The document discusses various aspects of greenhouse management from an agronomical, investor, and marketing perspective. It notes that greenhouses allow for a constant springtime climate and year-round production. It also emphasizes that greenhouses require substantial monetary investments and labor. The focus should be on producing high quality, branded foods that appeal to consumers by ensuring uniformity, packaging, and consistent quality. It provides examples of producing tomatoes, lettuce, and strawberries in greenhouses and integrated pest management techniques.

1. Total Greenhouse Management®
Christos D. Katsanos & Evagelos Drimtzias
www.DKG GROUP.com
DISCLAIMER : Our information and advices are compiled with the greatest possible care
and represents the latest State-of the-Art , but are at all times without any obligation.

2. What
a greenhouse is about ?
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and represents the latest State-of the-Art , but are at all times without any obligation.

3. What a greenhouse is about?
Agronomical approach
• A place where you can find the climate conditions of the
FIFTH SEASON
CONSTANT SPRINGTIME!!!
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and represents the latest State-of the-Art , but are at all times without any obligation.

4. What a greenhouse is about?
Investor’s approach
A Capital and Human (labor) intensive business
that means
A lot of money investment/ m2
A lot of money turnover / m2
DISCLAIMER : Our information and advices are compiled with the greatest possible care
and represents the latest State-of the-Art , but are at all times without any obligation.

5. What a greenhouse is about?
Attention-Direction
NOT to Horticulture and the Grower but
to FOOD and the
CONSUMER!!!
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and represents the latest State-of the-Art , but are at all times without any obligation.

6. The Market & the CONSUMER
likes:
• Branded products
• Attractive packaging
• Constant quality
• Certification
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and represents the latest State-of the-Art , but are at all times without any obligation.

7. marketing
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and represents the latest State-of the-Art , but are at all times without any obligation.

8. Packaging - Standardization
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and represents the latest State-of the-Art , but are at all times without any obligation.

9. Packing Hall
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and represents the latest State-of the-Art , but are at all times without any obligation.

10. Tomato production
• Size 150 - 180 gr
• Deep red color
• Attractive packaging
• Cluster type
• Year round harvesting
• Uniformity
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and represents the latest State-of the-Art , but are at all times without any obligation.

11. Lettuce : 8 harvesting cycles / year
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and represents the latest State-of the-Art , but are at all times without any obligation.

12. Strawberries:
Taste
Long shelf life
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and represents the latest State-of the-Art , but are at all times without any obligation.

13. Natural Pollination
with bumble bees
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and represents the latest State-of the-Art , but are at all times without any obligation.

14. INTEGRATED PEST MANAGEMENTΗ
(Ι.P.M.)
• Beneficial organisms
• Very low chemicals use
• Clean products
• No residues
• Better taste
• Low cost
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and represents the latest State-of the-Art , but are at all times without any obligation.

15. A prototype greenhouse unit
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and represents the latest State-of the-Art , but are at all times without any obligation.

16. Various Greenhouse types
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and represents the latest State-of the-Art , but are at all times without any obligation.

17. EQUIPMENT
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and represents the latest State-of the-Art , but are at all times without any obligation.

18. CHP – Combine Heat Power
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and represents the latest State-of the-Art , but are at all times without any obligation.

19. Environment Management
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and represents the latest State-of the-Art , but are at all times without any obligation.

20. DISCLAIMER : Our information and advices are compiled with the greatest possible care
and represents the latest State-of the-Art , but are at all times without any obligation.

21. Equipment (continued)
DISCLAIMER : Our information and advices are compiled with the greatest possible care
and represents the latest State-of the-Art , but are at all times without any obligation.

22. Hydroponic cultivation method
• Long crop season
• High production
• Direct root control
• Less water use
• Less fertilizers
• Technical support
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and represents the latest State-of the-Art , but are at all times without any obligation.

23. TECHNOLOGY – KNOW HOW TRANSFER
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and represents the latest State-of the-Art , but are at all times without any obligation.

24. BRANDING
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and represents the latest State-of the-Art , but are at all times without any obligation.

25. Christos D. Katsanos is serving the last 20 years the
greenhouse sector business in Europe as a grower,
consultant, entrepreneur and brand strategist.
You can have a look in see his business profile on
http://www.linkedin.com/profile/edit?trk=tab_pro
and you can e-mail him at katsanos@dkggroup.com
http://www.linkedin.com/profile/edit?trk=tab_pro