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[object Object],[object Object],[object Object],Understanding Tourism in Cuba Miguel Alejandro Figueras, Phd
[object Object],[object Object],[object Object],[object Object],Cuba: Travel & Tourism decline
Americans tourists & Cuba ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Since the 1990´s: International travels to Cuba  has  recovered
The 1990´s Achievements ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cuba currently ranks 8th among the 25 main tourist destinations in America and The Caribbean Cuban tourism development has shown the best performance in the American region (including North America) 12 1998 8 2004 14 1995 23 1990 Position According to the # of visitors YEAR
[object Object],[object Object],[object Object],Cuba in the Caribbean
Structure according to quality categories of the hotels 41 000 rooms Lodging Capacity Categories Four stars Five stars Three stars Two Stars
[object Object],[object Object],The number of hotels was not only tripled, but also the quality structure was drastically modified
Foreign Participation   7 000 5 100 Rooms 2007 2004 13 joint venture hotels  50 – 50 % 19 124 54 Seventeen international hotel companies manage Rooms  Hotels Hotels  Administration Contracts
[object Object],[object Object],[object Object],[object Object],Cuba the biggest Caribbean island
[object Object],[object Object],[object Object],[object Object],Services
[object Object],[object Object],Notwithstanding all the obstacles
 
Main Markets
[object Object],USA and Cuban residents to the USA
USA Citizens traveling to Cuba University of Colorado and The Battle Group studies in year 2003, estimated 2.5 – 3.0 millions American tourists traveling annually to Cuba, few years after travel ban is lifted.
Prohibition to Travel to Cuba.  What is the global loss for USA Companies?   For every million American tourists not allowed to visit Cuba the loss  amount to: $ 30 millions Advertising and media agencies  $ 30 millions Other imports   $ 565 millions  Global loss $ 45 millions F&B imports  $ 160 millions Travel agencies & TTTO $ 300 millions  Airlines

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TOURISM IN CUBA

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Cuba currently ranks 8th among the 25 main tourist destinations in America and The Caribbean Cuban tourism development has shown the best performance in the American region (including North America) 12 1998 8 2004 14 1995 23 1990 Position According to the # of visitors YEAR
  • 7.
  • 8. Structure according to quality categories of the hotels 41 000 rooms Lodging Capacity Categories Four stars Five stars Three stars Two Stars
  • 9.
  • 10. Foreign Participation 7 000 5 100 Rooms 2007 2004 13 joint venture hotels 50 – 50 % 19 124 54 Seventeen international hotel companies manage Rooms Hotels Hotels Administration Contracts
  • 11.
  • 12.
  • 13.
  • 14.  
  • 16.
  • 17. USA Citizens traveling to Cuba University of Colorado and The Battle Group studies in year 2003, estimated 2.5 – 3.0 millions American tourists traveling annually to Cuba, few years after travel ban is lifted.
  • 18. Prohibition to Travel to Cuba. What is the global loss for USA Companies? For every million American tourists not allowed to visit Cuba the loss amount to: $ 30 millions Advertising and media agencies $ 30 millions Other imports $ 565 millions Global loss $ 45 millions F&B imports $ 160 millions Travel agencies & TTTO $ 300 millions Airlines