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C U B A & IT’S TOURISM SUSTAINABILITY STRUGGLES 			BY 			MURTAZA MEHDI
Geographic
The Caribbean
Serenity
 Cigars            Sugar           Coffee
Cuban People?
?
Hahah.. NO
Cubans Before 1492 – Aboriginal Population until Christopher Columbus arrived African slaves were brought to Cuba Current population:  60% Spaniards born on the island with 30% African descendants and 10% mix Best education and healthcare system in Latin America 97% literacy rate  Best healthcare system (free for Cubanos!!!)
Land & Culture Unique Fusion of Spanish, Aboriginal and Africans Music+ Food+ Singing / Dancing = Fiestas and divorces (Myth due to highest divorce rate) Large Catholic population 47% Catholics Beautiful cathedrals and monasteries  Rich Spanish and colonial architect and heritage Beautiful Caribbean beaches (Strips)
Political Instability 1902 – Mafioso power and corruption in Havana Hotels, Casinos, Entertainment, Brothels and Drugs 1950 – Rebellious Revolution – Castro and Guevara 1959 – US embargo and fall of the USSR
Enclave Tourism Ministerio del Turismo. Ristricting Cubans to attract with tourist Result of this isolation Lack of cross-cultural tourism Lack of cultural learning and transformation Changes 1990s brought about
It’s the 90s 1990s – How to solve unemployment and bring money in? Open the borders and let em’ in – Says Castro!!! Develop the city: Several joint ventures with international hotel chains  Tourism largest source of Revenue Tourist from Canada, Germany, Italy, Spain, England, France, Mexico, Argentina, Portugal, Switzerland, Holland and Belgium among others flood in.
Tourism 1996 - Tourism surpassed the sugar industry Cuba market share of Caribbean tourism 1.9 million tourists visited Cuba in 2003 Generating revenue of $2.1 billion
What Cuba has to offer? Adventure seekers Nightlife seekers Weddings Honeymooners Sports vacationers Cultural, Edu and Eco-tourists  Health Tourist??
Pop Tourism Fads 1998 - High specialization rate Doctors and Surgeons : Dime a dozen Health Tourism Stay at a resort and get free dental! Book an all inclusive package and get your nose done! 2005 - 19,600 foreign patients traveled to Cuba Eye/Neuro/Cosmetic and Plastic (Silicone Valley) Generating $40 M./Yr.
Sustainable?
Cuba without Boarders-Pros No Embargo 1 million Yankee tourist within 1st year and more thereafter Total Tourism $$ triple   Open trade and more global development Infrastructure development
Cuba without Boarders-Cons Exploitation   Cultural, Heritage, Customs Carrying capacity will exceed within 2 years Sustainability Issue Imports will increase in order to keep up Economical Impact Leakage
Sustainability & Cultural Impact Suitability Growth and development Preservation of history, culture and architecture Tourism within carrying capacity Great Multiplier Affect due to minimal leakage in economy No foreign exploitation
Conclusion WTO & Cuban Government take action (Regulating) Carrying Capacity Infrastructure Development Preserving Cuba Crime Control
The End! Did you learn something? If not, I can teach you how to get into Cuba legally on your American passports. Apply for a Visa and state on it that it’s an educational trip!  Enjoy the Caribbean Serenity and learn their ways! Thank You for your time.. Any questions?

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Cuba

  • 1. C U B A & IT’S TOURISM SUSTAINABILITY STRUGGLES BY MURTAZA MEHDI
  • 2.
  • 6. Cigars Sugar Coffee
  • 8. ?
  • 10. Cubans Before 1492 – Aboriginal Population until Christopher Columbus arrived African slaves were brought to Cuba Current population: 60% Spaniards born on the island with 30% African descendants and 10% mix Best education and healthcare system in Latin America 97% literacy rate Best healthcare system (free for Cubanos!!!)
  • 11. Land & Culture Unique Fusion of Spanish, Aboriginal and Africans Music+ Food+ Singing / Dancing = Fiestas and divorces (Myth due to highest divorce rate) Large Catholic population 47% Catholics Beautiful cathedrals and monasteries Rich Spanish and colonial architect and heritage Beautiful Caribbean beaches (Strips)
  • 12.
  • 13. Political Instability 1902 – Mafioso power and corruption in Havana Hotels, Casinos, Entertainment, Brothels and Drugs 1950 – Rebellious Revolution – Castro and Guevara 1959 – US embargo and fall of the USSR
  • 14. Enclave Tourism Ministerio del Turismo. Ristricting Cubans to attract with tourist Result of this isolation Lack of cross-cultural tourism Lack of cultural learning and transformation Changes 1990s brought about
  • 15. It’s the 90s 1990s – How to solve unemployment and bring money in? Open the borders and let em’ in – Says Castro!!! Develop the city: Several joint ventures with international hotel chains Tourism largest source of Revenue Tourist from Canada, Germany, Italy, Spain, England, France, Mexico, Argentina, Portugal, Switzerland, Holland and Belgium among others flood in.
  • 16. Tourism 1996 - Tourism surpassed the sugar industry Cuba market share of Caribbean tourism 1.9 million tourists visited Cuba in 2003 Generating revenue of $2.1 billion
  • 17. What Cuba has to offer? Adventure seekers Nightlife seekers Weddings Honeymooners Sports vacationers Cultural, Edu and Eco-tourists Health Tourist??
  • 18. Pop Tourism Fads 1998 - High specialization rate Doctors and Surgeons : Dime a dozen Health Tourism Stay at a resort and get free dental! Book an all inclusive package and get your nose done! 2005 - 19,600 foreign patients traveled to Cuba Eye/Neuro/Cosmetic and Plastic (Silicone Valley) Generating $40 M./Yr.
  • 20. Cuba without Boarders-Pros No Embargo 1 million Yankee tourist within 1st year and more thereafter Total Tourism $$ triple Open trade and more global development Infrastructure development
  • 21. Cuba without Boarders-Cons Exploitation Cultural, Heritage, Customs Carrying capacity will exceed within 2 years Sustainability Issue Imports will increase in order to keep up Economical Impact Leakage
  • 22. Sustainability & Cultural Impact Suitability Growth and development Preservation of history, culture and architecture Tourism within carrying capacity Great Multiplier Affect due to minimal leakage in economy No foreign exploitation
  • 23. Conclusion WTO & Cuban Government take action (Regulating) Carrying Capacity Infrastructure Development Preserving Cuba Crime Control
  • 24. The End! Did you learn something? If not, I can teach you how to get into Cuba legally on your American passports. Apply for a Visa and state on it that it’s an educational trip! Enjoy the Caribbean Serenity and learn their ways! Thank You for your time.. Any questions?