Michael Traupman has over 25 years of experience in non-profit management, marketing, and public relations. He has a proven track record of revitalizing organizations through strategic leadership and collaborative management. Most recently, as Managing Director of the Civic Theatre of Allentown from 2011-2015, he stabilized finances, increased revenue, expanded programming and outreach, and oversaw a $1.1 million annual budget. Prior to that he held various marketing and communications roles at Cedar Crest College for 16 years, growing enrollment 127% through innovative campaigns.
Anne Fishman is an experienced higher education administrator and communications consultant. She has over 25 years of experience providing strategic communications and marketing for universities, including Tufts where she led communications for the School of Arts and Sciences. She is skilled in strategic planning, brand development, website management, and increasing applications, donations, and media coverage for institutions. Currently, she runs her own integrated marketing firm, .edu Integrated Marketing, advising colleges on positioning and communications.
This document discusses the need for more research on the influence of advertisers on online journalism. It notes that while there is extensive research on how advertisers have traditionally influenced traditional media outlets, the literature on how advertisers impact online media is still developing. The objectives are to highlight the need for more research in this area, consider how existing research on traditional media can inform the study of online contexts, and put forth some initial propositions about how advertisers may influence online journalism. It also discusses how the dynamics of advertiser influence may differ between traditional and online media given changes in things like news organizations' structure and revenue models in the online space.
This professional summary highlights the candidate's 15+ years of experience in marketing, communications, graphic design, photography, and project management. They have a proven track record of developing brands, executing multi-channel campaigns, managing projects and vendors, and measuring results. The candidate also has community involvement experience in education and cancer nonprofit organizations.
Lauren Brooke Hudnall is seeking a position in public relations, marketing, media, or social media that requires strong communication skills. She has experience as a teller at Bank of Lancaster where she processed transactions, maintained accountability for money, and promoted products. As the Public Relations Chairman for her sorority, she managed social media accounts and created promotional materials. She also has experience working in a summer camp and university mailroom. Hudnall will graduate from Christopher Newport University in 2016 with a Bachelor's degree in Communication Studies and a minor in Business Administration.
This candidate has over 13 years of experience leading strategic communications campaigns as a communications professional. They currently serve as the Communications Manager for the City of Lawrence, Kansas, where they are responsible for all general communication efforts and creating strategic plans using various media. Previously, they also served as the interim director of the local Convention and Visitors Bureau, managing a staff of six and overseeing the launch of a new branding campaign. This candidate has strong skills in public relations, media relations, social media, web design, and team leadership.
This document is a resume for Wanting Liu that outlines her education and professional experience. She received a Master's degree in Advertising from Michigan State University and a Bachelor's degree in Advertising from Renmin University of China. Her professional experience includes conducting research projects in marketing and media planning, working as a consultant in public relations, and fundraising for a nonprofit organization. She also previously interned at China Central Television Station, assisting with news reporting and live broadcasts.
Robert M. Hentz has over 20 years of experience in e-business, marketing, and public relations. He currently works as a Senior Coordinator at BJC HealthCare, where he develops and maintains their corporate websites and intranet sites. Previously, he worked in marketing and public relations roles at Truman Medical Centers and Target Marketing. He has expertise in web development, internet marketing, media relations, publications, and communications. Hentz holds a Master's degree in Mass Communications and a Bachelor's degree in Mass Communications with a minor in Journalism.
Hannah Wallner is currently pursuing a Bachelor of Science in Media Communication and Technology at East Stroudsburg University, where she has received honors and maintains a high GPA. She has experience in customer service, television production, magazine editing, and promotional design. Wallner is proficient in Adobe software programs and has strong critical thinking, collaboration, and humor skills.
Anne Fishman is an experienced higher education administrator and communications consultant. She has over 25 years of experience providing strategic communications and marketing for universities, including Tufts where she led communications for the School of Arts and Sciences. She is skilled in strategic planning, brand development, website management, and increasing applications, donations, and media coverage for institutions. Currently, she runs her own integrated marketing firm, .edu Integrated Marketing, advising colleges on positioning and communications.
This document discusses the need for more research on the influence of advertisers on online journalism. It notes that while there is extensive research on how advertisers have traditionally influenced traditional media outlets, the literature on how advertisers impact online media is still developing. The objectives are to highlight the need for more research in this area, consider how existing research on traditional media can inform the study of online contexts, and put forth some initial propositions about how advertisers may influence online journalism. It also discusses how the dynamics of advertiser influence may differ between traditional and online media given changes in things like news organizations' structure and revenue models in the online space.
This professional summary highlights the candidate's 15+ years of experience in marketing, communications, graphic design, photography, and project management. They have a proven track record of developing brands, executing multi-channel campaigns, managing projects and vendors, and measuring results. The candidate also has community involvement experience in education and cancer nonprofit organizations.
Lauren Brooke Hudnall is seeking a position in public relations, marketing, media, or social media that requires strong communication skills. She has experience as a teller at Bank of Lancaster where she processed transactions, maintained accountability for money, and promoted products. As the Public Relations Chairman for her sorority, she managed social media accounts and created promotional materials. She also has experience working in a summer camp and university mailroom. Hudnall will graduate from Christopher Newport University in 2016 with a Bachelor's degree in Communication Studies and a minor in Business Administration.
This candidate has over 13 years of experience leading strategic communications campaigns as a communications professional. They currently serve as the Communications Manager for the City of Lawrence, Kansas, where they are responsible for all general communication efforts and creating strategic plans using various media. Previously, they also served as the interim director of the local Convention and Visitors Bureau, managing a staff of six and overseeing the launch of a new branding campaign. This candidate has strong skills in public relations, media relations, social media, web design, and team leadership.
This document is a resume for Wanting Liu that outlines her education and professional experience. She received a Master's degree in Advertising from Michigan State University and a Bachelor's degree in Advertising from Renmin University of China. Her professional experience includes conducting research projects in marketing and media planning, working as a consultant in public relations, and fundraising for a nonprofit organization. She also previously interned at China Central Television Station, assisting with news reporting and live broadcasts.
Robert M. Hentz has over 20 years of experience in e-business, marketing, and public relations. He currently works as a Senior Coordinator at BJC HealthCare, where he develops and maintains their corporate websites and intranet sites. Previously, he worked in marketing and public relations roles at Truman Medical Centers and Target Marketing. He has expertise in web development, internet marketing, media relations, publications, and communications. Hentz holds a Master's degree in Mass Communications and a Bachelor's degree in Mass Communications with a minor in Journalism.
Hannah Wallner is currently pursuing a Bachelor of Science in Media Communication and Technology at East Stroudsburg University, where she has received honors and maintains a high GPA. She has experience in customer service, television production, magazine editing, and promotional design. Wallner is proficient in Adobe software programs and has strong critical thinking, collaboration, and humor skills.
Steven Padilla has over 15 years of experience in public relations, communications, and community outreach. He is currently the Director of Communications at GreatSchools in Oakland, where he develops marketing materials, executes public relations campaigns, and manages social media presence. Prior to this, he held communications roles at Child Development Inc. and the San Francisco/Oakland Bay Bridge Project, where he managed multi-million dollar budgets and educational outreach programs. Padilla has a master's degree in public relations and a bachelor's degree in political science.
Bryce Yelverton has diverse experience in education, government consulting, nonprofit work, and business. He has strong communication skills and experience in leadership, program development, and using technology. He currently works as a governmental affairs consultant and lobbyist, helping clients achieve their goals through advocacy, relationship building, and using social media platforms.
Kamara Meighen Young is seeking a communications position with over 20 years of experience managing marketing, media relations, and community outreach. She has a proven track record of developing comprehensive communication strategies and acting as a primary spokesperson. Her experience includes directing marketing and communications for a regional transit system, managing public relations for various non-profits, and holding communications roles with chambers of commerce. She possesses strong leadership, management, writing and presentation skills and has received several marketing awards for her work.
The document provides a resume for Christophe Chagnard highlighting his extensive experience leading nonprofit arts organizations and teaching at the university level. Over the past 15+ years, he has successfully launched and directed multiple orchestras in Washington state, growing their budgets, audiences, and artistic profiles. He also designed new music curriculum and taught at the University of Puget Sound for 12 years.
Christina Gaviño Gray is the owner and principal of Sensata Consulting Group. She has over 15 years of experience leading strategic communications, marketing, and outreach for various organizations. Her areas of expertise include strategic integrated communications campaign planning, communication and marketing segmentation, and content creation. She has held leadership roles developing and implementing marketing strategies for non-profits, schools, and healthcare organizations.
Angela McClendon Johnson has over 25 years of experience in communications, marketing, and event leadership. She has worked in various industries including tourism, nonprofit, transportation, and healthcare. The document provides details of her work history, education, recognition, professional affiliations, and community involvement.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Nancy Dudenhofer's resume outlines her experience and expertise in marketing, communications, and public relations spanning over 30 years, including roles as Assistant Director of Marketing and Communications for Kyrene School District and various director level marketing positions at television stations. She provides a comprehensive list of skills and achievements in developing marketing strategies, managing projects and budgets, and securing publicity. Her resume demonstrates a career focused on using communications to increase awareness, engagement, and financial support for organizations.
Jan McDaniel is an experienced executive who has held CEO, COO, and VP roles across multiple industries, with expertise in strategic planning, P&L management, leadership, and transformative change. She has over 30 years of experience leading organizations through growth, mergers, and regulatory compliance. Her background includes executive roles in media, nonprofit, consulting, financial services, and digital printing companies.
The document is a resume for Mari Moss-Yawn. It summarizes her as an insightful, results-oriented professional with over 10 years of experience providing strategic business support across various sectors. She has exceptional business, technical, and communication skills and is committed to making a difference in communities through initiatives focused on housing, employment, small business development, and advocacy. Her resume outlines relevant work experience, skills, education, and awards.
Charismatic, passionate and clear communication skills; the ability to build long-term relationships both internally and externally, and targeted identification and cultivation of prospects resulting in increased contributed income for small, medium, and large non-profit organizations. Twenty-year experience serving as executive director, development officer, institutional specialist, and trusted consultant.
Bill Kula, APR, resume. Senior public relations professional seeking new corporate communications role in the Dallas/Fort Worth area. Strategic communications and planning, external communications, internal communications, executive communications, social media, issues management, crisis communications, writing, mentoring, leadership are my strengths.
Connie Der Torossian has over 25 years of experience in marketing, public relations, and partnership development for nonprofit housing and fair housing organizations. She holds a Bachelor's degree in Journalism and has managed multi-million dollar grants and partnerships. Currently, she is the Director of Partnership Development & Outreach at Housing Opportunities Collaborative, where she increased partners by 60% and grant revenue by 50%. Previously she held director roles developing marketing and outreach programs, securing media coverage, and providing education to over 13,500 consumers.
Sarah Lee is a highly experienced marketing and communications leader with over 18 years of experience. She currently serves as the Vice President of Marketing Communications at the Kalamazoo Community Foundation where she leads a team of 11 and oversees the organization's marketing strategy. Previously she held director roles focused on marketing, PR, and communications at Greenleaf Hospitality Group and the Kalamazoo Regional Chamber of Commerce. She has a proven track record of growing revenue, digital engagement, and community impact through innovative marketing strategies.
Joyce Huang is a strategic public affairs professional with over 10 years of experience managing public outreach projects in the energy utility industry. She has a proven track record of implementing effective communications across multiple platforms to engage over 200,000 customers regarding infrastructure projects totaling over $500 million. Huang is bilingual in English and Mandarin with certifications in project management, public participation, and emergency response.
This document is a professional portfolio for LaRachelle S. Smith, a marketing executive. It summarizes her qualifications and experience in 3 areas: implementation and strategic results, teambuilding and organizational development, and multi-level institutional collaboration. For implementation, it provides 3 examples of how she monitored strategic plans, increased participation in a land grant conference, and developed new communications leaders. For teambuilding, it outlines the products and results of the centers she led. For collaboration, it includes a recommendation that highlights her leadership in strategic communication campaigns across 20 universities.
Bill Kula is an award-winning communications professional seeking a senior public relations role in the Dallas/Fort Worth area. He has over 25 years of experience in strategic communications, media relations, social media, writing and community relations. Most recently, he served as Senior Vice President at The Kula Group, providing strategic counsel to clients. Prior to that, he spent over 15 years in leadership communications roles at Verizon, where he led successful campaigns and managed media relationships. He holds a bachelor's degree in journalism and is an Accredited member of the Public Relations Society of America.
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
Sebastian james-category-accomplishments-slideshare-templateSebastian James
Sebastian W. James is an experienced communications and marketing professional with a background in print, broadcast, digital, and social media marketing. He has held positions managing marketing campaigns, public relations, and new media strategies for political, nonprofit, and government organizations. His experience includes developing email, web, social media, and crowdsourcing strategies to increase engagement and achieve organizational goals.
As a strategic communications professional, I craft the right message for the right audience at the right time. As a skilled networker and "people person," I develop and strengthen relationships--both internally and externally--to benefit the organization. As a business leader, I achieve results by listening and delivering well thought-out solutions and outcomes. With extensive experience in both the for-profit and non-profit arena, I am adept at bridging communities to build partnerships and advance the mission and success of the organization
Steven Padilla has over 15 years of experience in public relations, communications, and community outreach. He is currently the Director of Communications at GreatSchools in Oakland, where he develops marketing materials, executes public relations campaigns, and manages social media presence. Prior to this, he held communications roles at Child Development Inc. and the San Francisco/Oakland Bay Bridge Project, where he managed multi-million dollar budgets and educational outreach programs. Padilla has a master's degree in public relations and a bachelor's degree in political science.
Bryce Yelverton has diverse experience in education, government consulting, nonprofit work, and business. He has strong communication skills and experience in leadership, program development, and using technology. He currently works as a governmental affairs consultant and lobbyist, helping clients achieve their goals through advocacy, relationship building, and using social media platforms.
Kamara Meighen Young is seeking a communications position with over 20 years of experience managing marketing, media relations, and community outreach. She has a proven track record of developing comprehensive communication strategies and acting as a primary spokesperson. Her experience includes directing marketing and communications for a regional transit system, managing public relations for various non-profits, and holding communications roles with chambers of commerce. She possesses strong leadership, management, writing and presentation skills and has received several marketing awards for her work.
The document provides a resume for Christophe Chagnard highlighting his extensive experience leading nonprofit arts organizations and teaching at the university level. Over the past 15+ years, he has successfully launched and directed multiple orchestras in Washington state, growing their budgets, audiences, and artistic profiles. He also designed new music curriculum and taught at the University of Puget Sound for 12 years.
Christina Gaviño Gray is the owner and principal of Sensata Consulting Group. She has over 15 years of experience leading strategic communications, marketing, and outreach for various organizations. Her areas of expertise include strategic integrated communications campaign planning, communication and marketing segmentation, and content creation. She has held leadership roles developing and implementing marketing strategies for non-profits, schools, and healthcare organizations.
Angela McClendon Johnson has over 25 years of experience in communications, marketing, and event leadership. She has worked in various industries including tourism, nonprofit, transportation, and healthcare. The document provides details of her work history, education, recognition, professional affiliations, and community involvement.
FUTURIST AND DIGITAL NATIVE: DRIVING CORPORATE MARKETING, BRANDING & MESSAGING ACROSS DIGITAL AND PHYSICAL PLATFORMS
Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 6+ years
of experience planning, developing and executing effective and pragmatic marketing campaigns and strategies. Consistently
drive end user interest, expand outreach, and capture additional visibility and exposure through solutions-oriented marketing
plans policy development for up to 500 business accounts. Methodical senior marketing professional with social media
engagement experience, as well as partnering with different cultures and adapting to gain buy-in and drive change while
raising the bar, and educating and growing marketing teams at a local level.
Nancy Dudenhofer's resume outlines her experience and expertise in marketing, communications, and public relations spanning over 30 years, including roles as Assistant Director of Marketing and Communications for Kyrene School District and various director level marketing positions at television stations. She provides a comprehensive list of skills and achievements in developing marketing strategies, managing projects and budgets, and securing publicity. Her resume demonstrates a career focused on using communications to increase awareness, engagement, and financial support for organizations.
Jan McDaniel is an experienced executive who has held CEO, COO, and VP roles across multiple industries, with expertise in strategic planning, P&L management, leadership, and transformative change. She has over 30 years of experience leading organizations through growth, mergers, and regulatory compliance. Her background includes executive roles in media, nonprofit, consulting, financial services, and digital printing companies.
The document is a resume for Mari Moss-Yawn. It summarizes her as an insightful, results-oriented professional with over 10 years of experience providing strategic business support across various sectors. She has exceptional business, technical, and communication skills and is committed to making a difference in communities through initiatives focused on housing, employment, small business development, and advocacy. Her resume outlines relevant work experience, skills, education, and awards.
Charismatic, passionate and clear communication skills; the ability to build long-term relationships both internally and externally, and targeted identification and cultivation of prospects resulting in increased contributed income for small, medium, and large non-profit organizations. Twenty-year experience serving as executive director, development officer, institutional specialist, and trusted consultant.
Bill Kula, APR, resume. Senior public relations professional seeking new corporate communications role in the Dallas/Fort Worth area. Strategic communications and planning, external communications, internal communications, executive communications, social media, issues management, crisis communications, writing, mentoring, leadership are my strengths.
Connie Der Torossian has over 25 years of experience in marketing, public relations, and partnership development for nonprofit housing and fair housing organizations. She holds a Bachelor's degree in Journalism and has managed multi-million dollar grants and partnerships. Currently, she is the Director of Partnership Development & Outreach at Housing Opportunities Collaborative, where she increased partners by 60% and grant revenue by 50%. Previously she held director roles developing marketing and outreach programs, securing media coverage, and providing education to over 13,500 consumers.
Sarah Lee is a highly experienced marketing and communications leader with over 18 years of experience. She currently serves as the Vice President of Marketing Communications at the Kalamazoo Community Foundation where she leads a team of 11 and oversees the organization's marketing strategy. Previously she held director roles focused on marketing, PR, and communications at Greenleaf Hospitality Group and the Kalamazoo Regional Chamber of Commerce. She has a proven track record of growing revenue, digital engagement, and community impact through innovative marketing strategies.
Joyce Huang is a strategic public affairs professional with over 10 years of experience managing public outreach projects in the energy utility industry. She has a proven track record of implementing effective communications across multiple platforms to engage over 200,000 customers regarding infrastructure projects totaling over $500 million. Huang is bilingual in English and Mandarin with certifications in project management, public participation, and emergency response.
This document is a professional portfolio for LaRachelle S. Smith, a marketing executive. It summarizes her qualifications and experience in 3 areas: implementation and strategic results, teambuilding and organizational development, and multi-level institutional collaboration. For implementation, it provides 3 examples of how she monitored strategic plans, increased participation in a land grant conference, and developed new communications leaders. For teambuilding, it outlines the products and results of the centers she led. For collaboration, it includes a recommendation that highlights her leadership in strategic communication campaigns across 20 universities.
Bill Kula is an award-winning communications professional seeking a senior public relations role in the Dallas/Fort Worth area. He has over 25 years of experience in strategic communications, media relations, social media, writing and community relations. Most recently, he served as Senior Vice President at The Kula Group, providing strategic counsel to clients. Prior to that, he spent over 15 years in leadership communications roles at Verizon, where he led successful campaigns and managed media relationships. He holds a bachelor's degree in journalism and is an Accredited member of the Public Relations Society of America.
Rachel A. Adler Resume. Forward-thinking senior digital marketing manager, branding expert, unique storyteller and business advocate with 10+ years of experience in events, planning, developing and executing.
Sebastian james-category-accomplishments-slideshare-templateSebastian James
Sebastian W. James is an experienced communications and marketing professional with a background in print, broadcast, digital, and social media marketing. He has held positions managing marketing campaigns, public relations, and new media strategies for political, nonprofit, and government organizations. His experience includes developing email, web, social media, and crowdsourcing strategies to increase engagement and achieve organizational goals.
As a strategic communications professional, I craft the right message for the right audience at the right time. As a skilled networker and "people person," I develop and strengthen relationships--both internally and externally--to benefit the organization. As a business leader, I achieve results by listening and delivering well thought-out solutions and outcomes. With extensive experience in both the for-profit and non-profit arena, I am adept at bridging communities to build partnerships and advance the mission and success of the organization
1. MICHAEL S. TRAUPMAN
1606 Street Road • New Hope, PA 18938 • (610) 533-0310 • mstraupman@aol.com
Energetic management professional with a track record of improving business operations and
organizational sustainability through strategic leadership, collaborative management, and the cultivation of
new resources. Strong background in both non-profit management and as a creative marketing and public
relations executive Skills include management, communications, and fundraising with a proven track
record of translating strategic planning into real-world implementation.
PROFESSIONAL EXPERIENCE
CIVIC THEATRE OF ALLENTOWN, Allentown, PA 2010–2015
A historic, non-profit community arts center, the area’s leading producer of live theatre, a pioneering art house
cinema, and home of the longest continually operated K-12 theatre education program in the region.
Managing Director (2011-2015)
Interim Development and Marketing Director (2010-2011)
Revitalized historic community arts center by restructuring administrative staff and implementing industry best
practices. Stabilized organizational finances through expanded programming, efficient use of resources and
creative partnerships. Created outreach efforts that strengthened relationships with the broader community and
maximized the theatre’s visibility. Developed and executed the theatre’s annual $1.1 million operating budget.
Directed operations, facilities, development, special events, advertising, marketing, communications, and media
relations. Served as artistic director of Civic’s Art House Film series. Managed up to six direct full-time reports, 14
part time staff, volunteers and interns.
• Implemented industry best practices for development/fundraising efforts, which increased contributed
revenue by 33% over 3 years and corporate sponsorships by 25%.
• Co-authored and submitted a Redevelopment Assistance Capital Program Grant Application and
Business Plan to the Commonwealth of Pennsylvania and successfully lobbied the State to award Civic
$2 million -- the largest grant in the organization’s history.
• Collaboratively rebuilt Civic’s financial recordkeeping and accounting systems, reversed years of income
losses and led Civic to two consecutive years of operating surpluses.
• Developed a long-range strategy for sustainability by spearheading the development of the organization’s
first complete strategic plan and facilities master plan.
• With limited resources, created stronger visibility and a 23% increase in audience admissions through
the implementation of a comprehensive media plan that utilized media partnerships and emerging
technologies such as behavioral targeting.
• Redeveloped the theatre’s website to include both online ticket sales and class registration and
implemented a CRM for tracking communications with patrons and donors. Online sales increased to
50% of overall earned revenue in less than 2 years.
• Expanded Civic’s special events programming to include friend-raising and fundraising events both on
and off Civic’s cultural campus resulting in a 55% overall increase in special events income in one year.
• Increased attendance at Civic’s Art House film series by 23% by adding alternate content and
redeveloping Civic’s Theater514 to include an art gallery and state-of-the art 91-seat ADA accessible
screening room.
• Devised and led Civic’s campaign to purchase two cutting-edge digital cinema systems. Negotiated
a 3-year partnership agreement with Muhlenberg College to assist in digital conversion and to increase
participation by the College at Civic. Raised $200,000 in less than 4 months. Purchased two cutting-edge
digital projection systems.
2. MICHAEL S. TRAUPMAN (610) 533-0310 • Page two
INDEPENDENT MARKETING COMMUNICATIONS CONSULTANT, Allentown, PA 2009–2010
Worked with clients to implement marketing initiatives that solidify and grow their position in competitive marketplace.
Maximize resources with emphasis on social networking, electronic communications, and sustainable marketing strategies.
CEDAR CREST COLLEGE, Allentown, PA 1993–2009
Non-profit women's college founded in 1867 offering bachelor's and master's degrees for traditional and non-traditional
students; $43M operating budget; $45M revenue; 408 employees (administrative and faculty).
Executive Director of College Relations (2003–2009)
Director of College Relations (1997–2003)
Assistant Director of College Relations (1996–1997)
College Relations Associate (1993–1996)
Reinvented and stabilized cohesive brand image and expanded visibility through high-quality, consistent public
relations initiatives and media campaigns. Served as special advisor to the President as cabinet-level officer.
Pursued progressive strategies that strengthened school's reputation and maximized overall performance in
alignment with marketing goals and objectives.
• Created a full-service, in-house marketing, advertising and public relations agency. Revitalized
admissions campaigns and provided creative support for a successful $15M capital campaign, annual
fundraising, strategic planning, and community relations. Saved more than $1M annually in
commissions and design fees and greatly improved campaign models. Drove enrollments up 127% to a
record-breaking incoming class of 250 freshmen and tripled overall college enrollment in less than 10
years while 36% of the nation's women's colleges were closing down.
• Directed all crisis communications as spokesperson and media expert. Successfully led the college
through multiple leadership transitions and a public funding media crisis. Increased media coverage
200% and boosted college's profile on prominent news and entertainment organizations (ESPN,
Access Hollywood, Montel Williams Show, FOX News, Seventeen Magazine, Glamour, Arizona
Republic and Prevention Magazine).
• Created, managed and executed high-profile special events including two presidential campaign visits
and a gala featuring then-Secretary-General of the United Nations, Kofi Annan. Boosted the college's
brand and expanded community relations, working closely with renowned presenters to include Nobel
Prize Laureate Elie Wiesel, U.S. Poet Laureate Billy Collins, tennis legend Billie Jean King, opera diva
Jessye Norman, and broadcast pioneer Walter Cronkite.
PREVIOUS PROFESSIONAL EXPERIENCE
Director of Press and Publications, PA Stage Company (LORT D), Allentown, PA
Associate Editor, The New Farm Magazine, Rodale Institute, Emmaus, PA
EDUCATION | AFFILIATIONS
B.A English and Journalism, MORAVIAN COLLEGE, Bethlehem, PA
COMMUNITY LEADERSHIP
Board of Associates, MUHLENBERG COLLEGE, 2014-2015
Board of Directors, WEST END ALLIANCE, Allentown, 2011-2014
Delegate, ARTHOUSE CONVERGENCE, 2012-2015
Delegate, LEAGUE OF HISTORIC AMERICAN THEATRES, 2013-2014
Events Committee, 250
th
Anniversary Celebration, CITY OF ALLENTOWN, 2011-2012
Planning Committee, CITY ARTS CAMP, Allentown, 2011-2015
Steering Committee, DOWNTOWN ARTS GROUP, Allentown, 2013-2015
Board of Directors, CIVIC THEATRE OF ALLENTOWN, 1995-2009