SlideShare a Scribd company logo
Top of the Island  2009 online marketing initiative Results…..  what we learned from them  where we are headed.
A bit of  our  History ,[object Object],[object Object],[object Object],[object Object]
The journey we embarked on ,[object Object]
Website upgrades ,[object Object],[object Object],[object Object]
 
 
Online marketing campaign ,[object Object]
[object Object]
Complemented print with online
 
RESULTS ,[object Object],[object Object]
Our initiatives compared to others.. ,[object Object],[object Object],[object Object],[object Object]
Our initiatives which  were (to some)  different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What else ,[object Object]
So putting it all together We did the same marketing as most others in this room With the exception of A viral social media campaign which went hand in hand with upgraded websites And sharing and cooperating
ROI ,[object Object],[object Object],[object Object],[object Object]
WHAT’S NEXT ,[object Object],[object Object],[object Object]
The end!!

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Top of the Island Conference Presentation

  • 1. Top of the Island 2009 online marketing initiative Results….. what we learned from them where we are headed.
  • 2.
  • 3.
  • 4.
  • 5.  
  • 6.  
  • 7.
  • 8.
  • 10.  
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. So putting it all together We did the same marketing as most others in this room With the exception of A viral social media campaign which went hand in hand with upgraded websites And sharing and cooperating
  • 16.
  • 17.