This document provides an overview of career options in social media. It discusses popular social media job titles like director of social media, brand manager, and engagement coordinator. These roles typically involve managing social media accounts, creating content, and analyzing engagement metrics. Salaries for these positions range from $40,000 to over $90,000 annually depending on the specific role and level of experience.

1. Best Social Media Career Op tions to Consider
By | Updated on September 13, 202 2
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Social Media Career Options
Job Title Variations
Skills and Responsibilities
5 Top Social Media Jobs
More Social Media Job Titles
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Social media has opened up a new ield of human endeavor, creating
new marketing and media jobs and providing new avenu es for
professional developmen t.
If you go to work in this ield, you will like ly ind yoursel f manag ing social
media accounts across multiple platforms, planning publicity
campa igns tha t will be marketed throu gh so cia l media platforms, or
produ cing onlin e content th at has an intera ctive component.
Start you r sea rch for a job in social media by looking for
opening s that include words like digital media, online
community, social marketing , engagement, or social media in
general.
Social media jobs often look for ca ndidates with skills and
exp erience with key performance in dicators (KPIs), writing, and

2. customer se rvice.
Some common social media jobs ofer salaries between $40,000
and $9 0,0 0 0 per year.
As social media evolves, so do professional standards, technical
certiications , and licensing requirements. If you're new to this are a, it
mig ht be diicu lt to ind out wh at th e job re ally consi sts of or wh at wil l
be exp ected of you . You ca n begin you r job hunt by looking for
keywords like digital content, digital media, online content, online
community, social marketing, engage ment , interactive, and ju st online
or social media in general.
Alth oug h non -sta nda rd job titles can be confusin g at irst, crea tive titles
do give you valuab le information about a prospective employer. A
compa ny hiring for positions ca lled social media guru, in teractive media
czar, digital media ninja, content swami, or bra nd evang elist su ggest the
position is for someone with exp erience who likes to exp eriment
creatively.
The staf may be cra fting an imag e in order to attract appli cants who
have a playful nature and a creative, even iron ic attitu de. If you are put
of by being ca lled a maven or a rock star, you probably won't be a good
it for th at compan y's culture or its mission.
Beca use of the open -end ed nature of the ield, eve n tradi tional-
sound ing titles may not tell you very much about the job itself.
It may be diicu lt at irs t glan ce to know wh eth er you’ll be coord inatin g
oth er staf or if you ’ll be the only social media employee. So, it's
important to make sure you ask the employer about the job tasks and be
sure you are comfortable with the resp onse.
In each of these jobs and generally any social media position you may
have, you will typically be responsible for manag ing key performance
in dicators (KP Is). KP Is can vary greatly depending on the job and its
goals. KP I manag ement ca n in volve dashboards, views, re-tweets,
sh ares, sales goals, and more. In some jobs you may also have the
responsibility for manag in g a KP I budget which ca n in clude paid options
for social media marketing and analysis of the mon etary beneits.
“I apolog ize for su ch a long letter— I didn’t have time to write you a sh ort
one.” Mark Twain wou ld appreciate the ch allenge of communicating in
280 ch aracters or fewer. [1] If you r social media job involves copywriting

3. —and many do—you must be adept at compo sing pithy, on-brand
tweets, posts, and messages.
customerserviceskills
According to SCORE, 77% of small businesses use social media to
manag e business fun ction s like cu stomer service and PR. [2] At these
comp anies, working on the social media team demand s top -
notch cu stomer service skills, in cluding communication, compassion,
produ ct knowledg e, and conlict resolution .
5TopsocialMediaJobs
DirectorofsocialMedia
Director is a high-level title, and if this is the job you're hired for, it's likely
tha t you'll be resp onsible fo r strateg y, and possibly manag in g oth er
people. You will probably be in ch arge of posting to social media
accounts on several platforms, accord ing to a set sch edule. You may or
may not be resp onsible for creating those accounts and the posting
sch edule. You may be responsible for creating conte nt or overseeing
ed itors in creating a content calend ar. You may also write for, or oversee,
a blog.
You might be responsible for creating you r compa ny's “voice” and social
media person ality. You will likely be expected to know more about so cial
media than you r su pervisor does.
Other likely titles for the sa me job in clude director or manag er of
socia l media marketing, director or manager of socia l media
communication, director or manag er of social med ia relations, or
director or manage r of social media strateg y.
salary: Directors of social media ea rned an average annual base salary
of $7 9,0 57 in 20 22 , according to PayScale. [3]
BrandManager
As a bra nd manag er or bra nd ambassad or, you might also be posting to
a group of social media accounts (with or without a blog), but it's more
likely you 'll be directly in volved in adve rtising. Rather than managing
communication s directly , you r team might be more in volved in the sa les
and marketing aspects of social media. The job titles of content
manag er or content strategist migh t also be used fo r this kin d of
position .
salary: Brand managers ea rned an average annual salary of $97,420 in
2022, according to Glassdoor. [4]
Engagementcoordinator
If you 're an engagement coordinator (or manager), you will not only be in
ch arg e of you r compan y’s social media messaging, but you’ll also be
responsible for guiding the online behavior of the public. You will be
execu tin g (and possibly creating ) a marketing strateg y that involves
getting the public to resp ond to posts, share posts, or re- tweet you r
posts—with the hope of them going viral.

4. Start Quiz

5. You migh t also be ca lled the director of community, in teractive
media associate (or coordinator, or manager), or in ternet marketing
manager.
: Engagement coordinators earned an average annual sa lary of
$6 2,5 53 in 20 22 , according to Glassdoor. [5]
As a socia l media manager, you’ll monitor and run a company ’s social
networks. Tog ether with oth er memb ers of the social media or
marketing team , you’ll create the social media marketing strateg y for
the brand and analyze results usin g tools like Google Analytics and
SEMrush. You may also manage other team members and keep them on
track toward achieving the comp any’s goals.
: Social media managers ea rned an average annual salary of
$53 ,06 1 in 202 2, according to PayScale. [6]
In a content strateg ist role, you ’ll help compa nies tell their bra nd’s story
across multiple platforms. Content strategists typically have a
backgroun d in journalism or marketing, exce llent writing and
commu nica tion skills, and a solid knowledge of analytics and SEO tools.
: Conten t strateg ists earned an average annual sa lary of $64,041 ,
according to PayScale. [7]
Each title you se e below comes with diferen t duties and re sp onsibilities
based on the compan y.
You can research the employer on Linked In or Google to see if the
job alread y exists or to get a sen se of what it might in volve in
comp ari son to other current roles.
Brand Ambassad or Director of Socia l Med ia
Co mmunications
Online Content
Coo rdinato r
Brand Manag er Director, Social Media
Relations
Social Me dia Acco unt
Executive
Commun ity Man ager Director of Socia l Med ia
Strateg y
Socia l Med ia Analyst
Con ten t Man ager Engagement Coo rdinato r Socia l Med ia Assista nt
Digital
Commun icatio ns
Professional
Engagement Man ager Socia l Med ia Associate
Digital Con ten t Man ager Intera ctive Me dia Asso ciate Socia l Med ia Coo rdinato r
Digital Media Manag er Intera ctive Me dia
Coo rdinato r
Social Media Desig ner

6. Digital Media Producer Interactive Med ia Man ager Social Media Editor
Digital Med ia Supervis or Socia l Med ia Strategist Socia l Med ia Executive
Director of Co mmu nity Intern et Ma rketing
Coo rdinato r
Social Media Marketing
Coo rdinato r
Director, Online
Co mmunications
Intern et Ma rketing Ma nager Socia l Med ia Produ cer
Director, Social Media
Marketing
Man ager of Digital and Socia l
Media
Socia l Med ia Specia list
Director of Socia l Med ia Mu lti-Me dia
Co mmu nications Specialist
Socia l Med ia Strategist
If you want to work in social media, you can be a socia l media writer, a
socia l media manager, a socia l media art director, a marketer, an d more.
There are several diferent types of jobs in social media. You ca n work
for socia l media websites like Instagram or Twitter, or manage the social
media platforms for a website, brand , or company. You can even be an
inlu enc er.
Some jobs in socia l media may require you to have a bachelor's degree
in communications, marketing , or anoth er similar major. However, you
may also be able to apply for jobs in socia l media without a colleg e
degree —if you have the right experience. A lot of socia l media
exp eri ence comes from using and creating on it you rself.
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By Alison Doyle
By Alison Doyle By Alison Doyle