................... 88
7.1 Natural Colouration in the Food Industry: Global Scenario ....................................................... 88
7.2 Natural Colouration in the Food Industry: Indian Scenario ........................................................ 91
7.3 Natural Colouration Trends in the Dairy Industry ........................................................................ 93
8. Key Player Profiles............................................................................................................................ 94
8.1 Amul ............................................................................................................................................ 94
8.2 Mother Dairy Fruits & Vegetables Pvt Limited ............................................................................ 95
8.3 Nestle India Limited ..................................................................................................................... 96
8.4 Britannia Industries Limited ......................................................................................................... 97
8.5 Hindustan Unilever Limited ......................................................................................................... 99
8.6 Karnataka Co-operative Milk Producers Federation Limited .................................................... 100
8.7 Hatsun Agro Product Limited .................................................................................................... 101
© IMARC® Page 6 of 104

7. List of figures
Figure 3-1: India – Milk Production Volume (in Million Tons), 1951 & 2009 ....................................................... 17
Figure 3-2: India – Milk & Liquid Dairy Products Consumption Volume (in Billion Litres), .................................. 17
Figure 3-3: India – Population (in Billion), 2010 & 2015 ...................................................................................... 18
Figure 3-4: Rising Incomes in India, 2005 & 2013 .............................................................................................. 18
Figure 3-5: India – Penetration of the Organized Sector in Key Dairy Categories, ............................................. 19
Figure 4-1: India – Dairy Market (in Billion INR), 2008 to 2010 ........................................................................... 22
Figure 4-2: India – Breakup of Organized & Unorganized Dairy Market (in %), ................................................. 22
Figure 4-3: India – Dairy Market Forecast (in Billion INR), 2011 to 2016 ............................................................ 24
Figure 4-4: India – Breakup of Organized & Unorganized Dairy Market Forecast (in %), .................................. 24
Figure 4-5: India – Liquid Milk Market, (in Billion INR), 2005-2010 ..................................................................... 25
Figure 4-6: India – Breakup of Organized & Unorganized Liquid Milk Market (in %), ......................................... 26
Figure 4-7: India – Liquid Milk Market Forecast (in Billion INR), 2011 to 2016 ................................................... 27
Figure 4-8: India – Breakup of Organized & Unorganized Liquid Milk Market Forecast (in %), .......................... 27
Figure 4-9: India – Curd/ Yoghurt Market (in Billion INR), 2005-2010 ................................................................ 28
Figure 4-10: India – Breakup of Organized & Unorganized Curd/ Yoghurt Market (in %), ................................. 29
Figure 4-11: India – Organized Curd/Yoghurt Market, Share of Key Brands (in %), 2007 ................................. 29
Figure 4-12: India – Curd/Yoghurt Market Forecast (in Billion INR), 2011 to 2016 ............................................. 30
Figure 4-13: India – Breakup of Organized & Unorganized Curd/ Yoghurt Market Forecast (in %), .................. 30
Figure 4-14: India – Cheese Market (in Million INR), 2006 to 2010 .................................................................... 31
Figure 4-15: India – Cheese Market Breakup by Type (in %), 2006 ................................................................... 32
Figure 4-16: India – Cheese Market Breakup by Region (in %), 2006 ................................................................ 32
Figure 4-17: India – Cheese Market, Share of Key Brands (in %), 2009 ............................................................ 33
Figure 4-18: India – Cheese Market Forecast (in Billion INR), 2011 to 2016 ...................................................... 33
Figure 4-19: India – Butter Market (in Billion INR), 2005-2010 ........................................................................... 34
Figure 4-20: India – Breakup of Organized & Unorganized Butter Market (in %), .............................................. 34
Figure 4-21: India – Butter Market Forecast (in Billion INR), 2011 to 2016 ........................................................ 35
Figure 4-22: India – Breakup of Organized & Unorganized Butter Market Forecast (in %), ............................... 36
Figure 4-23: India – Ghee Market (in Billion INR), 2005-2010 ............................................................................ 37
Figure 4-24: India – Breakup of Organized & Unorganized Ghee Market (in %), ............................................... 37
Figure 4-25: India – Ghee Market Forecast (in Billion INR), 2011 to 2016 ......................................................... 38
Figure 4-26: India – Breakup of Organized & Unorganized Ghee Market Forecast (in %), ................................ 38
Figure 4-27: India – Paneer Market (in Billion INR), 2006 to 2010 ..................................................................... 39
Figure 4-28: India – Breakup of Organized & Unorganized Paneer Market (in %), ............................................ 39
Figure 4-29: India –Paneer Market, Share of Key Brands (in %), 2008 .............................................................. 40
Figure 4-30: India – Paneer Market Forecast (in Billion INR), 2011 to 2016 ...................................................... 41
Figure 4-31: India – Breakup of Organized & Unorganized Paneer Market Forecast (in %), ............................. 41
Figure 4-32: India – Tea Market (in Billion INR), 2008 to 2010 ........................................................................... 42
Figure 4-33: India – Tea Market, Breakup of Organized & Unorganized Market (in %), 2008, 2009 & 2010 ..... 43
Figure 4-34: India – Tea Market, Volume Share of Key Players (in %), 2008* & 2010* ..................................... 43
© IMARC® Page 7 of 104

8. Figure 4-35: India – Tea Market, Value Share of Key Players (in %), 2008* & 2010* ........................................ 44
Figure 4-36: India – Tea Market Forecast (in Billion INR), 2011 to 2016 ............................................................ 45
Figure 4-37: India – Tea Market, Breakup of Organized & Unorganized Market Forecast (in %), ...................... 46
Figure 4-38: India – Organized* Coffee Market (in Billion INR), 2008 to 2010 ................................................... 47
Figure 4-39: India – Branded Coffee Market, Share of Key Brands (in %), 2009 ............................................... 48
Figure 4-40: India – Branded Coffee Market Forecast (in Billion INR), 2010 to 2016 ......................................... 51
Figure 4-41: India – Dairy Whitener Market (in Billion INR), 2005 - 2010 ........................................................... 51
Figure 4-42: India – Dairy Whitener Market, Share of Key Brands (in %), 2008-09 ........................................... 52
Figure 4-43: India – Dairy Whitener Market Forecast, (in Billion INR), 2011 to 2016 ......................................... 54
Figure 4-44: India – Infant Nutrition Market (in Billion INR), 2006 to 2010 .......................................................... 56
Figure 4-45: India – Infant Nutrition Market Forecasts (in Billion INR), 2011 to 2016 ......................................... 58
Figure 4-46: India – Malt Beverage Market (in Million INR), 2008-09 to 2010-11 ............................................... 59
Figure 4-47: India – Malt Beverage Market, Share of White & Brown Beverages (in %), 2009-10 ..................... 60
Figure 4-48: India – Malt Beverage Market Share of Key Brands (in %), 2008-09 ............................................. 61
Figure 4-49: India – Malt Beverage Market Forecast (in Billion INR), 2011-12 to 2016-17 ................................ 63
Figure 4-50: India – Ice Cream Market (in Billion INR), 2008-09 to 2010-11 ...................................................... 64
Figure 4-51: India – Breakup of Organized & Unorganized Ice Cream Market (in %), ....................................... 65
Figure 4-52: India – Share of Ice Cream Market by Category (in %), 2004-05 & 2009-10 ................................. 65
Figure 4-53: India: Organized Ice Cream Market, Share of Key Brands (in %), 2008-09 ................................... 67
Figure 4-54: India – Ice Cream Market Forecast (in Billion INR), 2011 to 2016 ................................................. 68
Figure 4-55: India – Breakup of Organized & Unorganized Ice Cream Market Forecast (in %), ........................ 69
Figure 5-1: India: Health & wellness Food Categories ........................................................................................ 70
Figure 5-2: India – Breakup of Urban & Rural Population (in Million), 2006, 2011, 2016 & 2021 ....................... 71
Figure 5-3: India – Growth of Packaged Foods in India ...................................................................................... 72
Figure 5-4: India – Prevalence of Various lifestyle Diseases (in Millions), 2010 & 2015 .................................... 73
Figure 5-5: India – Health & Wellness Market (in Billion INR), 2008 to 2010 ...................................................... 74
Figure 5-6: India – Health & Wellness Market Breakup by Category, (in %), 2008 ............................................ 74
Figure 5-7: India – Health & Wellness Market Forecast (in Billion INR), 2011 to 2016 ....................................... 75
Figure 6-1: Dairy Products Consumption Pattern Breakup: (Local, Branded, Both Local & Branded) ............... 79
Figure 6-2: Importance of Price as a Purchasing Factor ..................................................................................... 80
Figure 6-3: Importance of Nutrition as a Purchasing Factor ............................................................................... 81
Figure 6-4: Importance of Taste as a Purchasing Factor .................................................................................... 81
Figure 6-5: Importance of Brand as a Purchasing Factor ................................................................................... 82
Figure 6-6: Level of Significance for Nutrition, Price, Brand & Taste. ................................................................. 83
Figure 6-7: Penetration of Fortified Dairy Products, (in %) ................................................................................. 83
Figure 6-8: Consumer Preference Between Normal & Fortified Dairy Products, (in %) ...................................... 85
Figure 6-9: Price That Consumers are Willing to Pay for Fortified Dairy Products, (in %) .................................. 85
Figure 6-10: Preference between Tailor-made & General Product ..................................................................... 86
Figure 7-1: Global: Natural & Synthetic Food Colours Market (in Billion INR), 2008 to 2010 ............................ 89
Figure 7-2: Global: Breakup of Natural Colours Market by Region, (in %), 2009 ............................................... 90
Figure 7-3: Global: Natural & Synthetic Food Colours Market Forecast (in Billion INR), ................................... 90
© IMARC® Page 8 of 104

9. Figure 7-4: India, Natural Food Colours Market (in Million INR) 2008 to 2010 ................................................... 92
Figure 7-5: India, Natural Food Colours Market Forecast (in Million INR), ......................................................... 92
Figure 8-1: GCMMF Annual Turnover (in Billion INR), 2005-06 to 2009-10 ....................................................... 95
Figure 8-2: Mother Dairy, Annual Turnover (in Billion INR), 2005-06 to 2009-10 ............................................... 96
Figure 8-3: Nestlé India Limited, Annual Turnover (in Billion INR), 2005-06 to 2009-10 .................................... 97
Figure 8-4: Britannia Industries Limited, Annual Turnover (in Billion INR), and 2005-06 to 2009-10 ................. 98
Figure 8-5: Hindustan Unilever Limited, Annual Turnover (in Billion INR), and 2008-09 to 2009-10 .................. 99
Figure 8-6: Karnataka Cooperative Milk Producers' Federation Limited, Annual Turnover .............................. 101
Figure 8-7: Hatsun Agro Products Limited, Annual Turnover (in Billion INR), .................................................. 102
© IMARC® Page 9 of 104

10. List of Tables
Table 1-1: India – Dairy Market Definition ........................................................................................................... 11
Table 2-1: India: Primary Dairy Market, 2010 & 2016 ......................................................................................... 14
Table 2-2: India: Secondary Dairy Market, 2010 & 2016 .................................................................................... 14
Table 2-3: India: Dairy Market, Natural Colouration Trends ................................................................................ 16
Table 4-1: India: Primary Dairy Market, 2010 & 2016 ......................................................................................... 23
Table 4-2: India: Secondary Dairy Market, 2010 & 2016 .................................................................................... 23
Table 4-3: India: Coffee Consumption by Region, 2003 & 2009 ......................................................................... 48
Table 4-4: India: Weaning Foods Market, List of Key Brands ............................................................................. 57
Table 4-5: India: Infant Milk Market, List of Key Brands ...................................................................................... 57
Table 4-6: India: Malt Beverage Market, List of Key Brands ............................................................................... 61
Table 4-7: India: Ice Cream Market, Sales by Region (in %), 2008-09 ............................................................... 65
Table 7-1: Key Natural Ingredients & their Colours............................................................................................. 89
Table 7-2: India: Dairy Market, Natural Colouration Trends ................................................................................ 93
© IMARC® Page 10 of 104

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