Be9e Bondo is a fashion trend forecaster based in Copenhagen. She has a background in fashion design and teaching. In this document, she outlines her credentials and introduces the topic of her trend forecasting seminar. The seminar will cover the fundamentals of trend forecasting, the business of trend forecasting, trends and social media, and the future of trend forecasting. She emphasizes that understanding trends is important for gaining a strategic advantage in the competitive fashion industry. In her first session, she will define what a trend is, the different types of trends, how trends develop and spread, and how to predict fashion trends.

1. Trend Forecas,ng
Part 1
Understanding the fundamentals
Be9e Bondo
Kiev, April 2016

2. Who I am
• Be9e Bondo.
• 35yo, based in Copenhagen.
• Graduated from Marangoni,
Milan in 2004.
• Background as Fashion
Designer for Burberry,
Derercuny, Paris Hilton and
own brand.
• Tutor in Marangoni 2009-2014
in London, Milan and
Shanghai.
• The Fashion Crowd.
www.thefashioncrowd.com

3. What I want to say
1. The Fundamentals of Trend Forecas,ng
2. The Business of Trend Forecas,ng
3. Trend Forecas,ng and Social Media
4. The Future of Trend Forecas,ng

4. Why this ma9ers?
• Tough compe,,on,
• Sophis,cated
consumers,
• Trends are not magic –
they just pa9erns,
• To create strategic
advantage,
• To feel confident.

5. What I want to say right now
Part 1 - Fundamentals
• What is a trend, types of
trends, how it develops,
trend cycle, fashion
adopters,
• How to predict a Fashion
Trend.
Trend Forecas,ng post 1, 2,
3 and 4.
www.thefashioncrowd.com

6. Trend Defini,on
“A trend can be defined as
the direc,on in which
something (and that can
be anything) tends to
move, and which has a
consequence on culture,
society or business sector
through which, it moves.”
-Mar,n Raymond, Trend
Forecaster.

7. … And much more...
Be9e Bondo
Kiev, April 2016