Top 10 learning questions for chapter six

TOP 10 Learning Questions for Analyzing Consumer Markets Chapter Six of Marketing Management by Kotler & Keller Mary Danielle A. Najos May 25, 2010

1. _____ is the fundamental determinant of a person's wants and behavior. ,[object Object],[object Object],[object Object],[object Object]

2. _________ is the specific mix of human traits that we can attribute to a particular brand ,[object Object],[object Object],[object Object],[object Object]

3. Major group information sources except… ,[object Object],[object Object],[object Object],[object Object]

4. All are perceived risks except for… (as per Kotler) ,[object Object],[object Object],[object Object],[object Object]

5. Which statement is false? ,[object Object],[object Object],[object Object],[object Object]

6. True statement regarding Key Psychological Process ,[object Object],[object Object],[object Object],[object Object]

7. Sincerity is an example of.. ,[object Object],[object Object],[object Object],[object Object]

8. Recruiting female store managers and employees is an example of ,[object Object],[object Object],[object Object],[object Object]

9. Marriage, childbirth, career change are examples of ,[object Object],[object Object],[object Object],[object Object]

10. People that are more likely to notice stimuli that relate to a current need is ,[object Object],[object Object],[object Object],[object Object]

Top 10 learning questions for chapter six

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