The document is a report from Tracxn Technologies on top business models in enterprise applications. It provides an overview of funding amounts for different business models over the past year, with the top 3 being HRTech ($9B), MarketingTech ($7.6B), and Big Data Analytics ($6.4B). The rest of the report consists of detailed profiles for the top 50 funded business models, including total funding amounts, number of funding rounds, and details of notable funding rounds for leaders in each field.

1. TRACXN TOP BUSINESS MODELS REPORT
June 22, 2021
ENTERPRISE APPLICATIONS

2. Enterprise Applications - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Contents
Enterprise Applications Funding -
Overview
3
Top Funded Business Models 4
One pagers 9
Appendix 59
2

3. Enterprise Applications - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Funding in last 1 year
3
HRTech $9.0B
MarketingTech $7.6B
Big Data Analytics $6.4B
Sales Force Automation $4.0B
GRC Software $3.4B
Customer Success Management $3.1B
Y-o-Y Funding
Top Investors by Funding Rounds
Seed
Stage
Y Combinator
Techstars
Accel
194
35
15
Early
Stage
Accel
Insight Venture Partners
Sequoia Capital
35
34
34
Late
Stage
Tiger Global Management
Insight Venture Partners
Sequoia Capital
59
47
33
Funding by Geography
Top Feeds by $ Funding
Top Funding Rounds
United States (61%)
China (7%)
United Kingdom (6%)
Israel (4%)
Canada (3%)
India (3%)
Germany (3%)
Others (14%)
$ Funding # Rounds
Cruise
(2013, United States)
$2.2B - Series J
Sitecore
(1999, United States)
$1.2B - Series C
Databricks
(2013, United States)
$1.0B - Series G
Celonis
(2011, Germany)
$1.0B - Series D
G42
(2018, United Arab Emirates)
$800M - Series D
Cruise
(2013, United States)
$750M - Series J
UiPath
(2005, United States)
$750M - Series F
ThoughtWorks
(1993, United States)
$720M - Series B
4Paradigm
(2014, China)
$700M - Series D
MessageBird
(2011, Netherlands)
$700M - Series C
Trax
(2010, Singapore)
$640M - Series E
Kajabi
(2009, United States)
$550M - Series D

4. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Top Funded Business Models - last 1 year (1/5)
4
Rank Business Model $ Funding # Rounds Top Funding Round Details
1▲1 Data Science Platforms $1.9B 21 Databricks | $1.0B | Series G Link
2▲309 Communication Platform as a Service $1.6B 13 MessageBird | $700M | Series C Link
3-- Digital Experience Management $1.4B 2 Sitecore | $1.2B | Series C Link
4▲50 Customer Service Software $1.3B 10 MessageBird | $700M | Series C Link
5▲10 Cognitive Robotic Process Automation $1.2B 11 UiPath | $750M | Series F Link
6▲13 Process Mining $1.0B 3 Celonis | $1.0B | Series D Link
7▲135 eCommerce Marketing $983M 16 Klaviyo | $320M | Series D Link
8▼5 Data Privacy Management Platforms $882M 25 OneTrust | $300M | Series C Link
9▲268 Virtual Events $800M 25 Hopin | $403M | Series C Link
10▲41 SMS marketing $767M 5 Attentive | $470M | Series E Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

5. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Top Funded Business Models - last 1 year (2/5)
5
Rank Business Model $ Funding # Rounds Top Funding Round Details
11▲32 Customer Experience Management $763M 14 Sprinklr | $350M | Series G Link
12▼1 HRMS for SMBs $697M 18 Paycor | $270M | Series E Link
13▲78 In-Store Retail Analytics $683M 4 Trax | $640M | Series E Link
14▼10 Financial Fraud Detection $652M 6 Shift Technol.. | $220M | Series D Link
15▲119 HRMS for Enterprises $639M 14 Beisen | $260M | Series F Link
16▲25 Marketing Analytics $625M 4 ContentSquare | $500M | Series E Link
17▲57 Revenue Forecasting $606M 6 Gong | $250M | Series E Link
18▲113 Field force solutions for Home Service Businesses $602M 7 ServiceTitan | $500M | Series F Link
19▼9 Data Science Platforms $516M 12 DataRobot | $320M | Series F Link
20-- Enterprise Crisis Management $477M 3 Dataminr | $475M | Series F Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

6. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Top Funded Business Models - last 1 year (3/5)
6
Rank Business Model $ Funding # Rounds Top Funding Round Details
21▼13 Contingent Workforce Management $467M 21 Workrise | $300M | Series E Link
22-- Low Code BPM Database $455M 2 Airtable | $270M | Series E Link
23▼6 Warehouse Automation Tools $433M 14 Locus Robotics | $151M | Series E Link
24▲71 Business Management Software $429M 11 HoneyBook | $155M | Series D Link
25▼5 Customer Data Platforms $421M 32 Amplitude | $150M | Series F Link
26▲96 Unified Communication as a Service $404M 13 Dialpad | $136M | Series E Link
27▲10 No Code Data Science Platform $404M 6 DataRobot | $320M | Series F Link
28▲1 Multi-Industry CRM $393M 14 Freshworks | $250M | Series I Link
29▼16 Field Workforce Management Solutions $378M 6 Workrise | $300M | Series E Link
30▼29 Big Data Analytics $377M 15 MiningLamp | $200M | Series E Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

7. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Top Funded Business Models - last 1 year (4/5)
7
Rank Business Model $ Funding # Rounds Top Funding Round Details
31▲443 Meeting Scheduling $358M 7 Calendly | $350M | Series B Link
32▲408 Social Media Marketing $357M 20 Sprinklr | $350M | Series G Link
33▲52 Employee Data Analytics $351M 5 Eightfold | $220M | Series E Link
34-- Advertiser Centric Verification $350M 5 DoubleVerify | $350M | Series D Link
35▲606 Appointment Scheduling Tool $350M 1 Calendly | $350M | Series B Link
36▲53 Electronic Signature $326M 9 eSign | $150M | Series D Link
37▲60 Electronic Signature $326M 8 eSign | $150M | Series D Link
38▲257 On Demand Pay $319M 13 DailyPay | $175M | Series D Link
39▲107 Salon Management Software $312M 6 Zenoti | $160M | Series D Link
40▼22 IT Project Management Tools $312M 16 Clickup | $100M | Series B Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

8. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Top Funded Business Models - last 1 year (5/5)
8
Rank Business Model $ Funding # Rounds Top Funding Round Details
41▲112 Lead Management $303M 19 Outreach | $201M | Series G Link
42▲422 Patent Analytics & Management $303M 3 PatSnap | $300M | Series E Link
43▼29 Data Visualization $300M 12 TigerGraph | $105M | Series C Link
44▼10 Learning Management Systems $285M 29 Yunxuetang | $100M | Series E Link
45▲2 Personalized Marketing $273M 4 Iterable | $200M | Series E Link
46▼22 CRM for SMB $273M 9 ActiveCampaign | $240M | Series C Link
47▲114 Product Management Software $272M 3 Quantum Metric | $200M | Series B Link
48▼15 Project Management Software $262M 22 Clickup | $100M | Series B Link
49▲19 AI Virtual Agents $254M 9 Uniphore | $140M | Series D Link
50▲44 Email Marketing $254M 9 ActiveCampaign | $240M | Series C Link
* Rank is based on $Invested in last 1 year in the Business Model. ▲- Indicates change in Rank from previous 1 year.

9. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Databricks (2013, United States)
$1.0B - Series G - Feb 2021
4Paradigm (2014, China)
$700M - Series D - Jan 2021
DataRobot (2012, United States)
$320M - Series F - Nov 2020
Dataiku (2013, United States)
$100M - Series D - Aug 2020
DataRobot (2012, United States)
$50.0M - Series F - Dec 2020
Mode (2013, United States)
$33.0M - Series D - Aug 2020
Aible (2018, United States)
$26.4M - Series B - Dec 2020
View all 21 Funding Rounds on Tracxn Platform
Data Science Platforms
01
9
Back to index
Big Data Analytics (Sumo Logic)
(# Cos: 2391 | $29.0B)
Suite (Palantir)
(# Cos: 437 | $11.0B)
Data Science Platform (Databricks)
(# Cos: 194 | $5.7B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.9B (▲117%)
21(▲10.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
19
$5.7B
93
2
194
25
Databricks
(2013, United States, $1.9B)
Alteryx
(1997, United States, $163M)
DataRobot
(2012, United States, $801M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

10. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Communication Platform as a Service
02
10
Back to index
Customer Success Management (Freshworks)
(# Cos: 1745 | $11.0B)
CPaaS (Dialpad)
(# Cos: 21 | $3.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.6B (▲7481%)
13(▲550%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$3.1B
19
5
21
10
Dialpad
(2011, United States, $256M)
Vonage
(2001, United States, $642M)
Sinch
(2013, Sweden, $12.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MessageBird (2011, Netherlands)
$700M - Series C - Apr 2021
Infobip (2006, United Kingdom)
$403M - Series A - Jul 2020
MessageBird (2011, Netherlands)
$200M - Series C - Oct 2020
Dialpad (2011, United States)
$136M - Series E - Dec 2020
Sendbird (2013, United States)
$100M - Series C - Apr 2021
IntelePeer (2003, United States)
$35.0M - Series D - May 2021
SignalWire (2017, United States)
$30.0M - Series B - Jun 2021
View all 13 Funding Rounds on Tracxn Platform

11. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Digital Experience Management
03
11
Back to index
Content Management System (CMS) (Sitecore)
(# Cos: 966 | $2.9B)
Digital Experience Management (WP Engine)
(# Cos: 58 | $2.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.4B ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
7
$2.0B
22
1
58
2
WP Engine
(2010, United States, $266M)
Sitecore
(1999, United States, $1.2B)
BloomReach
(2009, United States, $247M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Sitecore (1999, United States)
$1.2B - Series C - Jan 2021
BloomReach (2009, United States)
$150M - Series E - Jan 2021

12. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Customer Service Software
04
12
Back to index
Customer Service Software (Zendesk)
(# Cos: 4012 | $14.1B)
Suite (Freshworks)
(# Cos: 113 | $2.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.3B (▲679%)
10(▲25%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
16
$2.4B
46
8
113
12
Freshworks
(2010, United States, $649M)
[24]7.ai
(2000, United States, $22.0M)
MessageBird
(2011, Netherlands, $1.0B)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
MessageBird (2011, Netherlands)
$700M - Series C - Apr 2021
Freshworks (2010, United States)
$250M - Series I - Jun 2020
MessageBird (2011, Netherlands)
$200M - Series C - Oct 2020
Ujet (2015, United States)
$55.0M - Series C - Jun 2020
Ultimate (2014, Finland)
$20.0M - Series A - Dec 2020
Sharpen (2007, United States)
$14.0M - Series B - May 2021
Sharpen (2007, United States)
$12.0M - Series B - Sep 2020
View all 10 Funding Rounds on Tracxn Platform

13. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Cognitive Robotic Process Automation
05
13
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.2B (▲255%)
11(▲175%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
8
$3.5B
40
4
99
9
Robotic Process Automation (Appian)
(# Cos: 502 | $6.8B)
Cognitive Automation (Blue Prism)
(# Cos: 166 | $3.7B)
Multi-Industry (Automation Anywhere)
(# Cos: 150 | $3.6B)
Multi-Function (UiPath)
(# Cos: 99 | $3.5B)
UiPath
(2005, United States, $2.0B)
Automation Anywhere
(2003, United States, $840M)
Blue Prism
(2001, United Kingdom, $33.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
UiPath (2005, United States)
$750M - Series F - Feb 2021
UiPath (2005, United States)
$226M - Series E - Jul 2020
WorkFusion (2010, United States)
$220M - Series F - Feb 2021
arago (1995, Germany)
$5.5M - Unattributed-Late - Aug 2020
Roots Automat.. (2018, United States)
$4.3M - Series A - Oct 2020
Workist (2016, Germany)
$2.7M - Seed - Aug 2020
AutomataPi (2017, India)
$403K - Seed - Nov 2020
View all 11 Funding Rounds on Tracxn Platform

14. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Process Mining
06
14
Back to index
Business Process Management Software
(ServiceNow)
(# Cos: 1364 | $4.6B)
Process Mining (Celonis)
(# Cos: 25 | $1.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$1.0B (▲240%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
3
$1.4B
14
1
25
3
Celonis
(2011, Germany, $1.4B)
Minit
(2015, Slovakia, $11.5M)
Skan
(2018, United States, $14.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Celonis (2011, Germany)
$1.0B - Series D - Jun 2021
Skan (2018, United States)
$14.0M - Series A - Oct 2020
Apromore (2010, Australia)
$4.8M - Series A - Jul 2020

15. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Klaviyo (2012, United States)
$320M - Series D - May 2021
Yotpo (2011, United States)
$230M - Series F - Feb 2021
Klaviyo (2012, United States)
$200M - Series C - Nov 2020
Rokt (2012, United States)
$80.0M - Series D - Oct 2020
Yotpo (2011, United States)
$75.0M - Series E - Aug 2020
Chord (2020, United States)
$18.0M - Series A - Mar 2021
GRIN (2014, United States)
$16.0M - Series A - May 2021
View all 16 Funding Rounds on Tracxn Platform
eCommerce Marketing
07
15
Back to index
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Industry Specific Marketing (Hearsay Systems)
(# Cos: 1961 | $5.7B)
eCommerce (Klaviyo)
(# Cos: 516 | $2.7B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$983M (▲1326%)
16(▲77.8%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
71
$2.7B
235
2
516
21
Klaviyo
(2012, United States, $679M)
Elastic Path Software
(2000, Canada, $64.0M)
Demandware
(2004, United States, $65.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

16. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Data Privacy Management Platforms
08
16
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$882M (▲11.8%)
25(▼10.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
30
$2.5B
124
3
411
26
GRC Software (Check Point Software)
(# Cos: 3845 | $15.9B)
Compliance (SafetyCulture)
(# Cos: 2238 | $7.8B)
IT Compliance (Varonis)
(# Cos: 512 | $3.0B)
Data Privacy (TrustArc)
(# Cos: 411 | $2.5B)
TrustArc
(1997, United States, $97.2M)
Varonis
(2005, Israel, $18.6M)
Sourcepoint
(2014, United States, $47.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
OneTrust (2016, United States)
$300M - Series C - Dec 2020
OneTrust (2016, United States)
$210M - Series C - Apr 2021
BigID (2016, United States)
$70.0M - Series D - Dec 2020
VGS (2015, United States)
$60.0M - Series C - Dec 2020
Vanta (2017, United States)
$50.0M - Series A - May 2021
DataGrail (2018, United States)
$30.0M - Series B - Mar 2021
BigID (2016, United States)
$30.0M - Series D - Apr 2021
View all 25 Funding Rounds on Tracxn Platform

17. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Virtual Events
09
17
Back to index
Events Tech (DoubleDutch)
(# Cos: 4617 | $3.5B)
Online Events (Airmeet)
(# Cos: 277 | $849M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$800M (▲2935%)
25(▲213%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$849M
36
-
277
10
Airmeet
(2019, United States, $15.0M)
Hubilo
(2015, United States, $28.1M)
Hopin
(2019, United Kingdom, $673M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Hopin (2019, United Kingdom)
$403M - Series C - Dec 2020
Hopin (2019, United Kingdom)
$221M - Series B - Nov 2020
TouchCast (2010, United States)
$55.0M - Series A - Feb 2021
Hopin (2019, United Kingdom)
$42.4M - Series A - Jun 2020
Hubilo (2015, United States)
$23.5M - Series A - Feb 2021
Welcome (2020, United States)
$12.0M - Series A - Nov 2020
Airmeet (2019, United States)
$12.0M - Series A - Sep 2020
View all 25 Funding Rounds on Tracxn Platform

18. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
SMS marketing
10
18
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$767M (▲343%)
5(▼28.6%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
44
$1.3B
88
3
1628
7
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Mobile Marketing (Affle)
(# Cos: 2680 | $3.7B)
Messaging Marketing (Attentive)
(# Cos: 1926 | $1.4B)
SMS (Mblox)
(# Cos: 1628 | $1.3B)
Mblox
(2000, United States, $79.6M)
Attentive
(2016, United States, $866M)
Webaroo
(2004, United States, $23.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Attentive (2016, United States)
$470M - Series E - Mar 2021
Attentive (2016, United States)
$230M - Series D - Sep 2020
Postscript (2018, United States)
$47.5M - Series B - Mar 2021
Ez Texting (2006, United States)
$13.0M - Series B - Dec 2020
Voxie (2002, United States)
$6.7M - Series A - Jan 2021

19. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Customer Experience Management
11
19
Back to index
Customer Success Management (Freshworks)
(# Cos: 1745 | $11.0B)
Customer Experience Management (Medallia)
(# Cos: 200 | $2.2B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$763M (▲293%)
14(▲55.6%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
23
$2.2B
83
5
200
18
Medallia
(2001, United States, $325M)
Sprinklr
(2009, United States, $579M)
CallidusCloud
(1996, United States, $89.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Sprinklr (2009, United States)
$350M - Series G - Sep 2020
ActiveCampaign (2003, United States)
$240M - Series C - Apr 2021
ActionIQ (2014, United States)
$60.2M - Series C - Mar 2021
Airkit (2017, United States)
$40.0M - Series B - May 2021
Airkit (2017, United States)
$28.0M - Series B - Oct 2020
Shanghai Zhongyan Net.. (2008, China)
$27.6M - Series C - Mar 2021
Usermind (2013, United States)
$14.0M - Series C - Jan 2021
View all 14 Funding Rounds on Tracxn Platform

20. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
HRMS for SMBs
12
20
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$697M (▲80.6%)
18(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
63
$3.8B
174
5
1050
37
HRTech (Kahoot)
(# Cos: 26324 | $42.7B)
HRMS (Kronos)
(# Cos: 2805 | $7.3B)
Suite (Workday)
(# Cos: 2015 | $6.8B)
SMB (Paychex)
(# Cos: 1050 | $3.8B)
Paychex
(1971, United States)
TriNet
(1988, United States, $60.0M)
Paycor
(1990, United States, $450M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Paycor (1990, United States)
$270M - Series E - Jan 2021
Rippling (2016, United States)
$145M - Series B - Aug 2020
Personio (2015, Germany)
$125M - Series D - Jan 2021
GaiaWorks (2009, China)
$76.5M - Series D - Dec 2020
Employment Hero (2014, Australia)
$34.7M - Series D - Mar 2021
FlareHR (2015, Australia)
$15.5M - Series C - Nov 2020
Humi HR (2016, Canada)
$8.8M - Series A - Jun 2020
View all 18 Funding Rounds on Tracxn Platform

21. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
In-Store Retail Analytics
13
21
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$683M (▲529%)
4(▼20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
5
$1.4B
27
1
53
6
Big Data Analytics (Sumo Logic)
(# Cos: 2391 | $29.0B)
Industry Solutions (Featurespace)
(# Cos: 727 | $8.4B)
Retail (RetailNext)
(# Cos: 162 | $2.6B)
In-Store (Trax)
(# Cos: 53 | $1.4B)
Trax
(2010, Singapore, $1.0B)
RetailNext
(2007, United States, $232M)
Datametrex
(2016, Canada)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Trax (2010, Singapore)
$640M - Series E - Apr 2021
RetailNext (2007, United States)
$42.0M - Series E - Jun 2021
Netra (2013, United States)
$1.4M - Seed - Jan 2021
Pinlan (2018, China)
Undisclosed - Series A - Apr 2021

22. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Financial Fraud Detection
14
22
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$652M (▲18.8%)
6(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
7
$1.8B
19
-
26
7
Big Data Analytics (Sumo Logic)
(# Cos: 2391 | $29.0B)
Industry Solutions (Trax)
(# Cos: 727 | $8.4B)
BFSI (Verafin)
(# Cos: 130 | $3.3B)
Fraud Prevention (Featurespace)
(# Cos: 26 | $1.8B)
Featurespace
(2008, United Kingdom, $111M)
Verafin
(2003, Canada, $449M)
Chainalysis
(2014, United States, $267M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Shift Technology (2014, France)
$220M - Series D - May 2021
Feedzai (2009, United Kingdom)
$200M - Series D - Mar 2021
Chainalysis (2014, United States)
$100M - Series C - Nov 2020
Chainalysis (2014, United States)
$100M - Series D - Mar 2021
NetGuardians (2007, Switzerland)
$19.2M - Series D - Dec 2020
Chainalysis (2014, United States)
$13.0M - Series B - Jul 2020

23. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
HRMS for Enterprises
15
23
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$639M (▲775%)
14(▲75%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
43
$3.0B
116
19
954
17
HRTech (Kahoot)
(# Cos: 26324 | $42.7B)
HRMS (Ceridian)
(# Cos: 2805 | $7.3B)
Suite (Kronos)
(# Cos: 2015 | $6.8B)
Enterprise (Workday)
(# Cos: 954 | $3.0B)
Workday
(2005, United States, $352M)
Kronos
(1977, United States, $855M)
Ceridian
(1992, United States, $150M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Beisen (2002, China)
$260M - Series F - May 2021
SmartHR (2015, Japan)
$142M - Series D - Jun 2021
Papaya Global (2016, United States)
$100M - Series C - Mar 2021
bob (2015, United States)
$70.0M - Series B - Dec 2020
Papaya Global (2016, United States)
$40.0M - Series B - Sep 2020
DarwinBox (2015, India)
$15.0M - Series C - Dec 2020
Kenjo (2017, Germany)
$6.0M - Seed - Oct 2020
View all 14 Funding Rounds on Tracxn Platform

24. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Marketing Analytics
16
24
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$625M (▲215%)
4(▼20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$1.8B
42
-
75
13
Big Data Analytics (Splunk)
(# Cos: 2391 | $29.0B)
Enterprise Solutions (Sumo Logic)
(# Cos: 567 | $4.8B)
Sales & Marketing (Datorama)
(# Cos: 413 | $3.1B)
Marketing (FullStory)
(# Cos: 353 | $2.6B)
Horizontal (AMPLYFI)
(# Cos: 75 | $1.8B)
AMPLYFI
(2015, United Kingdom, $11.8M)
Datorama
(2012, Israel, $50.8M)
ContentSquare
(2012, France, $812M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
ContentSquare (2012, France)
$500M - Series E - May 2021
TalkingData (2011, China)
$100M - Series D - Jan 2021
Transform (2014, United States)
$20.0M - Series A - Jun 2021
Zoox (2010, United States)
$5.1M - Series A - Jul 2020

25. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Gong (2015, United States)
$250M - Series E - Jun 2021
Gong (2015, United States)
$200M - Series D - Aug 2020
Clari (2012, United States)
$150M - Series E - Mar 2021
BoostUp (2018, United States)
$6.3M - Series A - Sep 2020
fullcast.io (2015, United States)
$14.5K - Series A - Apr 2021
YIELDIN (2012, France)
Undisclosed - Seed - Mar 2021
Revenue Forecasting
17
25
Back to index
Sales Force Automation (Freshworks)
(# Cos: 8227 | $17.3B)
Sales Analytics (People.ai)
(# Cos: 378 | $2.1B)
Revenue Forecasting (Gong)
(# Cos: 16 | $978M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$606M (▲360%)
6(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$978M
8
-
16
5
Gong
(2015, United States, $584M)
LeanData
(2012, United States, $42.6M)
InsightSquared
(2010, United States, $56.8M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

26. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
ServiceTitan (2008, United States)
$500M - Series F - Mar 2021
Jobber (2011, Canada)
$60.0M - Series C - Jan 2021
ServiceTrade (2012, United States)
$30.0M - Series B - Jul 2020
Tradify (2013, New Zealand)
$10.0M - Series B - Apr 2021
Field Complete (2008, United States)
$1.9M - Seed - Aug 2020
ServiceBox (2014, Canada)
$469K - Seed - Dec 2020
PodiumIO (2017, Canada)
Undisclosed - Seed - Feb 2021
Field force solutions for Home Service
Businesses
18
26
Back to index
Field Force Automation (WorkJam)
(# Cos: 3747 | $6.6B)
Home Services (Jobber)
(# Cos: 377 | $1.1B)
Suite (ServiceTitan)
(# Cos: 238 | $1.1B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$602M (▲716%)
7(▲600%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
17
$1.1B
36
-
238
7
ServiceTitan
(2008, United States, $899M)
Jobber
(2011, Canada, $66.5M)
Housecall Pro
(2013, United States, $23.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

27. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
DataRobot (2012, United States)
$320M - Series F - Nov 2020
Dataiku (2013, United States)
$100M - Series D - Aug 2020
DataRobot (2012, United States)
$50.0M - Series F - Dec 2020
Mode (2013, United States)
$33.0M - Series D - Aug 2020
Hex (2014, India)
$5.5M - Seed - Jul 2020
R4 Technologies (2015, United States)
$3.6M - Series B - Jan 2021
Dune Analytics (2018, Norway)
$2.0M - Seed - Sep 2020
View all 12 Funding Rounds on Tracxn Platform
Data Science Platforms
19
27
Back to index
Business Intelligence (Elastic)
(# Cos: 3986 | $12.9B)
Business Intelligence Suite (SAP)
(# Cos: 652 | $4.2B)
Data Science Platform (DataRobot)
(# Cos: 290 | $2.2B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$516M (▲23.6%)
12(▼29.4%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
19
$2.2B
100
2
290
17
DataRobot
(2012, United States, $801M)
MicroStrategy
(1989, United States)
Domino Data Lab
(2013, United States, $124M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

28. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Enterprise Crisis Management
20
28
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$477M ( -- )
3( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$1.1B
6
1
11
2
GRC Software (Check Point Software)
(# Cos: 3845 | $15.9B)
Risk Management (Proofpoint)
(# Cos: 900 | $5.2B)
Operational Risk (Featurespace)
(# Cos: 145 | $1.7B)
Business Continuity (Dataminr)
(# Cos: 39 | $1.2B)
Crisis Management (Everbridge)
(# Cos: 11 | $1.1B)
Everbridge
(2002, United States, $14.5M)
Dataminr
(2009, United States, $1.1B)
AlertMedia
(2013, United States, $57.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Dataminr (2009, United States)
$475M - Series F - Mar 2021
Catalyst Technolo.. (2019, Australia)
$1.8M - Seed - Aug 2020
AlertMedia (2013, United States)
Undisclosed - Series C - Mar 2021

29. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Workrise (2015, United States)
$300M - Series E - May 2021
Legion (2016, United States)
$50.0M - Series C - May 2021
Legion (2016, United States)
$22.0M - Series B - Sep 2020
Utmost (2011, Ireland)
$21.0M - Series B - May 2021
Stoke (2019, Israel)
$15.5M - Series A - Jun 2021
PagarBook (2019, India)
$15.0M - Series A - Dec 2020
EasyWorkforce (2011, United States)
$10.0M - Series A - Oct 2020
View all 21 Funding Rounds on Tracxn Platform
Contingent Workforce Management
21
29
Back to index
HRTech (Workday)
(# Cos: 26324 | $42.7B)
Contingent Workforce Management
(Homebase)
(# Cos: 1311 | $2.6B)
Suite (WorkJam)
(# Cos: 569 | $1.7B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$467M (▲6.7%)
21(▼4.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
54
$1.7B
139
6
569
24
WorkJam
(2014, Canada, $62.0M)
Work Market
(2010, United States, $66.0M)
Quinyx
(2005, Sweden, $53.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

30. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Airtable (2013, United States)
$270M - Series E - Mar 2021
Airtable (2013, United States)
$185M - Series D - Sep 2020
Low Code BPM Database
22
30
Back to index
Business Process Management Software
(ServiceNow)
(# Cos: 1364 | $4.6B)
Low code BPM (Appian)
(# Cos: 194 | $1.2B)
Database (Airtable)
(# Cos: 3 | $618M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$455M ( -- )
2( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$618M
2
-
3
1
Airtable
(2013, United States, $618M)
Vika
(2019, China)
Stackby
(2017, India)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

31. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Locus Robotics (2014, United States)
$151M - Series E - Feb 2021
Flashhold (2014, China)
$100M - Series C - Dec 2020
ATTAbotics (2015, Canada)
$50.0M - Series C - Aug 2020
Locus Robotics (2014, United States)
$45.9M - Series D - Jun 2020
Magazino (2014, Germany)
$24.5M - Series B - Sep 2020
HAI ROBOTICS (2016, China)
$15.3M - Series B - Mar 2021
Standard Robots (2015, China)
$14.3M - Series B - Jul 2020
View all 14 Funding Rounds on Tracxn Platform
Warehouse Automation Tools
23
31
Back to index
SCM Software (Coupa)
(# Cos: 3119 | $11.7B)
Warehouse Management (Zebra)
(# Cos: 1126 | $2.9B)
Warehouse Automation Tools (Geek+)
(# Cos: 164 | $1.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$433M (▲33.9%)
14(▲100%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
14
$1.8B
69
3
164
18
Geek+
(2015, Japan, $440M)
RightHand Robotics
(2014, United States, $40.3M)
ATTAbotics
(2015, Canada, $82.7M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

32. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Business Management Software
24
32
Back to index
SME Business Management Software (ServiceTitan)
(# Cos: 1957 | $6.2B)
Business Management Suite (Infor)
(# Cos: 265 | $3.9B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$429M (▲308%)
11(▲120%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$3.9B
26
-
265
6
Infor
(2002, United States, $1.5B)
SpotOn
(2017, United States, $300M)
HoneyBook
(2013, United States, $248M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
HoneyBook (2013, United States)
$155M - Series D - May 2021
SpotOn (2017, United States)
$125M - Series D - May 2021
Booksy (2014, United States)
$70.0M - Series C - Nov 2020
SpotOn (2017, United States)
$60.0M - Series C - Sep 2020
Holded (2016, Spain)
$18.1M - Series B - Feb 2021
AgendaPro (2012, Chile)
$300K - Seed - May 2021
Markaaz (2019, United States)
$200K - Seed - Dec 2020
View all 11 Funding Rounds on Tracxn Platform

33. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Amplitude (2012, United States)
$150M - Series F - Jun 2021
Tealium (2008, United States)
$96.0M - Series G - Feb 2021
ActionIQ (2014, United States)
$60.2M - Series C - Mar 2021
Supermetrics (2013, Finland)
$47.2M - Series B - Aug 2020
Leadspace (2007, United States)
$46.0M - Series D - Feb 2021
Zeotap (2014, Germany)
$42.0M - Series C - Jul 2020
DataStory (2015, China)
$23.4M - Series C - Jun 2021
View all 32 Funding Rounds on Tracxn Platform
Customer Data Platforms
25
33
Back to index
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Marketing Data Platforms (Segment)
(# Cos: 597 | $4.3B)
Customer Data Platforms (Amplitude)
(# Cos: 471 | $3.5B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$421M (▲44.7%)
32(▼11.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
67
$3.5B
204
4
471
41
Amplitude
(2012, United States, $336M)
Segment
(2013, United States, $284M)
LiveRamp
(2011, United States, $1.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

34. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Dialpad (2011, United States)
$136M - Series E - Dec 2020
Yuntongxun (2009, China)
$125M - Series F - Nov 2020
Zego (2015, China)
$50.0M - Series B - Nov 2020
IntelePeer (2003, United States)
$35.0M - Series D - May 2021
Wire (2012, Switzerland)
$21.0M - Series B - Apr 2021
Rocket.Chat (2015, United States)
$19.0M - Series A - Feb 2021
Fuze (2006, United States)
$13.6M - Series F - Jan 2021
View all 13 Funding Rounds on Tracxn Platform
Unified Communication as a Service
26
34
Back to index
Enterprise Collaboration (Asana)
(# Cos: 8430 | $18.5B)
Communication (Slack)
(# Cos: 2070 | $7.5B)
UCaaS (Avaya)
(# Cos: 443 | $2.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$404M (▲410%)
13(▲8.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
47
$2.8B
113
16
443
19
Avaya
(2000, United States, $401M)
RingCentral
(1999, United States, $44.0M)
Dialpad
(2011, United States, $256M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

35. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
No Code Data Science Platform
27
35
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$404M (▲92.2%)
6(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$1.1B
13
1
22
6
Big Data Analytics (Sumo Logic)
(# Cos: 2391 | $29.0B)
Suite (Palantir)
(# Cos: 437 | $11.0B)
Data Science Platform (Databricks)
(# Cos: 194 | $5.7B)
No Code (Alteryx)
(# Cos: 22 | $1.1B)
Alteryx
(1997, United States, $163M)
DataRobot
(2012, United States, $801M)
RapidMiner
(2006, United States, $36.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DataRobot (2012, United States)
$320M - Series F - Nov 2020
DataRobot (2012, United States)
$50.0M - Series F - Dec 2020
Aible (2018, United States)
$26.4M - Series B - Dec 2020
Obviously (2018, United States)
$3.6M - Seed - May 2021
Crosser (2016, Sweden)
$3.6M - Series B - Mar 2021
Acho (2019, United States)
$150K - Seed - Aug 2020

36. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Multi-Industry CRM
28
36
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$393M (▲62.9%)
14(▲7.7%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
28
$2.0B
117
6
1018
12
Sales Force Automation (DocuSign)
(# Cos: 8227 | $17.3B)
CRM (Zendesk)
(# Cos: 3698 | $5.1B)
Enterprise Suite (HubSpot)
(# Cos: 2496 | $3.4B)
Multi-Industry (Freshworks)
(# Cos: 1018 | $2.0B)
Freshworks
(2010, United States, $649M)
HubSpot
(2005, United States, $101M)
Zendesk
(2007, United States, $85.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Freshworks (2010, United States)
$250M - Series I - Jun 2020
Creatio (2002, United States)
$68.0M - Series C - Feb 2021
LeadSquared (2011, India)
$32.0M - Series B - Dec 2020
Beijing Chenfeng Info.. (2019, China)
$20.0M - Series B - Dec 2020
Weisheng (2015, China)
$15.5M - Series A - Jan 2021
Advisr (2017, United States)
$4.2M - Series A - Oct 2020
Keepme (2018, United Kingdom)
$1.7M - Seed - Sep 2020
View all 14 Funding Rounds on Tracxn Platform

37. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Field Workforce Management Solutions
29
37
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$378M (▲6.9%)
6(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
32
$1.3B
88
10
578
9
Field Force Automation (ServiceTitan)
(# Cos: 3747 | $6.6B)
Multi-Industry (Beekeeper)
(# Cos: 2632 | $4.2B)
Applications (SafetyCulture)
(# Cos: 2550 | $4.2B)
Workforce Management (Get Swift)
(# Cos: 940 | $1.5B)
Suite (WorkJam)
(# Cos: 578 | $1.3B)
WorkJam
(2014, Canada, $62.0M)
Get Swift
(2013, Australia, $675K)
Reflexis Systems
(2001, United States, $77.2M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Workrise (2015, United States)
$300M - Series E - May 2021
GaiaWorks (2009, China)
$76.5M - Series D - Dec 2020
Acumen software (2006, South Africa)
$848K - Series A - Oct 2020
Fissara (2015, United Kingdom)
$276K - Seed - Oct 2020
Workrise (2015, United States)
Undisclosed - Series D - Feb 2021
Re-flow (2015, United Kingdom)
Undisclosed - Series A - Oct 2020

38. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
MiningLamp (2014, China)
$200M - Series E - Dec 2020
Kyligence (2016, China)
$70.0M - Series D - Apr 2021
Imply (2015, United States)
$70.0M - Series C - Jun 2021
Striim (2012, United States)
$50.0M - Series C - Mar 2021
Ocient (2005, United States)
$44.3M - Series B - Jan 2021
Materialize (2019, United States)
$40.0M - Series B - Nov 2020
Beijing Zhongke Wenge.. (2017, China)
$31.1M - Series D - May 2021
View all 15 Funding Rounds on Tracxn Platform
Big Data Analytics
30
38
Back to index
Big Data Analytics (Sumo Logic)
(# Cos: 2391 | $29.0B)
Suite (Databricks)
(# Cos: 437 | $11.0B)
End to End Analytics Platform (Palantir)
(# Cos: 243 | $5.3B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$377M (▼59.4%)
15(▼11.8%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
20
$5.3B
94
7
243
17
Palantir
(2003, United States, $3.0B)
Imply
(2015, United States, $116M)
QlikTech
(1993, United States, $12.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

39. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Calendly (2013, United States)
$350M - Series B - Jan 2021
Kronologic (2019, United States)
$2.7M - Series A - Jan 2021
Decisions (2016, Norway)
$2.1M - Series A - Oct 2020
Undock (2017, United States)
$1.6M - Seed - Nov 2020
CatchApp (2015, United Kingdom)
$878K - Seed - Aug 2020
Zoom.ai (2016, Canada)
$451K - Seed - Aug 2020
Calbot (2019, United Kingdom)
Undisclosed - Seed - Aug 2020
Meeting Scheduling
31
39
Back to index
Enterprise Collaboration (Slack)
(# Cos: 8430 | $18.5B)
Meeting Collaboration (Diligent)
(# Cos: 633 | $1.0B)
Meeting Scheduling (Calendly)
(# Cos: 112 | $499M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$358M (▲5719%)
7(▲75%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
10
$499M
33
-
112
3
Calendly
(2013, United States, $351M)
x.ai
(2014, United States, $44.3M)
Doodle
(2007, Switzerland)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

40. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Social Media Marketing
32
40
Back to index
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Social Media Marketing (Sprinklr)
(# Cos: 2736 | $3.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$357M (▲4267%)
20(▼9.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
159
$3.8B
516
5
2736
36
Sprinklr
(2009, United States, $579M)
Sprout Social
(2009, United States, $104M)
Lithium
(2001, United States, $152M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Sprinklr (2009, United States)
$350M - Series G - Sep 2020
Cloud Campaign (2017, United States)
$5.0M - Series A - May 2021
Fifty (2015, United Kingdom)
$4.7M - Series A - Nov 2020
Paloma (2017, United States)
$4.1M - Seed - Jun 2021
Tickr (2012, United States)
$3.4M - Series A - Feb 2021
Cognovilabs (2016, United States)
$3.1M - Series A - Aug 2020
Socialeads (2015, United States)
$1.8M - Seed - Nov 2020
View all 20 Funding Rounds on Tracxn Platform

41. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Eightfold (2016, United States)
$220M - Series E - Jun 2021
Eightfold (2016, United States)
$125M - Series D - Oct 2020
Time is Ltd (2017, Czech Republic)
$5.6M - Seed - Jun 2021
Fuse Analytics (2010, United States)
$500K - Seed - Jul 2020
Engagesoft (2019, Jordan)
Undisclosed - Seed - Feb 2021
Employee Data Analytics
33
41
Back to index
HRTech (Workday)
(# Cos: 26325 | $42.7B)
Workforce Analytics (Humu)
(# Cos: 348 | $1.2B)
Suite (Eightfold)
(# Cos: 188 | $806M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$351M (▲211%)
5(▼44.4%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
12
$806M
74
1
188
8
Eightfold
(2016, United States, $410M)
ActivTrak
(2012, United States, $77.5M)
ActiveOps
(2005, United Kingdom, $8.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

42. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
DoubleVerify (2008, United States)
$350M - Series D - Oct 2020
Scalarr (2016, United States)
$7.5M - Series A - Feb 2021
Clean.io (2017, United States)
$5.0M - Series A - Aug 2020
PPC Protect (2016, United Kingdom)
$2.7M - Seed - Jan 2021
Ad Lightning (2016, United States)
$345K - Seed - Feb 2021
Advertiser Centric Verification
34
42
Back to index
AdTech (Applovin)
(# Cos: 7522 | $23.3B)
Ad Verification (CHEQ)
(# Cos: 154 | $509M)
Advertiser Centric (DoubleVerify)
(# Cos: 144 | $509M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$350M ( -- )
5( -- )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
15
$509M
39
2
144
8
DoubleVerify
(2008, United States, $397M)
CHEQ
(2014, Israel, $22.0M)
Scalarr
(2016, United States, $9.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

43. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Appointment Scheduling Tool
35
43
Back to index
SME Business Management Software (Infor)
(# Cos: 1957 | $6.2B)
Appointment Scheduling (Calendly)
(# Cos: 234 | $371M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$350M (▲ >10K%)
1(▼50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
2
$371M
19
-
234
3
Calendly
(2013, United States, $351M)
MyTime
(2011, United States, $12.3M)
Agendize
(2004, Canada, $3.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Calendly (2013, United States)
$350M - Series B - Jan 2021

44. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Electronic Signature
36
44
Back to index
Digital Transaction Management (ServiceNow)
(# Cos: 1837 | $3.5B)
Electronic Signature (PrivyID)
(# Cos: 388 | $739M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$326M (▲196%)
9(▲12.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
23
$739M
73
2
388
10
PrivyID
(2016, Indonesia, $4.5M)
Yousign
(2011, France, $40.3M)
EchoSign
(2005, United States, $8.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
eSign (2002, China)
$150M - Series D - Nov 2020
Fadada (2014, China)
$138M - Series D - Mar 2021
Yousign (2011, France)
$36.6M - Series A - Jun 2021
Cursor Insight (2013, United Kingdom)
$603K - Seed - Feb 2021
Confirmo (2019, Italy)
$540K - Seed - Feb 2021
Plumedot (2020, United States)
$25.0K - Seed - Jan 2021
AssureSign (2008, United States)
Undisclosed - Seed - Oct 2020
View all 9 Funding Rounds on Tracxn Platform

45. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Electronic Signature
37
45
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$326M (▲211%)
8(▲33.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
21
$1.3B
57
1
255
8
Legal Tech (Clio)
(# Cos: 5927 | $8.0B)
Legal Contract Management (Icertis)
(# Cos: 710 | $2.7B)
Contract Creation (PrivyID)
(# Cos: 416 | $1.3B)
e-Signature (DocuSign)
(# Cos: 255 | $1.3B)
DocuSign
(2003, United States, $520M)
PrivyID
(2016, Indonesia, $4.5M)
Yousign
(2011, France, $40.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
eSign (2002, China)
$150M - Series D - Nov 2020
Fadada (2014, China)
$138M - Series D - Mar 2021
Yousign (2011, France)
$36.6M - Series A - Jun 2021
Pergam (2017, Poland)
$800K - Seed - Jan 2021
Plumedot (2020, United States)
$25.0K - Seed - Jan 2021
AssureSign (2008, United States)
Undisclosed - Seed - Oct 2020
Skribble (2018, Switzerland)
Undisclosed - Angel - Aug 2020
View all 8 Funding Rounds on Tracxn Platform

46. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
On Demand Pay
38
46
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$319M (▲1216%)
13(▲8.3%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
-
$705M
29
1
47
14
HRTech (Workday)
(# Cos: 26325 | $42.7B)
Employee Benefits (Gympass)
(# Cos: 1190 | $8.3B)
Financial Benefits (Earnin)
(# Cos: 175 | $1.6B)
On Demand Pay (Even)
(# Cos: 47 | $705M)
Even
(2014, United States, $75.5M)
Earnin
(2012, United States, $190M)
PayActiv
(2012, United States, $134M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
DailyPay (2015, United States)
$175M - Series D - May 2021
PayActiv (2012, United States)
$100M - Series C - Aug 2020
Clair (2019, United States)
$15.0M - Series A - Jun 2021
minu (2019, Mexico)
$11.5M - Series A - Mar 2021
Wagely (2019, Indonesia)
$5.6M - Series A - Jun 2021
Clair (2019, United States)
$4.5M - Seed - Oct 2020
FlexxPay (2018, United Arab Emirates)
$3.0M - Seed - Feb 2021
View all 13 Funding Rounds on Tracxn Platform

47. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Salon Management Software
39
47
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$312M (▲366%)
6(▲20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
6
$616M
30
-
318
4
SME Business Management Software (Infor)
(# Cos: 1957 | $6.2B)
Leisure (Mindbody)
(# Cos: 864 | $910M)
Salon & Spa (Zenoti)
(# Cos: 409 | $631M)
Suite (Booker)
(# Cos: 318 | $616M)
Booker
(2007, United States, $93.5M)
Zenoti
(2010, United States, $331M)
Squire
(2015, United States, $105M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Zenoti (2010, United States)
$160M - Series D - Dec 2020
Zenoti (2010, United States)
$80.0M - Series D - Jun 2021
Squire (2015, United States)
$45.0M - Series C - Dec 2020
Boulevard (2016, United States)
$27.0M - Series B - Nov 2020
Glamplus (2020, India)
$274K - Seed - May 2021
Book4Time (2006, Canada)
Undisclosed - Seed - Jan 2021

48. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Clickup (2016, United States)
$100M - Series B - Dec 2020
Coda (2014, United States)
$80.0M - Series C - Aug 2020
Clickup (2016, United States)
$35.0M - Series A - Jun 2020
Forecast (2016, Denmark)
$19.0M - Series A - May 2021
Holded (2016, Spain)
$18.1M - Series B - Feb 2021
iObeya (2011, France)
$17.3M - Series A - Jul 2020
Scoro (2013, United Kingdom)
$16.4M - Series B - Mar 2021
View all 16 Funding Rounds on Tracxn Platform
IT Project Management Tools
40
48
Back to index
Product Management Tools (Amplitude)
(# Cos: 2441 | $5.6B)
Product Development (Atlassian)
(# Cos: 1892 | $2.9B)
Project Management (Smartsheet)
(# Cos: 1203 | $1.5B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$312M (▼2.1%)
16(▼36%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
35
$1.5B
194
2
1203
29
Smartsheet
(2005, United States, $121M)
monday.com
(2012, Israel, $235M)
Wrike
(2006, United States, $26.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

49. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Lead Management
41
49
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Sales Force Automation (Freshworks)
(# Cos: 8227 | $17.3B)
Lead Management (Outreach)
(# Cos: 814 | $2.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$303M (▲389%)
19(▼9.5%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
42
$2.0B
168
2
814
22
Outreach
(2014, United States, $489M)
SalesLoft
(2011, United States, $247M)
Five9
(2001, United States, $84.1M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Outreach (2014, United States)
$201M - Series G - Jun 2021
SalesLoft (2011, United States)
$100M - Series E - Jan 2021
Emotive (2018, United States)
$51.5M - Series B - Feb 2021
Conversica (2007, United States)
$20.0M - Series D - Aug 2020
RightBound (2010, United States)
$12.0M - Series A - May 2021
MotorK (2010, United Kingdom)
$11.7M - Series B - Sep 2020
BreadCrumbs (2020, United States)
$5.4M - Seed - May 2021
View all 19 Funding Rounds on Tracxn Platform

50. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
PatSnap (2007, United Kingdom)
$300M - Series E - Mar 2021
IPRally (2016, Finland)
$2.5M - Seed - Jan 2021
Iamip (2013, Sweden)
Undisclosed - Seed - May 2021
Patent Analytics & Management
42
50
Back to index
Legal Tech (DocuSign)
(# Cos: 5927 | $8.0B)
Intellectual Property (IP) Management
(Anaqua)
(# Cos: 426 | $793M)
Patent Analytics & Management
(PatSnap)
(# Cos: 155 | $415M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$303M (▲4381%)
3( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
15
$415M
43
2
155
5
PatSnap
(2007, United Kingdom, $352M)
IPlytics
(2014, Germany)
Innography
(2006, United States, $14.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

51. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
TigerGraph (2012, United States)
$105M - Series C - Feb 2021
Devo (2011, United States)
$60.0M - Series D - Sep 2020
Grafana (2014, United States)
$50.0M - Series B - Aug 2020
Percipient (2017, United States)
$50.0M - Series C - Apr 2021
Hangzhou Guanyuan Data (2016, China)
$15.3M - Series B - Mar 2021
Tellius (2015, United States)
$8.0M - Series A - Apr 2021
MaterialsZone (2017, Israel)
$6.0M - Seed - Apr 2021
View all 12 Funding Rounds on Tracxn Platform
Data Visualization
43
51
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Business Intelligence (SAP)
(# Cos: 3986 | $12.9B)
Data Discovery and Visualization (Looker)
(# Cos: 1887 | $3.2B)
Visual Analytics (Tableau)
(# Cos: 404 | $2.0B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$300M (▼14.9%)
12(▲9.1%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
25
$2.0B
116
2
404
16
Tableau
(2003, United States, $15.0M)
Looker
(2011, United States, $283M)
ThoughtSpot
(2012, United States, $554M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

52. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Learning Management Systems
44
52
Back to index
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$285M (▲28.2%)
29( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
77
$1.4B
289
14
1353
32
HRTech (Workday)
(# Cos: 26325 | $42.7B)
LMS (Kahoot)
(# Cos: 2530 | $3.4B)
Industry Specific (Blackboard)
(# Cos: 1563 | $1.5B)
Multi Industry (Instructure)
(# Cos: 1353 | $1.4B)
Instructure
(2008, United States, $89.4M)
Blackboard
(1997, United States, $103M)
Disprz
(2015, United States, $7.6M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Yunxuetang (2011, China)
$100M - Series E - Jan 2021
Yunxuetang (2011, China)
$90.0M - Series E - Mar 2021
WorkRamp (2015, United States)
$17.7M - Series B - Dec 2020
Trivie (2011, United States)
$16.4M - Series A - Jun 2020
Cool College (2017, China)
$14.9M - Series A - Oct 2020
Studytube (2010, Netherlands)
$11.3M - Series A - Jul 2020
Strigo (2015, Israel)
$8.0M - Series A - Jul 2020
View all 29 Funding Rounds on Tracxn Platform

53. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Iterable (2013, United States)
$200M - Series E - Jun 2021
Insider (2012, United Kingdom)
$32.0M - Series C - Jul 2020
Blueshift (2014, United States)
$30.0M - Series C - Feb 2021
Breinify (2015, United States)
$11.0M - Seed - May 2021
Personalized Marketing
45
53
Back to index
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Omnichannel Marketing (IMImobile)
(# Cos: 516 | $2.6B)
Personalized Marketing (Zeta Global)
(# Cos: 99 | $1.4B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$273M (▲46%)
4(▼20%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
4
$1.4B
38
2
99
9
Zeta Global
(2007, United States, $358M)
Blueshift
(2014, United States, $55.6M)
Braze
(2011, United States, $176M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

54. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
ActiveCampaign (2003, United States)
$240M - Series C - Apr 2021
DealHub (2014, Israel)
$20.0M - Series B - Jun 2021
Workec (2008, China)
$15.5M - Series D - Feb 2021
FreeAgent CRM (2016, United States)
$12.6M - Series A - Apr 2021
ARTERNAL (2015, Canada)
Undisclosed - Seed - Mar 2021
Samdock (2018, Germany)
Undisclosed - Seed - Oct 2020
Xiaoman (2012, China)
Undisclosed - Series D - Aug 2020
View all 9 Funding Rounds on Tracxn Platform
CRM for SMB
46
54
Back to index
Sales Force Automation (DocuSign)
(# Cos: 8227 | $17.3B)
CRM (Freshworks)
(# Cos: 3698 | $5.1B)
SMB Suite (Base CRM)
(# Cos: 1197 | $1.8B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$273M (▲6.7%)
9( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
37
$1.8B
136
1
1197
20
Base CRM
(2009, United States, $52.9M)
Copper
(2013, United States, $102M)
Streak
(2011, United States, $2.3M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

55. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Product Management Software
47
55
Back to index
Product Management Tools (Smartsheet)
(# Cos: 2441 | $5.6B)
Product Management Suite (productboard)
(# Cos: 37 | $408M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$272M (▲373%)
3(▲50%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
1
$408M
10
1
37
3
productboard
(2014, United States, $136M)
Quantum Metric
(2011, United States, $250M)
Telerik
(2002, United States, $6.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
Quantum Metric (2011, United States)
$200M - Series B - Jan 2021
productboard (2014, United States)
$72.0M - Series C - Apr 2021
Zeda (2020, India)
$450K - Seed - Mar 2021

56. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Clickup (2016, United States)
$100M - Series B - Dec 2020
Sitetracker (2013, United States)
$42.0M - Series C - Jan 2021
Clickup (2016, United States)
$35.0M - Series A - Jun 2020
Forecast (2016, Denmark)
$19.0M - Series A - May 2021
Scoro (2013, United Kingdom)
$16.4M - Series B - Mar 2021
Rodeo (2015, Netherlands)
$8.9M - Series A - Nov 2020
Monograph (2015, United States)
$7.4M - Series A - Jun 2021
View all 22 Funding Rounds on Tracxn Platform
Project Management Software
48
56
Back to index
Enterprise Collaboration (Slack)
(# Cos: 8430 | $18.5B)
Project Management (monday.com)
(# Cos: 3456 | $3.3B)
Suite (Asana)
(# Cos: 1699 | $2.3B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$262M (▲14.6%)
22( <> 0% )
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
51
$2.3B
254
3
1699
29
Asana
(2008, United States, $216M)
monday.com
(2012, Israel, $235M)
Wrike
(2006, United States, $26.0M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

57. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Uniphore (2008, United States)
$140M - Series D - Dec 2020
Cognigy (2016, Germany)
$44.0M - Series B - Jun 2021
Replicant (2017, United States)
$27.0M - Series A - Sep 2020
Vernacular.ai (2016, India)
$25.0M - Series B - May 2021
Zaion (2017, France)
$11.0M - Series A - May 2021
Agara (2017, United States)
$4.3M - Seed - Jan 2021
Wiz (2019, Singapore)
$2.0M - Seed - Sep 2020
View all 9 Funding Rounds on Tracxn Platform
AI Virtual Agents
49
57
Back to index
Customer Service Software (Freshworks)
(# Cos: 4012 | $14.1B)
Call Center (Genesys)
(# Cos: 941 | $6.2B)
Virtual Agents (Uniphore)
(# Cos: 73 | $701M)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$254M (▲83.9%)
9(▼25%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
8
$701M
33
2
73
10
Uniphore
(2008, United States, $245M)
Interactions
(2004, United States, $167M)
Agara
(2017, United States, $7.5M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.

58. Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
Enterprise Applications - Top Business Models Report
Recent Funding Rounds
Email Marketing
50
58
Back to index
MarketingTech (Freshworks)
(# Cos: 24461 | $45.3B)
Email Marketing (Constant Contact)
(# Cos: 1694 | $1.7B)
Taxonomy
$ Invested in last 1 year
Key Stats
# Funding Rounds in last 1 year
$254M (▲140%)
9(▲80%)
Funded Companies
Companies
Acquisitions
Total $ Invested
IPOs
Soonicorn Club
98
$1.7B
161
6
1694
11
Constant Contact
(1998, United States, $37.0M)
SendGrid
(2009, United States, $81.1M)
SparkPost
(2011, United States, $190M)
Note: The last node in the Taxonomy represents the Business Model addressed in the title of the slide.
ActiveCampaign (2003, United States)
$240M - Series C - Apr 2021
SparkPost (2011, United States)
$180M - Series D - Jan 2021
Levitate (2017, United States)
$8.0M - Series B - Feb 2021
Levitate (2017, United States)
$6.0M - Series A - Jul 2020
Hippo Video (2016, United States)
$4.5M - Series A - Sep 2020
MailModo (2019, India)
$271K - Seed - Sep 2020
Mailwarm (2020, France)
$150K - Seed - Oct 2020
View all 9 Funding Rounds on Tracxn Platform

59. Enterprise Applications - Top Business Models Report Copyright © 2021, Tracxn Technologies Private Limited. All rights reserved.
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