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Part II of our Holiday Calendars for Social Media Manager Series
TRADITIONAL HOLIDAYS & OUT-
OF-THE-BOX BRAND CAMPAIGNS
Some of our clients
Holidays usually guarantee huge engagement for brands. Our previous
report highlighted how even the strangest of days are a big point of
conversation. This report brings to light the creative, out-of-the box
campaigns that brands ran during traditional holidays.
Don’t forget, all images are clickable and are hyperlinked to their original
post. So click through and enjoy the report!
SYNOPSIS
JANUARY
20th
31st
Martin Luther King Day
Chinese New Year’s Day
1.
New Year’s Day
New Year’s Day1st
Skittle’s post on New Year’s Day brought the
brand an Engagement Alert*. Though a post at
the end of the month got more people
talking, this post is a quintessential example of
the brand’s tone of voice.
1st
*The Unmetric platform triggers an alert triggers an
alert every time something happens that is different
from normal, be it growth, engagement, mentions etc.
FEBRUARY
17th
Valentine’s Day
President’s Day
2.
Valentine’s Day
Humor, as always, worked like a charm
for Taco Bell. Their Engagement Score*
peaked on Feb 14th thanks to their
Valentine’s Day tweets.
Super Bowl Weekend
14th
14th
MARCH3.
4th Mardi Gras
8th Women’s Day
St Patrick’ s Day
St Patrick’s Day17th
17th
The brand posted 42 times in March, and
80% of the Likes, Comments & Shares
were brought in by their 5 St Patrick’s Day
related posts.
Jameson Irish Whiskey posted 5 updates
relating to St. Paddy’s Day. This was the post
with the highest Engagement Score.
APRIL4.
18th
Good Friday
20th Easter
21st Patriot’s Day
Easter20th
Innocent Drinks’ Venn diagram was one of the
very few innovative tweets on Easter. In spite
of having no offers or chocolates in the image,
the tweet attracted a fair amount of attention.
MAY5.
11th Mother’s Day
26th Memorial Day
6th Teacher’s Day
Mother’s Day11th
Kraft Dressing’s bold Mother’s Day wish
came from the ‘Zesty’ Guy. This post was
one of the top 5 most engaging posts in
May for the brand.
JUNE6.
14th Flag Day
15th Father’s Day
21st Summer Solstice
15th
Father’s Day
With an Engagement Score of 1,000, this
was one of the most engaging posts for
NatWest in 2013.
JULY7.
11th World Population Day
Independence Day
27th Parents’ Day
Independence Day4th
4th
This image of the Statue of Liberty standing
on a Marshall amp with a Gibson guitar
became the most engaging post for the
entire Consumer Electronics Sector in July.
AUGUST8.
Friendship Day
SEPTEMBER9.
Labor Day1st
Constitution Day17th
International Peace Day21st
21st
Labor Day
Visa combined a Labor Day greeting with their
#GoInSix campaign. This was one of the top 10
most liked posts in the campaign.
OCTOBER10.
M&M’s USA regularly implements holiday
greetings in their content strategy. It brings in
the highest Engagement Score for them when
compared to any other type of updates.
Columbus Day13th
United Nations Day24th
Halloween31st
Halloween31st
NOVEMBER11.
Veteran’s Day11th
Universal Children’s Day20th
Thanksgiving27th
Thanksgiving27th
Oreo, ever the creative brand, created a Vine
for Thanksgiving called the ‘snack hack’. The
vine stayed in tune with the brand’s message
and was also relevant to the holiday.
It also attracted a funny conversation with
TacoBell on Twitter.
DECEMBER
Hanukkah
Christmas
12.
Christmas
31st New Year’s Eve
16th
25th
25th
Coke Zero created an entire campaign
around bad Christmas sweaters. This
campaign was widely promoted on Twitter
and performed brilliantly for the brand.
Unmetric compiled this report by sourcing
data from its own benchmarking platform.
Click here to gain access to all this data
by claiming a free 6 day trial.
We analyze data from:
Please contact us at info@unmetric.com
or
drop us a line on Twitter with @unmetric

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Traditional Holidays & Out- of- the- Box Brand Campaigns- Part II of our Holiday Calendars for Social Media Manager Series

  • 1. Part II of our Holiday Calendars for Social Media Manager Series TRADITIONAL HOLIDAYS & OUT- OF-THE-BOX BRAND CAMPAIGNS
  • 2. Some of our clients
  • 3. Holidays usually guarantee huge engagement for brands. Our previous report highlighted how even the strangest of days are a big point of conversation. This report brings to light the creative, out-of-the box campaigns that brands ran during traditional holidays. Don’t forget, all images are clickable and are hyperlinked to their original post. So click through and enjoy the report! SYNOPSIS
  • 4. JANUARY 20th 31st Martin Luther King Day Chinese New Year’s Day 1. New Year’s Day New Year’s Day1st Skittle’s post on New Year’s Day brought the brand an Engagement Alert*. Though a post at the end of the month got more people talking, this post is a quintessential example of the brand’s tone of voice. 1st *The Unmetric platform triggers an alert triggers an alert every time something happens that is different from normal, be it growth, engagement, mentions etc.
  • 5. FEBRUARY 17th Valentine’s Day President’s Day 2. Valentine’s Day Humor, as always, worked like a charm for Taco Bell. Their Engagement Score* peaked on Feb 14th thanks to their Valentine’s Day tweets. Super Bowl Weekend 14th 14th
  • 6. MARCH3. 4th Mardi Gras 8th Women’s Day St Patrick’ s Day St Patrick’s Day17th 17th The brand posted 42 times in March, and 80% of the Likes, Comments & Shares were brought in by their 5 St Patrick’s Day related posts. Jameson Irish Whiskey posted 5 updates relating to St. Paddy’s Day. This was the post with the highest Engagement Score.
  • 7. APRIL4. 18th Good Friday 20th Easter 21st Patriot’s Day Easter20th Innocent Drinks’ Venn diagram was one of the very few innovative tweets on Easter. In spite of having no offers or chocolates in the image, the tweet attracted a fair amount of attention.
  • 8. MAY5. 11th Mother’s Day 26th Memorial Day 6th Teacher’s Day Mother’s Day11th Kraft Dressing’s bold Mother’s Day wish came from the ‘Zesty’ Guy. This post was one of the top 5 most engaging posts in May for the brand.
  • 9. JUNE6. 14th Flag Day 15th Father’s Day 21st Summer Solstice 15th Father’s Day With an Engagement Score of 1,000, this was one of the most engaging posts for NatWest in 2013.
  • 10. JULY7. 11th World Population Day Independence Day 27th Parents’ Day Independence Day4th 4th This image of the Statue of Liberty standing on a Marshall amp with a Gibson guitar became the most engaging post for the entire Consumer Electronics Sector in July.
  • 12. SEPTEMBER9. Labor Day1st Constitution Day17th International Peace Day21st 21st Labor Day Visa combined a Labor Day greeting with their #GoInSix campaign. This was one of the top 10 most liked posts in the campaign.
  • 13. OCTOBER10. M&M’s USA regularly implements holiday greetings in their content strategy. It brings in the highest Engagement Score for them when compared to any other type of updates. Columbus Day13th United Nations Day24th Halloween31st Halloween31st
  • 14. NOVEMBER11. Veteran’s Day11th Universal Children’s Day20th Thanksgiving27th Thanksgiving27th Oreo, ever the creative brand, created a Vine for Thanksgiving called the ‘snack hack’. The vine stayed in tune with the brand’s message and was also relevant to the holiday. It also attracted a funny conversation with TacoBell on Twitter.
  • 15. DECEMBER Hanukkah Christmas 12. Christmas 31st New Year’s Eve 16th 25th 25th Coke Zero created an entire campaign around bad Christmas sweaters. This campaign was widely promoted on Twitter and performed brilliantly for the brand.
  • 16. Unmetric compiled this report by sourcing data from its own benchmarking platform. Click here to gain access to all this data by claiming a free 6 day trial. We analyze data from:
  • 17. Please contact us at info@unmetric.com or drop us a line on Twitter with @unmetric