Silverback Social Selects the top 4 business books of 2013 including titles from David Kerpen, Gary Vaynerchuk, Brian Halligan, Dharmesh Shah & Joe Pulizzi

1. #1. “Epic Content Marketing”
“”Authored by: Joe Pulizzi
“1 of 5 must read books of 2013” - Forbes
"Epic Content Marketing" takes you step by step
through the process of developing stories that inform
and entertain and compel customers to act--without
actually telling them to. Epic content, distributed to the
right person at the right time, is how to truly capture
the hearts and minds of customers. It's how to
position your business as a trusted expert in its
industry.

2. #2. “Inbound Marketing”
“”Authored by: Brian Halligan, Dharmesh Shah
Amazon.com Best Seller (2009)
Traditional "outbound" marketing methods like coldcalling, email blasts, advertising, and direct mail are
increasingly less effective. People are getting better at
blocking these interruptions out using Caller ID, spam
protection, TiVo, etc. People are now increasingly
turning to Google, social media, and blogs to find
products and services. Inbound Marketing helps you
take advantage of this change by showing you how to
get found by customers online.

3. #3. “Likeable Social Media”
Authored by: Dave Kerpen
New York Times And USA Today Bestseller
A friend’s recommendation is more powerful than any
advertisement. In the world of Facebook, Twitter, and
beyond, that recommendation can travel farther and
faster than ever before!
Likeable Social Media helps you harness the power of
word-of-mouth marketing to transform your business.
Listen to your customers and prospects. Deliver value,
excitement, and surprise. And most important, learn
how to truly engage your customers and help them
spread the word.

4. #4. “Jab, Jab, Jab Right Hook”
“”Authored by: Gary Vaynerchuk
NY Times Best Selling Book, #1 Book in Web Marketing
on Amazon.com
Gary Vaynerchuk shares hard-won advice on how to
connect with customers and beat the competition. A
mash-up of the best elements of Crush It! and The
Thank You Economy with a fresh spin, Jab, Jab, Jab,
Right Hook is a blueprint to social media marketing
strategies that really works. Vaynerchuk shows that
while communication is still key, context matters
more than ever!