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TrekTraka social media marketing for adventure travel operators
- 1. Social Media Marketing for Adventure Travel Operators Peter Allison e: peter.allison@trektraka.com w: www.trektraka.com
- 4. Social Media The new Word-of-Mouth
- 6. ~900 million
- 11. Adventure Travel Trade Association 2011 Research
- 12. Adventure Travel Trade Association 2011 Research
- 13. Adventure Travel Trade Association 2011 Research
- 16. There is a better way
- 17. Operator Carries Own Trekking Clients Trek Operator
- 18. Trekking Clients Booked via Overseas Partner Marketing Partner - Branded Trek Operator
- 19. Direct Via Partner Trek Marketing Partner Operator - Branded Trek Operator
- 20. The marketing role of TrekTraka Engage operator’s customers Open customer’s social networks Bring the network to the operator’s website “Hey, I want to do that too.”
- 21. Opportunity for massive leverage Direct Friends And Their Friends 10 clients, perhaps >1,000 see the posts
- 22. How do we connect to the Travellers Friends ? Invitation to share: • 60-sec intro video • Link map to social media accounts • URL link to map • Automatically sent in advance of departure date
- 23. How do we connect to the Travellers Friends ? Invitation to share: • 60-sec intro video • Link map to social media accounts • URL link to map • Automatically sent in advance of departure date Commercial In-Confidence. Copyright 2012 TrekTraka LLC
- 24. Near real-time tracking triggers Social Media Posts
- 25. Posts direct social media friends back to Operators Web Site Direct Friends
- 27. Key statistics – subscribers & visitors Trek subscribers: Facebook 24 Twitter 0 LinkedIn 1 Sources of 1,222 visits: E-mail 254 Facebook 886 Twitter 77 LinkedIn 5 Total 1,222
- 28. Free Trial Available • Trial details: – Duration - sufficient time to complete 3 successful trail trips – 1 SPOT device – No charge for trial and no ongoing commitment
- 30. Social Media Marketing for Adventure Travel Operators Peter Allison e: peter.allison@trektraka.com w: www.trektraka.com
- 31. Some client’s website examples: