Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

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Are your organic goals segmented by keyword groups and clusters? How are you measuring growth over time for each category? Harness the flexibility of Google Data Studio by visualizing your content hubs with pre-filtered performance reports. In this session, Jeremy walks through his approach to creating dashboard hubs in Data Studio and highlights the benefits of tracking keyword rankings with pivot tables.

Marketing

Tracking Content Hubs
in Google Data Studio
Jeremy Galante
Sr. SEO Manager

💛 Free to Use
💛 Easy to Learn
💛 Community Templates
💛 Customization
💛 Helps Communicate Data
What’s Great About Data Studio?

I Had A Few Complications…
___I was trying to squeeze too much data
___into one dashboard
🚩

___I was trying to squeeze too much data into
___one dashboard
🚩
___The more dashboards I created the
___more disorganized they became
🚩
I Had A Few Complications…

Solution: Build Dashboard Hubs
Centered Around KPIs
📈 📊

➔ Conversions
➔ Traffic
➔ CTR
➔ Impressions
➔ Rankings
KPIs
🎯
What are your KPIs?

🏆 Increase Organic Blog Traffic By
20% in Q1 2022

🏆 Increase Organic Blog Traffic By 20% in Q1 2022
🎯 75,000 unique visitors to our Excel Project Management
cluster from organic search
🎯 25,000 unique visitors to our OKR cluster from organic
search
🎯 75,000 unique visitors to our Mind Map cluster from
organic search
🎯 50,000 unique visitors to our Workflow Examples cluster
from organic search

🎯 Excel PM
🎯 OKR
🎯 Mind Map
🎯 Workflow
Topic KPIs
🎯
Let’s Build Our Hub

➡ Case Statement Guide + Template from Seer Interactive ⬅
Case Statements

lovesdata.com/blog/targets-google-data-studio
Setting Targets 🎯
in Data Studio

📊 Excel PM
📊 OKR
📊 Mind Map
📊 Workflow
Let’s Build Our Spokes

Insert key data that highlights performance and
identifies trends for this cluster.

Result: Tracking Content Hubs With Dashboard Hubs 🤓
Topic KPIs
🎯
OKRs
📊
Excel PM
📊
Workflow
📊
Mind Map
📊

Subfolder KPIs
/blog /compare /templates
➔ Topic Clusters
➔ Subfolders
Build Dashboard Hubs For…

KPIs for Services
Service A Service B Service C
➔ Topic Clusters
➔ Subfolders
➔ Services / Products
Build Dashboard Hubs For…

➔ Topic Clusters
➔ Subfolders
➔ Services / Products
➔ Query Type
➔ Location
Build Dashboard Hubs For…

Top Page KPIs
Page A Page B Page C
➔ Topic Clusters
➔ Subfolders
➔ Services / Products
➔ Query Type
➔ Location
➔ Pages
Build Dashboard Hubs For…

Main KPI
for each site
Domain A Domain B Domain C
➔ Topic Clusters
➔ Subfolders
➔ Services / Products
➔ Query Type
➔ Location
➔ Pages
➔ Domains
Build Dashboard Hubs For…

Keyword Group/Tag
KPIs
Group A Group B Group C
➔ Topic Clusters
➔ Subfolders
➔ Services / Products
➔ Query Type
➔ Location
➔ Pages
➔ Domains
➔ Ranking
Build Dashboard Hubs For…

Why bring keyword
rank metrics into
Google Data Studio?
👨

One Day v. One Day
or
Average Rank v. Average Rank
👨
Most Rank Trackers

1. Rank Data ➡ Google Data Studio
STAT, SEMRush, SE Ranking, Accuranker, Brightedge, +++
2. Average Rank Metric
3. Pivot Table + Conditional Formatting
👨
How can we improve this?

👨
Average Rank [WoW]
new, optimized, priorities
See Average Rank Trends Over
Time

👨
Average Rank [MoM]
evergreen, monitoring
Identify Declining Positions

Campaign
KPIs
Campaign A Campaign C Campaign B
➔ Topic Clusters
➔ Subfolders
➔ Services / Products
➔ Query Type
➔ Location
➔ Pages
➔ Domains
➔ Ranking
➔ +++++
Build Dashboard Hubs For…

★ Structure & Navigation
★ Granularity & Quick Access to KPIs & the Data Behind Them
★ Surfacing Data to Leadership, Team Members, Clients, etc.
★ Onboarding New Team Members
How Do Dashboard Hubs Help?

Thank You! 🤓
✉️
linkedin.com/in/jagalante/
@jeremygalante_
jeremy@clickup.com

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Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

1. Tracking Content Hubs in Google Data Studio Jeremy Galante Sr. SEO Manager

2. 💛 Free to Use 💛 Easy to Learn 💛 Community Templates 💛 Customization 💛 Helps Communicate Data What’s Great About Data Studio?

4. I Had A Few Complications… ___I was trying to squeeze too much data ___into one dashboard 🚩

5. KPI Dashboards 🎯 Workbenches 📈📊📉

6. ___I was trying to squeeze too much data into ___one dashboard 🚩 ___The more dashboards I created the ___more disorganized they became 🚩 I Had A Few Complications…

7. 🥴

8. KPI Dashboards 🎯 Workbenches 📈📊📉

9. Solution: Build Dashboard Hubs Centered Around KPIs 📈 📊

10.

11.

12. KPI Dashboard 🎯

13. Workbenches 📈📊📉

14. Where Do We Start?

15. ➔ Conversions ➔ Traffic ➔ CTR ➔ Impressions ➔ Rankings KPIs 🎯 What are your KPIs?

16. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022

17.

18. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022 🎯 75,000 unique visitors to our Excel Project Management cluster from organic search 🎯 25,000 unique visitors to our OKR cluster from organic search 🎯 75,000 unique visitors to our Mind Map cluster from organic search 🎯 50,000 unique visitors to our Workflow Examples cluster from organic search

19. 🎯 Excel PM 🎯 OKR 🎯 Mind Map 🎯 Workflow Topic KPIs 🎯 Let’s Build Our Hub

20. 🏆 Increase Organic Blog Traffic By 20% in Q1 2022 🎯 75,000 unique visitors to our Excel Project Management cluster from organic search 🎯 25,000 unique visitors to our OKR cluster from organic search 🎯 75,000 unique visitors to our Mind Map cluster from organic search 🎯 50,000 unique visitors to our Workflow Examples cluster from organic search

21. Simple Filters

22. ➡ Case Statement Guide + Template from Seer Interactive ⬅ Case Statements

23.

24. lovesdata.com/blog/targets-google-data-studio Setting Targets 🎯 in Data Studio

25. 1 2

26.

27.

28. 📊 Excel PM 📊 OKR 📊 Mind Map 📊 Workflow Let’s Build Our Spokes

29. Insert key data that highlights performance and identifies trends for this cluster.

30. Page Level Data + Total

31. Query/Rank Data

32. Google Discover Data

33. searchanalyticsforsheets.com +

34.

35.

36. Link Your KPI Hub to Each Spoke

37. Result: Tracking Content Hubs With Dashboard Hubs 🤓 Topic KPIs 🎯 OKRs 📊 Excel PM 📊 Workflow 📊 Mind Map 📊

38. There are more use cases for this… 😉

39. Subfolder KPIs /blog /compare /templates ➔ Topic Clusters ➔ Subfolders Build Dashboard Hubs For…

40. KPIs for Services Service A Service B Service C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products Build Dashboard Hubs For…

41. Query KPIs Branded Non Brand Question ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type Build Dashboard Hubs For…

42. ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location Build Dashboard Hubs For…

43. Top Page KPIs Page A Page B Page C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages Build Dashboard Hubs For…

44. Main KPI for each site Domain A Domain B Domain C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains Build Dashboard Hubs For…

45. Keyword Group/Tag KPIs Group A Group B Group C ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains ➔ Ranking Build Dashboard Hubs For…

46. Sidebar 👨 ⚖️

47. Why bring keyword rank metrics into Google Data Studio? 👨

48. One Day v. One Day or Average Rank v. Average Rank 👨 Most Rank Trackers

49. 👨

50. 1. Rank Data ➡ Google Data Studio STAT, SEMRush, SE Ranking, Accuranker, Brightedge, +++ 2. Average Rank Metric 3. Pivot Table + Conditional Formatting 👨 How can we improve this?

51. 👨 Average Rank [WoW] new, optimized, priorities See Average Rank Trends Over Time

52. 👨 Average Rank [MoM] evergreen, monitoring Identify Declining Positions

53. 👨 Filter By Tags & Search Volume

54. </endsidebar> 👨

55. Campaign KPIs Campaign A Campaign C Campaign B ➔ Topic Clusters ➔ Subfolders ➔ Services / Products ➔ Query Type ➔ Location ➔ Pages ➔ Domains ➔ Ranking ➔ +++++ Build Dashboard Hubs For…

56. 🥴

57. https://wissi.fr @wissi_analytics

58.

59. Google Data Studio Hub Directory

60.

61. Bringing It All Together

62. ★ Structure & Navigation ★ Granularity & Quick Access to KPIs & the Data Behind Them ★ Surfacing Data to Leadership, Team Members, Clients, etc. ★ Onboarding New Team Members How Do Dashboard Hubs Help?

63.

64. Thank You! 🤓 ✉️ linkedin.com/in/jagalante/ @jeremygalante_ jeremy@clickup.com

Editor's Notes

It plays well with all my friends
These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
KEY = All filtered down by this topic all the bells and whistles case statements
KEY = All filtered down by this topic all the bells and whistles case statements
These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
Writer Dashboards Writer is new to analytics, sending them into GA is intimidating - not saying they shouldn’t learn it - but them having a specific view
Writer Dashboards Writer is new to analytics, sending them into GA is intimidating - not saying they shouldn’t learn it - but them having a specific view
STAT, SEMRush, SE Ranking, Accuranker, Rank Ranger
launchpad , shareable via link
These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.
These haven’t changed. Ranking for the right keywords that bring in the ideal visitors that right conversions.

Tracking Content Hubs in Google Data Studio - SL22 - Jeremy Galante (1).pptx

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