SlideShare a Scribd company logo
“Pitch Perfect” - Top 10 Tips for a 10 Minute Pitch
Agenda




     “Early Stage”              “Top Tips”          “Top Tips”
Entrepreneurship Redefined   Structure & Content   Delivery & Polish
“Early Stage” Entrepreneurship Redefined


                    Entrepreneur –noun:
                    A person who
                    organizes and manages
                    any enterprise, especially
                    a business,
                    usually with considerable
                    initiative and risk.
“Early Stage” Entrepreneurship #1 - Seed
“Early Stage” Entrepreneurship #2 – Round A
“Early Stage” Entrepreneurship #2 – The “VC”
Entrepreneurship - NYC
Entrepreneurship – Road Warrior
Entrepreneurship – Road Warrior

            Clients
Entrepreneurship – Home Again…




                          William Arthur Ward
Top Tips – Structure and Content
Top Tips – The Presentation ActionMap™
1) “Chunk” into 4 Sections – Then a 4 Point Agenda
Agenda Slide




 The Need           Proposed Solution Business Plan                    Vision For Future
Challenge/Problem      Product Overview     Current Status, Traction  Milestones, Products, Funding
                                                    Team ,                Requirements, ROI, etc.
                                          Biz Model, Market Analysis,
                                                Go-to-Market,
                                              Competitive Analysis

      *             Key Investment
                    Merits
2) The “Villain” – Make Them Feel The Pain
Agenda Slide




The Villain            Your Hero            Your Hero’s                 Your Hero’s
Challenge/Problem      Product Overview
                                          Combat Strategy               Next Moves
                                              Team , Model,        Milestones, Products, Funding
                                             Market Analysis,          Requirements, ROI, etc.
                                              Go-to-Market,
                                            Competitive Analysis
      *             Why Your Audience
                    Will Love Your Hero
Heroes and Villains




 Bad economy              Rising commodity prices
 Changing demographics    Waste in the system
 Time to market           Popular rising cultural trend
 Competition              Missing a great opportunity
3) Know Your Audience’s Questions – Write for One
4) Don’t Data Dump! One Big Idea Per Slide
5) One Big Idea That Grandma Could Understand




                                  Albert Einstein
H ig h E n d E n te rp ris e R o u te r                                                                                                                     Develope
                                                                                                                                                                     Intel

                                                                                                                                                                       Forum
                                                                                                                                                  B                    Fall 2001
                                                                                                                S LOT 1                                      P ro te c t
                                                                                                                                      N et
                                                                                                                                                  A
                                                               S erve r                                                           P roce sso r    C




                                                                                          S erD es
                                                                                          S erD es
                                                               S erve r
                                                               S erve r
                                                                                                       1 0 -p o r t                               K    B
                                                                                                     1 GbE M AC                                   P    A
                                                               S erve r
                                                               S erve r                               S P I -4 P 2                                L    C
                                                               S erve r                                                               N et
                                                                                                                                  P roce sso r
                                                                                                                                                  A    K
                                                                                                                                                  N    P
                                                                                                                                                  E    L
                                                                                    M u lti 1G ig L A N B ackb o n e
        D W D M /O A D M                                TR N 4035B                                              S LOT 2
                                                                                                                                                  Do Much
                                                                                                                                                  B
                                                                                                                                                       A
                                                                                                                                                       N         C S IX L 2
                       1                                                                                                                          A    E
    1 ,2 ֹ ..n
                       2
                       3
                                                       3 0 0 P in M S A                                                                N et
                                                                                                                                                  C More         S w itc h
                       N x N Sw itc h




                       4                                                                                                          P ro ce sso r
                       5
                       6                                                                                 IX F1 8 1 0 3                                           F ab ric
                       7                          ORX          RX                                     1 0 G b it E th e r n e t                   K
                                        4 4




                                                                     1 0 G b it/s
                       n

                       1
                                                                    S O N E T /S D H
                                                                                                       M A C/PCS/W IS
                                                                                                       S P I - 4 to X S B I
                                                                                                                                                  P
                                                                                                                                                  L
                                                                                                                                                   In Less
                                                                                                                                                       B
                                                                                                                                                       A
                       2                          O TX         TX                                           o r S F I -4
    1 ,2 ֹ ..n         3
                       4
                       5
                       6
                       7
                                                                                                                                       N et
                                                                                                                                  P ro ce sso r
                                                                                                                                                  A
                                                                                                                                                  N
                                                                                                                                                    Space
                                                                                                                                                       C
                                                                                                                                                       K
                       n
                                                                     19 G E W A N L in e C ard                                                    E    P
                                                      T R N 4 03 5 B E                                                                            B    L
      SC S I                                          3 0 0 P in M S A                                        S LOT..n                            A    A
                                                                                                                                      N et
        or                                                                                                                        P roce sso r    C    N
F ib er C h an n el                                                                                      IX F1 8 1 0 3
             S to rag e                          ORX           RX                                                                                 K    E
   D isk A rray                                                                                      1 0 G b it E th e r n e t
                                                                       10 G E
                                                                                                      M A C/ PCS/ W IS                            P
        C o n tro ller                                              L A N /W AN
                                                                                                      S P I - 4 to X S B I
                                                  O TX         TX
                                                                                                                                                  L
                                                                                                           o r S F I -4               N et             P ro te c t
                                                                                                                                                  A
                                                                                                                                  P roce sso r
                                                                                                                                                  N
         C o p y rig h t © 2 0 0 1 Inte l C o rp o ra tio n.     10G E L A N L in e C a g e 3 2
                                                                                    P ard
Top Tips – Delivery
6) Presentation = Conversation
7) Voice – Volume, Clarity, Pace, Musicality – Breathe!
8) Gestures – Talk with the Hands – Not the Feet
9)   F.E.A.R
10) Walk in the Room at Your Best
Summary - Content




1) “Chunk” into 4 Sections           2) The “Villain” -         3) Know Your Audience’s
  Then a 4 Point Agenda           Make Them Feel The Pain       Questions - Write for One




                    4) Don’t Data Dump!        5) One Big Idea That Grandma
                    One Big Idea Per Slide          Could Understand
Summary - Delivery




6) Presentation =              7) Voice – Volume,                  8) Gestures
  Conversation              Clarity, Pace, Musicality –       Talk with the Hands –
                                      Breathe!                     Not the Feet




        9) F.E.A.R. = Face Everything            10) Walk in the Room
                 and Recover                          at Your Best
Summary - Overall



                    William Arthur Ward
Thank You!
For further information, please contact:

Donna Abraham
  Donna@Dabraham.com
   www.Dabraham.com

          052-368-6802
              Facebook Page:
 Donna Abraham Corporate Storyteller
http://il.linkedin.com/in/donnaabraham

More Related Content

Viewers also liked

ковальчук ірина 7 блок 2
ковальчук ірина 7 блок 2ковальчук ірина 7 блок 2
ковальчук ірина 7 блок 2
Andy Levkovich
 
POWER POINT SOBRE EL FUTBOL
POWER POINT SOBRE EL FUTBOLPOWER POINT SOBRE EL FUTBOL
POWER POINT SOBRE EL FUTBOL
rbngc
 
ольга гнатів 8кл блок 3
ольга гнатів 8кл блок 3ольга гнатів 8кл блок 3
ольга гнатів 8кл блок 3
Andy Levkovich
 
літній табір 2014 2015 нр
літній табір 2014 2015 нрлітній табір 2014 2015 нр
літній табір 2014 2015 нр
Andy Levkovich
 
Heap sort 1
Heap sort 1 Heap sort 1
Heap sort 1
kaushiklv
 
Simpsons bidmas level 4 5
Simpsons bidmas level 4 5Simpsons bidmas level 4 5
Simpsons bidmas level 4 5
carolinetasker
 

Viewers also liked (7)

ковальчук ірина 7 блок 2
ковальчук ірина 7 блок 2ковальчук ірина 7 блок 2
ковальчук ірина 7 блок 2
 
POWER POINT SOBRE EL FUTBOL
POWER POINT SOBRE EL FUTBOLPOWER POINT SOBRE EL FUTBOL
POWER POINT SOBRE EL FUTBOL
 
ольга гнатів 8кл блок 3
ольга гнатів 8кл блок 3ольга гнатів 8кл блок 3
ольга гнатів 8кл блок 3
 
літній табір 2014 2015 нр
літній табір 2014 2015 нрлітній табір 2014 2015 нр
літній табір 2014 2015 нр
 
Heap sort 1
Heap sort 1 Heap sort 1
Heap sort 1
 
Ae forflash
Ae forflashAe forflash
Ae forflash
 
Simpsons bidmas level 4 5
Simpsons bidmas level 4 5Simpsons bidmas level 4 5
Simpsons bidmas level 4 5
 

Top 10 tips

  • 1. “Pitch Perfect” - Top 10 Tips for a 10 Minute Pitch
  • 2. Agenda “Early Stage” “Top Tips” “Top Tips” Entrepreneurship Redefined Structure & Content Delivery & Polish
  • 3. “Early Stage” Entrepreneurship Redefined Entrepreneur –noun: A person who organizes and manages any enterprise, especially a business, usually with considerable initiative and risk.
  • 9. Entrepreneurship – Road Warrior Clients
  • 10. Entrepreneurship – Home Again… William Arthur Ward
  • 11. Top Tips – Structure and Content
  • 12. Top Tips – The Presentation ActionMap™
  • 13. 1) “Chunk” into 4 Sections – Then a 4 Point Agenda
  • 14. Agenda Slide The Need Proposed Solution Business Plan Vision For Future Challenge/Problem Product Overview Current Status, Traction Milestones, Products, Funding Team , Requirements, ROI, etc. Biz Model, Market Analysis, Go-to-Market, Competitive Analysis * Key Investment Merits
  • 15. 2) The “Villain” – Make Them Feel The Pain
  • 16. Agenda Slide The Villain Your Hero Your Hero’s Your Hero’s Challenge/Problem Product Overview Combat Strategy Next Moves Team , Model, Milestones, Products, Funding Market Analysis, Requirements, ROI, etc. Go-to-Market, Competitive Analysis * Why Your Audience Will Love Your Hero
  • 17. Heroes and Villains  Bad economy  Rising commodity prices  Changing demographics  Waste in the system  Time to market  Popular rising cultural trend  Competition  Missing a great opportunity
  • 18. 3) Know Your Audience’s Questions – Write for One
  • 19. 4) Don’t Data Dump! One Big Idea Per Slide
  • 20. 5) One Big Idea That Grandma Could Understand Albert Einstein
  • 21. H ig h E n d E n te rp ris e R o u te r Develope Intel Forum B Fall 2001 S LOT 1 P ro te c t N et A S erve r P roce sso r C S erD es S erD es S erve r S erve r 1 0 -p o r t K B 1 GbE M AC P A S erve r S erve r S P I -4 P 2 L C S erve r N et P roce sso r A K N P E L M u lti 1G ig L A N B ackb o n e D W D M /O A D M TR N 4035B S LOT 2 Do Much B A N C S IX L 2 1 A E 1 ,2 ֹ ..n 2 3 3 0 0 P in M S A N et C More S w itc h N x N Sw itc h 4 P ro ce sso r 5 6 IX F1 8 1 0 3 F ab ric 7 ORX RX 1 0 G b it E th e r n e t K 4 4 1 0 G b it/s n 1 S O N E T /S D H M A C/PCS/W IS S P I - 4 to X S B I P L In Less B A 2 O TX TX o r S F I -4 1 ,2 ֹ ..n 3 4 5 6 7 N et P ro ce sso r A N Space C K n 19 G E W A N L in e C ard E P T R N 4 03 5 B E B L SC S I 3 0 0 P in M S A S LOT..n A A N et or P roce sso r C N F ib er C h an n el IX F1 8 1 0 3 S to rag e ORX RX K E D isk A rray 1 0 G b it E th e r n e t 10 G E M A C/ PCS/ W IS P C o n tro ller L A N /W AN S P I - 4 to X S B I O TX TX L o r S F I -4 N et P ro te c t A P roce sso r N C o p y rig h t © 2 0 0 1 Inte l C o rp o ra tio n. 10G E L A N L in e C a g e 3 2 P ard
  • 22. Top Tips – Delivery
  • 23. 6) Presentation = Conversation
  • 24. 7) Voice – Volume, Clarity, Pace, Musicality – Breathe!
  • 25. 8) Gestures – Talk with the Hands – Not the Feet
  • 26. 9) F.E.A.R
  • 27. 10) Walk in the Room at Your Best
  • 28. Summary - Content 1) “Chunk” into 4 Sections 2) The “Villain” - 3) Know Your Audience’s Then a 4 Point Agenda Make Them Feel The Pain Questions - Write for One 4) Don’t Data Dump! 5) One Big Idea That Grandma One Big Idea Per Slide Could Understand
  • 29. Summary - Delivery 6) Presentation = 7) Voice – Volume, 8) Gestures Conversation Clarity, Pace, Musicality – Talk with the Hands – Breathe! Not the Feet 9) F.E.A.R. = Face Everything 10) Walk in the Room and Recover at Your Best
  • 30. Summary - Overall William Arthur Ward
  • 31. Thank You! For further information, please contact: Donna Abraham Donna@Dabraham.com www.Dabraham.com 052-368-6802 Facebook Page: Donna Abraham Corporate Storyteller http://il.linkedin.com/in/donnaabraham

Editor's Notes

  1. So when Danny asked me to speak here, he said, “talk about your experiences as an entrepreneur” my auto response was – well I work with entrepreneurs, but I’m not one! But then I looked up the definition: And I realized, pretty much all I have done my whole life has led to this.
  2. At the age of 7 I decided that I needed to be an independent earner, so I got a few gigs as a birthday clown – using a hand-me-down overall with hearts and my Mom’s red lipstick, I was “Hearts” the clown. My first “alpha” was for my sister’s birthday, which is where I pitched my very first “venture Captalist – My Mom
  3. So Mom gave me a term sheet for $50 – yes we even had a contract! - to buy an actual clown suit, wig and makeup from the Halloween display at Sears, not to mention a marketing budget for a flier I created and hung in the local elementary schools. “Hearts the clown” now became “Send in the Clown” and turned into Rainbow. I was a hit, we broke even in a month and the initial investment was repaid,
  4. , yet since I was inexperienced, I didn’t realize that I needed to put a dilution clause in the contract, and the “VC” continues to reap dividends to this day… No exit!
  5. After I got my MA at NYU in Dramatherapy, where I interned with Mental patients, PTSD children, Infants and toddlers doing creative development, and getting my Post Masters in Group Psychotherapy, then Training and Organizational development, I was fortunate enough to land a job at the first place I sent my resume out to.BCG is a communications consultancy company based in Manahattan, been around for over 20 years,
  6. We basically travel the globe helping people “get their story straight” and look and sound great telling it! (I’ve delivered this in over 100 cities in over 20 countries!) highlights – Dubai, Cairo, China, Hong Kong, South Africa, Phillipines – Braunschweig German, Mechanicsberg PA 
  7. 5 years ago – I was missing “home” I had already given some workshops in Israel, and I was seeing the amazing innovation happening here, and I knew a hybrid like myself could be of use here. So in my sheer entrepreneurial spirit – I pitched my boss – what do you think about opening BCG in Israel? (he is not Jewish or Israeli, had never been here and had not hired me because of my Hebrew.) Somehow, he went along with it, and within 3 months I was here! In the past 5 years, worked with large companies, and 3 years ago – I reinvented myself again – With the economic downturn, I had less work with organizations. I was introduced to a prominent Heart Surgeon who I helped with a speech. He had 2 medical devices he was seeking funding for. He asked me to prepare the pitches for an investor conference in NYC where he wanted me to present on his behalf. I was delved into the world of start ups, one pagers, executive summaries, etc.I painfully watched as the other companies that had been chosen to come to NYC from Israel to present got torn apart before their 10 minutes were up. After the presentations, the investors only came up to speak to us. I realized that the methodology I had been teaching all around the world held true for investor pitches as well. So I began “jump starting” start ups, helping them create their “Start up starter kits” – a 2, 5, 8, 10 min pitch, executive summary that you don’t need a degree in cryptography to understand, one pagers, and most important – the few lines you say when somebody asks you “so what is it your company does?” ( I think some of the start-ups I’ve worked with are in the audience tonight – Pnyxe, sensegon, yubitech…)So yes, I guess I am an entrepreneur – and I think entrepreneurship can be summed up in one sentence for me:
  8. Spend lots of time on villain!!!!
  9. Spend lots of time on villain!!!!
  10. Spend lots of time on villain!!!!
  11. Spend lots of time on villain!!!!
  12. Spend lots of time on villain!!!!Write second presentation – Good Villain – new partner talk to them
  13. Spend lots of time on villain!!!!
  14. $6.1 B, 10 speech writers and a black turtleneck!But seriously – you don’t have to be steve jobs – just be the best “you” you can be
  15. Eye contact
  16. Eye contact