Trei trenduri cheie in marketing digital pentru 2017 prezentate de Red Barrington de la Oxford College of Marketing la cursul deschis de marketing digital organizat de Institutul de Marketing pe 3 februarie 2017.

1. 3 Key Digital Trends For 2017

2. Three Key Trends
1. Live streaming
2. Virtual and augmented reality
3. Chatbots

3. 3Oxford Professional Education Group Ltd
Live Streaming

4. 4Oxford Professional Education Group Ltd
How Brands are Using Live Streaming

5. 5Oxford Professional Education Group Ltd
Key Benefits to Brands
• Authenticity
• Connect to audience and in real time
• Creates sense of community
• Reach
• Create rich content

6. 6Oxford Professional Education Group Ltd
Virtual & Augmented Reality
Virtual
Reality
Augmented
Reality

7. Augmented Reality

8. 8Oxford Professional Education Group Ltd
Virtual Reality

9. 9Oxford Professional Education Group Ltd
What is a Chatbot?
A computer program that simulates human
conversation, or chat, through artificial
intelligence.

10. 10Oxford Professional Education Group Ltd
The Chatbot Experience
• Open a Messenger
platform and search
for the business name
using its “handle”
• Start the conversation
by making a request
• Receive rich media
feedback (text +
images + hyperlinks +
voice) that answer
your question

12. 12Oxford Professional Education Group Ltd
Three Trends Driving Chatbot Revolution
• Messaging-as-OS: Messaging can be a
platform
• The app problem: People are reluctant to
install apps
• The “conversational interface”: A new
model for interacting with online services

13. 13Oxford Professional Education Group Ltd
Chatbots Will Shape The Online Customer
Experience
• One-to-one chats with consumers
• Personalised marketing messages
• Personalised shopping experiences
• Faster product searches
• Faster shopping processes

15. 15Oxford Professional Education Group Ltd
Chatbots as a Customer Service Channel
• Can be used as an additional customer
service channel.
• Can automate low value tasks – focusing on
those that really add value.
• Can gather information for eventual
interaction with a human rep.

17. 17Oxford Professional Education Group Ltd
Questions?
OxfordCollegeofMarketing
@Oxcom_marketing
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