Uploaded byNeil Clavin
Value, application, synthesis
The document discusses the importance of early user research in the design of digital products, emphasizing its role in saving time and costs while enhancing quality. It argues that understanding user needs and synthesizing research into actionable insights is crucial for identifying design opportunities and solving problems effectively. The application of user-centered design from the project's start is highlighted as essential for creating successful user experiences.
Value, application, synthesis
- 1. Value, application, synthesis Understanding thevalue of early user research, applying it to the real world and synthesising it for better design of digital products Tout Le Monde UX Montreal, 11 April 2013 Neil Clavin
- 2. In the lastdecade user centred research has become incorporated into the design of digital products
- 3. Designers, developers &product managers aim to build the best possible experiences for their users
- 4. Some clients, projectmanagers, bosses say It takes to long, it costs to much, it doesn’t help A lot of times, people don’t know what they want until you show it to them.
- 5. You want towork faster, confidently on the right problem, with evidence to justify design decisions coming up with the right question, the one that casts a familiar challenge in a new light, is an art and science in itself. It demands that the questioner be able to look at an existing reality from multiple viewpoints, including, perhaps most importantly, that of the "naïve outsider."
- 6. Understand value ofearly design research, real world application and how to synthesis research for design
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- 9. Employ user-centred designresearch from the start of a project to preserve time/money and quality
- 10. 80 % ofa product's cost is determined at the design phase..
- 11. ..design research ensureswe are focusing on the correct design problem - ‘a more beautiful question’
- 12. Usability testing atthe end of a project is to late to solve fundamental issues if user needs are overlooked
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- 14. Application of designresearch for real world projects for digital products, services & spaces
- 15. Experience benchmark existingproducts / services to define best practice and differentiation opportunities
- 16. Diary study revealstriggers for use, gaps and frustrations over a prolonged period
- 17. Contextual interviews withusers reveal how they use and adapt products and services in the real world
- 18. Co-design with usersreveals latent needs for products and services
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- 21. Synthesise research intoactionable insights which suggest design opportunities and solvable problems
- 22. Cluster findings fromresearch to reveal actionable insights
- 23. Use actionable insightsto generate ‘experience targets’ for design brief for concept and build phases
- 24. Involve users asyou prototype your designs against targets of design brief
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- 27. User research addsvalue by asking the right question early in the design process. Its application defines the problem space but must be carefully synthesised into actionable insights which lead to design opportunities.
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