Unmetric's Social Media Benchmarking and Competitive Analysis Report of Top Technology Brands in the United States

1. SOCIAL MEDIA BENCHMARKING
& COMPETITIVE INTELLIGENCE
for
Top Brands in the Tech Sector

2. THE
SOCIAL MEDIA
BENCHMARKING
COMPANY
SO
FOR BRANDS
We monitor and analyze the daily activity on the social
media outposts of over 11,000 brands in 33 sectors across
Facebook, Twitter, YouTube and Pinterest.
Our clients use Unmetric to analyze competitors,
benchmark their performance, and compete intelligently.

3. February 2013
Technology Sector on Social Media
14%
4.20%
3.60%
2.80%
Facebook Fan Growth Twitter Follower YouTube Viewer Pinterest Follower
Growth Growth Growth

4. ANALYSIS OF
BRANDS ON
FACEBOOK
SO
Fans, Conversations, Engagement,
Campaigns, etc...

5. February 2013
Facebook – An Overview
UNMETRIC SCORE FOR FACEBOOK
Intel 72
Google 52
Microsoft 36
Adobe 29
Oracle 23
SAP 23
Cisco 22
IBM 22
Unmetric Score
The Unmetric Score is a unique sector based social media score that takes into account
various metrics, weighted and balanced to produce a single benchmarkable score.

6. February 2013
Facebook – An Overview
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH
Audience Strength (Number of Fans & Fan Growth)
Engagement Strength (Engagement Score, Sentiment, Conversations and Number of Posts)
POPULAR LEADERS
Audience Strength
EMERGING ENGAGERS
Engagement Strength

7. February 2013
Fans & Fan Growth
Fans
Brand Name
Total Fans Fan Growth
Intel 17,323,257 3.98%
Google 12,294,104 1.70%
Microsoft 2,271,819 2.99%
Cisco 384,481 2.87%
Oracle 244,352 3.59%
IBM 199,451 3.21%
SAP 172,854 1.82%
Adobe 105,202 9.67%

8. February 2013
Engagement Metrics
Engagement
Brand Name
Number of Admin Posts Engagement Score
Google 16
Cisco 21
SAP 24
Intel 25
Adobe 48
Microsoft 51
Oracle 52
IBM 67

9. Adobe – Events & Conferences
Adobe posted a lot around several events including SXSW and Adobe Summit Conference

10. Intel – Growth & Engagement
Intel experienced huge growth in Fans and posted engaging content

11. Intel – Growth & Engagement
Intel experienced huge growth in Fans and posted engaging content

12. Google – Contents
Google ran the “Google Science Fair 2013” and “US Doodle 4 Google competition”
which earned great engagement amongst their Fans

13. Microsoft – Trivia Questions

14. Fan Distribution – Top 3 Countries
Intel Cisco Google
Microsoft IBM Adobe

15. ANALYSIS OF
BRANDS ON
TWITTER
SO
Followers, Customer Service Metrics,
Campaigns, etc...

16. February 2013
Twitter – An Overview
UNMETRIC SCORE FOR TWITTER
Intel 61
Google 59
Microsoft 52
Adobe 40
Cisco 37
Oracle 34
SAP 25
IBM 22
The Unmetric Score is a unique sector based social media score that takes into account
various metrics, weighted and balanced to produce a single benchmarkable score.

17. February 2013
Twitter – An Overview
AUDIENCE STRENGTH & ENGAGEMENT STRENGTH
Audience Strength (Total Followers, Follower Growth, Follower-Followee Ratio)
Engagement Strength (Average Reply Time, Number of Tweets & Sentiment)
POPULAR LEADERS
Audience Strength
EMERGING ENGAGERS
Engagement Strength

18. February 2013
Followers & Growth
Followers
Brand Name
Total Followers Follower Growth
@google 5,620,096
@intel 951,746
@Microsoft 426,783
@CiscoSystems 173,340
@Adobe 152,917
@Oracle 102,317
@SAP 66,364
@IBM 42,119

19. February 2013
Average Reply Time
39 mins
1 hr 38 mins
3 hrs 37 mins
6 hrs 40 mins
10 hrs 00 mins
65 hrs 27 mins
…….

20. ANALYSIS OF
BRANDS ON
YOUTUBE
SO
Views, Shares, Uploads, Top Video, etc...

21. February 2013
YouTube – An Overview
UNMETRIC SCORE FOR YOUTUBE
Google 99
Microsoft 62
Intel 46
Cisco 29
IBM 29
Oracle 23
Adobe 22
SAP 17
Unmetric Score
The Unmetric Score is a unique sector based social media score that takes into account
various metrics, weighted and balanced to produce a single benchmarkable score.

22. Google Glass
Video Views Growth

23. Adobe’s “Animal” – Marketing Cloud
Video Views Growth

24. Intel - Deconstruction of an Ultrabook
Video Views Growth

25. Top Videos & Views
13,465,258
How It Feels
[through Glass]

26. ANALYSIS OF
BRANDS ON
PINTEREST
SO
Followers, Pins, Repins, Comments, Likes

27. February 2013
Followers on Pinterest
Followers
Brand Name
Total Followers Follower Growth in February
Adobe 7339 24.37%
Intel 2807 15.28%
Microsoft 779 10.50%
IBM 691 7.97%
Oracle Corporation 643 11.05%
SAP 325 11.68%

28. Intel – Tech Infographics

29. Adobe – Design is in the Details

30. IBM – Smarter Cities

31. THANK YOU
Please contact us at
info@unmetric.com
for more information
About Unmetric :
‪Unmetric is a social media benchmarking company headquartered in New York with clients and operations across the
globe. We work with Fortune 500 companies to help them establish benchmarks for their social media teams and social
media campaigns. The data provided by the Unmetric platform can be instrumental in facilitating understanding and
driving down costs by creating more efficient social media teams.‬