1. 1. INTRO VIDEO
Welcome to the International Medical Training Academy! My
name is Dr Aref Al-Abed, co-director with Yvonne Bignall.
The world of medicine is a busy one with Doctors and their
teams working tirelessly to improve and save lives. In the
midst of this busyness things easily become lost in translation
and the need for developing leadership and soft skills
becomes more apparent.
Here at International Medical Training Academy we aim to
support medical teams in their development, from
communication & customer service skills right through to
leadership. Our courses are structured to have a positive
impact on individuals, teams and ultimately the patients who
are in their care.
We are passionate about healthcare and we are here to
serve you. With regular informative articles and top tip
videos, we guarantee adding value to your personal &
professional development. Welcome to your new home!
(145 words)
2. ANIMATED
International Medical Training Academy Limited is on a
mission to increase patient satisfaction and team
communication by developing the soft skills, leadership skills
and entrepreneurship of Doctors and their teams. Whether
based in a public sector hospital or a private practice raising
operational standards and levels of care matters.
We know that excellent care creates loyal customers as well
as referrals and in turn this leads to operating a successful
service, therefore it is important for all members of a team to
be supported, encouraged and developed to be the best
they can be; applying their strengths whilst building the
weaknesses that are an essential part of their role.
If you truly want you & your team to be head and shoulders
above the rest, speak to IMTA and begin your professional
and personal development today! (136 words)

2. 3. Building Your Future Business
Starting a medical practice from the ground up is not the
easiest thing to do! There are many considerations; is
operating your own medical practice really for you? Are you
committed to the medical field and are you prepared to put
in the hours? What happens when you have to deal with
unexpected issues that are likely to arise in your medical
practice?
Whether you are looking to open a practice on your own or
set up a partnership with colleagues, picking the right
location, hiring the right support staff and taking care of all
the finances takes time, planning and skill.
At the International Medical Training Academy we offer an
introductory course ‘Building Your Future Business’ to help
you get started in business the right way, developing the skills
required to run a successful practice. For more information
download our course timetable. (143 words)
4. Accounting & Finance For the Non-Finance Practitioner
The financials of your business are a key element to its long
term success and therefore it is important to understand the
financial implications of operating your own practice.
It’s not just about the start up costs either; it is about looking
after the money that flows into the business and being
familiar with finance terminology.
Managing the finances of your business can be very
challenging and in order to survive and thrive, an
understanding of the following is required:
1. Generating profit consistently
2. Generating cash flow from profit
3. Controlling the financial status of your business
At the International Medical Training Academy we offer an
introductory course ‘Accounting & Finance for the Non-
Finance Practitioner’ to help you develop a basic
understanding of accounting and the finance principles
required to operate a successful practice. For more
information download our course timetable. (142 words)

3. 5. Customer Service for Customer Facing Staff
With customers faced with an ever widening choice of
service providers their expectations continue to increase. In
today’s market for a private practice or hospital to be
successful it must provide a level of customer care unrivalled
by its competitors.
Customer service is fast becoming the differentiator between
service providers and the majority of customers who fail to
have a good experience first time round will just move on to
the next option. The healthcare sector has a duty to ensure
all their staff are trained in customer service in order to meet
their customers expectations; when they are met they come
back & recommend your services to others.
At the International Medical Training Academy we offer our
‘Customer Service for Customer Facing Staff’ course to help
support reception and other customer facing staff in
delivering quality customer service in their work environment.
For more information download our course timetable. (150
words)
6. Doctor’s Personal Effectiveness & Time Management
With ever changing daily priorities it is not hard to see why it
feels as if there aren’t enough hours in the day. As a doctor
you are typically:
1. Juggling different types of appointments each with their
own time needs
2. Having time for patient calls
3. Supporting your team
4. Ensuring effective handovers are in place
5. Completing paperwork and reports
6. Dealing with emergencies, unplanned events and so
much more.
Being able to manage your time takes planning and
commitment; change in behaviours are often required.
At the International Medical Training Academy we offer our
‘Doctor’s Personal Effectiveness & Time Management’
course to support doctors in developing the time
management skills required to alleviate stress and work
pressures. For more information download our course
timetable. (128 words)

4. 7. Effective Teamwork
Teamwork encourages people to support each other, thus
enhancing team performance. In order to operate a
successful private practice or hospital it is essential to build
and develop a highly effective team. That can often be very
challenging with the varying personalities, ideas and skill
levels but it is possible.
Getting your team to understand and buy into the vision you
are working towards is one of the first steps to building an
effective team. With the right support the most diverse team,
once understanding their individual as well as team role, can
produce excellent results.
At the International Medical Training Academy we offer our
‘Effective Teamwork’ course to support teams in developing
the skills that allow them to work effectively and efficiently.
For more information download our course timetable. (130
words)
8. Leadership & Management for the Medical Field
Leading and managing a team requires the development of
a number of skills as well as a desire to help others. It’s
important to differentiate between the two roles of leading
and managing, as well as knowing when each is applicable.
Great expectations are applied to these roles from creating
a clear vision, meeting individual & team needs, right
through to motivating, handling conflict and giving valuable
feedback. The development of these skills can be the
making or the breaking of your business because without
effective leadership & management teams often fall apart.
At the International Medical Training Academy we offer our
‘Leadership & Management for the Medical Field’ course to
support in the development of doctors to be highly effective
leaders and managers. Whatever your speciality, if
developing your competencies as a leader are important to
you, this course will support your journey. For more
information download our course timetable. (152 words)

5. 9. Professional Communication Skills with Patients for
Doctors
As a healthcare professional you know there are a number
of patient expectations you need to meet. A small number
of those include:
1. Explaining a diagnosis or treatment
2. Involving the patient in the decision-making process
3. Communicating with relatives
4. Communicating with other health care professionals
5. Breaking good or bad news
Truth is, as a healthcare professional communication is the
essential connecting tool between all the relationships you
build, internally and externally. It is not something to be left to
chance.
At the International Medical Training Academy we offer our
‘Professional Communications Skills with Patients for Doctors’
course to support doctors in developing their
communication skills with patients to build more open and
honest relationships. For more information download our
course timetable. (123 words)
10. Professional Communication Skills with Teams for
Doctors
Communicating effectively with your team is essential! Why is
that? They interact with your patients, visitors, internal and
external customers on a daily basis. Whatever impression
they are leaving reflects back on you.
In order to ensure everyone is delivering on service levels,
role requirements and team needs, creating communication
channels that allow for clear messages to be sent and
received is critical; it is the cornerstone for all businesses, be
they public or private sector.
At the International Medical Training Academy we offer our
‘Professional Communications Skills with Teams for Doctors’
course to support doctors in developing their
communication skills with their teams to build more open,
honest and effective relationships. For more information
download our course timetable. (119 words)

6. 11. Successfully Marketing Your Business
Marketing is the heart beat of your business! Without it no
one knows you exist and that simply means you do not have
a business. It is an ongoing, never ending process that
requires creating, implementing, monitoring and updating
on a regular basis.
Marketing begins with understanding what your target
patient audience wants and needs right through to
providing the services that match those needs and
positioning your practice as the ideal provider of choice. It is
not a one off activity therefore understanding the consistent
effort requires planning.
At the International Medical Training Academy we offer our
‘Successfully Marketing Your Business’ course to support
doctors in creating an effective marketing plan to build and
grow their practice. For more information download our
course timetable. (125 words)
12. Train The Trainer
Creating and delivering engaging as well as effective
training helps keep your team motivated, knowledgeable
and informed. However team members are frequently faced
with being spoken ‘at’ or 'to’ instead of engaged in the
training delivery. Why? More often than not this is due to
poorly developed training materials and/or a lack of
understanding on how to deliver effectively.
Training is not presenting or lecturing, even if those
components are to be included at some level.
At the International Medical Training Academy we offer our
Train the Trainer course to support doctors and clinicians in
design and delivery of effective training that engages their
audience and provides key learning points that are
actionable. For more information download our course
timetable. (120 words)

7. VIDEOS FOR COURSE CONTENT
3 V’s of communication
Stephen Covey Matrix
7 P‘s of Marketing
The Training Cycle
Learning Styles
SMART Goal & objective setting
Team Formation – Bruce Tuckman
Action Centred Learning – John Adair
Herzberg’s Motivation Theory
Fight or Flight – Natural Behaviour
6 key steps to creating a strategy (PP10)
Income Statement/Cashflow/Balance Sheet