TOURISM-PLANNING-AND-DEVELOPMENT-PRESENTATION-FORMAT-1.pptx

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
OURISM DEVELOPMENT PLAN
FOR SILAY CITY

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
M Ground Floor, Casa Real de
Iloilo, Gen. Luna St, Iloilo
City, Philippines
N (+63 33) 337 5411
D www.philippines.travel
E dot6@tourism.gov.ph
F @DOTR6WesternVisayas
05/31/2025
2
TOURISM PROFILE
Silay City, often called the “Paris of Negros,”
boasts a rich cultural heritage and historical
significance, primarily stemming from its
prosperous past in the sugar industry. This
has left a legacy of well-preserved ancestral
homes and a vibrant local culture.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
3
ATTRACTIONS
Notable examples include:
• The Balay Negrense
• Bernardino Jalandoni Museum
• Hofileña Heritage House
• Maria Ledesma Golez Heritage House
• Manuel de la Rama Locsin House
• Teodoro Morada Ancestral House
• Soledad and Maria Montelibano
Lacson Ancestral House
• San Diego Pro-Cathedral
• Silay City Museum
• Cinco de Noviembre Mark Point
• Patag Mountain Area
Silay City is known for its well-preserved ancestral homes dating back to the late
19th and early 20th centuries, offering a glimpse into the opulent lifestyle of
sugar barons.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
4
ATTRACTIONS
IT IS ALSO HOME TO:
• Japanese Memorial Garden Shrine
• Camp Forest Springs
• Ilaya Highland Resort
• Balaring Mangrove Rehabilitation Project
• Gaston Hacienda
• Silay City Park
• Old Cimburrio
These sites showcase the city's history and culture, as well as
historical landmarks and natural attractions.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
5
TOURISM PRODUCTS
Silay City Cultural and Culinary Highlights
1. Heritage Tours Explore ancestral homes and historical sites.
Gain insights into Silay’s colonial history and sugar industry era.
2. Local Delicacies Traditional homemade treats passed down
through generations, often sold by:
• Street vendors ("manug-libod")
• Local bakeshops such as: El Ideal Bakery – the oldest in the city
• Emma Lacson's Delicacies

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
6
TOURISM PRODUCTS
Popular treats include:
• Lumpia (including Fresh Lumpia de Silay)
• Empanada
• Panara
• Pionono
• Piaya
• Lubid-lubid
• Butong-butong
• Pili squares
• Fresh Seafood
• Slow Food Earth Market
• Arts and Crafts

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
7
ACTIVITIES
City wide Festivals
and Celebrations:
• Hugyaw Kansilay
Festival
• National Heritage
Month Celebration
• Independence Day
Celebration
• Tourism Month
Celebration
• Cinco Noviembre
(Negros Day)
• Kaon Ta Festival
Barangay-Level Festivals:
• Balaan Bukid Festival
• Pinakbet Festival
• Hugyaw sa Barangay
• Sambuniyang Fiesta
• Kalipay Festival
• Pista sa Barangay
• Paghanduraw Festival
• Kalinong Festival
• Kasadya sa Barangay
• Sinadya sa Barangay
• Buglas Festival
• Pamana Festival
• Pista sa Barrio
• Balik Silay Festival
• Kaisahan Festival
• Inyawan Festival

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
8
EXISTING TOURISM MARKETS/
TARGET MARKETS
Existing Tourism
Market:
• Cultural and
Heritage Tourist
• Historical Tourist
• Food Tourist
• Local and Domestic
Tourists
• Festival Tourist
Agri- Tourism
International Tourism
Market:
• Historical Architecture
• "Paris of Negros“
Branding
• Foreign Tourists Arrivals
in Negros Occidental
• Recognition by the
Department of Tourism
• Collaboration with
International Entities
Target Market:
• Art and Culture
Enthusiasts
• Eco- Tourists and
Nature Lovers
• Family and Leisure
Travelers
• Educational Tourists
• Wellness Tourists
• Special Interest
Groups

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
9
TOURIST ARRIVALS
Silay City saw a total of 210, 482 tourist
arrivals in 2024, comprising 207,988
domestic and 2,949 foreign travelers.
This include 157,899 same-day visitors
and 52, 583 overnight stays.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
10
ACCOMMODATIONS
• Casa A. Gamboa
• Pegasus Pension House
• Winbelle Pension Haus
• Richmond Inn
• Sunburst Bay Resort
• 1898 Casa and Restauranté
• RedDoors at Baldevia Silay

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
11
OTHER TOURIST FACILITIES AND
SERVICES
• JCD Travel and
Ticketing Services
• Bacolod Tour
Packages
Tour and
Travel Operation
• Stephen's at Balay Puti
• Silayushi Japanese Restaurant
• Rooster Café and Resto
• Calle Luna Byron's Backribs
• Grille HouseEdge Water
• Seafood Restaurant
• McDonalds
• Jollibee
• Mang Inasal
• Several other Establishment Offer local
Delicacies
Restaurants/ Food
Establishments

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
12
SHOPS AND BANKS
• SIX STARS STORE
• Silay City Public Market
• Gaisano Grand Mall Silay
• OCD Coffee Shop
• Prince Hypermart
• SaveMore Market
• Lopues
• Triumph Hardware
• Citi Hardware
• Gochangco Enterprises
• Mr. DIY - Silay
• Rural Bank of Silay
• China Bank
• RCBC
• LANDBANK
• BPI Silay Branch
• BDO Negros Occ.
• Metrobank
• East West Bank

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
13
SILAY CITY TOURIST INFORMATION
OFFICE
The Silay City Tourism Office can be
contacted at telephone nos. (63-34) 495-5553
and fax at tel. nos. (034) 495-0848. Their
email address is silay city
tourism@yahoo.com, You can also find them
on Facebook by searching for "Silay City".

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
14
OTHER PERSONAL SERVICES
(LAUNDRY SHOP, BARBER SHOP,
ETC.)
LAUNDRY SHOPS:
• Bubble Spin Laundry
Center
• Bubble Pop Laundry
Shop
• eWash
• RG Laundry Hub
• Labaratory Laundry/
Dryclean
BARBERSHOPS:
• Randy’s Barber
Shop
• Bert’s Barbershop
• King & Dove
Barbers Branch 2
• Red Barber Studio:
BEAUTY LOUNGE:
• Onebel Nail & Beauty
Lounge
• SHE Beauty Lounge
• THELM’s Beauty Parlor

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
15
TRANSPORTATION(WITHIN
THE AREA AND GOING TO
THE AREA)
HEALTH
FACILITIES
• Silay City Health
Office
• FAIRR Diagnostic
Center
• Teresita L. Jalandoni
Provincial Hospital
GOING TO SILAY
• BACOLOD-SILAY INTERNATIONAL AIRPORT
• CERES LINER
• JEEPNEY’S
• TAXI
WITHIN THE CITY
TRICYCLES:
• PELSTODA
• LATODA
• BACTODA
JEEPNEYS:
• GOING TO CAPITAN RAMON
• GOING TO PATAG

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
16
OTHER INFRASTRUCTURE
Negros Power, a joint venture with
CENECO, now handles Silay City's
electricity. It aims to modernize
infrastructure over five years and
signed a 2025 agreement to serve
5,000 informal settler homes.
Operations are set to start by Q3
2024, pending ERC approval.
Contact: 09338763283 /
09955391742
POWER AND ELECTRICITY TELECOMMUNICATIONS
Silay City’s telecom services include
PLDT (office in Brgy. Ma-ao), Smart
Communications (reliable coverage in
Patag area), and LMI Corporation, a
local ICT company founded by a
former Smart engineer, offering
telecom infrastructure services.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
17
OTHER INFRASTRUCTURE
Silay City Water District
(SICIWA), established in
1976, manages the city’s
water supply and operates
treatment facilities that
remove impurities and
improve water quality.
Silay is also part of the
Negros Occidental Bulk
Water Supply Project, with
Phase 1 set to supply the
city by 2027 through a
1.00 MLD offtake point.
WATER SEWAGE AND WASTE
DISPOSAL FACILITIES
Silay City’s General
Services Office (GSO)
handles garbage
collection using seven
trucks, offering door-to-
door and depository
services. There’s no
confirmed information
on a centralized
sewage system; waste
disposal is the main
focus.
DRAINAGE
The DPWH is actively
improving Silay City’s
drainage with recent
projects in Barangays
Patag and Guinhalaran.
A major P83 million flood
control project along the
Imbang River, near
completion in 2018,
highlights continued
efforts in flood
management.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
18
NATURAL AND SOCIO-ECONOMIC
Environment of the Destination
Silay City is in Negros Occidental, a province in
northwestern Negros Island known as the
“Sugarbowl of the Philippines” for its major role
in sugar production.
Natural Environment
Silay City’s ecosystem spans ridge to reef with
flat areas suited for sugarcane; the Malihao
River is a key water body.
Socio Economic
Negros Occidental’s economy has long relied
on sugar, with Silay growing around sugar mills
and haciendas since the early 1900s.
Tourism Institutions
Silay City's Tourism Division,
under the City Mayor and
Administrator, manages
tourism promotion and
development, collaborating
with local and provincial
tourism offices, DOT, and
related groups. Silay
Institute, Inc. supports
tourism through academic
research.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
19
GOALS AND OBJECTIVES, AND
TARGETS
A. Strategic Issues and
Challenges Affecting Tourism
Silay City's tourism faces
challenges including limited
infrastructure, lack of diverse
tourism options, climate change
risks, and restricted financial
resources for development.
B. Tourism Goal, Objectives, and
Targets
i. Economic
Silay City aims to increase DOT-
accredited accommodations by
encouraging existing businesses
and assisting new ones through
workshops and support for the
accreditation process.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
20
ii. Environmental
Silay City aims to promote
sustainable tourism by
encouraging eco-friendly
practices and involving
communities in conserving
natural resources through
awareness campaigns and
education.
iii. Social
Silay City aims to preserve its
cultural heritage and ensure
tourism benefits locals by
restoring heritage sites and
offering educational programs
to engage both residents and
visitors.
B. Tourism Goal, Objectives, and Targets

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
21
TOURISM SWOT ANALYSIS
INTERNAL
ENVIRONMENT
EXTERNAL
ENVIRONMENT
STRENGTH (S)
- Rich history and cultural heritage (e.g.
ancestral houses)
- Presence of agricultural land and product
(e.g sugarcane).
WEAKNESSES (W)
- Limited employment Opportunities outside of
Agriculture
- Limited access to finance and capital
- Low percentage of DOT. Accredited
accommodations business.
OPPORTUNITIES (O)
- Government support for infrastructure
development and tourism promotion.
- Increasing demand for organic and
sustainable agricultural products.
S-O STRATEGIES
- Utilize Silay's tourism and cultural heritage by
introducing unique historical tours, promoting
eco-conscious tourism, and promoting
sustainable farming practices.
W-O STRATEGIES
- Invest in sustainable agriculture practices to
attract eco-conscious tourists and generate new
market opportunities, while also focusing on
infrastructure development projects to attract
investment in other sectors.
- Organize workshops and provide assistance
on the DOT accreditation process for local
establishments.
THREATS (T)
- Competition from other cities and provinces
within the region
- Economic downturns affecting tourism and
agriculture.
S-T STRATEGIES
- Encourage investment in non-agricultural area
to expand the local economy.
W-T STRATEGIES
- Promoting sectors like Tourism and agro-
industrial development.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
22
B. IDENTIFIED PROGRAMS, PROJECTS, AND ACTIVITIES
Goals Objective Strategy Programs, Projects,
and Activites
To increase number of
DOT-accredited
accommodation
establishments in Silay
City.
Encourage existing
accommodation
businesses to apply for
DOT accreditation.
• Organize workshops
and provide assistance
on the DOT
accreditation process
for local establishments.
•Develop a marketing
campaign
highlighting the benefits
of
DOT
accreditation for
businesses and tourists.
Conduct a series of
workshops on the DOT
accreditation standards
and application
procedures.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
23
Facilitate the accreditation
process for new
accommodation establishments
in
Silay City.
Organize site visits by DOT
representative s to assess
potential applicants.
Enhance sustainability the of
tourism activities and protect
natural resources.
Promote responsible
and environment-friendly tourism
practices among
tourists and locals.
Conduct regular
environmental awareness
campaigns and
educational
programs.
Organize
community-based ecotourism
initiatives that
highlight local
conservation
efforts.
Engage local
communities in the
conservation and
sustainable use of
natural resources
related to tourism.
Support the
development
of local crafts
and products
that utilize
sustainable
materials.
Implement
guided nature
tours led by
trained local
guides who
emphasize
environmental
stewardship.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
24
Preserve and
promote Silay City’s
cultural heritage and
ensure tourism
benefits the local
community.
Preserve and
promote historical
and cultural heritage.
Restore at least three
heritage sites per
year and develop
educational programs
for both tourists and
residents on the city’s
cultural heritage.
Conduct detailed
assessments of
heritage sites needing
restoration.
Enhance community
involvement and
benefits from tourism
activities related to
cultural heritage.
Develop and conduct
guided heritage tours
for tourists locals
Provide training for
locals to become
heritage guides or
cultural ambassadors.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
25
C. TOURISM PROJECT PROFILE
PROJECT NAME DESCRIPTION PRIORITIZATION ESTIMATED PROJECT
COST (Php)
The Patag Silay eco-
tourism development
project.
This project aims to
sustainably develop
Patag, Silay, Negros
Occidental, into a premier
eco-tourism destination
showcasing its natural
beauty, including
waterfalls, forests, and
historical sites, while
empowering local
communities and
promoting environmental
conservation within the
Northern Negros Natural
Park.
Desirable From Php 10, 000, 000 to
Php 50, 000, 000

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
26
Training programs for
local tour guides
Recognizing the
importance of
knowledgeable and
professional guides in
enhancing the visitor
experience of Silay's
significant heritage
and potentially eco-
tourism sites, this
project focuses on
developing a robust
training program.
Essential From Php 20, 000 to
Php 1, 000, 000

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
27
IMPLEMENTATION PLAN (ACTION PLAN
ACTIVITY DEFINITION AND
TIMEFRAME OF
ACTIVITY1
VERIFICATION
MEANS
NEEDED RESOURCES EVALUATION
METHODS
OFFICE/
ORGANIZATION IN
CHARGE
Marketing and
Promotion
Develop brochures,
websites, and social
media campaigns to
promote Silay City's
attractions,
collaborate with travel
agencies, tour
operators, and media
outlets, and establish a
robust online presence.
(week 1 -2)
Track how well
marketing campaigns
and materials are
received, how many
people visit, and how
many questions are
asked.
Marketing materials,
website development
tools, social media
platforms, advertising
budget
Evaluation of the
effectiveness of
marketing campaigns,
analysis of visitor data
Tourism Officer,
Marketing and
Promotion Team
Organization of
different implementing
teams
Formation of all
implementing teams
and identification of
members (Weeks 1-2)
List of implementing
teams and its members
Transportation,
Supplies, Food, Venue,
etc.
Percentage of
organized
implementing teams
Mayor’s Office/ Local
Government admin,
Tourism officer

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
28
Orientation
meetings
Briefing the
implementing
teams on expected
outputs and
deliverables
(Weeks 3-4)
Attendance sheet,
Minutes of the
Meeting
Transportation,
Supplies, Food,
Venue, etc.
Attendance to
meeting, contents
of the minutes
Mayor’s Office/
Local Government
admin, Tourism
officer
Development of
Training Programs
for Local Tour
Guides
Create and carry
out training courses
on subjects such the
history, culture, and
heritage sites of
Silay City;
ecotourism and
environmental
consciousness;
customer service
and communication
techniques; and
basic first aid and
safety procedures
(Weeks 5-6)
Evaluation of
training materials
and assessment of
participant’s
knowledge and
skills through tests
or assessments
Training materials,
Instructors, facilities.
Assessment of
participant’s
knowledge and
skills, feedback
from participants
Tourism Officer,
Community
Organizations

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
29
Infrastructure
Development and
Accessibility
Improvement
Make building paths,
observation decks,
and other
infrastructure a top
priority in order to
highlight Patag's
natural splendor.
Improve parking
spaces, road access,
and signage to
improve the
experience of visitors
(Weeks 7-8)
Site inspections to
verify the completion
of infrastructure
projects and ensure
they meet quality
standards
Construction
materials, equipment,
labor
Evaluation of the
effectiveness of
infrastructure
improvements, visitor
feedback
Mayor’s Office, Local
Government
Administration
Community
Engagement and
Economic Benefits
The plan calls for
educating local
businesses, boosting
employment prospects
in the tourism industry
for financial gains,
and holding seminars
to inform locals about
the tourism strategy.
(week 9-10)
Monitor the
participation of
community members in
workshops and events,
and assess the impact
of tourism
development
Training materials,
resources for
businesses, funding for
job creation programs
Evaluation of the
effectiveness of
community
engagement efforts,
assessment of the
impact on local
businesses and
employment
Tourism Officer,
Community
Organizations, Private
Sector Businesses

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
30
Monitoring and
Evaluation
Compile
information on
visitor numbers,
satisfaction, and
the economic
impact. To gauge
how well the
tourist plan is
working, set up
key performance
indicators (KPIs).
Review the
tourism plan on
a regular basis
and make any
required
adjustments.
Review data on
visitor numbers,
satisfaction, and
economic
impact, and
analyze the
performance of
the tourism plan
against
established KPI’s
Data collection
tools, software
for analysis,
budget for
monitoring and
evaluation
Analysis of data
identification of
areas for
improvement,
implementation
of modifications
Tourism Officers,
Mayor’s Office

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
31
MONITORING AND EVALUATION PLAN
RESULTS STRATEGY BASELINE DATA TARGETS ACTUAL
ACCOMPLISHMENT
ECONOMIC
GOAL Increase the
number of
DOT-accredited
accommodation
establishme nts
in Silay City.
Organize
workshops and
provide
assistance on
DOT
accreditation
process
As of 2024, only a
few accommodation
establishment in
Silay City are
accredited.
Increase DOT-
accredited
establishments
by 50% within 3
years.
Increased DOT-
accredited
establishments by
35% in the first two
years, with 15
additional
establishments
recieving
accreditation.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
32
OBJECTIVE Encourage
existing
accommodation
businesses to
apply for DOT
accreditation.
Encourage
existing
accommodation
businesses to
apply for DOT
accreditation
Many existing
accommodatio
n businesses
are unaware
of the benefits
or
requirements
of DOT
accreditation.
Conduct at least
3 workshops
and provide
one-on-one
assistance to
existing
businesses.
First, 3 workshops
conducted (in
partnership with DOT
Region) attended by
over 50 local
businesses owners
and accommodation
operators. Lastly,
one-onone technical
assistance provide to
20 existing
businesses, resulting
in 12 new
accreditation
applications.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
33
Facilitate the
accreditation
process for new
accommodation
establishment
in Silay City.
Facilitate the
accreditation
process for new
accommodation
establishments.
New
establishments
often lack
technical
knowledge on
DOT
requirements.
Provide
startup
support kits
and mentoring
for new
businesses.
Startup support
kits (including
accreditation
checklist, sample
forms, and
mentorship
access)
distributedto 10
new
accommodation
ventures.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
34
ENVIRONMENTAL
GOAL Enhance the
sustainability
of tourism
activities and
protect
natural
resources.
Conduct
environmental
awareness
campaigns
and
educational
programs.
Environmental
education
efforts are
currently
minimal or
irregular in
tourism zones.
Conduct
environmental
awareness
campaigns and
educational
programs.
First, 4
environmental
awareness
capaigns held
in tourism zones
and schools,
reaching over
1,000
participants.
Lastly, the
sustainable
tourism
guidebooks was
distributed to
30 tourism
operators and
300 tourists.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
35
OBJECTIVE Promote
responsible and
environment-
friendly tourism
practices among
tourists and
locals.
Promote
responsible and
environment
friendly tourism
practices among
tourists and
locals.
Most tourism
stakeholders are
not fully aware
of
environmental
best practices.
Distribute
guidelines and
train tourism
operators and
tourists.
First, the
training
sessions on eco-
friendly
practices
conducted for
25 local tourism
businesses.
Lastly, incentive
program piloted
for tourism
operators who
adopt green
practices, with 5
businesses
receiving
recognition
awards.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
36
Engage local
communities in
communities in
the
conservation
and
sustainable
use of natural
resources
related to
tourism
Engage local
communities in
conservation
and
sustainable
use of natural
resources
Community
involvement in
conservation
efforts is low.
Launch
community
based Eco-
project and
incentive
programs.
Community-
based eco-
projects
launched in
Patag and
Guimbala-on,
including a
waste
segregation
program and
reforestation
drive with
500+ tree
seedlings
planted.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
37
SOCIAL
GOAL Preserve and
promote Silay City's
cultural heritage
and ensure tourism
benefits the local
community.
Restore heritage
sites and develop
cultural education
programs.
Several heritage
sites need
restoration; cultural
tourism education is
limited.
Restore at least 3
heritage sites/year
and run community
based heritage
tours.
OBJECTIVE Preserve and
promote historical
and cultural
heritage.
Preserve and
promote historical
and cultural
heritage.
Many locals and
visitors lack access
to structured cultural
education.
Implement walking
tours, cultural
exhibits, and
storytelling
programs.
First, community
based heritage
walking tours
implemented, with
10 local guides
trained and
employed. Lastly, 2
cultural exhibits and
storytelling
programs
conducted during
tourism week,
featuring local
artists and
historians.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
City, Philippines
N (+63 33) 337 5411
05/31/2025
38
Enhance
community
involvement and
benefits from
tourism activities
related to cultural
heritage.
Enhance
community
involvement and
benefits from
tourism activities
related to cultural
heritage.
Local residents
have minimal
roles in heritage
tourism.
Train residents as
heritage guides
and promote
local crafts.
First, training
program for
heritage guides
completed with
25 local
participants;
majority now
serve as part-
time or full-time
cultural guides.
Lastly, promotion
of local crafts
through monthly
pop-up markets,
increasing
artisan income
by an estimated
30%.

DEPARTMENT
OF TOURISM
REGION VI
WESTERN VISAYAS
MADAMO GID
NGA SALAMAT !!

TOURISM-PLANNING-AND-DEVELOPMENT-PRESENTATION-FORMAT-1.pptx

More Related Content

Similar to TOURISM-PLANNING-AND-DEVELOPMENT-PRESENTATION-FORMAT-1.pptx

Recently uploaded

TOURISM-PLANNING-AND-DEVELOPMENT-PRESENTATION-FORMAT-1.pptx