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Persuasive Communication

Mohit Chhabra
!
process
process
people
p
process
p
people
t
technology
. ppt
PowerPoint
PowerPoint

Outlook
of business
of business
It’s

Broken
Design is the Solution
What is

Design
?
design meaning
391,000,000 results
No Planning
Beyond This Point
STORY
STORY

DESIGN
STORY

DESIGN
DELIVERY
STORY

DESIGN
DELIVERY
Destination or
Point B
What is my Point B?
Big Idea
Persuasive Communication
Understanding the Role of Design in
Presentations for Persuasive
Communication
3

things

Complete
sentence.
3

things

Subject.

(Role of Design)
3

things

Verb.

(Persuasive
Communication)
STORY

DESIGN
DELIVERY
STORY

DESIGN
DELIVERY
STORY

Graphic

DESIGN

DELIVERY
...convey a specific
message (or messages) to
a targeted audience.
Text
Voice

Text
Understanding Slide Types
1 Title Slide
2

Navigation Slide
2

Navigation Slide
3

Bullet Slide
3

Bullet Slide
4

Big Word Slide
5

Quote Slide
5

Quote Slide
6

Data Slide
7

Diagram Slide
8

Image Slide
9

Walkout Slide
Storyboarding Your Slides
“

”
“
“

”

”
Delete

“
“

”

”
5 sec
Vinod Khosla’s

Rule
Visual Clichés
Lasting Partnerships
Partnerships

Against All Odds
Security!
Text
Clarify Data
Sales Compared to Competitors

S$ 6,00,000

S$ 4,50,000
Pharma A
Pharma B
Pharma C
Pharma D
Pharma E
Pharma F
Pharma G
Pharma H
Pharma I

S$ 3,00,000

S$ 1,50,000

December

November

October

September

August

July

US$ 0
600

Pharma A

Pharma D

Pharma G

Pharma H

450
300
150
0
600
450
300
150
0
July

Aug

Sep

Oct

Nov

Dec

July

Aug

Sep

Oct

Nov

Dec

Note: All figures in $ ‘000
Trailing, by a mile
600

Pharma A

Pharma D

Pharma G

Pharma H

450
300
150
0
600
450
300

Average Pharma E

150
0
July

Aug

Sep

Oct

Nov

Dec

July

Aug

Sep

Oct

Nov

Dec

Note: All figures in $ ‘000
Unable to Gain Traction
July 2012

Aug 2012

450

295
140

390

375

390

300
150

390

550

565

600

Sep 2012

245
142

110

153

145
95

100

0
570

600
450

465

570

460

550

385

300

255
188

150

190

185

262
200

80

90

65

0

A

D

G

Oct 2012

H

E

A

D

G

H

Nov 2012

E

A

D

G

H

E

Dec 2012
Note: All figures in $ ‘000
Market Share
Pharma
Pharma G H
Pharma F

Pharma E

Pharma A

Pharma D

Pharma C

Pharma B
Market Share
Pharma
Pharma G" H"
Pharma F" 4% 1%
7%
Pharma E"
8%

Pharma A"
33%

Pharma D"
10%

Pharma C"
10%

Pharma B"
28%
Market Share
How much bigger is the large
circle than the small circle?
16
Market Share
at the end of 2012
A
Our Co.
C
D
E
Others

Note: All figures in percent
Market Share
at the end of 2012
A

33

Our Co.

28

C

10

D

10
8

E

7

F
4

G
H

1

Note: All figures in percent
Words into Visuals
mohitchhabra
mohitchhabra

mohit_chhabra

mohitchhabra@gmail.com

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Persuasive Communication at IILM, Gurgaon