Trade shows are an effective marketing medium as 81% of attendees have buying authority, 99% of marketers find unique value from trade shows not available in other channels, and 92% of attendees are looking for new products. On average, attendees view 26 exhibits over 8.3 hours at a show and rate face-to-face meetings as extremely important in choosing new products and making connections. Pre-show promotions can increase lead conversion rates to 50% and 76% of attendees use pre-show information to plan their time at the event.

1. 81%
of trade
show attendees have
buying authority.
99%
of marketers find
unique value from trade shows
they don’t get from other
marketing mediums.
SHOW
PASS
26is the number of
exhibits the average trade show
attendee views.
8.3hrs
8.3hrs
26
99%
81%
20%
92%
of trade
show attendees say
they are looking for new
products.
is the
amount of time the
average attendee
spends viewing exhibits.
Less than of
exhibitors use targeted pre-show
marketing campaigns.
46%
76%
76%
46%
of trade show
attendees rate face-to-face
meetings as extremely important
in choosing new products
and making lasting
connections.
of trade
show attendees are
in executive or upper
management.
76%
SCHEDULE
76%
Conversion of booth visitors to
qualified leads rose to
when a pre-show
promotion was used.
of
attendees use pre-show
information to plan
their trade show time.
50%
50%
92%
20%
Source: Center for Exhibition
Industry Research (CEIR)
Source: CEIR; The
Spend Decision–
Analyzing How
Exhibits Fit Into
the Overall
Marketing Budget
Source:
Exhibit Surveys, Inc.
Source: CEIR; The Role and Value
of Face to Face
Source: Center for Exhibition
Industry Research (CEIR)
Source: CEIR; The
Role and Value of
Face to Face
Source: CEIR; The
Role and Value of
Face to Face
Source: Jefferson Davis,
Competitive Edge
Source: CEIR, Deloitte
& Touche Study
Source: CEIR, Deloitte
& Touche Study
trade
showsWORK
WHYWHY
WORK
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