The document discusses the various products and services offered by the travel and tourism industry. It describes how these services are targeted at both industry customers, such as business travel agents and conference venues, as well as general consumers, like tour operators and tourist information centers. The services span both the public sector, through regional tourism organizations and development agencies, and private sector, including tour operators and travel agents. Some organizations also represent a blend of public-private partnerships.

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Products and Services
BTEC National Travel and
Tourism

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Products and Services
• Travel and Tourism products and
services are targeted at customers
in industry and the public
• Let’s look at these two separately:
• Industry
• and Consumers

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Industry: Private Sector
• Business travel agents make travel
and accommodation arrangements
for commercial customers
• Industry groups provide services
to member organisations
• Conference venues offer facilities
and services to business
organisations

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Industry:Public Sector
• Regional tourism organisations
provide marketing services for
travel and tourism businesses
• Development agencies work with
travel and tourism businesses to
transform the regions

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Industry:Public-Private
Sector
• Often the distinction between the two
sectors is blurred
• Some bodies are created from public
and private sector organisations to offer
services to industry
• Destination Management Organisations
provide marketing help for their
members

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Consumers
• Tourist Information Centres promote
local travel and tourism products and
services to the public
• Tour operators such as MyTravel and
Thomson (TUI) create, arrange and run
tours and travel programmes for
consumers
• These are offered to consumers through
travel agents, or directly through the
Internet, over the phone or through TV

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Consumers
• Retail travel agents such as Lunn Poly
offer a link between tour operators and
consumers
• They provide general or niche products
and services
• Niche providers include agents such as
Saga (catering for the over-50s) and
Trailfinders (long-haul packages)

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Consumers
• Consultants Deloitte estimate that the
last six years has seen a 20% fall in the
number of people booking packages
through travel agents
• The Internet is a rapidly growing
channel for travel and tourism firms to
use to reach consumers
• Trade associations often give
information to consumers about
products and services

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Arts and Heritage
• Museums, galleries, concert halls and
theatres run events to appeal to travel
and tourism consumers
• Growing importance in recent years due
to:
– Lottery funding to improve and regenerate
– ‘Place Marketing’ of major UK towns and
cities, such as Leeds, Liverpool and Cardiff
– More short break holidays being taken

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Summary
• Customers in industry and from the
general public demand products and
services from travel and tourism
organisations
• These organisations may be from the
public sector or the private sector
• Often the two sectors combine to
provide services

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Summary
• Now go to the Activity to find out
more about these organisations
and the products and services they
offer