Ian Simpson provides his top 10 rules for success in the English language school industry. The rules include having a clear vision and strategy, taking action to build a strong brand that communicates value by solving problems. It also recommends employing good people while contributing to industry growth, not harming it, and working hard to give oneself an edge over competitors.

2. Ian Simpson`s
TOP 10 RULES FOR SUCCESS
IN THE ENGLISH LANGUAGE SCHOOL INDUSTRY

3. Rule 1
Have a VISION

4. Rule 2
Create a STRATEGY and
decide on a STRATEGIC
POSITION

5. RULE 3
TAKE ACTION

6. RULE 4
Build a BRAND

7. Rule 5
COMMUNICATE

8. Rule 6
Create and deliver great
VALUE

9. Rule 7
SOLVE IMPORTANT
PROBLEMS

10. Rule 8
Employ and work with
GOOD PEOPLE

11. Rule 9
Contribute to the
GROWTH OF THE
INDUSTRY, don`t kill it
!!

12. Rule 10
WORK HARD

13. ….. give yourself the edge
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