This document contains 10 questions about concepts from Chapter Six of the marketing textbook "Marketing Management" by Kotler & Keller. The questions cover topics like: 1. The main determinant of a person's wants and behavior. 2. Specific human traits that can be attributed to a brand. 3. Major group information sources. 4. Types of perceived risks. 5. A false statement about social class and memory. The questions test understanding of key psychological processes, examples of attitudes, types of marketing, and factors that influence selective attention in consumers.

1. TOP 10 Learning Questions for Analyzing Consumer Markets Chapter Six of Marketing Management by Kotler & Keller Mary Danielle A. Najos May 25, 2010

2. 1. _____ is the fundamental determinant of a person's wants and behavior. Culture Subculture Religion Environment

3. 1. _____ is the fundamental determinant of a person's wants and behavior. Culture Subculture Religion Environment

4. 2. _________ is the specific mix of human traits that we can attribute to a particular brand Brand Association Brand Personality Brand Traits Brand Lifestyle

5. 2. _________ is the specific mix of human traits that we can attribute to a particular brand Brand Association Brand Personality Brand Traits Brand Lifestyle

6. 3. Major group information sources except… Personal Public Emotional Experiential

7. 3. Major group information sources except… Personal Public Emotional Experiential

8. 4. All are perceived risks except for… (as per Kotler) Personal Risk Functional Risk Social Risk Time Risk

9. 4. All are perceived risks except for… (as per Kotler) Personal Risk Functional Risk Social Risk Time Risk

10. 5. Which statement is false? A person's position in a group can be defined in terms of social class. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. Memory encoding refers to how and where information gets into memory. Selective Retention is remembering good points about a product we like and forget about competing products.

11. 5. Which statement is false? A person's position in a group can be defined in terms of social class. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. Memory encoding refers to how and where information gets into memory. Selective Retention is remembering good points about a product we like and forget about competing products.

12. 6. True statement regarding Key Psychological Process Memory Retrieval is the way information gets out of memory. Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs. Memory induces changes in our behaviour arising from experience.

13. 6. True statement regarding Key Psychological Process Memory Retrieval is the way information gets out of memory. Learning is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. Linked associations consist of all brand related thoughts, feelings, perceptions, beliefs. Memory induces changes in our behaviour arising from experience.

14. 7. Sincerity is an example of.. Attitude Belief Brand Association Brand Personality

15. 7. Sincerity is an example of.. Attitude Belief Brand Association Brand Personality

16. 8. Recruiting female store managers and employees is an example of Multicultural Marketing Personality Marketing Family of Orientation Family of Procreation

17. 8. Recruiting female store managers and employees is an example of Multicultural Marketing Personality Marketing Family of Orientation Family of Procreation

18. 9. Marriage, childbirth, career change are examples of Family Life Cycle Critical Life Cycle Psychological Life Cycle Age Life Cycle

19. 9. Marriage, childbirth, career change are examples of Family Life Cycle Critical Life Cycle Psychological Life Cycle Age Life Cycle

20. 10. People that are more likely to notice stimuli that relate to a current need is Selective Retention Subliminal Perception Selective Attention Selective Distortion

21. 10. People that are more likely to notice stimuli that relate to a current need is Selective Retention Subliminal Perception Selective Attention Selective Distortion

22. TOP 10 Learning Questions for Analyzing Consumer Markets Chapter Six of Marketing Management by Kotler & Keller Mary Danielle A. Najos May 25, 2010