Brite Content analyzes and monitors more than 1.6 million of the most popular brand created videos on YouTube. In this report, we’re taking a look back at YouTube activity among the top 50 brands on YouTube in Q4. Here’s the questions we answer in our research: ‣ Which brands generated the most engagement in Q4? ‣ Which brand channels generated the most views in Q4? ‣ What brands uploaded the most videos in Q4 and how did that affect their rank? ‣ And more….read on!

1. TOP 50 BRANDS
ON YOUTUBE -
LEADER AUDIT
BRANDS Q4 2016

2. Brite Content analyzes and monitors more than 1.6 million of
the most popular brand created videos on YouTube. In this
report, we’re taking a look back at YouTube activity among
the top 50 brands on YouTube in Q4.
Here’s the questions we answer in our research:
‣ Which brands generated the most engagement in Q4?
‣ Which brand channels generated the most views in Q4?
‣ What brands uploaded the most videos in Q4 and how
did that affect their rank?
‣ And more….read on!
WHAT TO EXPECT

3. TOP 50 BRANDS ON YOUTUBE

4. OVERVIEW STATS - Q4 2016
Almost 3 billion views from the top
marketers’ channels
Top 3 channels account for 31% of total
views in Q4
Slow and steady increase in Q4 show
how relevant video marketing is to
prepare for the holiday season.
At the beginning of the quarter, total
views among the top channels were
only 31 million, versus the before
Christmas, when views were almost 312
million.
Lego maintained their lead from Q2,
while Barbie slipped from #2 to #6 and
Disney dropped from #3 to #16.
Brands ranked based on views accrued between 4/1/16-6/8/16

5. SHARE OF VIEW - Q4 2016
Lego boosted views at the beginning
of Q4 and experienced steady growth
through the end of the year.
Clash of Clans experienced big swells
in November and December
By ramping up Q4 volume and video
marketing, PlayStation moved into the
Top 10 after being absent from the top
50 in Q2.

6. TOP BRANDS FOR UPLOADS- Q4 2016
Industry trend alert! Retail brands
were the top three channels to
add to their video library
Lego uploaded the most videos in
the time period and increased
their library by 12%
Coca Cola increased their library
by 38% coinciding with their
famous polar bears during
Christmas. As a global brand that
relies on storytelling to
communicate their values, Coca
Cola uses consistent images and
nostalgia to create timeless
advertisements.

7. TOP 3 MOST ENGAGING VIDEOS
Clash of Clans dominated the
engagement game with two of
their videos being in the top 3
Long video? No problem. Clash of
Clans had a video over 10 minutes
long that ranked 3rd among most
engaging videos on YouTube in
Q4. Engagement is best captured
when you provide your audience
with the content they want to see
Overall, Q4 was a good time to
capture consumer attention with
great engagement for top brands
with a 9% net increase over the
previous quarters.
#1 CLASH OF CLANS
#3 CLASH OF CLANS
#2 NINTENDO

8. WANT TO SEE WHAT YOUR COMPETITORS
ARE UP TO ON YOUTUBE?
Click to set up a time to chat with an expert!
You are a click away from embarking on journey toward better
YouTube campaign performance.
With Brite, your team can have full visibility into competitor
activity on YouTube.