1. Director of Spa
and Wellness
Capella Resorts and Auriga Spa
Director of
Program Advising
Canyon Ranch Health Resorts
TODD SHAW MBA, CSS Director of Spa
Operations
Steiner Leisure Limited
Spa Director
Steiner Leisure Limited
Inspiring Teams
Fitness Director
and Steiner Leisure Limited & Sports
Therapy and Rehabilitation
Maximizing Potential
Membership
Director
Penfield Fitness and
Racquetball Club

2. EDUCATION
FOUNDATION OF KNOWLEDGE
University of Phoenix
• Masters in Business Administration
East Carolina University
• Bachelors in Exercise and Sports Science
Herkimer Community College
• Associates in Science Sports Medicine

3. CERTIFICATIONS
REFINING SKILLS
Certified Spa Supervisor CSS Certified Group Fitness Instructor Health Fitness Specialist CEC’s Certified Adult CPR/AED
Certified Risk Manager for Spas TelefFitness Certification Online American College of Sports Medicine American Red Cross
International Spa Association Fitness Information Systems
Aerobics and Fitness Association of
America
Crowd and Crisis Management, Food Safety Training Certification – Windows SharePoint Services, Advanced Microsoft Excel, Selling
Emergency Response Training, Level 2 SharePoint Designer More by Phone and How to handle
Personal Survival, Fire Fighting & Monroe County Department of Health New Horizons Computer Learning Difficult Customers
Hazardous Materials Training Center Rockhurst University Continuing
The Standards of Training Education Center
Certification and Watch keeping
(STCW-95); International Mariner
Organization (IMO)

4. EMPLOYERS
SHAPING MY EXPERIENCE
PENFIELD FITNESS AND RACQUET CLUB
•Penfield Fitness and Racquet Club is an independently owned and operated private health, wellness
and racquet club with over 40,000 square feet, 100 employees and over 2500 members. Serving
the Rochester, NY Community for over 30 years Penfield Fitness and Racquet Club’s multi-purpose
Health and Sports Complex realizes its success through delivering programs in a comfortable, clean
and friendly environment with a team dedicated to supporting members in achieving results
CAPELLA HOTELS AND RESORTS AND AURIGA SPA
•Capella Hotels and Resorts and Auriga Spa serve top-tier travelers and residential property owners at
world class properties around the world. Capella and Auriga offer the benefit of fine boutique hotels
and spas, including superb architecture and interior design, privacy, individualized service and
attention to detail. Led by founder Horst Schulze, Capella and Auriga are brands focused on
customer choice
CANYON RANCH HEALTH RESORTS
•Recognized throughout the world Canyon Ranch aims to inspire people to make a commitment to
healthy living turning hopes and intentions into the highest enjoyment of life. Canyon Ranch
continually achieves the highest honors for excellence and its distinctive services and has received
awards from Condé Nast Traveler, Robb Report, Spa Magazine, Luxury Spa Finder, Zagat Survey,
Travel and Leisure Magazine, Mobil Travel Guide and numerous other national and local awards
STEINER LEISURE LTD
•Steiner Leisure Limited is a global provider of spa services and operations, a manufacturer and
distributor of premium skin, body and hair care products and an accredited educator teaching
students the skills necessary to be a spa professional, including massage, skincare and spa
management and operates over 175 venues on land and sea

5. PENFIELD FITNESS AND RACQUET CLUB
MEMBERSHIP DIRECTOR AND FRONT OFFICE MANAGER
Profit and Loss Special Assignments Responsibilities
•8.75% reduction in Membership Payroll •Website redesign and development lead •Direct all Membership Sales and Marketing
and an increase in Membership dues draft •Vitamin Supplement integration review and •Direct Member Retention Activities
of 5% program development •Manage front desk team and front of
•Achieved highest increase in Protein shake •New Cardiovascular equipment review and house operations
sales of the vendors 100+ customers recommendation •Manage Blossom Acupuncture
•Achieved $60,000 increase in total dues •Membership NCAA Bracket Contest Relationship and promotions
revenue during second year strategy, implementation and execution •Manage Food and Beverage Shake Bar
•Achieving 45% close ratio on all prospects •Membership dues review and new strategy •Strategic planning, Budgeting, weekly and
• Initiated Groupon membership promotion development monthly Financial review
achieving 50% close ratio on redeemed
coupons; a projected $28,500 in revenue
Members Membership Draft (millions)
2700 2651
*2011 Projected
1.30
2600 1.28
2524 1.28
2500 1.26 1.25
2400 1.24
2284 1.22 1.21
2300
1.20
2200 1.18
2100 1.16
2009 2010 2011 2009 2010 2011*

6. CAPELLA RESORTS AND AURIGA SPA
CORPORATE DIRECTOR OF SPA AND WELLNESS
Financial s and Sales Leadership Assignments Key Projects
•Opening budget and operating budget •Directed New Resort Opening and •Developed Spa Financial Reporting system
development and review Operations in Cabo San Lucas and established reporting policies and
•FFE and OSE ordering and management •Directed New Program Development and Procedures
for new builds and development Opening Team Lead Sentosa Island, •Developed Spa Training Manual and Brand
•Monthly Financial review of three Singapore Standard Operating Procedures
properties Spa and Wellness financials •Development of new wellness services and •Food and Beverage Spa and Wellness
•Retail management, inventories and implementation of new policies and Menu development lead
ordering and vendor relations procedures in Velden, Austria •Kids Club program development and
•Sales and marketing strategy and training •Initiated and developed Medical Wellness oversight
to position spa and wellness services Package offerings with Raffles Hospital •Auriga Wellness Website Development
•Negotiation of contracts with Spa and Singapore and the American Hospital •Sourcing, Interviewing and hiring Spa and
Wellness contract staff Mexico Wellness team personnel Austria, Mexico
•Developed Auriga Spa Wellness Mission and Singapore
and Strategy
Spa
•Treatments •Wellness Integration into all facets of
•Experiences operations to promote an emotional
Strategy connection with guests and employees
•Products
Fitness •Atmosphere Rooms
•Training •Activities and Lectures •Air Quality
•Classes •Cleaning Supplies
•Lectures •Recycle Program
•Equipment •Ambiance •Spa and Wellness Services
•Spa and Wellness Packages
Development •Food and Beverage Wellness Menu
Food and Beverage Public Space
•Wellness Menus •Community Spaces •Training Manuals
•Healthy Food Options •Private Spaces •Standard
•Training and lectures WELLNESS •Energy Conservation Operating
•Community •Safety and Security Implementation Procedures
•Cross training
•Review and
Refine

7. CANYON RANCH
DIRECTOR OF PROGRAM ADVISING
Profit and Loss Special Assignments Responsibilities
•Responsible for the promotion, Sales and •Managed Property Spa Scheduling Software •Managed Four Managers and team of 50+
Scheduling of Spa and Medical Services conversion members with the goal of driving the Mission
achieving revenues in excess of $20 million •HIPPA Committee; Health Insurance •Resort Manager on Duty
a year Portability and Accountability Act •Guest Problem Resolution Lead
•Reduced Department Payroll $250,000 a •Miami Living Property Opening Team •High Profile Client Liaison
year by refining processes and improved •Executive Program Development Committee •Annual Budget development and review
training
•Cruise Ship Spa Development Team •Guest Experience
•Developed Property Guest Services process
•Design Guest stay •Administrative
•Service advisement Assistant to Guests 100
• Sales and Program
Advisors 90 92
80
Program Program 71
Advising 70
Advisors Guest
Assistants 60 60 Satisfaction
Ratings %
GUEST ENGAGEMENT
50
40 Days Training
Guest New Staff
Registered 30
Engagement
Nurses- RN’s
Trainer 20 20
•Guest Health intake, •Property wide 10
Review, Triage and services and process
service advisement management trainer 0
Start End

8. STEINER LEISURE LTD
DIRECTOR OF SPA OPERATIONS HOLLAND AMERICA LINES,
SPA DIRECTOR, FITNESS DIRECTOR
Director of Spa Operations Spa Director Fitness Director
•Directed Cruise Ship Spa and •International Teams of up to 25 •Directed Fitness Operations,
Fitness Operations of 12 with members Fitness areas and Fitness
150+ team members •Massage Staff, Beauty and Spa equipment
•Extensive International Travel Therapies Staff, Skin Care •Developed group exercise schedule
•Travel Plans and logistics for Department, Hair Salon, Nail and activities and promoted fitness
international staff Technicians, and Fitness activities to 2,000+ guests a week
• Responsible for Teams Total •Managed the set up and and successfully led group exercise
achieving revenues exceeding $16 development of two new ship build classes
million a year projects from shipyard through •Consistently exceed sales goals
•Responsible for Reporting and high profile launches and seasons through personal training services
Communication between Steiner •Oversaw and responsible for daily and retail sales by over 100%
Corporate office and Holland operations, Retail management, •Requested by Cruise Operator and
America Corporate Operations promotions, sales and profitability placed on two new high profile ship
•Consistently exceeded revenue builds based on performance
targets and retail sales in excess of guest satisfaction ratings
25%
Developed and maintained
Trained annually at Steiner and Invited to and Spoke at annual
relationships with Steiner
Elemis training academy in Steiner Leisure Ltd. Spa Director
Executive Leadership and Cruise
London and participated in the conference about the
Ship Operators Executive teams
ongoing development of new Spa development of fitness programs
that supported winning situations
Directors and revenue achievement
for both organizations

9. PROFESSIONAL ASSOCIATIONS
AND ACTIVITIES
Board Member; Implementation Associations and
Board of Directors Task Force Membership
Present Member Aerobics and Fitness
Membership 2007Community Association
Committee Forum Development American College of
Annual Golf 2008 Certified Spa Sports Medicine
Tournament Courses review Spa Exec and Spa
Committee 2009 Technology Task Trade
Force Resort & Commercial
Recreation Association

10. RECOMMENDATIONS
WHAT COLLEAGUES AND COWORKERS HAVE TO SAY

11. GUEST COMMENTS
CANYON RANCH GUEST SURVEY
 Todd went the extra mile to help me resolve a problem
 Todd was amazing and immediately stepped in to correct a
problem
 Todd really worked hard to rectify any problems and was ver y
open to feedback
 I would like to commend Todd for being attentive, gracious,
always available to help us and able to receive positive feedback
as well as critical comments
 Todd does an outstanding job and is warm and helpful
 Todd did an excellent job at resolving some issues for me
 Some of my particular highlights were my interactions with Todd
 Todd got things straightened out with appointments and was ver y
nice and outstanding
 Todd is a key member of your company. For him to know me by
my name after one day, I was impressed.

12. TODD SHAW MBA, CSS
Inspiring Teams
and
Maximizing Potential