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How Social Media Changed Everything and Why You and Your Organization Need to Change with It

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Citrix GotoWebinar by Chris Dessi: Consumers of media are now generators of media. This paradigm shift is essential for businesses and leaders to understand and succeed in social media.

Discover how you can harness the power of social media to make money for your organization.

Topic: How Social Media Changed Everything and Why You and Your Organization Need to Change with ItDate: Tuesday, January 28Time: 11 AM (PST) / 2 PM (EST)Speaker: Chris Dessi, CEO, Silverback Social

Published in: Social Media, Technology
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How Social Media Changed Everything and Why You and Your Organization Need to Change with It

  1. 1. SERVICES + COMPETENCIES
  2. 2. 1. 2. 3. 4. 5. Setting the Stage Key Elements for Success Hype vs. Reality Tactics for Success What’s Next?
  3. 3. 1. Setting the Stage
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9
  10. 10. SERVICES + COMPETENCIES
  11. 11. Every two days there is more information every two days there is more information created created than between the dawn of civilization than and 2003." (via Lee Odden, TopRank) between the dawn of civilization and 2003." (via Lee Odden, TopRank)
  12. 12. 2. Key Elements for Success
  13. 13. 3. Hype vs. Reality
  14. 14. Most Businesses Push statuses with no interaction
  15. 15. Most businesses have no photos, don’t manage groups and have only partially filled out profiles
  16. 16. Most LinkedIn, Faceb ook & Google+ pages don’t synch for unified strategy
  17. 17. Most don’t leverage images to convey their story or elicit emotion
  18. 18. “You can’t stop the waves, but you can learn to surf.” Jon Kabat-Zinn
  19. 19. Most don’t engage in conversation, sha re knowledge, and never pro-actively comment on other pages or accounts
  20. 20. Most businesses don’t understand search engine optimization
  21. 21. Most businesses have no social media strategy and only 1 point of entry
  22. 22. 4. Tactics for success
  23. 23. Outside Business Hours
  24. 24. Don’t overlook the weekend
  25. 25. Posts that end in a question have 15% higher engagement – Buddy Media
  26. 26. Where Should When Would How Who What
  27. 27. Event Winner Like Offer Take Submit Post Comment Tell Us
  28. 28. SERVICES + COMPETENCIES
  29. 29. 8am- 7pm Short Should I Use? 1-5 Tweets per Day
  30. 30. Tweets containing less than 100 characters receive 17% higher engagement than longer Tweets (Source: Buddy Media)
  31. 31. 5. What’s Next?
  32. 32. Thank You! Chris Dessi chrisdessi@silverbacksocial.com @chrisdessi

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