1 Basic E-Commerce Concepts.ppt for businessajjenniferaj
Introduction
Example of an e-commerce store
Defining the term “Internet commerce”
Why participating in Internet commerce?
Key properties of the Internet
Strategic issues in Internet commerce
Business issues in Internet commerce
Technology issues in Internet commerce
The Commerce Value Chain (CVC)
Introducing the CVC
Components of the CVC
Building customer relationships with Internet commerce
Marketing on the Internet
Doing business internationally
The legal environment
Applications for business and non-business
Week 4 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
1 Basic E-Commerce Concepts.ppt for businessajjenniferaj
Introduction
Example of an e-commerce store
Defining the term “Internet commerce”
Why participating in Internet commerce?
Key properties of the Internet
Strategic issues in Internet commerce
Business issues in Internet commerce
Technology issues in Internet commerce
The Commerce Value Chain (CVC)
Introducing the CVC
Components of the CVC
Building customer relationships with Internet commerce
Marketing on the Internet
Doing business internationally
The legal environment
Applications for business and non-business
Week 4 of 13 of the 2007 Internet Marketing Course. Content is based in part on Dann, S and Dann S 2004 Strategic Internet Marketing 2.0, Milton: Wiley. Diagrams taken from the Dann and Dann text are copyright to their respective copyright holders.
Webinar: Five Ways a Technology Refresh Strategy Can Help Make Your Digital T...OSSCube
You’ve realized that in order to create new revenue streams, increase efficiency and improve customer engagement your organization may need a digital transformation. But what exactly is a digital transformation, how do you start one, and how does technology play a role? Join experts Dietmar Rietsch, co-founder and CEO of Pimcore, and John Bernard, EVP of North America at OSSCube, as they discuss how Pimcore is disrupting the digital transformation market.
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Copyright Notice:
This presentation is prepared by Author for Perbanas Institute as a part of Author Lecture Series. It is to be used for educational and non-commercial purposes only and is not to be changed, altered, or used for any commercial endeavor without the express written permission from Author and/or Perbanas Institute. Appropriate legal action may be taken against any person, organization, or entity attempting to misrepresent, charge, or profit from the educational materials contained here.
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Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
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Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
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Antifertility, Toxicity studies as per OECD guidelines
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
1. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 1
Management Information System
E-BUSINESS SYSTEMS
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 2
E-Business Systems
• Enable the electronic transmission of business transactions or other
related information between a buyer and seller
E-business systems
• A business that conducts business solely through their Web site
(single channel)
Dot-com (pure-play)
• A company uses Internet sales as an additional channel to an offline
business (multichannel)
Bricks-and-clicks (click-and-mortar)
2. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 3
E-Business Systems
• Explosive growth in demand for e-business
systems in the 1990s
• Forecasts predict continued growth in e-
business systems
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 4
E-Business Systems
• Metcalfe’s Law is a possible theoretical reason for e-business growth
• By this law, the network on the right has a value that is 15 times that of
the network on the left.
• The value of a network to each of its members is
proportional to the number of other users,
expressed as (n2 - n)/2
Metcalfe’s Law
3. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 5
E-Business Systems
• A worldwide network of networks, accessible to the public, that employs
the TCP/IP protocol
Internet
• A private network operating within an organization that employs the
TCP/IP protocol, to provide information, applications, and other tools
(such as collaboration tools), for use by the organization’s employees
Intranet
• A private network that is a portion of a company’s Intranet, which is made
accessible (normally over the Internet) to business partners outside of the
company (such as customers or suppliers)
Extranet
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 6
E-Business Framework
• IT Applications and services are built upon two
types of pillars
– Legal and Regulatory Pillar
– Technology Pillar
Figure 8.1
4. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 7
E-Business Technologies
Browser
Web content
(without
interactivity)
Search
Engines,
Agents
Push
Technology,
Java Applets
Portal, Credit
Card
Processing
1994 1995 1996 1997 1998
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 8
E-Business Technologies
Customization,
Tracking
XML, Digital
Signature, Peer-
to-Peer
Broadband DSL
and Cable
Modems
Wireless
Applications for
Handhelds
1999 2000 2001 2002
5. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 9
E-Business Technologies
• Traditional B2B electronic commerce used EDI
• Proprietary applications for
communicating with trading partners
based on agreed-upon standards for
business document transmission
EDI (Electronic Data Interchange)
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 10
E-Business Technologies
• XML provides the opportunity of lower-cost,
flexible B2B transactions
• A standard in which additional information,
such as structure, can be added to data to
data through the use of customizable
elements
XML (Extensible Markup Language)
6. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 11
E-Business Technologies
• While XML does provide some advantages
over traditional EDI, many large retailers are
still using EDI for business transactions
– Wal-Mart still requires suppliers to use EDI
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 12
E-Business Technologies
• Legal and Regulatory Environment
– Limited legal intervention
– Tax policies
• Sales taxes in US
– Privacy issues
– Antitrust laws
7. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 13
E-Business Technologies
• Digital signatures can be used to authenticate
the message sender in digital transactions,
much like an actual signature
• A type of asymmetric cryptography that
provides message authentication by utilizing
a public-private key pair
Digital Signature
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 14
Strategic E-Business Opportunities
(and Threats)
• Porter’s Competitive Forces Model can be
used to assess the opportunities and threats
due to the influence of the Internet
8. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 15
Figure 8.4
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 16
Strategic E-Business Opportunities
(and Threats)
• Opportunities due to the Internet:
– Procurement of supplies via Internet can increase
company’s power over suppliers
– Size of potential market is expanded
– Distribution channels between traditional
company and customer can be eliminated
9. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 17
Strategic E-Business Opportunities
(and Threats)
• Threats to traditional companies due to the
Internet:
– Migration to price competition – difficult to keep
offerings proprietary
– Increased number of potential competitors
– Internet reduces some traditional barriers (such as
in-person sales force)
– Customers increase their bargaining power –
Internet reduces customer’s switching costs
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 18
Strategic E-Business Opportunities
(and Threats)
• Since the “dot-com meltdown” e-business has
changed in many ways
Figure 8.5
10. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 19
B2B Applications
• If buyers and sellers are fragmented,
Independent Intermediaries are likely to be
successful
Figure 8.6
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 20
B2B Applications
• If sellers are concentrated, sellers are likely to
dominate
Figure 8.6
11. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 21
B2B Applications
• If buyers are concentrated, buyers are likely to
dominate
Figure 8.6
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 22
B2B Applications
• B2B Intermediaries
– Converge
– Virtual Chip Exchange
– Alibaba.com
12. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 23
B2B Applications
• Reverse Auctions
– Sellers sequentially lower their bid to provide
goods to a single buyer Figure 8.3
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 24
Internet Statistics
Figure 8.7
13. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 25
Internet Statistics
Figure 8.8
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 26
B2C Applications
• Dot-com retailers
– Amazon.com
– Netflix
• Traditional Catalog Retailers
– Dell
– Lands’ End
• Traditional Store Retailers
– Staples
– Blockbuster
14. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 27
Dot-Com Retailers
• Amazon
– Dot-com pioneer in online retailing of third-party products
– Began as bookseller competitor
– Now a multi-store, online mall
– First profitable year 2003
– Provides excellent online shopping experiences for millions
of customers
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 28
Dot-Com Retailers
• Netflix
– Relatively late pure-play
– Online movie rental business
– Social recommendation system
15. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 29
Catalog Retailers
• Dell
– Traditional direct seller and market leader of
made-to-order PCs
– Developed custom software to support “mass
customization” strategy
– Took advantage of early penetration of Internet
market
– Moved to multichannel (partnering with Wal-
Mart) after losing market share to HP
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 30
Catalog Retailers
• Lands’ End
– Traditional catalog company
– Developed capability for customers to make
orders for new custom clothing via its Web site
16. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 31
Store Retailers
• Staples
– Traditional office products retailer
– Built separate Web sites for business procurement
– Focuses on efficiency, not aesthetic appeal
– By 2006, over 25% of revenues were e-business
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 32
Store Retailers
• Blockbuster
– Traditional retail movie rental business
– Added online rentals like Netflix
– Late in adding multichannel
– In 2007, purchased Movielink to add online
download service
17. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 33
Dot-com Intermediaries
• eBay
– A dot-com pioneer in electronic auctions
– One of first dot-coms to achieve profitability
– Purchased PayPal in 2003 for payment capability
– Risks with transactions
– Now is a C2C, B2B, and B2C intermediary
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 34
Dot-com Intermediaries
• Autobytel
– A dot-com pioneer as intermediary between
automotive dealers and buyers
– Provides leads to dealerships
– Fills niche created by US state laws which prohibit
manufacturers to sell cars directly to consumers
18. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 35
Dot-com Intermediaries
• Google
– Leading online search engine
– 99% of revenue from targeted advertising
– Growing through innovation and acquisition
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 36
• What makes a good web site?Special Issue
• 7 C’s
• Site’s layout and design—functionally vs. aesthetically dominant or
both (integrated)Context
• Text, pictures, sound, and video that Web site contains, including
dominant “store types”Content
• Site’s capabilities to enable commercial transactions—functional
tools and pricingCommerce
• Ways that the site utilizes user-to-user communication to enable
feelings of membership and shared common interestsCommunity
• Extent to which the site is linked to other sites—links out and inConnection
• Site’s ability to tailor itself to different users or to allow users to
personalize the siteCustomization
19. MANAGEMENT INFORMATION SYSTEMS
Executive MBA PGSM
MBA program, Paris Graduate School of Management, Management Information System, Dr. Pham Van Tai 37
• What makes a good web site?Special Issue
• Designing for mobile devices
– Smaller displays
– Limited attention of users