This document provides best practices for B2B social media marketing based on experiences of advertisers on Toolbox.com. It recommends:
1) Setting specific, measurable objectives focused on goals like leads or customer satisfaction instead of vague metrics like "engagement".
2) Building a roadmap to engagement that starts with basic advertising and evolves to active participation to establish trust over time.
3) Examining costs and benefits of building your own community vs. leveraging existing ones, noting that the latter can accelerate results.
4) Being transparent about your identity and intentions to build trust with community members, citing an example of a campaign's success due to prior transparent interactions.
5) Acting as