This document outlines various marketing campaigns and trade show efforts led by Martijn Peeters for Olympus Netherlands and Kamera Express. It describes numerous trade shows and promotional events from 2006-2011 aimed at introducing new products like the Olympus PEN, building brand awareness, and generating sales. Events included elaborate booth designs at trade shows featuring fashion shows, artists, and models. Unconventional promotions like "Pimp Your Camera" and a camera throwing contest generated media attention. Training initiatives like the PEN Academy educated store sales staff. The document indicates most efforts were successful based on metrics like media value, dealer attendance, and increased product sales and market share.