Travel companies experience fierce competition in the tourism industry. How can a tourism business owner stand out? Examples of Successful Content Marketing by Travel Companies.

1. Travel companies and difference in
approach to content marketing
Unit 2: assignment 5
1) Trivago
2) Expedia group
3) Direct Travel

2. Trivago has its own magazine where we can find mix of original articles and videos that
are meant to inspire and inform travellers (Trivago, 2021).
Trivago

3. Trivago has
invested in a
long form
regular
content, what
separates this
company from
other ones
and enables
to stand out
(Trivago,
2022).

4. In this example of the valuable content created by Trivago can be found information on
hotels and special deals.
Link: https://www.youtube.com/watch?v=kzE03UbNdp8
Trivago

5. Trivago produces
regularly new and
original content. It is
informative,
entertaining and
provides various tips
on where and when
to travel and
activities to choose.
This brings readers
a good value in
exchange for
engaging with the
article (Trivago,
2019).

6. After engaging with content CTA is available on the visible place and possibly allows
company to get valuable data in return (Trivago, 2022).
Trivago

7. Expedia group uses useful original content with appealing illustrations. It is valuable
content for people and at the same time company makes sure their SEO is effective and
Expedia group

8. Apart of other
companies
Expedia group
offers regular
podcasts to
engage with
targeted audience.
In this way
company makes
sure their content
stands out on the
internet (Expedia
group, 2021).

9. Additionally to podcasts Expedia group offers as well eBooks, Case studies, Research
reports and Webinars (Expedia group, 2022).
Expedia group

10. Rich content in the form of educational videos, that is what makes Expedia group
company different from the other companies.
Link: https://www.youtube.com/watch?v=AQ6GmpMu5L8
Expedia group

11. In this video Direct
travel concentrates
mainly on business
owners and working
people. The content
is targeting specific
audience chosen by
the company. In this
way company can
effectively connect
with desired
audience.
Link:
https://www.youtube.com/
watch?v=7EAhIj7L1Vk

12. CTA is the form of subscription to corporate travel newsletter and is promising to inspire
and empower potential subscribers in their future travel program. After comparison with
Trivago (researched company number 1.) we can see that both actions offer something in
return: elevating the hotel experience for potential subscribers or as mentioned inspire
Direct travel

13. Sources:
Direct Travel. (2022): Featured Insights.
Available at:
https://www.dt.com/featured-insights/
Expedia group. (2020). Life at Expedia group blog
Available at:
https://blog.lifeatexpediagroup.com/
Expedia group. (2021). Powering travel, brought to you by Expedia group
Available at:
https://welcome.expediagroup.com/en/research-and-insights/podcast
Expedia group. (2022). Expedia group E-books.
Available at:
https://expediapartnersolutions.com/resources/research/ebook
Trivago. (2022). Trivago Magazine.
Available at:
https://magazine.trivago.com/

14. Trivago. (2021). 8 Best Places for Weekend Getaways in Wisconsin.
Available at:
https://magazine.trivago.com/weekend-getaways-wisconsin/
Trivago. (2019). Romantic Getaways.
Available at:
https://magazine.trivago.com/theme/romantic-getaways/
Youtube. (2020). Get Moving with Direct travel.
https://www.youtube.com/watch?v=7EAhIj7L1Vk
Youtube. (2020). Trivago helps you find a great deal on your hotel.
Available at:
https://www.youtube.com/watch?v=kzE03UbNdp8
Youtube. (2013). Paris vacation travel guide.
Available at:
https://www.youtube.com/watch?v=AQ6GmpMu5L8

15. Slideshare.net link:

16. 2nd Section:
Youtube link:
https://www.youtube.com/watch?v=Gngcp8D9QEg

17. 3rd Section:
Script:
3 travel companies and specifics for each of them
-All chosen companies are very successful in content marketing and at the same time each of them uses different strategy to interact with
the audience
1) Trivago
-Digital magazine called CheckIn –important part of content strategy
-mix of original articles and videos that are meant to inspire and inform travellers
-The key part of Content Marketing in Trivago are inspiring stories and invaluable information that empowers users to get more out of each
experience
-Company has invested in a long form regular content in the travel industry what distinquished it from other competitors
2) Expedia group
-Company does extremely well in regards to content marketing
-Very good job done in using original and useful content — that is valuable for people and at the same time makes sure their SEO is effective
and their site can be easily found

18. -Apart from other companies, Expedia group offers regular podcasts to engage with targeted audience
-Ebooks, Case studies, Research reports and Webinars concentrating on travel industry
3) Direct travel
-Besides original content, company uses very well video content targeted on specific groups such as for example business owners. In this
way company can effectively connect with desired audience
-Good job done by the company in creating CTA, where the potential subscriber is promised to be inspired and empowered in their future
Travel program in the form of new interesting articles or interesting offers

19. 4th Section:
Medium:
https://medium.com/p/cf814858d2c0/edit