Tracxn - Field Force Automation Startup Landscape

SEPTEMBER 2018
FIELD FORCE AUTOMATION

Copyright © 2018, Tracxn Technologies Private Limited. All rights reserved.Feed Report - Field Force Automation - Sep 2018
Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
2
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Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
3
Feed Summary
Investment Trend Summary
Exit Outlook Summary
BlueBox
Summary of Key Markets
Notable Companies in the Sector
Recent News

Note: Mega Companies includes IPO’d companies, Mega Acquisitions and Unicorn. Data is taken from Tracxn Platform as on September 17, 2018.
Field Force Automation Feed Summary
4
Field Force Automation > Feed Summary
Field force automation software helps services organizations in managing their services efficiently by providing them features for detection of a field service need (through remote monitoring or
other means, inspection or a customer detecting a fault), field technician scheduling and optimization, dispatching, parts visibility to the field worker, collaborating with back-office personnel,
surveys, inspections and process support of field technician interaction.
• Inclusions: Companies that provide software to field operators using which
they can manage their field workforce, customers and sub-contractors. These
software supports a single or multiple functionalities like customer service
tracking, order management, scheduling & dispatching management, routing
optimization, work activity monitoring, vehicle dispatching, inventory
management, real-time invoice generation, back-office collaboration,
customer-workforce collaboration, customer appointment scheduling,
customer appointment reminders, project management, field data collection,
time tracking, geofencing and employee tracking.
• Exclusions: Companies that provides outsourcing services, recruitment
services, and third-party field service personnel. Companies that provide
software solutions to field operators, sales team, maintenance operators,
construction sites and other sites which are not focused on field workforce.
Companies which only focus on delivery or logistic operations such as fleet
tracking and driver monitoring.
• Excludes funding information of Chinese companies
Feed in Numbers
Overview
$2.2B
Funding
15
Mega
Companies
3341941
FundedCovered on
Tracxn
1
Unicorns
10
Soonicorns
18
Minicorns
8
IPO’d Cos
118
Late Stage Cos
27
84
Acquisitions
106
DeadPooled
-
Acquihired
Series A+ Cos
Fareye
(2013, Delhi, $13.7M)
ClickSoftware
(1996, Petah Tikva)
ServiceTitan
(2012, Glendale, $160M)
Top Companies

$288M$165M
$246M $221M $233M
$322M
$672M
45
2013 2014 2015 2016 2017 2018*
$ Funding $ Funding Predicted
# Rounds # Rounds Predicted
Investment Trend Summary
Summary of Funding Activity in Field Force Automation
5
$80M - Series B
ServiceTitan (2012, Glendale, $160M)
$29.8M - Series B
simPRO (2002, Broomfield, $29.8M)
$62M - Series C
$27M - Series C
Tact (2012, Redwood City, $57M)
$45.1M - Series C
SafetyCulture (2004, Townsville, $77.5M)
$23M - Series B
$40M - Series C
Parsable (2013, San Francisco, $70M)
$21.5M - Series B
GoSpotCheck (2011, Denver, $47.5M)
$33.1M - Series B
Mapanything (2009, Charlotte, $40.4M)
$20M - Series B
Finalcad (2011, Gometz-la-ville, $22.9M)
Top Geos of InvestmentEntrepreneurial Activity Global Funding Trend
*YTD *YTD
Field Force Automation > Feed Summary > Investment Trend Summary
Seed Punakaiki Fund (#2), 1517 Fund (#1), Andreessen Horowitz (#1)
Series A/B Accel Partners (#2), Borealis Ventures (#2), CapHorn Invest (#2)
Series C+ GE Ventures (#2), B37 Ventures (#1), Battery Ventures (#1)
Incubators Techstars (#7), Alchemist Accelerator (#5), Y Combinator (#5)
Other Notable
Investors
Salesforce (#7), Kima Ventures (#5), Autodesk (#2)
Debt Investors
Lighter Capital (#3), Adams Street Partners (#1), Finance
Birmingham(#1)
Most Active InvestorsRecent Investments
193 191
208
124
74
3
2013 2014 2015 2016 2017 2018*
Y-o-Y # of Companies Founded 53 54 65 68 59 34
$1.6B
$192M
$150M
$114M
$38.7M
US
Australia
Europe
Latam
Israel
$ Funding

Summary of exit outlook in Field Force Automation
Exit Outlook Summary
66
Most Active AcquirersTop Investors in Exits
Skypoint Capital 1 ProntoForms (2001, Ottawa, $15.1M)
Venture Coaches 1 ProntoForms (2001, Ottawa, $15.1M)
Bain Capital
Ventures
1 Servigistics (1999, Atlanta, $18M)
Battery Ventures 1 DecisionPoint (1995, Irvine, $16.3M)
CANARIE 1 ProntoForms (2001, Ottawa, $15.1M)
Dec 2017 Aconex Acq by Oracle for $1.2B
Nov 2016 ServiceMax Acq by General Electric for $915M
Mar 2016 Conject Acq by Aconex for $72.2M
Apr 2015 ClickSoftware Acq by Francisco Partners for $438M
Oct 2014 Bluebeam Acq by Nemetschek for $100M
Aug 2012 Servigistics Acq by PTC for $220M
May 2012 Spectralink Acq by Sun Capital Partners for $110M
Field Force Automation > Feed Summary > Exit Outlook Summary
Oracle 2 Aconex (Dec 2017, $1.2B), TOA Technologies (Jul 2014)
Antenna
Software
2 Dexterra (Jun 2009), Vettro (Nov 2008)
General Electric 1 ServiceMax (Nov 2016, $915M)
Francisco
Partners
1 ClickSoftware (Apr 2015, $438M)
Sun Capital
Partners
1 Spectralink (May 2012, $110M)
Recent IPOs Top Acquisitions
GeoOp
Cloud based field job management system
IPO MCap: - Current MCap: -
Astea
Service Lifecycle Management software
Simble
IoT enable field data collection and othe…
IPO MCap: $13.5M Current MCap: -
Safeway Management Group
Provides safety and compliance software s…
DecisionPoint May 2013
Field service and warehouse management so…
IPO MCap: - Current MCap: $25.5M
ProntoForms Nov 2007
Field Data collection
IPO MCap: $1.2M Current MCap: $28.8M
Mobile Tornado Mar 2006
Instant communication services and applic…
IPO MCap: $1.6M Current MCap: -
ComOps Jul 1999
Workforce Management Software
IPO MCap: $15.7M Current MCap: $9.3M

FACTSHEET
Overview
Companies 1941
Funded 334 Series A+ 118
Funding $2.2B Last 2 yrs $750M
Most Active Investors
Seed Punakaiki Fund (2)
Series A/B Accel Partners (2)
Series C+ GE Ventures (2)
Others Salesforce (7)
Incubators Techstars (7)
Top Cities
Bay Area 98 Cos $596M
Glendale 3 Cos $162M
Feed in Numbers
Unicorns 1 Soonicorns 10
Minicorns 18 Editor Picks 72
Acquihired - Deadpooled 106
Top Companies
Fareye (2013, Delhi, $13.7M)
ClickSoftware (1996, Petah Tikva)
Exits
IPOs 8 ComOps, Simble
Acquisitions 84 Aconex, ServiceMax
Top Acquirers Oracle, Antenna Software
Marketmap: Field Force Automation
MULTI-INDUSTRY
APPLICATION
DIY PLATFORM
FIELD SALES
WORKFORCE MANAGEMENT
AR-ENABLED COLLABORATION*
MULTIMODE COLLABORATION*
FIELD DATA COLLECTION
ORDER MANAGEMENT
FIELD SALES PRODUCTIVITY
VERTICAL SOLUTIONS
CONSTRUCTION
LOGISTICS
HOME SERVICES
OIL & GAS
TIME TRACKING
COLLABORATION
SCHEDULING & DISPATCH
For any Feedback and Query reach out to MyAnalyst@tracxn.com
* Upcoming Business Model
Funding data excludes Debt, Grants & Post-IPO rounds. Excludes all details for Chinese companies
7
Field Force Automation > Feed Summary > BlueBox

Key Sub Sectors in Field Force Automation Sector
Summary of Key Markets
8
Top Markets of Investment Activity
# Cos on
Platform
Last 2 Years
$ Invested # Round
Multi-Industry > Applications > Sales >
Field sales productivity 65 $76.6M 9
Home Services >
Suite 204 $174M 7
Multi-Industry > Applications >
Suite 311 $58.9M 9
Construction >
Suite 69 $37.7M 7
Safety & Inspection 57 $82.7M 5
Construction >
Collaboration 71 $29.2M 8
Multi-Industry > Applications > Workforce
Management >
Suite
281 $34.3M 6
Collaboration >
AR enabled
12 $33M 6
Field data collection 112 $30.4M 6
Construction >
Time Tracking 11 $30.7M 5
Sub Sectors
# Cos
Tracked
#
Funded
Total
Funding
Multi-Industry
Companies that develop industry-agnostic solutions
for field service operators
1248 211 $1.7B
Home Services
Companies that provide field force automation tools
for the home service industry
353 36 $295M
Construction
Companies that provide field automation tools for
construction contractors and operators
190 59 $158M
Logistics
Companies that provide end to end field automation
solutions for the logistics and transportation...
9 2 $30.9M
Oil Gas and Energy Field Services
solutions for the Oil & Gas industry
38 7 $14.1M
Retail
solutions for the retail industry
21 6 $5.1M
Telecom Services
solutions for the telecom industry...
7 1 $5M
Field Force Automation > Feed Summary > Summary of Key Markets

List of Notable Companies in Field Force Automation
Notable Companies in the Sector
9
Note: *(Founded Year, Location, Total Funding)
Field Force Automation > Feed Summary > Notable Companies in the Sector
Public
ComOps
(1972, Sydney)*
Simble
(2009, Sydney)
Mobile Tornado
(1999, Rosh Haayin)
ProntoForms
(2001, Ottawa, $15.1M)
DecisionPoint
(1995, Irvine, $16.3M)
GeoOp
(2009, Auckland, $10M)
Astea
(1979, Maidenhead)
Safeway Management
Group
(2004, Bronx)
Acquired
Aconex
(2000, Melbourne, $85M)
ServiceMax
(2007, Pleasanton, $202M)
ClickSoftware
(1996, Petah Tikva)
Servigistics
(1999, Atlanta, $18M)
Spectralink
(1990, Boulder)
Bluebeam
(2002, Pasadena)
Unicorns
Spring Mobile Solutions
(2001, Sao Paulo, $114M)

List of Notable Companies by Market in Field Force Automation
Notable Companies by Market (1/3)
11
Field Force Automation > Feed Summary > Notable Companies by Market
Multi-Industry
Applications
ServiceMax (2007, Pleasanton, $202M)
Cloud based Field Service Management Software
Stage: Acquired
GE Ventures, PTC, Cloud Apps Capital Partners and
14 Other Investors
Spring Mobile Solutions (2001, Sao Paulo,
$114M)
Field Sales Management solutions
Unicorn. Stage: Series D
Sapphire Ventures, New Enterprise Associates,
Goldman Sachs and 6 Other Investors
Aconex (2000, Melbourne, $85M)
Provides web and mobile SaaS-based platform for
Project information and Process management.
Stage: Acquired
Francisco Partners, CAV Investment Group, Denali
Venture Partners
Applications
AI powered assistant for CRM software
Soonicorn. Stage: Series C
Comcast Ventures, Salesforce, Accel Partners and 8
Other Investors
Upskill (2010, Herndon, $46.2M)
Enterprise software platform for industrial
wearable smart devices
Soonicorn. Stage: Series B
Accenture, Cisco Investments, Boeing and 14 Other
Investors
FieldAware (2009, Dublin, $39.7M)
Field Service Management Software
OysterCapital, Atlantic Bridge Capital, Summit
Bridge Capital and 5 Other Investors
Applications
Atheer (2011, Mountain View, $36.8M)
Provides 3D Augmented Reality platform for
enterprises
Streamlineventures, Signature Capital, Rona
Holdings and 13 Other Investors
Zinc (2013, San Francisco, $31.5M)
Secure and ephemeral mobile messaging for field
workforce
GE Ventures, Hearst, Emergence Capital and 1
Other Investors
Servigistics (1999, Atlanta, $18M)
Service lifecycle management suite
Stage: Acquired
Bain Capital Ventures, Cordova Ventures,
Symphony Technology Group and 5 Other Investors

12
Multi-Industry
Applications
DecisionPoint (1995, Irvine, $16.3M)
Field service and warehouse management solution
Stage: Public
Sigma Capital Partners, Battery Ventures
ProntoForms (2001, Ottawa, $15.1M)
Stage: Public
Wesley Clover, BDC Capital, CANARIE and 2 Other
Investors
GeoOp (2009, Auckland, $10M)
Stage: Public
Workforce Management Solutions
Soonicorn. Stage: Acquired
Genesis Partners
Mobile Tornado (1999, Rosh Haayin)
Instant communication services and applications
Stage: Public
Applications
Simble (2009, Sydney)
IoT enable field data collection and other mobility
tools
Stage: Public
Astea (1979, Maidenhead)
Stage: Public
Saints Capital
ComOps (1972, Sydney)
Stage: Public
Perle Ventures, Albion Capital
Safeway Management Group (2004, Bronx)
Provides safety and compliance software solution
Stage: Public
Spectralink (1990, Boulder)
Voice, text collaboration tools for mobile workers
Stage: Acquired
Horizon Ventures
Construction
Suite
Mobile-first quality management for construction
projects
Aster Capital, CapHorn Invest, Serena

13
Construction
Collaboration
Bluebeam (2002, Pasadena)
PDF creation, markup, editing and collaboration
solutions for AEC industry
Stage: Acquired
Juvo Capital, Tech Coast Angels
Home Services
Suite
Mobile workforce management for services
Battery Ventures, Bessemer Venture Partners,
Iconiq Capital and 3 Other Investors
Corrigo (1999, Tualatin, $44.2M)
Mobile SaaS-based applications for Field Services
Amicus Capital, Sierra Ventures, Rustic Canyon
Partners and 5 Other Investors
Cloud based job management tools for trade
contractors
Level Equity

Recent News in Field Force Automation Sector
Recent News
14
Sep 2018 FarEye bags the 'Most Valuable Startup' Award, Startups Journey
Sep 2018 ServiceTitan Named to Forbes 2018 Cloud 100, PR Newswire
Sep 2018
Home Service Industry Leaders Prepare for the Future at Pantheon
2018, PR Newswire
Sep 2018
WorkWave Recognized for Forward-Thinking Utilization of
Recruitment Analytics by the Brandon Hall Group, PR Newswire
Sep 2018
Device Magic Named One of the Best Places to Work by the Triangle
Business Journal, PRWeb
Sep 2018
ClickSoftware Announces Recent Customer Wins, Product Updates
and Industry Accolades, directorsclub.news
Sep 2018
Ascentis Acquires Employee Time Tracking Firm NOVAtime,
TECHdotMN
Sep 2018 Philips backs Singaporean healthcare app’s $3.6m round, Tech in Asia
Sep 2018
Weever Apps raises $900,000 to help manufacturers digitize
paperwork, BetaKit
Sep 2018
Two Colorado Public Safety Agencies Join The Family Of Aladtec
Users, PRWeb
Sep 2018
Buildup's New Sequencing Capability Makes Task Management in
Construction Easier, PR Newswire
Sep 2018 Spectralink appoints new DECT Director of Engineering, RealWire
Sep 2018
Avoka Announces Third Year of Rapid Growth as Bank Customer
Acquisition and Onboarding Accelerates in Key Markets, PRWeb
Key Recent News Key Recent News
Sep 2018
Walmart Tests New Last-Mile Grocery Delivery Service, Business
Wire
Sep 2018
DecisionPoint Systems Adds Two Key Sales & Services Leaders to
Focus on Growth, Business Wire
Sep 2018
Fieldbit and InfinityAR Announce Strategic Alliance to Develop
Software for Next Generation of Augmented Reality Smart Glasses,
PR Newswire
Sep 2018 Subscription services tipped to replace traditional stores, InsideRetail
Sep 2018
XOi Technologies Welcomes David Johnson to Board of Directors,
The NEWS
Aug 2018
Artificial Intelligence in Construction Market Size by Key Players:
Oracle, Microsoft, IBM, eSUB, Alice Technologies, SAP, Autodesk, The
Camping Canuck
Aug 2018
Envoc launches person-to-person digital credential verification for
LA Wallet app, Mobile Payments Today
Aug 2018
The XCEL Group Excels at Workforce Management / Time and
Attendance Tracking and Reporting with NOVAtime, PRWeb
Aug 2018
Peters Ice Cream Scoops Up New Partnership with StayinFront,
DirectorsTalk Interviews
Aug 2018
FieldAware Extending the Power of NetSuite for Meadows Service
Group, Newswire
Aug 2018
eSUB Construction Software Named to Inc. 5000 Fastest Growing
Private Companies List for the Second Time, PR Newswire
Field Force Automation > Feed Summary > Recent News

Contents
Feed Summary
Investment Trends
Market Details
Exit Outlook
Investors
News
Appendix
15
Funding Trends
Median Deal Size and Trend
New Entrants in Funding Club
Distribution of companies by Funding Range
Funding Funnel of the Sector
Top Investments and Investors
Investors in Unicorn club

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Investments ($M) and number of rounds in Field Force Automation; 2011-2018
Global Funding Trends (1/2)
17
Note: Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Field Force Automation > Investment Trends > Global Funding Trends
#Rounds
$Funding
3 Year CAGR
6 Year CAGR 3% # of Rounds44% $ Funding
27% # of Rounds
9% $ Funding
$288M
$36M
$62M
$165M
$246M
$221M $233M
$322M
$672M
0
10
20
30
40
50
60
70
80
$0k
$100M
$200M
$300M
$400M
$500M
$600M
$700M
$800M
2011 2012 2013 2014 2015 2016 2017 2018*
$ Funding Predicted $ Funding # Rounds Predicted # Rounds

8 15 35 26 35 39 26 11
3
2 12
24
27 26
30
18
3 3 6 4 3 3 3 5
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
14
34
Total # of Rounds
$2M
$8M $13M $11M $20M $17M $20M $7M$1M
$4M
$67M $127M
$119M
$200M $273M
$98M
$33M $50M $86M $108M $82M $16M
$29M
$184M
2011 2012 2013 2014 2015 2016 2017 2018 YTD
Seed Early Stage Late Stage
18
Note: Mega Rounds = rounds with size > $20M. Funding excludes Grant, Debt and Post IPO rounds. Excludes all details for Chinese companies
Stage-wise Number of RoundsStage-wise $ Invested
New Entrants in Funded Club
Global Funding Trends (2/2)
Investments ($M) and number of rounds in Field Force Automation; 2011-2018
Field Force Automation > Investment Trends > Global Funding Trends
21
36
27
32
36
23
11
186
$0.5M
$1.6M
$0.0M
$0.5M
$1.0M
$1.5M
$2.0M
$2.5M
0
20
40
60
80
100
120
140
160
180
200
2012 2013 2014 2015 2016 2017 2018 YTD Total
Entrants in Funding Club Avg. Ticket Size
$0.5M $1.9M $2M $1.3M $1.8M $1.8M $1.9M $1.6M
$174M
$0K $27M
$66M
$121M
$82M $93M
$135M
$406M
5
0
1
2
3
4
5
6
0
50000000
100000000
150000000
200000000
250000000
300000000
350000000
400000000
450000000
2011 2012 2013 2014 2015 2016 2017 2018 YTD
$ Funding Predicted $ Funding # of Rounds Predicted # Rounds
Mega Rounds
- 1 1 3 1 4 3 4
$36M
$288M
Total $ Invested

Field Force Automation > Investment Trends > Funding Trends by Geography
Investments ($M) and number of rounds in Field Force Automation
Funding Trends by Geography
Funding Trends by Geography Top Cities of Funding
City $ Funding # Rounds
Bay Area 596M 74
Glendale 162M 5
Sao Paulo 114M 8
Bothell 109M 6
Beachwood 96.2M 3
Melbourne 85.8M 4
New York City 84.2M 14
Townsville 77.5M 5
Denver 46.6M 9
Herndon 45.8M 4
Total Funding
142
24
71
14
6
33
17
7
# Rounds
$1.6B
$192M
$150M
$114M
$38.7M
$29.9M
$28.7M
$10M
US
Australia
Europe
Latam
Israel
India
Canada
New
Zealand
Note: Excludes funding information of China companies

Trend of Average Deal Size ($M)
$0.3
$0.7
$0.5
$0.7
$0.8 $0.9 $1.2
2011 2012 2013 2014 2015 2016 2017
$0.0
$1.9
$4.6 $5.2
$4.1 $4.2
$5.1
$1.2 $0.0
$15.5
$11.2 $12.0
$15.0
$23.3
$11.0 $16.7 $21.5 $26.9
$82.0
$5.2 $9.8
Field Force Automation > Investment Trends > Median Deal Size and Trend
Median and Average Deal Size in $M (per Stage) in Field Force Automation; 2011-2017
Median Deal Size and Trend
Note: Excludes funding information of Chinese companies. *Graph not to scale
Median Deal Size and Range
$3.2K* $5M
$184K $18M
$75 $80M
$1.7M $82M
$11.6M
$14M
$3.5M
$500K
Series C+
Series B
Series A
Seed
Stage

Note: 161 companies with undisclosed funding amount are not included
21
<$1M
$1-10M
$10-50M
$50-100M
$100M+
Funding Range
49
80
39
5
4
No. of Companies
Field Force Automation > Investment Trends > Distribution of companies by Funding Range
No. of companies by funding range in Field Force Automation; as of Sep 2018
Distribution of companies by Funding Range
$18M
$285M
$933M
$386M
$584M
$ Investment

Stage No. of Companies
Funding
Funnel
100%
17%
6%
2%
1%
22
Note: Numbers in the brackets show the count of companies
Time to raise
next round
27
44
118
334
1941
Series C+
Series B
Series A
Funded
Founded
Next
Round
100M+
Valuation
Exits
Acqui-
Hired
Dead
Pooled
Others
17% 1%
(24)
1%
(14)
- 5%
(106)
77%
(1501)
35% 7%
(22)
4%
(12)
- 4%
(12)
61%
(204)
37% 14%
(16)
5%
(6)
- 3%
(4)
59%
(70)
61% 32%
(14)
9%
(4)
- 2%
(1)
36%
(16)
- 37%
(10)
15%
(4)
- - 30%
(8)
Field Force Automation > Investment Trends > Funding Funnel
Number of companies progressing to subsequent funding stages in Field Force Automation
Funding Funnel
20 Months
19 Months
20 Months
Investment backedBootstrapped
10
1
44
6
Soonicorns
Unicorns
Acquisitions
IPOs

Note: Seed Stage (Seed, Angel), Early Stage (Series A, Series B), Late Stage (Series C+, PE)
Field Force Automation > Investment Trends > Notable Investments in last 24 months
Major funding rounds by Stage in Field Force Automation; Sep 2016-Sep 2018
Notable Investments in last 24 months (1/3)
LATE STAGE
$62M - Series C Mar 2018
Iconiq Capital, HIVE Ventures
$45.1M - Series C May 2018
Mobile Audit solution for workplace safety
management
Blackbird Ventures, Index Ventures, Morpheus
Ventures, Tiger Global Management, Scott Farquhar
$40M - Series C May 2018
Collaboration app for industrial teams
Future Fund, Lightspeed Venture Partners, Airbus
Ventures, Saudi Aramco, B37 Ventures
$27M - Series C Jun 2018
Comcast Ventures, Salesforce, Accel Partners, M12,
Redpoint Ventures, Upfront Ventures, Alexa Fund
LATE STAGE
$12.3M - Series C Oct 2017
Atheer (2011, Mountain View, $36.8M)
Provides 3D Augmented Reality platform for
enterprises
$11M - Series C Apr 2017
Zinc (2013, San Francisco, $31.5M)
Secure and ephemeral mobile messaging for field
workforce
GE Ventures, Hearst, Emergence Capital, Charles
River Ventures
$9.6M - Series C Feb 2018
Fareye (2013, Delhi, $13.7M)
Web-based last mile and first mile delivery
management software.
Deutsche Post DHL Group
$6.7M - Series D Dec 2016
$114M)
Field Sales Management solutions
EARLY STAGE
$80M - Series B Mar 2017
Iconiq Capital
$33.1M - Series B Feb 2017
Mapanything (2009, Charlotte, $40.4M)
Data mapping and geo analytics software provider
Columbus Nova, ServiceNow, Greycroft Partners,
Harbert Management, Salesforce
$29.8M - Series B Oct 2016
contractors
Level Equity
$23M - Series B Oct 2016
Mobile Audit solution for workplace safety
management
Index Ventures, Blackbird Ventures

EARLY STAGE
$21.5M - Series B Nov 2017
GoSpotCheck (2011, Denver, $47.5M)
Mobile data collection
Insight Venture Partners, Point Nine Capital
$20M - Series B Sep 2016
Mobile-first quality management for construction
projects
Aster Capital, CapHorn Invest, Serena
$17.2M - Series B Mar 2018
Enterprise software platform for industrial wearable
smart devices
Accenture, Cisco Investments, Boeing, GE Ventures,
New Enterprise Associates
$15M - Series B Dec 2016
Microsoft Ventures, Upfront Ventures, Kevin Efrusy,
Satish Dharmaraj
EARLY STAGE
$12M - Series B Jan 2018
Bringg (2013, Tel Aviv, $29.5M)
Customer centric delivery management software
Salesforce, Dr. Shmuel Harlap, Eyal Ofer
$10.8M - Series A Mar 2018
Happy Inspector (2011, San Francisco, $21.7M)
Mobile inspection platform for property managers
Alium Capital Management, PieLAB, Larsen
Ventures, Sandalphon Capital, Tempus Partners
$10M - Series B Mar 2017
Customer centric delivery management software
Aleph Venture Capital, Coca-Cola, Pereg Ventures
$10M - Series A Jul 2018
Inspectorio (2015, Minneapolis, $13.7M)
Form-based inspection software
Techstars, Ecolab, Target, Matchstick Ventures
EARLY STAGE
$9.5M - Series A Nov 2017
Smartvid.io (2015, Cambridge, $12.9M)
Platform for video collaboration in construction
industry
Borealis Ventures, Castor Ventures, Launchpad
Venture Group, Stage 1 Ventures, Converge
$7.5M - Series A Oct 2016
Happy Inspector (2011, San Francisco, $21.7M)
Mobile inspection platform for property managers
500 Startups, Point Nine Capital, Flight Ventures,
Sandalphon Capital
$5M - Series A Nov 2016
Vymo (2013, Bangalore, $5M)
Web/mobile applications for sales productivity and
management
Sequoia Capital

EARLY STAGE
$4.5M - Series A Dec 2017
XOi Technologies (2013, Nashville, $4.5M)
Machine learning enabled field service
communication platform
Vocap Investment Partners, Nashville Capital
Network
$3.7M - Series A Jan 2017
Inspectorio (2015, Minneapolis, $13.7M)
Form-based inspection software
Target
$3.5M - Series B Aug 2017
OysterCapital
$1.2M - Series A Apr 2017
Mobenzi (2007, Cape Town, $1.2M)
Field force management software
Vumela Enterprise Development Fund
EARLY STAGE
Series B Apr 2017
Enterprise software platform for industrial wearable
smart devices
Boeing, GE Ventures, New Enterprise Associates,
SineWave Ventures
Series A Jun 2017
Smartvid.io (2015, Cambridge, $12.9M)
Platform for video collaboration in construction
industry
Pritzker Group
SEED STAGE
Seed Jan 2017
Percolata (2012, Palo Alto, $5M)
Workforce Management Solutions for Retail
Temp Holdings
Seed Mar 2018
Vahan (2016, Bangalore)
AI-enabled chat-based virtual assistant for field sales
teams
RMKB Ventures, Gokul Rajaram, Mekin Maheshwari,
Vir Kashyap, Sanjeev Agrawal
Seed Oct 2016
BeatRoute Innovations (2014, Gurgaon)
Mobile and cloud based Sales force automation
solution
Quarizon

Most Active Investors (VC, PE) by Stage in Field Force Automation; Last 5 years (Sep 2013-Sep 2018)
Most Active VC & PE Investors
26
Field Force Automation > Investment Trends > Most Active VC & PE Investors
SEED STAGE
Punakaiki Fund (2 Investments)
Conqa, Hayload
1
Blackbird Ventures
SafetyCulture
2
Charles River Ventures
Breezeworks
3
Sequoia Capital
Crew
4
Greylock Partners
Crew
5
Center for Innovative Technology
ADR Software
6
Andreessen Horowitz
Percolata
7
GV
Percolata
8
Harrison Metal
Crew
9
Eniac Ventures
Raken
10
EARLY STAGE
Point Nine Capital(2 Investments)
GoSpotCheck, Happy Inspector
1
OpenView(2 Investments)
FieldAware, FieldLens
2
Accel Partners (2 Investments)
Tact, Zinier
3
Borealis Ventures(2 Investments)
FieldLens, Smartvid.io
4
CapHorn Invest(2 Investments)
SimpliField, Finalcad
5
Emergence Capital
Handshake
6
New Enterprise Associates
Upskill
7
Blackbird Ventures
Skedulo
8
IvyCap Ventures
FieldEZ
9
GE Ventures
Upskill
10
LATE STAGE
GE Ventures(2 Investments)
ServiceMax, Zinc
1
Kleiner Perkins
ServiceMax
2
Sozo Ventures
ServiceMax
3
Meritech Capital Partners
ServiceMax
4
Questmark Partners
ServiceMax
5
Battery Ventures
ServiceTitan
6
Cloud Apps Capital Partners
ServiceMax
7
Tiger Global Management
SafetyCulture
8
Comcast Ventures
Tact
9
M12
Tact
10

Field Force Automation > Investment Trends > Most Active Ecosystem Investors
Top Ecosystem Investors in Field Force Automation; Last 5 years (Sep 2013-Sep 2018)
Most Active Ecosystem Investors
INCUBATOR/ACCELERATOR
Techstars(7 Investments)
Inspectorio, ResolutionTube, Pillar Technologies
1
Alchemist Accelerator(5 Investments)
Selligy, Tylr Mobile, Badger Maps
2
Y Combinator(5 Investments)
Fibo, Smartsite Safety, Yardbook
3
Plug and Play Tech Center(4 Investments)
Percolata, Routezilla, KeyReply
4
500 Startups(3 Investments)
GoSpotCheck, Pair, iControl
5
Acceleprise(3 Investments)
ResolutionTube, onTarget, HiHoMobile
6
Ben Franklin Technology Partners(2
Investments)
Grassroots Unwired, Livegenic
7
BlueChilli(2 Investments)
QuickSafety, Safety Compass
8
Kickstart Accelerator(2 Investments)
Viscopic, Antavi
9
Startupbootcamp(2 Investments)
Optiyol Decision Analytics, Daanuu
10
OTHER NOTABLE INVESTORS
Salesforce(7 Investments)
Tact, Upskill, Mapanything
1
Kima Ventures(5 Investments)
SimpliField, Dispatch, Useful
2
Autodesk(2 Investments)
Rhumbix, eSUB
3
Moonshots Capital(2 Investments)
Upskill, Shelvspace
4
StartX(2 Investments)
Vital Enterprises, Zinier
5
Wayra(2 Investments)
BaseStone, Venzeo
6
50 Partners
SimpliField
7
Abstract Ventures
Buildup
8
Atlantic Bridge Capital
FieldAware
9
Accenture
Upskill
10
DEBT INVESTORS
Lighter Capital(3 Investments)
Mapanything, Badger Maps, Spotio
1
Adams Street Partners
ServiceMax
2
Finance Birmingham
eTech
3
Harbert Management
Mapanything
4
Silicon Valley Bank
FieldAware
5

Field Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (1/2)

Field Force Automation > Investment Trends > Investors in Unicorn club
Investors in Unicorn Club (2/2)

Field Force Automation > Investment Trends > Unicorn Investors in the Sector
Unicorn Investors in the Sector

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
31
BlueBox
Key Sub Sectors
Detailed Sector Taxonomy
Top Markets of Investment Activity
Top Markets of Early Stage Investors
Other Notable Markets
Market Deep Dive

Some more Sector Reports you might want to check out
Join 4000+ people taking sharper decisions with Tracxn
Product Management Tools
Aug 2018
Robotic Process Automation
Aug 2018
ERP
Aug 2018

FACTSHEET
Marketmap: Field Force Automation Field Force Automation > Market Details > BlueBox
33

Key Sub Sectors (1/2)
34
Key Sub Sectors in Field Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Multi-Industry
Companies that develop industry-agnostic solutions for field service operators
ServiceMax (2007, Pleasanton, Acquired)
$114M)
1248 211 $1.7B
Home Services
Companies that provide field force automation tools for the home service industry
Corrigo (1999, Tualatin, Acquired)
353 36 $295M
Construction
Companies that provide field automation tools for construction contractors and operators
FieldLens (2011, New York City, Acquired)
Rhumbix (2014, San Francisco, $27.7M)
190 59 $158M
Logistics
Companies that provide end to end field automation solutions for the logistics and
transportation industry
Super Dispatch (2013, Kansas, $1.4M)
9 2 $30.9M
Oil Gas and Energy Field Services
Companies that provide end to end field automation solutions for the Oil & Gas industry
Fielding Systems (2009, Tampa, Acquired)
irth Solutions (1985, Columbus, $6.9M)
38 7 $14.1M
Retail
Companies that provide end to end field automation solutions for the retail industry
SimpliField (2013, Paris, $4.4M)
Movista (2010, Bentonville, $717k)
21 6 $5.1M
Telecom Services
Companies that provide end to end field automation solutions for the telecom industry
Teramatrix (2009, Jaipur, Acquired)
Percolata (2012, Palo Alto, $5M)
7 1 $5M
Healthcare Industry
Companies that provides end to end field automation solutions for the healthcare &
pharmaceutical industry
OpenTempo (2013, Williston, $3.5M)
Pharmatask (2012, Chennai)
20 1 $3.5M
Financial Services
Companies that provide end to end field automation solutions for the financial services
industry
Artoo (2010, Bangalore, $550k)
IPS PODs (2011, Shoreline, $400k)
6 3 $1.3M
Field Force Automation > Market Details > Key Sub Sectors

Key Sub Sectors (2/2)
35
Key Sub Sectors in Field Force Automation
Market Top Companies
# Cos
Tracked
#
Funded
Total
Funding
Manufacturing Industries
Companies that provide end to end field automation solutions for the manufacturing industry
JobOps (1998, Saint Paul, Acquired)
Kextil (2010, Pittsburgh, $830k)
12 3 $830k
Field Force Automation > Market Details > Key Sub Sectors

Detailed Sector Taxonomy (1/4)
36
Field Force Automation > Market Details > Detailed Sector Taxonomy

37

38

39

Rank Market
Last 2 Years
$ Invested # Round Top Funded Company
1
(+5)
Multi-Industry > Applications > Sales > Field sales productivity
Companies that develop productivity tools which help field sales representatives to collaborate &
communicate while on the field
(Companies covered 65 | Funded 22 | Total Funding $111M)
$76.6M
(+$69.9M)
9
(-)
Tact
(2012, Redwood City, $57M)
2
(-)
Home Services > Suite
Companies that provide end to end service management tools for the home servicing industry
$174M
(+$138M)
7
(-4)
ServiceTitan
(2012, Glendale, $160M)
3
(-2)
Multi-Industry > Applications > Suite
Companies that develop E2E field service management solution for businesses to manage their field
workforce
$58.9M
(-$87.3M)
9
(-7)
Parsable
(2013, San Francisco, $70M)
4
(+6)
Construction > Suite
Companies that develop field workforce tracking and management applications for construction
operators
(Companies covered 69 | Funded 18 | Total Funding $62.2M)
$37.7M
(+$35.8M)
7
(-)
Finalcad
(2011, Gometz-la-ville, $22.9M)
5
(+3)
Multi-Industry > Applications > Safety & Inspection
Companies that develop safety & inspection management tools for the field workforce
$82.7M
(+$74.5M)
5
(+1)
SafetyCulture
(2004, Townsville, $77.5M)
6
(-3)
Construction > Collaboration
Companies that provide a collaboration and communication platform for the construction industry
$29.2M
(+$14.3M)
8
(-1)
Raken
(2012, San Diego, $12M)
7
(+2)
Multi-Industry > Applications > Workforce Management > Suite
Companies that develop workforce and job management applications for field operators across
multiple industries
$34.3M
(+$30.5M)
6
(-1)
Service Fusion
(2013, Colleyville, $10M)
40
Note: The numbers in the bracket represent the change in a 2 year period.
Top Markets of Investment Activity (1/2)
Top Markets by Funding in Field Force Automation in last 2 years (September 2016 - August 2018)
Field Force Automation > Market Details > Top Markets of Investment Activity

Top Markets of Investment Activity (2/2)
Field Force Automation > Market Details > Top Markets of Investment Activity

Rank Market # Investments Key Investments
1
Multi-Industry > Applications > Safety & Inspection
Companies that develop safety & inspection management tools for the field workforce
(Companies created 57 | Funded 9 | Total Funding $93.4M )
1 SafetyCulture (2004, Townsville, $77.5M)
2
Multi-Industry > Applications > Sales > Field sales productivity
Companies that develop productivity tools which help field sales representatives to collaborate &
communicate while on the field
(Companies created 65 | Funded 22 | Total Funding $111M )
1 Vymo (2013, Bangalore, $5M)
3
Multi-Industry > Applications > Suite
Companies that develop E2E field service management solution for businesses to manage their field
workforce
(Companies created 311 | Funded 55 | Total Funding $806M )
1 Zinier (2014, Palo Alto, $0)
Note: Investors considered - Sequoia Capital, Accel Partners, Andreessen Horowitz, NEA, Greylock Partners, General Catalyst Partners, Benchmark Capital, KPCB, Khosla Ventures, Redpoint Ventures, Founders Fund, SV Angel, Index Ventures, Bessemer
Venture Partners, Lightspeed Venture Partners, Venrock, Draper Fisher Jurvetson, Institutional Venture Partners, Intel Capital, Battery Ventures
42
Top Markets of Early Stage Investors
Top Markets where Early Stage Investors are investing in last 2 years (September 2016 - August 2018)
Field Force Automation > Market Details > Top Markets of Early Stage Investors

Incubators Ben Franklin Technology Partners (#1), Dreamit (#1)
Seed InterWest Partners (#1), Opus Capital (#1)
Series A/B Moelis Australia (#1), Microsoft Ventures (#1)
Series C+ Salesforce (#1), Comcast Ventures (#1)
Geopointe Nov - 2017
Acq by The Ascent Group
AlignStar Aug - 2017
Acq by Xactly
$2.3M - Series A
Akkroo (2013, London, $5.3M)
$27M - Series C
$616k - Seed
CardTapp (2013, Bellevue, $3.2M)
$2M - Series A
Akkroo (2013, London, $5.3M)
$12M - Series A
Avoka (2005, Sydney, $12M)
$12M - Series B
ForceManager (2011, London,
$15.6M)
$15M - Series B
$5M - Series A
$665k - Seed
CardTapp (2013, Bellevue, $3.2M)
$1.9M - Series B
UPWARD (2002, Nihombashi-
kayabacho, $3.9M)
Apr 2017
StayinFront and SouthTrade International Toast to a New
Partnership, Marketwired
Feb 2018
Flick2know Technologies gives exit to IIM Ahmedabad
incubator CIIE initiatives, Indiatimes
Dec 2017
StayinFront to Roll Out Automated Testing Solution Globally
for Consumer Goods Companies, GlobeNewswire
Nov 2017
Geopointe Joins Ascent Group’s Portfolio of Sales
Performance Management Solutions, Business Wire
Dec 2015
CardTapp raises $1.9M to replace business cards with
personalized apps – GeekWire, GeekWire
Jun 2016
Recent Deal Roundup: May 2016 - Lighter Capital, Lighter
Capital
Dec 2016
Avoka Receives AWS Financial Services Competency Status
for its Digital Account Opening Platform, Crowdfund Insider
Dec 2017
Avoka Completes $12 Million Capital Raising to Support
Growth Plans, 4-Traders
Jul 2016
Building enterprise mobility solutions for the global
workforce and what it means for Indian startups, YourStory
Media
Aug 2017
Avoka Announces Record Growth for Second Consecutive
Year as Digital Innovation Becomes Top Priority for Global
Banks - bobsguide.com, Bobsguide
Aug 2014
Ben Franklin Approves $1.9M for Eleven Early-Stage
Companies - Ben Franklin Technology Partners, Ben Franklin
Technology Partners
Sep 2017
Class-Leading CRM Platform for Mobile Workers “Front Row
Solutions” Significantly Improves Integration Capability,
PRWeb
News
3
3
9
22
65
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi-Industry > Applications > Sales > Field sales productivity: Market Factsheet
43
Exits
Recent InvestmentsCompanies that develop
productivity tools which help field
sales representatives to
collaborate & communicate while
on the field
Tact
(2012, Redwood City, $57M)
ForceManager
(2011, London, $15.6M)
Avoka
(2005, Sydney, $12M)
Akkroo
(2013, London, $5.3M)
Vymo
(2013, Bangalore, $5M)
Top Companies
#1 Top Markets of Investment Activity
Field Force Automation > Market Details > Market: Field sales productivity
Companies Created 65 | Funded 22 | Total Funding $111M
Market: Field sales productivity
0
5
10
$0k
$50M
$100M
2014 2015 2016 2017 2018
Predicted Funding YoY Funding
Rounds Predicted Rounds
YoY Funding and Rounds

Multi-Industry > Applications > Sales > Field sales productivity: Top Companies
Analyst’s Pick
Comcast Ventures, Salesforce, Accel Partners and 8
Other Investors
Web/mobile applications for sales productivity and
management
Minicorn. Stage: Series A
Sequoia Capital, InTech50, Microsoft Accelerator
PlanX App (2016, Kochi)
Collaboration tool for sales teams.
Editor's Pick. Stage: Unfunded

Note: Overall Rating is a combination of Funding and Team rating, along with Execution, Size and Growth metrics
45
Multi-Industry > Applications > Sales > Field sales productivity: Leaderboard
Better than Market Average
Overall
Rating
Company
Name
Foun
ded
Year
Location Stage Funding Team
Execution Quality Size Metrics 6M Growth Metrics
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 ForceManager 2011 London Series B $15.6M 3 4 - 4 2 352k 3.3k 300k 699 -107k -23% 32 5% 43 1%
4.9 Vymo 2013 Bangalore Series A $5M 5 4 - 4 3 1.4M 189 75k 2.1k -737k -39% 740 53% -2 -1%
4.8 Blucup 2013 Helsinki Seed $500k 4 5 - - - 3.3M 449 8k 48 -1.5M -31% 9 21% 45 11%
4.7 Tact 2012
Redwood
City
Series C $57M - 4 3 - 4 532k 803 4k 23 -842k -61% 9 51% -194 -19%
4.6 Badger Maps 2012
San
Francisco
Seed - 4 4 - - 3 319k 2.6k 30k 105 -54k -14% 22 26% 60 3%
4.5 CardTapp 2013 Bellevue Seed $3.2M - 5 - - 1 721k - 8k 35 80k 12% 4 13% - -
4.5 Zenput 2011
San
Francisco
Series A $1.5M - 4 - - 1 484k 887 30k 47 -890k -65% 19 56% -99 -10%
4.4 dINK 2010 Vosselaar Seed - - 5 - - - 9.6M 1.8k 630 9 -89k -1% 5 81% -114 -6%
4.3 StayinFront 1996 Fairfield Unfunded - - 2 - - 11 2.5M 816 11k 72 309k 14% 17 27% -40 -5%
4.2 Veelo 2013 Portland Funded $2.6M 3 4 - - - 1.9M 1.2k 300 3 -633k -25% - - 45 4%
4.1
Fix Your
Funnel
2012
Pleasant
Grove
Unfunded - 3 5 3 4 - 279k 594 300 3 -112k -29% 1 50% -82 -13%
4.0 Outfield 2013 Dallas Funded - 2 5 - - - 1.8M - 3k 22 -336k -16% 5 29% - -
3.9 Avoka 2005 Sydney Series A $12M - 3 - - 13 690k - 3k 12 -257k -27% 2 20% - -
3.8 PlanX App 2016 Kochi Unfunded - 5 2 3 4 - 10M 20 300 15 - - 2 15% 5 27%
3.7 CallProof 2011 Nashville Unfunded - - 4 - - - 2M 559 8k 48 908k 83% 8 18% -46 -8%

Incubators Y Combinator (#1)
Seed Mucker Capital (#1), Point Nine Capital (#1)
Series A/B Sycamore Ventures (#1), Ventures (#1)
Series C+ Rustic Canyon Partners (#1), Sierra Ventures (#1)
Intac International May - 2018
Acq by Davisware
FieldEdge Mar - 2018
Acq by Advent International
Mainstream Software Apr - 2017
Acq by CBRE Group
ClientRunner Jun - 2016
Acq by Next Gear Solutions
Corrigo Dec - 2015
Acq by Jones Lang LaSalle
Sigma Seven Mar - 2015
Acq by Capita
Kickserv Nov - 2014
Acq by ReachLocal
$2M - Series A
Vonigo (2010, Vancouver, $2M)
$62M - Series C
Series A
PestRoutes (2013, Mckinney)
Seed
Serv (2014, Singapore)
Seed
Tradify (2013, Auckland)
$80M - Series B
Jul 2012
Version One launches micro-VC fund to develop next gen
entrepreneurs, Version One Ventures
Nov 2017
FieldEdge Announces A New Integration With Nearby Now,
PR Newswire
Sep 2015
Powered Now Raises £575k in Second Equity Crowdfunding
Round |FinSMEs, FinSMEs
Nov 2015
Jobber Secures $8M For Its Mobile Workforce Apps,
TechCrunch
Nov 2017 Charu Kalluri joins Pointman, The Buffalo News
Apr 2017 ServiceTitan, The Seal In Partnership, SocalTECH
Jan 2017
ServiceTitan Introduces New Customer Communications, The
NEWS
Sep 2013
Vonigo wins 2013 BCIC New Ventures Competition - New
Ventures BC, New Ventures
Sep 2017
Westrom Software Launches New Offline App for RouteStar
Solutions Medical Waste Collection Customers, Business PR
News
Nov 2017
rinehimerbaker Announces Implementation and Integration
Partnership with Service Titan , PRWeb
Jan 2018
FloorSoft and Surge1 Form Development Partnership,
Flooring News
Jul 2015
Powered Now announces the launch of its second
investment pitch on Crowdcube — Entrepreneurs | Startups
| Small Business Owners, Just Entrepreneurs
Feb 2012
Manage your service business with Jobber, SalesForce-like
software for handymen, gardeners | VentureBeat, VentureBeat
Mar 2017 ServiceTitan raises $80M in Series B, FundingSMEs
News
7
3
11
29
204
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Home Services > Suite: Market Factsheet
46
Exits
Recent InvestmentsCompanies that provide end to
end service management tools for
the home servicing industry
ServiceTitan
(2012, Glendale, $160M)
Corrigo
(1999, Tualatin, $44.2M)
simPRO
(2002, Broomfield, $29.8M)
Breezeworks
Jobber
(2011, Edmonton, $6.9M)
Top Companies
Field Force Automation > Market Details > Market: Suite
Market: Suite
0
2
4
6
$0k
$100M
$200M
2014 2015 2016 2017 2018

Home Services > Suite: Top Companies
Market: Suite
Analyst’s Pick
Iconiq Capital and 3 Other Investors
Amicus Capital, Sierra Ventures, Rustic Canyon
Partners and 5 Other Investors
contractors
Level Equity
Breezeworks (2012, San Francisco, $7M)
Business management tool for SMBs
Obvious Ventures, XSeed Capital, Allen & Company
and 3 Other Investors
Analyst’s Pick
Jobber (2011, Edmonton, $6.9M)
Cloud Software for Service Businesses
OMERS Ventures, Version One Ventures, Point Nine
Capital, Claridge Investment
Husky Intelligence (2008, The Woodlands)
AI enabled field service management

48
Home Services > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 ServiceTitan 2012 Glendale Series C $160M - 3 - 2 21 54k 1.7k 30k 127 -19k -25% 37 40% 105 7%
5.0 simPRO 2002 Broomfield Series B $29.8M - 3 - 4 - 2.8M 2.2k 36k 255 668k 32% - - 49 2%
4.9 Serv 2014 Singapore Seed - - 5 2 3 1 6.7M 2 750 13 6M 606% 4 35% - -
4.9 Yardbook 2014 San Mateo Seed - - 5 - - - 116k 186 30k 488 -83k -42% 243 91% 6 3%
4.9 ServicePro 1996 Columbus Unfunded - - 3 4 5 - 2.8M 368 11k 110 -728k -21% 19 21% 17 5%
4.9 Powered Now 2011 East Cowes Seed $1.9M - 4 - - 3 2.2M 1.6k 30k 119 -39k -2% 11 9% 7 -
4.8 RazorSync 2010
Minnetonk
a
Unfunded - - 5 - - - 208k 335 30k 250 -52k -20% 52 26% 19 6%
4.8 FieldEdge 1979 Fort Myers Acquired - - 3 - 5 12 293k - 6k 34 -307k -52% 20 137% - -
4.8 Breezeworks 2012
San
Francisco
Series A $7M - 4 - - 1 788k 562 30k 197 -790k -50% 4 2% -1 -
4.8 Tradify 2013 Auckland Seed - - 4 - - - 616k 882 30k 68 105k 20% 16 31% 122 15%
4.7 Corrigo 1999 Tualatin Acquired $44.2M - 4 - - 3 138k 334 41k 64 -47k -26% 5 8% 2 -
4.7 Pancomp 2002 Oulu Funded - - 4 4 3 - 10M 16 3k 12 -1.2M -8% 3 33% -1 -11%
4.7 ServiceTracker 2013 Caerphilly Unfunded - - 4 - - - - 414 750 10 - - 3 30% 11 2%
4.7 Pitch Gauge 2010 Atlanta Unfunded - - 4 2 3 - 10M 4.1k 300k 1.3k -3.1M -17% 30 2% -76 -2%
4.6 ServiceTrade 2012 Durham Series A $4.8M - 3 - - - 54k 614 8k 41 -54k -50% 1 3% 6 1%

Incubators German Accelerator (#1)
Seed Promus Ventures (#1), GrandBanks Capital (#1)
Series A/B Salesforce (#2), Intel Capital (#1)
Series C+ Kleiner Perkins (#1), Francisco Partners (#1)
Evatic Jan - 2018
Acq by Viking Venture
Aconex Dec - 2017
Acq by Oracle for $1.2B
WorkWave Sep - 2017
Acq by Industrial and Financial Systems
(IFS)
MPL Systems Aug - 2017
Acq by Industrial and Financial Systems
(IFS)
ServicePower Jan - 2017
Acq by Diversis Capital
ServiceMax Nov - 2016
Acq by General Electric for $915M
$40M - Series C
$514k - Seed
Blue Dolph (2012, Delhi, $1.6M)
Series A
Zinier (2014, Palo Alto)
$184k - Series A
FieldEZ (2011, Bangalore, $3.3M)
Series A
FieldBuddy (2012, Amsterdam)
$3.5M - Series B
Jun 2017 WorkWave Names Ken Wincko As CMO, Citybizlist
Nov 2017
Astea International's (ATEA) CEO Zack Bergreen on Q3 2017
Results, Seeking Alpha
Jan 2018
Waibel Selects Fieldpoint Service Applications for Their
Service Management, ePRNews
Jul 2017
FieldConnect Unveils Advanced Cloud Platform for Vista by
Viewpoint, Press Release Rocket
Apr 2017
New Jersey Company Makes Waves Within The Local
Community, PR Newswire
Nov 2017
Aconex Expands Global Executive Team With Internal
Promotions That Showcase Company’s Existing World-Class
Talent and Leadership, Business Wire
Sep 2008
Aconex secures $107.5 million growth financing deal |
Aconex, Aconex
Mar 2017
ServiceMax Appoints Takahiro Kouke as General Manager of
Japan Operations, Sector Publishing Intelligence
Jun 2017
Aconex Limited (ASX:ACX) Names Former Bentley VP as
Middle East GM, ABN Newswire
Jun 2016
Parsable Raises $20M from Global Industrial Firms to
Eliminate Paper — Parsable Blog, Parsable
Aug 2017 Evatic acquires WinServ - PE Hub, PE Hub
Sep 2017
ServicePower Wins Two New Managed Services Contracts in
the UK, Technology Marketing Corporation
May 2016 Forget unicorns — it’s all about the narwhal, VentureBeat
News
22
14
30
55
311
M&A/IPO
Series C+
Series A+
Funded
Companies
Covered
Funding Funnel
Multi-Industry > Applications > Suite: Market Factsheet
49
Exits
Recent InvestmentsCompanies that develop E2E field
service management solution for
businesses to manage their field
workforce
ServiceMax
(2007, Pleasanton, $202M)
Dexterra
(2000, Bothell, $109M)
TOA Technologies
(2003, Beachwood, $96.2M)
Parsable
Vettro
(1999, New York City, $48.1M)
Top Companies
Market: Suite
0
5
10
$0k
$100M
$200M
2014 2015 2016 2017 2018

Multi-Industry > Applications > Suite: Top Companies
Market: Suite
Analyst’s Pick
Collaboration app for industrial teams
Minicorn. Stage: Series C
Future Fund, Lightspeed Venture Partners, Airbus
Ventures and 10 Other Investors
OysterCapital, Atlantic Bridge Capital, Summit
Bridge Capital and 5 Other Investors
FieldGO (2004, Pasadena, $3.2M)
Field force automation suite
Editor's Pick. Stage: Seed
Thundering Herd
Mobenzi (2007, Cape Town, $1.2M)
Field force management software
Vumela Enterprise Development Fund
Abaqus (2007, Palo Alto)
Mobile workforce automation and logistic
management
Analyst’s Pick
Praxedo (2005, Paris)
Cloud based field service management software
RFgen (1983, El Dorado Hills)
Mobile data collection and supply chain automation
tools
ThinkRoot Technologies (2015, Bangalore)
Mobile first field force automation solution

51
Multi-Industry > Applications > Suite: Leaderboard
Market: Suite
Overall
Rating
Company
Name
Foun
ded
Year
App
Rating
App
UX
Web
UX
News
Web
Traffic
Rank
Social
Follow
ing
Mobile
Downl
oads
# App
Revie
ws
Web Traffic
Rank
Mobile
Downloads
Social
Following
Δ % Δ % Δ %
5.0 Innovapptive 2012 Houston Seed $3.6M 3 5 - - 2 573k 2.5k 5k 16 189k 45% 2 13% 40 2%
5.0 Aconex 2000 Melbourne Acquired $85M - 4 - - 19 24k 2.5k 61k 297 -3k -11% 21 7% 30 1%
5.0 FieldAware 2009 Dublin Series B $39.7M - 3 - 4 6 298k 2.7k 31k 147 39k 15% 15 11% -312 -11%
5.0 Astea 1979
Maidenhea
d
Public - - 2 - 3 14 1.1M 514 30k 250 -890k -45% 16 7% 17 3%
4.9 FieldEZ 2011 Bangalore Series A $3.3M - 4 - - 1 2.1M 88 39k 360 127k 6% 34 10% 12 18%
4.9 Parsable 2013
San
Francisco
Series C $70M - 5 - - 7 1.1M 376 3k 23 -162k -13% 2 5% 49 15%
4.9 Movilizer 2006 Mexico City Acquired - - 4 - - - 688k 640 21k 99 33k 5% 13 14% 2 -
4.9 Praxedo 2005 Paris Unfunded - - 4 - 4 - 2.4M 495 30k 227 107k 5% 9 4% 209 65%
4.9 Penbase 2003 Jacou Seed $915k - 5 - 4 - 3.6M 211 75 2 2M 55% - - 4 2%
4.9 Spira Data 2004 Calgary Unfunded - - 4 3 4 - - 47 4k 23 - - 2 10% 1 2%
4.8 Proanto 2016 Gurgaon Unfunded - - 4 3 5 - 1.4M 24 30k 135 -4.7M -77% 66 90% 7 39%
4.8 Daxium 2005 Puteaux Funded - - 4 - - - 10M 58 10k 44 8M 59% 4 10% 2 4%
4.8 Zinier 2014 Palo Alto Series A - - 5 - - 1 6.4M 115 300 4 -521k -8% 2 100% 8 7%
4.8 ServiceBridge 2010 Chicago Funded - - 4 - - - 347k 565 8k 51 -165k -32% 4 8% 10 2%
4.8 Organilog 2014 Nantes Unfunded - - 5 3 3 - 1.1M 599 3k 10 817k 289% 3 24% -6 -1%

Companies Created 69 | Funded 18 | Total Funding $62.2M
Market: Suite

Market: Suite

Field Force Automation > Market Details > Market: Safety & Inspection
Market: Safety & Inspection

Field Force Automation > Market Details > Market: Collaboration
Market: Collaboration

Market: Suite

Field Force Automation > Market Details > Market: AR enabled
Market: AR enabled

Market: AR enabled

Field Force Automation > Market Details > Market: Field data collection
Market: Field data collection

Field Force Automation > Market Details > Market: Time Tracking
Market: Time Tracking

Field Force Automation > Market Details > Market: Multi-mode communication
Market: Multi-mode communication

Public Companies
Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
76
Notable Acquisitions
Top Acquirers

Public companies
78
Performance indicators of public companies in Field Force Automation
IPO Date Company
Current
MCap
IPO
Mcap
Revenue P/E
Exchange
Ticker
May 2013
DecisionPoint (1995, Irvine)
Field service and warehouse management solution
$25.5M 0.06 DPSI
Nov 2007
ProntoForms (2001, Ottawa)
$28.8M $1.2M $8.8M CVE:PFM
Mar 2006
Mobile Tornado (1999, Rosh Haayin)
Instant communication services and applications
$1.6M $2.5M LON:MBT
Jul 1999
ComOps (1972, Sydney)
$9.3M $15.7M $7.2M ASX:COM
GeoOp (2009, Auckland)
$4M NZE:GEO
Astea (1979, Maidenhead)
Simble (2009, Sydney)
IoT enable field data collection and other mobility tools
$13.5M SIS
Safeway Management Group (2004, Bronx)
Provides safety and compliance software solution
Field Force Automation > Exit Outlook > Public Companies

Notable Acquisitions (1/7)
79
Notable Acquisitions in Field Force Automation
Field Force Automation > Exit Outlook > Notable Acquisitions
2018 YTD
Acquirer: Ascentis
NOVAtime (1999, Diamond Bar)
Acquirer: Providence Equity Partners
ExakTime (2000, Calabasas)
Time tracker for field service
Acquirer: Bentley Systems
Synchro Software (2001, Coventry, $2.5M)
Project Scheduling visualisation
Acquirer: Davisware
Intac International (1988, Woburn)
Field service management software
Acquirer: Advent International
FieldEdge (1979, Fort Myers)
Field service management solution
2018 YTD
Acquirer: WorkWave
Servman (2001, Matthews)
Acquirer: InEight
QA Software (1995, Melbourne)
Web-based collaboration software
Acquirer: CoreLogic
eTech (2005, Solihull, $1.7M)
Property services industry workflow management
solutions & mobile survey applications
Acquirer: Viking Venture
Evatic (1991, Trondheim)
Service business management applications
Acquirer: Thoma Bravo
Runzheimer (1933, Racine)
Mobile workforce management solutions
2017
Acquirer: Oracle Deal: $1.2B
Aconex (2000, Melbourne, $85M)
Provides web and mobile SaaS-based platform for
Project information and Process management.
Acquirer: Oil States International
GeoDynamics (2004, Kortrijk)
Workforce and fleet tracking solutions
Acquirer: The Ascent Group
Geopointe (2004, Orange County)
Data mapping application for salesforce platform
users
Acquirer: Industrial and Financial
Systems (IFS)
WorkWave (1984, Neptune City)
Cloud Based software solutions for Field Service &
Fleet Management for Pest Control, Cleaning, Lawn
& HVAC

80
2017
Acquirer: Oildex
Phoenix DAS (2014, Houston)
Field operation management solution for oil and gas
industry
Acquirer: Kahua
Project DocControl (2009, Tampa)
Document Management Software for Contractors
Acquirer: Xactly
AlignStar (1988, Bedford)
Territory Design & Mapping Software
Acquirer: Scanco
JobOps (1998, Saint Paul)
Job management tool for manufactures and field
service teams
Acquirer: Industrial and Financial
Systems (IFS)
MPL Systems (1994, Warwick)
Contact Centre, Customer Service CRM and Field
Service Management
2017
Acquirer: Globetouch
Teramatrix (2009, Jaipur)
Software solutions to aggregate, analyse & visualize
information
Acquirer: WeWork
FieldLens (2011, New York City, $12.6M)
Construction Field Management App
Acquirer: Upskill
Pristine (2013, Austin, $7.4M)
Field service management Solutions through Google
Glass.
Acquirer: CBRE Group
Mainstream Software (1989, Twinsburg)
Software for maintenance and facility management
Acquirer: eCompliance
Field ID (2007, Toronto)
Safety and compliance management solution
2017
Acquirer: Diversis Capital
ServicePower (1996, Stockport)
Mobile Field Management Software
Acquirer: Mobius Knowledge Services
GISbiz (2013, Nashville)
Field inspection and mobile workforce software
solutions

81
2016
Acquirer: Where Food Comes From
Deal: $2.8M
SureHarvest (1999, Soquel)
Resource management software for farmers and
agribusinesses
Acquirer: General Electric Deal: $915M
ServiceMax (2007, Pleasanton, $202M)
Cloud based Field Service Management Software
Acquirer: Detechtion
Enbase (2001, Houston, $200k)
Oil and gas software solutions
Acquirer: Asolvi
Tesseract (1985, High Wycombe)
Field service lifecycle management
Acquirer: Next Gear Solutions
ClientRunner (2003, Orem)
Job management application for cleaning and
restoration contractors
2016
Acquirer: Tyler Tech
Executime (2007, Tulsa)
Field service management tools
Acquirer: ESW Capital
@hand (1998, Austin, $18.7M)
Data distribution engine based adaptive mobility
platform
Acquirer: Aconex Deal: $72.2M
Conject (2000, Munich, $7.2M)
Project life cycle management tool for construction
Acquirer: Honeywell
Movilizer (2006, Mexico City)
Acquirer: Visma
Numeron (2001, Tampere)
Workforce management and optimization tool
2015
Acquirer: Insite Soft
Storyworks1 (2012, Minnetonka)
Content Delivery software for field sales
Acquirer: Jones Lang LaSalle
Acquirer: Vix Technology
Osmotion (2000, Townsville)
Work management software
Acquirer: Trimble Navigation
PocketMobile (2000, Stockholm, $6.3M)
Mobility solution provider to business with field
staff
Acquirer: Rhodes Edge
Folr (2015, Singapore)
Geo location tracking application
Acquirer: Microsoft Deal: $39M
FieldOne (2001, Mahwah)
Field service management software for enterprises

82
2015
Acquirer: BRE (Building Research
Establishment)
YellowJacket (2011, Watford)
Cloud-based application for safety inspections and
audit trail
Acquirer: Francisco Partners Deal: $438M
Acquirer: LLR Partners
Key2Act (1995, New Berlin)
Field service software
Acquirer: Quorum Business Solutions
Fielding Systems (2009, Tampa, $665k)
Field operations management solutions for oil and
gas
Acquirer: Capita
Sigma Seven (2000, Edinburgh)
Map based field force automation solution
2015
Acquirer: Fleet Complete
Fieldworker (1995, Toronto)
Field Data Collection software
2014
Acquirer: Viewpoint
Mobile Computing Systems (2001, Swansea)
Mobile app for construction field management
Acquirer: ReachLocal
Kickserv (2006, Mill Valley)
Web based field service software
Acquirer: Nemetschek Deal: $100M
Bluebeam (2002, Pasadena)
PDF creation, markup, editing and collaboration
solutions for AEC industry
Acquirer: Asure Software Deal: $1.7M
Roomtag (2008, Baltimore, $300k)
Software for workplace management system.
Acquirer: Oracle
TOA Technologies (2003, Beachwood, $96.2M)

83
2014
Acquirer: Olive Communications
Deal: $13.6M
Safetybank (2010, Hertfordshire)
Web-based health & safety management tool
Acquirer: Verisae Deal: $18.8M
ViryaNet (1988, Minneapolis, $2.3M)
Mobile workforce management solutions
Acquirer: OTOY
AppSlingr (2013, San Francisco)
Data Management over cloud
Acquirer: ClickSoftware Deal: $15M
Xora (1999, Mountain View, $48.5M)
Field workforce management
Acquirer: Conject
Wapp6 (2009, Paris)
Mobile app for inspection and defects management
Acquirer: Press Ganey
On The Spot Systems (2009, Newton, $750k)
Field data collection solution
2014
Acquirer: Guard Systems
ePocket Solutions (1985, Hyderabad)
Field service mobile application
2013
Acquirer: Cisco
Collaborate (2011, Boston, $2.4M)
Cloud-based team collaboration platform
Acquirer: Textura Deal: $35M
Latista (2008, Reston)
Cost and time savings for contractors
Acquirer: Fleetmatics
Connect2Field (2010, Artarmon)
Job management & Field service scheduling
software
Acquirer: Viewpoint
4Projects (2000, Sunderland)
SaaS integrated project collaboration software

84
2012
Acquirer: RIB Software
ProjectCentre (1997, Sydney)
SaaS-based collaborative construction management
software
Acquirer: Newforma
Attolist (2006, Denver)
Web-based construction collaboration software
Acquirer: PTC Deal: $220M
Servigistics (1999, Atlanta, $18M)
Service lifecycle management suite
Acquirer: GEOCONCEPT Group
OPTI-TIME (2002, Bagneux)
GIS and geographical optimization solutions
Acquirer: Bentley Systems
InspectTech (2003, Acworth)
Inspection software to help Asset management
2012
Acquirer: Sun Capital Partners
Deal: $110M
Spectralink (1990, Boulder)
Voice, text collaboration tools for mobile workers
Acquirer: UST Global
Andare (2011, San Ramon)
Enterprise mobility platform for field services
industry
Acquirer: Xero Deal: $6M
WorkflowMax (2007, Wellington)
Cloud-based Workflow Management Software
2011
Acquirer: Textura Deal: $15.3M
Submittal Exchange (2003, West Des Moines)
Workflow and communication management
software
Acquirer: Versata
Agentek (1995, Alpharetta, $9M)
Mobile Field Service & Workforce management

85
2010
Acquirer: Conject
BIW Technologies (2001, Woking)
SaaS-based construction collaboration software
Acquirer: Marathon Data
ServiceCEO (1997, Boston, $2.3M)
Business and field service managment tools
2009
Acquirer: Xora
Gearworks (1999, Eagan, $32.4M)
Location enabled mobile business apps
Acquirer: Antenna Software
Dexterra (2000, Bothell, $109M)
Mobile platform and field workforce software
provider
Before 2008
Acquirer: Antenna Software
Vettro (1999, New York City, $48.1M)
Field service management solutions
Acquirer: Astea
FIeldCentrix (1998, Irvine)
Mobile field force automation suite
Acquirer: Trimble Mobile Resource
Management Deal: $54.7M
Vidus (2003, Ipswich)
Field Service Automation Solution
Acquirer: Visma
Movenium (2005, Helsinki)
Mobile work time tracking software
Acquirer: Caterpillar
Modustri (2012, Grand Rapids)
Digital measurement and data collection tools

Most Active Acquirers
86
Field Force Automation > Exit Outlook > Most Active Acquirers

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
87
Details on VC & PE Investors
Seed Stage
Early Stage
Late Stage
Details on Top Ecosystem Players

Field Force Automation > Investors > Index of Most Active VC & PE Investors
Index of Top Investors (VC, PE) by Stage in Field Force Automation; Last 5 years (Sep 2013 - Aug 2018)
Index of Most Active VC & PE Investors
SEED STAGE
Punakaiki Fund (2 Investments)
Blackbird Ventures
GrandBanks Capital
Harrison Metal
Greylock Partners
Sequoia Capital
Andreessen Horowitz
GV
Eniac Ventures
Rincon Venture Partners
Spider Capita
Foundation Capital
Menlo Ventures
Hyperplane Venture Capital
EARLY STAGE
Point Nine Capital (2 Investments)
OpenView (2 Investments)
Accel Partners (2 Investments)
CapHorn Invest (2 Investments)
Borealis Ventures (2 Investments)
Emergence Capital
Sozo Ventures
Kleiner Perkins
Trinity Ventures
GE Ventures
Blackbird Ventures
Bessemer Venture Partners
Index Ventures
Airbus Ventures
LATE STAGE
GE Ventures (2 Investments)
Sozo Ventures
Kleiner Perkins
Questmark Partners
Cross Creek Advisors
Battery Ventures
HIVE Ventures
Morpheus Ventures
Tiger Global Management
B37 Ventures
Comcast Ventures
Alexa Fund
M12

Punakaiki Fund
90
Portfolio in Field Force Automation | Exits | Funds Link | Website | LinkedIn | Twitter
Field Force Automation > Investors > Punakaiki Fund
People
Investments
[Soonicorn] Vend (2010, San Francisco, $45.9M, Series D)
Cloud based Retail POS
[Editor's Pick] Onceit (2010, Auckland, Series B)
Online marketplace for multi-category products
Other Notable Portfolio
Top Exits
Recent News on Fund & Portfolio
Lance Wiggs
Founder & Director
Geographical Spread Stage of Entry
None
None
2
2
2013 2014 2015 2016 2017 2018
Follow On New Investments
-
-
-
-
2
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
New Zealand

Blackbird Ventures
91
Field Force Automation > Investors > Blackbird Ventures
People
Investments
[Editor's Pick] SafetyCulture (2004, Townsville, $77.5M, Series
C)
Mobile Audit solution for workplace safety management
Field Force Automation Notable Portfolio
[Unicorn] Zoox (2013, Menlo Park, $800M, Series B)
Autonomous mobility company developing fully autonomous electric
vehicle
[Unicorn] Canva (2012, Surry Hills, $82.6M, Series B)
Online design platform
[Soonicorn] Culture Amp (2011, Melbourne, $76.3M, Series D)
Employee surveying platform
[Soonicorn] Bugcrowd (2012, San Francisco, $50M, Series C)
Crowdsourced Web Application Security Testing
[Soonicorn] Autopilot (2011, San Francisco, $35.5M, Series D)
Marketing automation platform for personalized multichannel
engagement
[Soonicorn] Redbubble (2006, San Francisco, $24.3M, Public)
Marketplace for artist designed products
[Minicorn] Shoes of Prey (2009, Sydney, $24.1M, Series B)
Online customization platform for shoes
[Minicorn] Lifi Labs (2012, San Francisco, $12M, Series A)
Smart LED bulbs
[Editor's Pick] Karbon (2014, Sydney, $11.8M, Series A)
Cloud-based workflow management software for accountants and
accounting firms.
[Editor's Pick] Nura Headphones (2015, Melbourne, $6.4M,
Seed)
Headphones that automatically tune to user's profile
Top Exits
Niki Scevak
Co-Founder, Partner,
Managing Director,
and Managing Partner
Rick Baker
Co-Founder, Partner,
Managing Director,
and Director
May 2018
Sydney’s SafetyCulture raises $46 million, with Australian
VC investments on track for record year, VentureBeat
May 2018
Global Web-Based Learning Platform Achieve3000
Selects Skedulo's Mobile Workforce Management
Solution, PR Newswire
Apr 2018
Skedulo Named a 2018 Most Promising Field Service
Solution Provider by CIOReview, PR Newswire
Mar 2018
Skedulo Launches Own Mobile Workforce Management
App, eWEEK
Jan 2018
Skedulo Opens UK Office to Bring Flexibility to Mobile
Workers and Simplify Management of Today's Workforce,
PR Newswire
Nov 2016 Skedulo grabs $9.2 mln Series A, PE Hub
Oct 2016
SafetyCulture’s mobile safety management SaaS pulls in
$23M Series B, led by Index, TechCrunch
Sep 2016
Skedulo Launches Scheduling and Management App,
eWEEK
Sep 2015
SafetyCulture raises $6.1 million in Series A round to
invest in tech, sales and marketing talent - Startup Daily,
Startup Daily
None
1 1 1 11
1
2013 2014 2015 2016 2017 2018
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed1
1
-
-
-
Australia
Europe

92
Field Force Automation > Investors > Charles River Ventures
People
Investments
[Soonicorn] Zinc (2013, San Francisco, $31.5M, Series C)
Secure and ephemeral mobile messaging for field workforce
[Minicorn] Breezeworks (2012, San Francisco, $7M, Series A)
Business management tool for SMBs
Field Force Automation Notable Portfolio
[Unicorn] DoorDash (2013, Palo Alto, $972M, Series D)
On-demand food delivery marketplace
[Unicorn] Twitter (2006, San Francisco, $755M, Public)
Social networking platform for real-time updates
[Unicorn] Dropbox (2007, San Francisco, $607M, Public)
Cloud-based file sharing and synchronization software
[Unicorn] Wish Shopping (2011, San Francisco, $579M, Series F)
Mobile Social Shopping App
[Unicorn] Bird (2017, Santa Monica, $418M, Series C)
Electric kick scooter sharing service
[Unicorn] Cybereason (2012, Tel Aviv, $189M, Series D)
Machine-learning based endpoint threat detection & response
[Unicorn] Udacity (2011, Mountain View, $160M, Series D)
Professional development "nanodegree" courses provider
[Soonicorn] ClassPass (2011, New York City, $307M, Series D)
Membership programs for fitness classes across multiple gyms
[Soonicorn] Oportun (2005, Menlo Park, $221M, Series G)
Credit building unsecured personal loans for underbanked Hispanics.
[Soonicorn] Light (2013, Palo Alto, $186M, Series D)
Multi-aperture computational camera provider
[Soonicorn] Rethink Robotics (2008, Boston, $150M, Series E)
Collaborative robot for manufacturing sector
Top Exits
Rick Burnes
Co-Founder
Apr 2018
Zinc Ranks in the Top Ten 2018 Bay Area Best Places To
Work, PRWeb
Apr 2018
GE Digital division reaches a remote work platform deal
with Zinc, Proactive Investors
Oct 2017
Startup Zinc Adds Push to Talk to Deskless
Communication Platform, eWEEK
Oct 2017
Hy-Pro and Zinc named number one in latest NPD data -
ToyNews, ToyNews
Apr 2017
Zinc Raises $11 Million Led by GE Ventures to Transform
Deskless Communication, Sector Publishing Intelligence
Jan 2017
Breezework Introduces Field-Grade Team Messaging
Feature for Service Businesses, Appoints Adam Block as
CEO, Business Wire
Dec 2016
Zinc Announces New Features to Reshape
Communication in Deskless Industries, Marketwired
None
1 1 1
2
2013 2014 2015 2016 2017 2018
-
-
-
1
1
Undisclosed
Series C+
Series B
Series A
Seed2
-
-
-
-
US

GrandBanks Capital
93
Field Force Automation > Investors > GrandBanks Capital

Harrison Metal
94
Field Force Automation > Investors > Harrison Metal

Greylock Partners
95
Field Force Automation > Investors > Greylock Partners

Sequoia Capital
96
Field Force Automation > Investors > Sequoia Capital

Andreessen Horowitz
97
Field Force Automation > Investors > Andreessen Horowitz

GV
98
Field Force Automation > Investors > GV

Eniac Ventures
99
Field Force Automation > Investors > Eniac Ventures

Rincon Venture Partners
100
Field Force Automation > Investors > Rincon Venture Partners

Spider Capita
101
Field Force Automation > Investors > Spider Capita

Foundation Capital
102
Field Force Automation > Investors > Foundation Capital

Menlo Ventures
103
Field Force Automation > Investors > Menlo Ventures

Hyperplane Venture Capital
104
Field Force Automation > Investors > Hyperplane Venture Capital

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
105
Seed Stage
Early Stage
Late Stage

Point Nine Capital
106
Field Force Automation > Investors > Point Nine Capital

OpenView
107
Field Force Automation > Investors > OpenView

Accel Partners
108
Field Force Automation > Investors > Accel Partners

CapHorn Invest
109
Field Force Automation > Investors > CapHorn Invest

Borealis Ventures
110
Field Force Automation > Investors > Borealis Ventures

Emergence Capital
111
Field Force Automation > Investors > Emergence Capital

Sozo Ventures
112
Field Force Automation > Investors > Sozo Ventures

Kleiner Perkins
113
Field Force Automation > Investors > Kleiner Perkins

Trinity Ventures
114
Field Force Automation > Investors > Trinity Ventures

GE Ventures
115
Field Force Automation > Investors > GE Ventures

Blackbird Ventures
116
Field Force Automation > Investors > Blackbird Ventures

117
Field Force Automation > Investors > Cloud Apps Capital Partners

Bessemer Venture Partners
118
Field Force Automation > Investors > Bessemer Venture Partners

Index Ventures
119
Field Force Automation > Investors > Index Ventures

Airbus Ventures
120
Field Force Automation > Investors > Airbus Ventures

Contents
Feed Summary
Investment Trend
Market Details
Exit Outlook
Investors
News
Appendix
121
Seed Stage
Early Stage
Late Stage

GE Ventures
122
Field Force Automation > Investors > GE Ventures

Sozo Ventures
123
Field Force Automation > Investors > Sozo Ventures

Kleiner Perkins
124
Field Force Automation > Investors > Kleiner Perkins

125
Field Force Automation > Investors > Meritech Capital Partners

Questmark Partners
126
Field Force Automation > Investors > Questmark Partners

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Tracxn - Field Force Automation Startup Landscape

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