A case study of tourism promotion in Lower chitral

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2. District Chitral has very scenic / picturesque
attractions (the flora fauna, landscape); but there is
lack of accessibility (roads). The accommodation
(hotels) for tourists is very poorly managed in
tourist destinations except a couple in town area
and Amenities (telephone service, banks, and
hospitals) available across the district. In particular
District Administration Chitral is trying to:-
 Improve existing road network in Chitral,
building new access roads to tourist destinations
to attract domestic and foreign tourists to
serene valleys.
 Expand range of tourist attractions /
destinations and focus on the longer term
opportunities for to discover / develop new
tourists destinations;
 Promote indigenous sports, crafts and culture
e.g indigenous Kalash people, traditional polo
etc.
TOURISM CLASSIFICATION:
• CULTURAL TOURISM
• HERITAGE TOURISM
• NATURE TOURISM
• ADVENTURE TOURISM
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3. CHITRAL.
Chitral in particular is blessed with immense tourism potentials: (1) Chitral Fort
(2) Polo Ground (3) Birmogh Lasht (4) Chitral Gol National Park (5) Kalash
Valley (6) Madaklasht
Touristic spots
Overall…

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SHAHI FORT
The Chitral Fort is a fortification in Chitral
town, Khyber Pakhtunkhwa, Pakistan. The
fort is situated on the banks of the Chitral
River. The fort has a commanding position
on the river and is believed to have been
built in 1774 during the reign of
Mohtaram Shah Katur II and restored in
1911 by His Highness Sir Shuja ul-Mulk
.
SHAHI FORT

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POLOGROUND
At the south end of town is the Chitral polo
ground. One of Pakistan's best, practice
matches are held here every few days from
mid-March to early November, and real
matches on weekends, always in the
afternoon.
Pologround

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Birmoghlasht
Barmoghlasht is a beautiful and
charming resort. It is situated 14.5
kilometers (9 miles) from Chitral.
BIRMOGH LASHT
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CGNP
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CHITRAL GOL NATIONAL PARK
is one of the National Parks of Pakistan. It is
located in Chitral District in Khyber-
Pakhtunkhwa province of Pakistan beside
the Chitral River, at a distance of two hours drive
from Chitral town. The park is also known
as Chitral National Park.

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The 3000 strong Kalasha live in the valleys
of Birir, Bumburet and Rambur in the
south. Bumburet, the largest and the most
picturesque valley of the Kalasha is 40 km
from Chitral and is connected by a jeepable
road.

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The most attractive valley of
Madaklasht not only having rich
natural resources and forest
wealth, but also having a unique
culture and 350 years old history at an
altitude of 8500 feet from sea level.

10. CHITRAL (LOWER).
Chitral in particular is blessed with immense tourism potentials, these are the
tourism Festivals which are included in Annual Tourism Calendar:
(1) Kalasha Festivals
A. Chilim Jush Festival (Spring Festival)
B. Uchahl Festival (Summer Festival)
C. Choumas Festival (Winter Festival)
D. Phool Festival
(2) Madaklasht Snow Sports Festival
Festivals

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The 3000 strong Kalasha live in the valleys
of Birir, Bumburet and Rambur in the
south. Bumburet, the largest and the most
picturesque valley of the Kalasha is 40 km
from Chitral and is connected by a jeepable
road.

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(a)
13th May – 16th May (each year)
The four-day festival is held in the middle of
May. During the festival, men and women meet
with the aim of finding a spouse. This festival
gives an excellent opportunity to celebrate the
beginning of summer and to give a message of
peace to the world. During this festival, the
people of Kalash pray for the safety of their
fields and animals. The people of Kalash adore
the music and dance to the beat of drums.
Chilam Joshi Festival
(Kalash spring festival)

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(b)
2th Aug –22nd Aug (each year)
The “Uchal Festival” is celebrated to enable the
shepherds to successfully return the livestock
and harvest. Organized an interesting party for
customers. Several family members from each
village/host family along the way wear a
homemade necklace to show respect and
blessings. This necklace is made of apricots,
grapes, dried walnuts, etc. Shepherds are
popular among the tribe. They thanked God for
safety and protection in the valley. They also
thank God for the dairy products they collected
during their stay.
Uchal Festival
(Kalash Summer festival)

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(c)
15th Dec –22nd Dec (each year)
In December, they held a
winter festival called Cho-
moss.
Chomos Festival
(Kalash Winter Festival)

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(d)
22nd Sept (each year)
The festival marks the
reaping of grapes &
walnuts harvests. Phool
festival is one of the four
festivals celebrated every
year by the community.
Phool Festival
(Kalash Festival)

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(2)
Madaklasht is one of the most suitable
sites for winter sports due to the heavy
winter snowfall and perfect landscape,
with a variety of slopes for both
amateurs and professionals. A team
comprising of technical delegates of
Winter Sports Federation of Pakistan
(including a Homologation Inspector
form the International Ski Federation)
have also visited Madaklasht and
ascertained the suitability of the
terrain and climate for Skiing and
other winter sports.

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CHALLENGES / ISSUES IN
promotion of tourism industry.
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RECOMMENDATIONS
for promotion of tourism.
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INTERVENTIONS
for promotion of tourism.
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20. © 2023 Rashid Ul Ghafoor (District Admin Chitral Lower) - 20