The document discusses developing an information architecture model that can span both digital and physical spaces. It proposes applying organizational models from the web to physical design. This would allow for better human-information interaction across online and offline environments through "coherent bridge experiences". The document outlines some principles for a successful cross-context model, including coherence, flexibility, and correlation.

1. towards a cross-context IA from digital to physical spaces (and back) Luca Rosati & Andrea Resmini Europe's Third Information Architecture Summit Barcelona, September 21-22 2007 Paper available at http://lucarosati.it/download/from-digital-to-physical.pdf

2. Fore word Information architecture is not just for the Web: information architecture has a larger impact on many offline activities and affects our daily experience in many different ways Its contribution becomes crucial where complexity, unfamiliarity and information overload stand in the way of the user (Image: Jim Benson, http://ourfounder.typepad.com/leblog/)

4. From Digital to Physical Space We believe this evolution of information architecture is a strategic part of the general evolution of design, from the design of objects to that of processes By enabling coherent bridge-experiences, information architecture can provide better and more satisfying Human Information Interaction (HII) in both worlds, online and offline (Image: Clipart ETC, http://etc.usf.edu/)

6. co here nce (Borges, Foucault, Lakoff and classification)

11. The Animal Managerie Redoux Mmmmh, plushes...

13. Quick Recap carnivora caniformia canidae canis canis familiaris phocidae halichoerus halichoerus grypus seal small elephant donkey rabbit sheep german shepherd border collie skunk penguin (Karl, classical) (Gaia, prototypical) platypus other elephant predate on (Image: animals courtesy of O'Reilly and Gaia)

18. f lex ib ility (to each their own mapping)

22. A Map of Correspondences (Detailed sample correspondence map)

25. c or r el atio n (circularity and the paradox of choice)

26. (You read the Bible? There's a passage I got memorized. Ezekiel 25:17 [...] I been sayin' that shit for years. And if you ever heard it, it meant your ass.) (Image: Pulp Fiction, Quentin Tarantino)

27. Stories along a Circular Path Pulp fiction is a wonderful example of non-linear storytelling. The storyline moves in circles and the beginning and the end of the movie are tied together in a Möbius band The narrative moves freely back and forth in time and space and the movie ends up looking like a tightly integrated series of different episodes which continuously reference one another and other movies These correlations which link elements belonging to different physical and digital collections constitute what we call information circularity, something we think fuels positive feedback loop which favors berrypicking and information scent (Image M.C. Escher, Moebius Band II, http://www.mcescher.com/)

32. concl us io ns (Building bridge experiences)

33. Design the Process Information architecture should inform and structure a company's Internet and Intranet presence, its documents and its physical spaces as an integrated, tightly related whole which spans across environments. We need a traversal integrated information architecture model that moves away from industrial design, where we shape physical or digital objects, into the new territories of process design, where we shape the very processes in which objects, information, context and users talk to each other and constantly produce new meanings (Image Fractal Tree, http://www.cs.berkeley.edu/~sequin/)

35. Thank You! (Bringing it all back home, with a twist. Coherent, flexible, related)