The document proposes a school and travel program hybrid that allows students to learn English and tourism subjects while traveling around the Australian East Coast. Students would take daily classes and put what they learn into practice in the field by visiting tourism agencies and locations. The goal is for students to increase their English level while obtaining a tourism diploma. Marketing would focus on social media like Facebook, Instagram, and YouTube to target young, adventurous people from around the world interested in English and working in tourism agencies. Financial opportunities include presenting a market study to banks or using crowdfunding online.

1. Borja León de Pablo
15.11.2016

2. 
-School and Agency travel hybrid
-The students can travel and learn around
Australia.
 -Places to visit (Astrialian East Coast)
 -To learn, English and tourism subjects.
FIRST IDEA

3. 
Two ways to achieve the
same goal
Learning
 -English and tourism
classes every day.
 -Put to practice in the
field what they learn
 -See real examples of
tourism agency and the
different ways to
worknin every places
Travelling
 - Big trip visiting the
most crowded cities
and the beatifull places
in the East Coast.
 -Do tourist most
popluar activites, like
surfing, diving or visit
museums.

4. 
Learnging goals
First certificate, or
advanced in English
 Learning English level increase
when students go to English
countries
A diploma of tourism
 -Have a practice in the site that
you want to promote is priceless

5. 
Travelling goals
 -The course itself is an
example about how to
organize a trip for tourist.
 -Visit and know the most
important things that are in
Australian East Coast.

6. TARGET
Principal requierements of
our target
 -Age between 18-26 years
 -Low English level.
 -Attitude to work on a
travel agency
 -Be an adventurous person
Brief - Young and enthusiastic
people from all around the world
who wants to learn English and
work in a tourism agency.

7. 
MARKETING STRATEGY: SOCIAL
MEDIA
Basically we want to do an
online promotion.
So social media is very
important.
-Build brand personality
-Create a website
-Create pages in Facebook,
instagram, and youtube.
-Create a blog, with
personal experiences.
 Marketing strategys to
follow are:
 - Blogging
 -Mailing lists
 -Online companies
 -Press releases
 -Cupons and discount
 -Using videos

8. 
Financial opportunites
 -Market study to
present at bank
 -Crowfounding on
internet

9. 
END