Townies!
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Townies are a tribe that is closely linked to other mainstream groups like Trendies and Indies. They have diverse entertainment choices but prefer mainstream options like popular TV shows, talent contests, soap operas, and mainstream music genres like R&B, pop, and hip hop. Fashion-wise, Townies favor brands like Ben Sherman, Ted Baker, Lyle & Scott for men and River Island and Miss Selfridge for women. They have conservative views on political issues and prioritize socializing over music.
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Townies!
Townies are a tribe that is closely linked to other mainstream groups like Trendies and Indies. They enjoy popular music, television shows, and fashion brands that are widely accepted. While their entertainment choices are diverse, Townies typically engage with mainstream options in music, television, and culture. They socialize through holidays and going to clubs but prefer environments that feel familiar and normal.
Assignment 44 Media
The target audience for the music video is 16-25 year olds, as research shows they are the most common consumers of EDM music and enjoy partying. Mainstream DJs like David Guetta have a wider audience of 12-35 year olds due to their popularity. The audience for EDM music includes a mixture of men and women, as it is a popular genre for both sexes. While the ethnicity is typically multicultural, it is most popular among white, westernized individuals. The common social classes that listen to EDM are BC1C2, which includes people who enjoy partying and attending concerts and raves. The target social group is outgoing individuals who like to socialize by frequently partying
Danny D
DannyD is a singer and songwriter from Hamtramck, Michigan who is known for his raspy, emotional style conveying beautiful stories through lyrics and melodies. He has been influenced by Motown and creates music synthesizing alternative, funk, hip-hop, and country. DannyD has struggled with Tourette's syndrome since childhood but has discovered that performing helps lessen his symptoms, and he is determined to inspire others through his music despite obstacles.
Music questionnaire
The document analyzes responses from a music questionnaire of males and females ages 17-19. It found that 70% of males preferred genres like hip hop, RnB and dubstep, while 50% of females preferred indie and rock music. Both males and females were more likely to download music than buy CDs, though recent CD purchases were of modern pop artists. Most respondents, both male and female, reported reading music magazines like Sounds and NME.
Music%20 questionnaire[1]
The document is a music questionnaire that was completed by males and females ages 17-19. It finds that:
1) The majority of males and females who completed the questionnaire were between 17-19 years old.
2) The most popular genres among males were hip hop, RnB, and dubstep, while the most popular genres among females were indie, rock, hip hop, and RnB.
3) Both males and females reported buying CDs in addition to downloading music, with recent purchases including albums by artists like Rizzle Kicks, Beyonce, and Ed Sheeran.
Representation Of Gender Class Etc 1
Males are portrayed as aesthetically pleasing to appeal to their mainly female fans in music videos, while females are often depicted as promiscuous through revealing clothing and suggestive prints. A lower social class is represented in one video through housing projects and drug dealing, showing the struggles of the working class. Grime music generally presents an underground genre where songs aim to deliver political, spiritual or romantic messages, such as criticizing the mayor or rising violence, to audiences.
Question 4
Rock music was no longer the dominant genre among youth and had been replaced by other styles like rap, country, and boy bands. Rappers like Eminem, Public Enemy, and Tupac Shakur became new icons of youth rebellion instead of rock stars. Country music attracted suburban youth, while dance music appealed to ravers who consumed ecstasy. The document discusses how the interests of younger generations in the late 1990s/early 2000s shifted towards different genres beyond rock.
The Effect Of Music And The Recording Industry
The document discusses the effect of music on U.S. culture and economy. It touches on how music influences fashion trends, societal views of different genres, how lyrics can impact human interaction both positively and negatively, and how the music industry impacts local businesses and the economy through retail, record companies, and concerts. The music industry generates billions in revenue each year.
Recommended
Townies!
Townies are a tribe that is closely linked to other mainstream groups like Trendies and Indies. They enjoy popular music, television shows, and fashion brands that are widely accepted. While their entertainment choices are diverse, Townies typically engage with mainstream options in music, television, and culture. They socialize through holidays and going to clubs but prefer environments that feel familiar and normal.
Assignment 44 Media
The target audience for the music video is 16-25 year olds, as research shows they are the most common consumers of EDM music and enjoy partying. Mainstream DJs like David Guetta have a wider audience of 12-35 year olds due to their popularity. The audience for EDM music includes a mixture of men and women, as it is a popular genre for both sexes. While the ethnicity is typically multicultural, it is most popular among white, westernized individuals. The common social classes that listen to EDM are BC1C2, which includes people who enjoy partying and attending concerts and raves. The target social group is outgoing individuals who like to socialize by frequently partying
Danny D
DannyD is a singer and songwriter from Hamtramck, Michigan who is known for his raspy, emotional style conveying beautiful stories through lyrics and melodies. He has been influenced by Motown and creates music synthesizing alternative, funk, hip-hop, and country. DannyD has struggled with Tourette's syndrome since childhood but has discovered that performing helps lessen his symptoms, and he is determined to inspire others through his music despite obstacles.
Music questionnaire
The document analyzes responses from a music questionnaire of males and females ages 17-19. It found that 70% of males preferred genres like hip hop, RnB and dubstep, while 50% of females preferred indie and rock music. Both males and females were more likely to download music than buy CDs, though recent CD purchases were of modern pop artists. Most respondents, both male and female, reported reading music magazines like Sounds and NME.
Music%20 questionnaire[1]
The document is a music questionnaire that was completed by males and females ages 17-19. It finds that:
1) The majority of males and females who completed the questionnaire were between 17-19 years old.
2) The most popular genres among males were hip hop, RnB, and dubstep, while the most popular genres among females were indie, rock, hip hop, and RnB.
3) Both males and females reported buying CDs in addition to downloading music, with recent purchases including albums by artists like Rizzle Kicks, Beyonce, and Ed Sheeran.
Representation Of Gender Class Etc 1
Males are portrayed as aesthetically pleasing to appeal to their mainly female fans in music videos, while females are often depicted as promiscuous through revealing clothing and suggestive prints. A lower social class is represented in one video through housing projects and drug dealing, showing the struggles of the working class. Grime music generally presents an underground genre where songs aim to deliver political, spiritual or romantic messages, such as criticizing the mayor or rising violence, to audiences.
Question 4
Rock music was no longer the dominant genre among youth and had been replaced by other styles like rap, country, and boy bands. Rappers like Eminem, Public Enemy, and Tupac Shakur became new icons of youth rebellion instead of rock stars. Country music attracted suburban youth, while dance music appealed to ravers who consumed ecstasy. The document discusses how the interests of younger generations in the late 1990s/early 2000s shifted towards different genres beyond rock.
The Effect Of Music And The Recording Industry
The document discusses the effect of music on U.S. culture and economy. It touches on how music influences fashion trends, societal views of different genres, how lyrics can impact human interaction both positively and negatively, and how the music industry impacts local businesses and the economy through retail, record companies, and concerts. The music industry generates billions in revenue each year.
Green Day
Green Day have had a long career spanning over 27 years. They started as a punk band with anti-establishment ideals but have since aligned more with mainstream music culture. Their 2004 album "American Idiot" was both a critical and commercial success, topping the charts in 19 countries, despite critiquing mainstream politics. Green Day have successfully reinvented themselves over their career while maintaining a balance between their punk roots and mainstream popularity.
You govprofiles
The Verve attracts mostly male fans between ages 40-54 from socioeconomic classes A, B, and C1. Most fans are from northwest England and have political views that are socially liberal and support social justice. Oasis has similar fans to The Verve, mostly male aged 18-24 from higher socioeconomic classes A, B, and C1 who are slightly left of center politically. Bastille differs by attracting more female fans aged 18-24 from Scotland with £1000 spare monthly and further left politically, likely due to differences in musical genre.
Question four
The audience for this media product would be Cassie, a 20-year-old university student studying media, and Marcus, a 17-year-old sixth form student. Cassie enjoys listening to her iPod, going to concerts of artists like Drake, Rihanna, Kanye West, and Nicki Minaj. Marcus enjoys helping his friend with his music career, dancing, and relies on 1Xtra radio for hip hop, R&B, and UK music. They would both appreciate a media product focused on these genres of music.
Band and artists photos
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Tim McGraw
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The document discusses the demographics of fans for three musical artists: The Verve, Oasis, and Bastille. It states that The Verve attracts mostly men ages 40-54 from socioeconomic classes A, B, and C1 from Northwest England with less than £125 monthly income who are left-leaning politically. Oasis fans are similar but younger at 18-24 from classes A, B, C1 with middle political views. Bastille differs in attracting mostly women ages 18-24 from Scotland with £1000 monthly spare income who are left-leaning politically.
The Representation of youth
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Alternative
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Digipak2
The band Plain White T's formed when the members were teenagers wanting to break into the music industry. Their album "London Town" was inspired by their 2003 international tour meeting fans, where lead singer Tom Higgenson was inspired to write a song about a specific girl named Delilah. The band worked hard practicing and visiting London landmarks to finish the album, which includes their hit song "Hey There Delilah" that gives listeners a personal look into their lives.
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Artist
Tyler Noel began her singing career at age 5 in her church choir. She joined an all-girl group at age 12 that was signed by a famous producer. After various groups disbanded, she began a solo career at age 18. She is now described as a funky R&B diva from Florida who lives in Atlanta. She writes soulful, relatable songs about relationships, work, and drinking based on her background in church music but focused on everyday life.
Ndubz music video analysis
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Scared of beautiful lyrics
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Questionnaire
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Haiti has a rich cultural history despite its poverty. It was the first country to gain independence from slavery in 1804. Haitian music is influenced by African and French traditions and includes several genres such as rara, mizik rasin, méringue, kompa, and cadence rampa. Kompa was created in 1955 and is the most popular dance music in Haiti, while cadence rampa originated in the 1960s and spread throughout the Caribbean. Rara music is traditionally performed during religious festivals but can also address political issues.
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Digipak
This document provides band information and credits for the album "Hey There Delilah" by the band Plain White T's. It lists the band members and their roles. It also thanks those involved in producing, recording, and publishing the album. Additionally, it provides context for the inspiration behind the album's title track "Hey There Delilah", describing the band's experience touring internationally and being inspired to write a song for a specific girl named Delilah. It lists the album's 12 tracks.
Flat Plan for My Own Music Magazine
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Townies
Townies represent the core of the British population and tend to stick to mainstream entertainment and fashion choices. They enjoy popular music genres like R&B, pop, and mainstream hip hop. While some associate townies with a boozy lifestyle, in this context townies refer to those who follow mainstream trends in music and high street fashion without it being a major cultural influence.
Question four
The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and keeping up with new music. The target audience falls into C1, C2, and D socio-economic groups as many are still students or entry-level workers. They have characteristics of both "Mainstreamers" who like familiar routines, and "Explorers" seeking new experiences through music festivals and discovering new artists.
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Green Day
Green Day have had a long career spanning over 27 years. They started as a punk band with anti-establishment ideals but have since aligned more with mainstream music culture. Their 2004 album "American Idiot" was both a critical and commercial success, topping the charts in 19 countries, despite critiquing mainstream politics. Green Day have successfully reinvented themselves over their career while maintaining a balance between their punk roots and mainstream popularity.
You govprofiles
The Verve attracts mostly male fans between ages 40-54 from socioeconomic classes A, B, and C1. Most fans are from northwest England and have political views that are socially liberal and support social justice. Oasis has similar fans to The Verve, mostly male aged 18-24 from higher socioeconomic classes A, B, and C1 who are slightly left of center politically. Bastille differs by attracting more female fans aged 18-24 from Scotland with £1000 spare monthly and further left politically, likely due to differences in musical genre.
Question four
The audience for this media product would be Cassie, a 20-year-old university student studying media, and Marcus, a 17-year-old sixth form student. Cassie enjoys listening to her iPod, going to concerts of artists like Drake, Rihanna, Kanye West, and Nicki Minaj. Marcus enjoys helping his friend with his music career, dancing, and relies on 1Xtra radio for hip hop, R&B, and UK music. They would both appreciate a media product focused on these genres of music.
Band and artists photos
The document provides descriptions of photographs of various musical artists and bands, analyzing how elements of the photographs like costumes, lighting, poses and backgrounds represent the music genres and styles. Key details that signify genres include casual clothing for indie folk, bright colors for beach music, black sunglasses and leather for rock, contrasting red and black for rock bands, suits and makeup for juxtaposition, cigarette smoke and facial hair for heavy metal, school uniforms and smiles for alternative rock, red hair and clothes for glam rock, and baggy clothes and bling for hip hop.
Tim McGraw
Tim McGraw is a three-time Grammy winning American singer, songwriter and actor. He has sold over 40 million albums and had 25 singles hit number one on the Billboard Country Airplay chart. McGraw had a successful music career in the 1990s and 2000s, taking over as the most popular male singer in country music. He has also had success as an actor appearing in movies such as The Blind Side and Friday Night Lights.
You govprofiles
The document discusses the demographics of fans for three musical artists: The Verve, Oasis, and Bastille. It states that The Verve attracts mostly men ages 40-54 from socioeconomic classes A, B, and C1 from Northwest England with less than £125 monthly income who are left-leaning politically. Oasis fans are similar but younger at 18-24 from classes A, B, C1 with middle political views. Bastille differs in attracting mostly women ages 18-24 from Scotland with £1000 monthly spare income who are left-leaning politically.
The Representation of youth
This document discusses various representations and stereotypes of youth in society. It outlines several subcultures that young people have adopted over time such as greasers in the 1950s, mods/rockers in the 1960s, hippies in the 1960s-1970s, ravers focused on techno music, and the grunge movement inspired by punk and metal in the 1980s. The document also discusses stereotypes of young people as rebellious and focused on trivial things, while noting that not all youth fit into stereotypes. Gangster rap is described as reflecting crime-involved or troubled youth seeking a better life. Films and music videos are outlined as potentially presenting exaggerated or rebellious depictions of young
Commercial Production Assessment: Hamilton
An assessment of the viability of investing in the Dallas Summer Musicals piece of the Hamilton tour, written for my Business of Producing class.
Contents page ideas
This document provides a contents page and headlines for a music magazine. It lists 13 popular artists that will be featured, including Ellie Golding, The 1975, Bastille, Drake, Rihanna, and Eminem. The headlines describe topics like the top songs currently being played, an interview with an up-and-coming artist discussing her struggles and music, and interviews with established artists like Ellie Golding and Eminem about their new albums, concerts, and personal lives. Other headlines cover concerts/festivals, Miley Cyrus' album and relationship, Rihanna's love life and style, and gossip from the Brit Awards.
Alternative
The document discusses different alternative music and fashion tribes/subcultures among youth. It describes the Alternative segment as making up a significant portion of the youth market and no longer denoting outsider status. Some of the tribes mentioned include Young Alts, Metalheads, Skaters, Emos, Scene Kids, and Gamers. These tribes are passionate about music and define themselves through online communities and peer influence. They are most likely to consume media through niche magazines, social media, and the internet.
Digipak2
The band Plain White T's formed when the members were teenagers wanting to break into the music industry. Their album "London Town" was inspired by their 2003 international tour meeting fans, where lead singer Tom Higgenson was inspired to write a song about a specific girl named Delilah. The band worked hard practicing and visiting London landmarks to finish the album, which includes their hit song "Hey There Delilah" that gives listeners a personal look into their lives.
Tv drama 90210
90210 is an American teen drama television series that airs on Tuesday nights at 9pm on E4 in the UK. It is written by D. Stuart Gillard and directed by Darren Star, and produced by Jo Anne McCool. The show focuses on the lives of several Beverly Hills teenagers and their friends and families. It addresses issues like drug addiction, relationships, and moral dilemmas that teens face. The characters dress in stylish outfits appropriate to occasions like parties, school, or the beach. Music and conversational dialogue are typically used to advance the dramatic plotlines in each episode.
Artist
Tyler Noel began her singing career at age 5 in her church choir. She joined an all-girl group at age 12 that was signed by a famous producer. After various groups disbanded, she began a solo career at age 18. She is now described as a funky R&B diva from Florida who lives in Atlanta. She writes soulful, relatable songs about relationships, work, and drinking based on her background in church music but focused on everyday life.
Ndubz music video analysis
The document provides background information on the British R&B band Ndubz. It discusses their rough upbringing in Camden, London and how they gained popularity through self-released singles and albums. Ndubz has since signed with Polydor Records, released three albums, and had eight top 40 hits. Their promotion strategies include merchandise, tours, and a website that engages fans.
Scared of beautiful lyrics
Brandy is an American singer, songwriter, dancer, actress and record producer. She was born in 1979 in Mississippi and launched her music career in 1993. Some of her most popular songs that achieved commercial success include "I Wanna Be Down", "Baby", and "Brokenhearted". Although not currently one of the top stars, Brandy has had a significant influence and received several awards and nominations over her career spanning three decades. The song "Scared Of Beautiful" is highlighted as being less well-known but still excellent, with the full lyrics available online.
Questionnaire
This document is a survey about music preferences that asks the respondent's gender, age, favorite music genre, favorite music artists, what they would like to read about in a music magazine, preferred colors for a music magazine, their opinion on the name "Hollow" for a music magazine, how much they would pay for a music magazine, and what music genre they would like to see featured on the magazine cover. It collects preference information through multiple choice questions to gauge interest in different aspects of a proposed music magazine.
Group project haiti paper
Haiti has a rich cultural history despite its poverty. It was the first country to gain independence from slavery in 1804. Haitian music is influenced by African and French traditions and includes several genres such as rara, mizik rasin, méringue, kompa, and cadence rampa. Kompa was created in 1955 and is the most popular dance music in Haiti, while cadence rampa originated in the 1960s and spread throughout the Caribbean. Rara music is traditionally performed during religious festivals but can also address political issues.
Target audience george bowles
This document provides demographic information about Diplo's target audience for his music. It finds that his audience is 58/42% male to female, most commonly between ages 18-35. They are primarily white and from Western countries like the US, UK, Canada, and Australia. Diplo's music appeals most to those in lower middle and student socioeconomic classes. Psychographically, his fans tend to be both mainstream listeners but also explorers interested in new music genres. The document recommends promoting an upcoming music video on platforms like YouTube, Twitter, and Facebook to target Diplo's core demographic of 15-34 year olds.
Digipak
This document provides band information and credits for the album "Hey There Delilah" by the band Plain White T's. It lists the band members and their roles. It also thanks those involved in producing, recording, and publishing the album. Additionally, it provides context for the inspiration behind the album's title track "Hey There Delilah", describing the band's experience touring internationally and being inspired to write a song for a specific girl named Delilah. It lists the album's 12 tracks.
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This document contains a flat plan layout for a music magazine. The layout lists 58 items organized in columns from left to right and top to bottom. The items include common magazine sections like cover, contents, interviews, reviews, charts, posters, and advertisements.
Townies
Townies represent the core of the British population and tend to stick to mainstream entertainment and fashion choices. They enjoy popular music genres like R&B, pop, and mainstream hip hop. While some associate townies with a boozy lifestyle, in this context townies refer to those who follow mainstream trends in music and high street fashion without it being a major cultural influence.
Question four
The core buyer of the magazine is 58% female aged 17-24. They enjoy social media, festivals, gigs, and keeping up with new music. The target audience falls into C1, C2, and D socio-economic groups as many are still students or entry-level workers. They have characteristics of both "Mainstreamers" who like familiar routines, and "Explorers" seeking new experiences through music festivals and discovering new artists.
Find your tribe analysis
The document analyzes the results of a "Find your tribe" personality test, which identified the respondent as belonging to the "Smart Urban" tribe. This tribe is described as valuing career success and style. However, the "Smart Urban" tribe is not one of the top three tribes in the southeast of the UK, where the respondent is located. The most common tribe in the region is "Townie". The respondent reflects that they may have a more individual style compared to others, and plans to design a magazine for the number one "Townie" tribe but add an urban twist to make it unique.
Find your tribe analysis
The document discusses using the website "Find Your Tribe" to identify a target audience for a new music magazine. The author found they were grouped in the "Indie" genre based on their answers to a questionnaire on the site. This will help the author relate to and appeal to their target audience for the magazine. A quote from the site emphasizes being an innovator rather than an imitator, showing why a new music magazine could attract an audience by being different.
Youth Tribes
Townies are considered the default "normal" youth group in Britain, following mainstream trends in fashion, music, and television. They prefer to conform to dominant cultural trends rather than adopt more distinctive styles like other tribes. Townies enjoy watching football, reality television shows, and listening to popular chart music. They are often seen as lacking a unique identity by other tribes due to their preference for mainstream trends over developing their own style.
Uk Tribes
The document discusses several youth subcultures or "tribes" in the UK, including:
1) Aspirant Mainstream made up of Rahs and Trendies who are open-minded and freely spend money on fashionable brands and trends influenced by celebrities on social media.
2) Urban tribe draws inspiration from their environment including clubs and social media, with divisions like DIY-ers, Blingers, Get Paid Crew and Trackies, focused on fashion, music and materialism.
3) Alternatives are determined to be different through fashion brands like Converse and focus on defining their interests through friendship groups and online activities rather than mainstream influences.
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Task 6
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[Group 6] rap and race
I do not have enough context to fully answer those questions based on the provided documents. The documents discuss various topics related to popular music and its commercialization but do not seem to directly address those specific questions.
The 80’s Hip Hop Culture
The document discusses the origins and history of hip hop culture from the late 1970s through the 1990s. It describes how hip hop originated in the South Bronx among African Americans and comprised four main elements: deejaying, rapping, graffiti art, and breakdancing. The 1980s and 90s represented the "Golden Age of Hip Hop" where hip hop music matured and addressed social and political issues facing urban communities. Popular artists from this era helped establish different regional hip hop styles and tensions between regions boosted sales. Fashion, lyrics, and the prevalence of crack cocaine in African American communities were also defining aspects of hip hop in this period.
2000s R&B
R&B originated in the 1940s-1960s from blues and soul music. It evolved to incorporate elements of pop, hip hop, and electronic dance music. Popular artists in the 2000s like Mariah Carey and Beyoncé helped the genre expand globally. Contemporary R&B emerged as a genre blending R&B with hip hop and pop. The 2000s saw many breakout R&B stars and hits that are still popular today as "throwbacks".
Genre research Hip Hop
Hip-hop originated in the Bronx, New York in the 1970s. It was pioneered by DJs like DJ Kool Herc who isolated instrumental breaks from funk songs to create rhythmic backing for MCs to rap over. Early MCs introduced DJs and kept crowds engaged before developing more stylized rapping. By the late 1980s, hip-hop had become a mainstream commercial genre with subgenres like gangsta rap emerging. Today, hip-hop has a diverse global audience and is one of the most popular music genres, though some perceive its influence negatively.
5- Genre Research
This document provides an overview of the history and development of the hip hop genre of music. It began in the Bronx, New York in the 1970s among African American and Latino communities. Key elements include MCing, DJing, b-boying, graffiti art, and knowledge. The genre grew significantly in popularity during the 1980s, known as the "Golden Age" of hip hop. The 1990s saw the rise of gangsta rap and several legendary artists that helped establish hip hop conventions. The genre now has a diverse, global audience and includes many subgenres. Significant early artists who helped develop hip hop include DJ Kool Herc, Grandmaster Flash, and Run DMC.
The Songs That Saved Your Life - AS COMMS
The document discusses several ways that music is used to transmit culture and identity, including through defining times, places, events, and social groups. It also examines how the rise of popular music and new technologies in the 1950s led music to become more accessible and separated styles into popular and classical. Finally, it prompts the reader to consider the music that has been most meaningful to them and how musical preferences may differ between generations.
Tranferring
The document discusses the history and background of the hip-hop genre. It outlines how hip-hop originated in the Bronx in the 1970s among African American and Latino communities, with elements like rapping, DJing, breaking and graffiti. It then discusses some of the most famous historic hip-hop artists like Biggie Smalls, Tupac, Eminem and 50 Cent. It also discusses influential hip-hop groups like D12 and G-Unit. Finally, it lists some current important innovators in the hip-hop genre like Akon, Lil Wayne, Kanye West and others who keep the genre popular and evolving.
Tranferring
The document discusses the history and background of the hip-hop genre. It outlines how hip-hop originated in the Bronx in the 1970s among African American and Latino communities, with elements like rapping, DJing, breaking and graffiti. It then discusses some of the most famous historic hip-hop artists like Biggie Smalls, Tupac, Eminem and 50 Cent. It also discusses influential hip-hop groups like D12 and G-Unit. Finally, it lists some current important innovators in the hip-hop genre like Akon, Lil Wayne, Kanye West and others who keep the genre popular and evolving.
Subcultures
Ravers originated from the 1950s mod subculture in Britain and were associated with a frenzied feeling of wanting a party to never end. In the late 1980s, ravers became more associated with electronic music and acid house parties that provided community and escape for the working class. The film "Human Traffic" depicts the rave scene of the 1990s in Cardiff, showing friends partying and dealing with personal issues over a clubbing weekend, with ecstasy use and a relaxed attitude towards drinking and smoking. Rude boys originated in 1950s Jamaica and referred to troublemakers, later being used to describe those who embraced hip hop culture through flashy dress and pretending to be gangsters. The character Ali G in the
Subcultures
Ravers originated from the 1950s mod subculture in Britain and were associated with a feeling of frenzied madness and a desire for partying that never ends. In the late 1980s, ravers became more associated with electronic music and acid house parties that provided working-class community and escape from lack of jobs. The 1999 film "Human Traffic" depicts the rave scene of 1990s Cardiff, showing ravers enjoying ecstasy and partying to music without boundaries or taboos against having fun.
Hip hop Reserch
Hip-hop began in the late 1960s in the South Bronx of New York City. It is comprised of four elements - rap music, DJing, breakdancing, and graffiti art. DJ Kool Herc is considered the "father" of hip-hop, mixing samples from existing records at block parties. Early hip-hop culture focused on overcoming racial barriers and telling stories about hard upbringings.
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Townies!
- 1. Townies!
- 2. This diagram shows how Townies are linked to several other tribes, such as Trendies and Indies. This emphasizes how “normal” this tribe is.
- 3. MEDIA
- 4. BRANDS
- 6. ICONS Rhianna Danny Dyer Chad Michael Murray Cheryl Cole
- 7. Townies are relatively diverse in entertainment choices but unsurprisingly stick to mainstream options. TV celebs, talent contests and, still, soaps, are big with this bunch. No surprise, so is ‘consensus music’ like R’n’B, pop and mainstream hip hop. Fashion-wise, think Ben Sherman, Ted Baker and Lyle & Scott for the boys and River Island and Miss Selfridge for the girls holidays and socialising are key cultural drivers more than music They listen to ‘consensus music’ like R’n’B, pop and mainstream hip hop They possess conservative political views on subjects like asylum seekers and immigration.