Towards the future of Destination Management #SoMeT13AU

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Pulling together all the learning from the SoMeT conference in Australia. Great content and case studies about the future of Destination Marketing/Management

Business Travel

Towards the future of Destination Management #SoMeT13AU

In March 2014, VisitOSLO launched their new strategy where VisitOSLO re-invented its ways to work in order to boost their industry significantly in the years to come. An although there still is a marketing mix with different actions and channels, the fundament in all of VisitOSLOs work is the recognition of the social media shift; the belief that giving the visitors of Oslo great experiences in Oslo, will lead to more visits and better Oslo experiences, as our guests tell their story in their social networks and inspire others. In this presentation Katrine Mosfjeld will tell you about VisitOSLOs new strategy in general and the digital strategy in particular. She’ll let you in on how they managed to make this shift, and give you some examples on new pioneer activities always resulting in at least one of two main goals for the company, measured every year in the years to come; increasing what they call Oslo’s digital footprint and/ or increasing the turnover in the visitor industries. Katrine is the Director of digital development at VisitOSLO. Katrine is educated at Norwegian School of Hotel Management, where she graduated in Visitor Management waaaay back in -98 when most people still was unsure if the internet was there to stay. She believed though, and she made her first travel web site in 1999. Digital communication in the travel industry has been her work, and her hobby, ever since that first site. For the past 13 (!) years she’s been working in VisitOSLO, constantly searching for new ways to boost the culture & travel industry in the Norwegian capital.

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