Malabar Gold and Diamonds is launching an Akshaya Tritiya treasure hunt. Akshaya Tritiya is an important Hindu and Jain holy day that falls in April or May, where it is popular to buy gold as it symbolizes wealth and prosperity. Malabar Gold and Diamonds is a leading jewellery brand in India with over 120 retail stores that has Kareena Kapoor as its brand ambassador. The company focuses on social responsibility initiatives like medical assistance, education, and environmental protection.