The “tumbling” Giant University of Aizu Writing for the Workplace – Fall 2011 Nguyen Tat Thang – s1170267
Contents• About Toyota• The sales fall• The runner up• Apologize of The Master
Toyota• The biggest auto maker worldwide.• Revenue: ¥18.99 trillion (FY 2011) (US$235.89 billion )• Employees: 317,734.• Toyota-global: www.toyota-global.com
Toyota• History:• Founded at: August 28, 1937• The most popular andbest selling car in the world Corolla – 30 million sold• Toyota Motor is the fifthlargest company in the world. Toyota Pavilion in Aichi - Japan
The sales fall• Toyota has recalled 8.5 million car worldwide (include 6 million in America).• Fatalities unofficial blamed on unintended acceleration in Toyota car had risen 50 percent until Feb. 15.• Involved to 52 deaths in accident related to unintended acceleration. Not only the business but the law.
The sales fall• Toyota Motor’s stock in the last year at TYO and NYSE: At NYSE At TYO
The runner up• Toyota: The sales decline 9%• All of another major competitor: double- digit % increase in sale (Feb 2009). “Big Five” in US market There is no apparent change US market sharing. But recent blames on Toyota vehicles reveals the sale continue stumbling.
The runner up• Ford – the biggest winner – from 99,050 sold Feb. ‘09 to 142,006 Feb. ’10 Unintended acceleration, quality, fuel efficiency, “sticky pedal”. safety, smart design and value.• Toyota’s technical problem: inept but fatal mistake for the Giant.
Apologize of The Master• Akio Toyoda - grandson of the companys founder - made three apologies in Japan.• Intervention from the Japanese Government.• Recall more vehicle – Fix the electronic control system – Built “brake override” system, etc…"Beginning is easy, continuing is hard." (Japanese Proverb)