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The document proposes a school and travel program hybrid that allows students to learn English and tourism subjects while traveling around the Australian East Coast. Students would take daily classes and put what they learn into practice in the field by visiting tourism agencies and locations. The goal is for students to increase their English level while obtaining a tourism diploma. Marketing would focus on social media like Facebook, Instagram, and YouTube to target young, adventurous people from around the world interested in English and working in tourism agencies. Financial opportunities include presenting a market study to banks or using crowdfunding online.
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This document summarizes the career experience of Marcelo Lopes, who has over 20 years of experience in the London hospitality industry as a chef and restaurant manager. He has worked in many prestigious restaurants and catering companies in London, Paris, and Sao Paulo. Marcelo is highly educated, holding a BSC degree in Sociology and having studied fine arts, Arabic, and French. He is passionate about culture, communication, and languages, being fluent in English, Portuguese, Spanish, Italian, French, and currently learning Arabic.
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Travlearn
- 1. Borja León de Pablo 15.11.2016
- 2. -School and Agency travel hybrid -The students can travel and learn around Australia. -Places to visit (Astrialian East Coast) -To learn, English and tourism subjects. FIRST IDEA
- 3. Two ways to achieve the same goal Learning -English and tourism classes every day. -Put to practice in the field what they learn -See real examples of tourism agency and the different ways to worknin every places Travelling - Big trip visiting the most crowded cities and the beatifull places in the East Coast. -Do tourist most popluar activites, like surfing, diving or visit museums.
- 4. Learnging goals First certificate, or advanced in English Learning English level increase when students go to English countries A diploma of tourism -Have a practice in the site that you want to promote is priceless
- 5. Travelling goals -The course itself is an example about how to organize a trip for tourist. -Visit and know the most important things that are in Australian East Coast.
- 6. TARGET Principal requierements of our target -Age between 18-26 years -Low English level. -Attitude to work on a travel agency -Be an adventurous person Brief - Young and enthusiastic people from all around the world who wants to learn English and work in a tourism agency.
- 7. MARKETING STRATEGY: SOCIAL MEDIA Basically we want to do an online promotion. So social media is very important. -Build brand personality -Create a website -Create pages in Facebook, instagram, and youtube. -Create a blog, with personal experiences. Marketing strategys to follow are: - Blogging -Mailing lists -Online companies -Press releases -Cupons and discount -Using videos
- 8. Financial opportunites -Market study to present at bank -Crowfounding on internet
- 9. END