Over the last 10 years we’ve seen some landmark shifts in technology and public behaviours; the growth of the Internet, the evolution of “cloud” technology and the explosion of social media.
Here are our top 10 tips on how public safety organisations should be using these advances to deliver the best possible outcomes.
John Dalton proposed his atomic theory which included five main ideas: 1) Elements are made of indivisible particles called atoms, 2) Atoms of different elements have different properties and atomic weights, 3) Atoms of the same element are identical, 4) Atoms can combine to form compounds with fixed ratios, 5) Atoms are neither created nor destroyed in chemical reactions. Meanwhile, Lavoisier established the law of conservation of mass, which states that mass is neither created nor destroyed in a chemical change. Together, Dalton and Lavoisier's work established the foundations of modern atomic theory and chemistry.
Egypt had the longest-lived ancient civilization along the Nile River, which provided transportation and resources. They practiced mummification to embalm and wrap bodies to be buried in pyramid tombs, believing in many gods and an afterlife. Some theories suggest aliens helped build the massive pyramids due to their precise dimensions and construction. King Tutankhamun became pharaoh at age nine and his treasures can now be seen in Cairo's museum, providing insights into daily life and religious customs of ancient Egyptians.
This document provides information on L-(+)-Prolinol (cas 23356-96-9), including suppliers, synonyms, hazards, safe handling and storage procedures, and regulatory information. It summarizes that L-(+)-Prolinol is a colorless viscous liquid that is an irritant and causes eye, skin, and respiratory tract irritation. It should be stored away from sources of ignition and protected from air and moisture.
1. This document provides information on the chemical 5-Fluorooxindole (cas 56341-41-4), including its identification, hazards, composition, safe handling and storage, toxicological properties, and regulatory information.
2. The chemical is not classified as hazardous according to current European Union regulations.
3. It is provided as a solid for use as a laboratory chemical or in the manufacture of other substances. Proper precautions such as gloves and eye protection should be used when handling it.
Post-visit marketing communications to drive loyalty and repeat visits. See how hotels, hospitality businesses, tourist attractions and destinations can learn about the customers, get valuable visitor feedback, build personas and create loyalty brand advocates.
Targeted email and mobile marketing for hotels to turn one of guests into loy...HTK Horizon
Find out how Gough Hotels use their customer data to turn one-off bookings into loyal customers and improve their email marketing results with targeted email and mobile marketing using HTK Horizon.
This tool was produced by the UK Government's "SME Panel". The overall purpose of this tool is to change how Government procures, forever: so that SMEs make up a bigger proportion of the businesses helping Government to achieve sustainable outcomes. Specifically, this tool has been designed to:
• Describe what SME friendly procurement looks like
• Help measure progress towards the aspirational goals of the Government to boost SME provision (especially opening up to new SME providers)
• Incentivise and support improvement by allowing Departments to benchmark against and learn from each other.
John Dalton proposed his atomic theory which included five main ideas: 1) Elements are made of indivisible particles called atoms, 2) Atoms of different elements have different properties and atomic weights, 3) Atoms of the same element are identical, 4) Atoms can combine to form compounds with fixed ratios, 5) Atoms are neither created nor destroyed in chemical reactions. Meanwhile, Lavoisier established the law of conservation of mass, which states that mass is neither created nor destroyed in a chemical change. Together, Dalton and Lavoisier's work established the foundations of modern atomic theory and chemistry.
Egypt had the longest-lived ancient civilization along the Nile River, which provided transportation and resources. They practiced mummification to embalm and wrap bodies to be buried in pyramid tombs, believing in many gods and an afterlife. Some theories suggest aliens helped build the massive pyramids due to their precise dimensions and construction. King Tutankhamun became pharaoh at age nine and his treasures can now be seen in Cairo's museum, providing insights into daily life and religious customs of ancient Egyptians.
This document provides information on L-(+)-Prolinol (cas 23356-96-9), including suppliers, synonyms, hazards, safe handling and storage procedures, and regulatory information. It summarizes that L-(+)-Prolinol is a colorless viscous liquid that is an irritant and causes eye, skin, and respiratory tract irritation. It should be stored away from sources of ignition and protected from air and moisture.
1. This document provides information on the chemical 5-Fluorooxindole (cas 56341-41-4), including its identification, hazards, composition, safe handling and storage, toxicological properties, and regulatory information.
2. The chemical is not classified as hazardous according to current European Union regulations.
3. It is provided as a solid for use as a laboratory chemical or in the manufacture of other substances. Proper precautions such as gloves and eye protection should be used when handling it.
Post-visit marketing communications to drive loyalty and repeat visits. See how hotels, hospitality businesses, tourist attractions and destinations can learn about the customers, get valuable visitor feedback, build personas and create loyalty brand advocates.
Targeted email and mobile marketing for hotels to turn one of guests into loy...HTK Horizon
Find out how Gough Hotels use their customer data to turn one-off bookings into loyal customers and improve their email marketing results with targeted email and mobile marketing using HTK Horizon.
This tool was produced by the UK Government's "SME Panel". The overall purpose of this tool is to change how Government procures, forever: so that SMEs make up a bigger proportion of the businesses helping Government to achieve sustainable outcomes. Specifically, this tool has been designed to:
• Describe what SME friendly procurement looks like
• Help measure progress towards the aspirational goals of the Government to boost SME provision (especially opening up to new SME providers)
• Incentivise and support improvement by allowing Departments to benchmark against and learn from each other.
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Level 3 NCEA - NZ: A Nation In the Making 1872 - 1900 SML.pptHenry Hollis
The History of NZ 1870-1900.
Making of a Nation.
From the NZ Wars to Liberals,
Richard Seddon, George Grey,
Social Laboratory, New Zealand,
Confiscations, Kotahitanga, Kingitanga, Parliament, Suffrage, Repudiation, Economic Change, Agriculture, Gold Mining, Timber, Flax, Sheep, Dairying,
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
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Top 10 tips for emergency messaging - HTK Horizon
1. HTK Horizon
Knowledge sharing
Top 10 tips for emergency
messaging marketing
I’ve been involved in the design and delivery of emergency messaging systems
for over 10 years, and in that time we’ve seen some landmark shifts in technology
and public behaviours; the growth of the Internet, the evolution of “cloud”
technology and the explosion of social media.
In the run up to this year’s Emergency Services Show, here are my top 10 tips on
how public safety organisations should be using these advances to deliver the
best possible outcomes.
Justin Bowser, HTK
@jkbowser
Tip #1: Consider the cloud
Cloud software (or “Software as a Service”) is a great option for emergency messaging. It’s more cost-
effective than hosting and managing your own systems, it scales to cope with contacting tens of thousands
or even millions of people, and because it’s off site it won’t be affected by local infrastructure problems.
To give you an idea of just how cost-effective Software as a Service can be, a system that 5 years ago
would have cost well over £100,000 can now be used as a shared service for a few hundred pounds per
month - and some of the social media tools that we’ll discuss below can be used completely free.
Tip #2: Understand your audience
Think about who you’re trying to contact. Is it other Cat 1 and Cat 2 responders, businesses, or individual
people? What technologies will they have available to them, and what types of messages are they most
likely to see and respond to? Where are they, and are there any meaningful geographic boundaries (like
flood warning areas, COMAH information zones or ward areas) that you should take into account?
The more you understand your various communities, the more successful you’re likely to be in sending
messages that are relevant, useful and engaging to each individual recipient.
www.htkhorizon.com email: sales@htk.co.uk telephone: +44 (0) 870 600 2311
2. HTK Horizon
Knowledge sharing
Tip #3: Become a marketer
The days of “fire and forget” mass notification are numbered, if not gone already. People and businesses
alike are suffering information overload through the sheer quantity of information that hits their inbox every
day. To make sure the intended recipients read and respond to your message, you need to think like a
marketer and “segment” your audience.
To be acted upon, your message needs to be timely, relevant and (vitally) engaging to the recipient.
Generic messages are likely to be ignored, so make sure you target your content to each community (eg
different messages for people, small businesses and large corporates), make it geographically relevant
(local events, local response procedures etc) and personalise it to each recipient (even simple things like
adding each person’s name to the message can improve response rates).
Tip #4: Communicate on the customer’s terms
Mobile phone penetration is running at well over 100%, home technology has overtaken workplace
technology in many regards, and forward-looking businesses are now using social media monitoring tools
to proactively stay in touch with their followers. The one constant is that people will continue to have
different preferences that fit their lifestyle, and businesses will always find ways of inventing new and
different business processes.
For emergency messaging, this means you need to let your recipients take control of the way in which they
receive and consume information from you. Lower cost channels like email, website RSS feeds and social
media might form the backbone of your communications strategy, but you shouldn’t neglect businesses
that still rely on the fax machine in the corner, or the elderly resident who wants to hear a friendly,
reassuring voice on her landline phone. And don’t abuse channels like email and SMS by sending
irrelevant messages or sending too frequently, or people will opt out and you’ve lost an opportunity to
engage.
Tip #5: Be social, but be integrated
There’s no denying that social media (especially Twitter) an be a valuable tool for emergency messaging –
just take a look at the Twitter #SMEM hashtag if you need convincing. Play to the strengths of each social
media tool; for example consider using Twitter for two-way communication and rapid information sharing
during an incident, Facebook for pre- and post-incident education and awareness campaigns, and
YouTube for educational videos, incident updates and sharing of on-the-ground sitreps from local
coordinators.
But social media can be a fairly blunt instrument (it’s more difficult to segment and target your messages)
so it’s important to use these tools alongside other communication channels rather than replacing them
altogether. And remember that once your message is out on social media (particularly Twitter and
Facebook) it’s very difficult to remove it.
Top 10 Tips for Emergency Messaging, page 2 of 4
3. HTK Horizon
Knowledge sharing
Tip #6: Be prepared to join the conversation
Most people have smartphones capable of using Twitter and Facebook, and these channels will be alive
24x7 during an incident. Unlike traditional media or PR channels where you may have hours or even days
to prepare a formal news release, social conversations will carry on in real time with or without you, so you
need to have a spokesperson who is trained in “netiquette” (how to use these channels) and who has the
authority to do so on behalf of the organisation.
The key with social media is to monitor and update the two-way flow of information, not try to control it
altogether. There are some very useful free and paid-for tools to help with social media monitoring; take a
look at Tweetdeck, Hootsuite and Radian6.
Tip #7: Send messages regularly
To keep people engaged, you need to communicate with them regularly; ideally around once a week.
Communicate too frequently and people may resent the assault on their inbox and opt-out; communicate
too infrequently and people may ignore your content or forget to tell you when their email address or mobile
number changes. Use some kind of content management system (CMS) to help you publish the content
for each of your audience “segments”, and try to keep a good balance of good news, general information,
education and incident updates. And don’t forget to send an “all clear” message when the situation has
been resolved!
Manage peoples’ expectations (and your budget) regarding the ways that your regular messages will be
sent; for example limiting them to low-cost channels like email and the web rather than SMS – but consider
publishing updates to an automated phone number (IVR) as well to make your information as inclusive as
possible. Use Twitter and Facebook to help people share your content with their friends and colleagues.
Tip #8: Consider inbound
Sending targeted “outbound” messages to individual recipients during an incident can be a very effective
way to engage, especially where you need different communities to act in different ways. But also consider
the benefits of “inbound” messaging; for example publishing your content to a website, IVR phone line or
YouTube channel where you have complete control of the content and can change it at a moment’s notice.
A mix of outbound and inbound messaging will help you to stay in control of the content that people see
and hear, whilst letting you take advantage of the viral characteristics of Twitter and Facebook; when
people find a useful source of information about an incident they will quickly share it with others. Inbound
channels also help you to measure the effectiveness of your outbound activities.
Top 10 Tips for Emergency Messaging, page 3 of 4
4. HTK Horizon
Knowledge sharing
Tip #9: Be proactive - and save money
People will start to search for information quickly when an incident arises, so time is very much of the
essence. The ability to publish content within minutes, both outbound and inbound, can help to reduce
your overall costs by deflecting (or completely avoiding) costly phone calls into your contact centre.
Once you have a proactive messaging capability, consider using it more widely across the organisation,
using the same “segmentation” techniques to make sure that people only receive the kinds of information
they’re interested in. For example, a local authority might use location-targeted outbound emails to
proactively notify people of a late bin collection; not exactly an emergency message, but a use that can
improve customer satisfaction and save money by reducing inbound enquiry calls without the need for any
additional systems or software.
Tip #10: Measure your results
To understand your customers better and to help justify your budgets, you need to measure the outputs
and outcomes of your messaging activities. It’s pointless sending emails that aren’t going to be opened,
and it may be difficult to justify maintaining your corporate Twitter account unless you can quantify the
number of unique visits it brings to your web pages (and hence the number of people you have informed
and educated).
If you’re using Twitter or Facebook to share updates, include a link back to the “inbound” content on your
website, and use a link shortening tool like bit.ly to give you data on where and when your link was clicked.
If you’re using outbound email, SMS and voice messaging, use a system that can track your outbound
messages and any inbound responses – and can provide some meaningful management reports. Even
better, if you have some kind of customer relationship management (CRM) system, look at ways to link
your emergency messaging back to the CRM so that you can maintain a “single version of the truth” in
terms of what information was sent to whom, when, why, how and with what outcome.
Have your own top 10? I’d love to hear from you!
If you’re interested in finding out more about my top 10 and how you can use these tips to improve your
emergency messaging outcomes, drop me a line @jkbowser or justin.bowser@htk.co.uk. For more
information about HTK Horizon, visit the following:
Top 10 Tips for Emergency Messaging, page 4 of 4