A business plan I created for a class presentation

1. Business Plan Presented by:
Natalie Banach
Shanica Sampton

2. Executive
Summary
Qs & As Mission
Statement
Financial
Marketing Description
Documentations
Sales & Marketing Development &
Plan Production
Management &
Organization Structure

6. Lake County, Illinois
Cook County, Illinois
DuPage County, Illinois
Kane County, Illinois
McHenry County, Illinois
DeKalb County, Illinois
Racine County, Wisconsin
Kenosha County, Wisconsin
Walworth County, Wisconsin
Milwaukee County, Wisconsin
Waukesha County, Wisconsin
50.2% 24.9%
Of total Of these females are
population are female under the age of 18
(State and County Quick Facts, 2009)

7. Percentage of Household Incomes Over $75,000
Lake County, Illinois 52.20%
Cook County, Illinois 34.20%
McHenry County, Illinois 43.90%
Kane County, Illinois 29.70%
DeKalb County, Illinois 33.40%
Dupage County, Illinois 51.60%
Kenosha County, Wisconsin 24.10%
Racine County, Wisconsin 30.00%
Milwaukee County, Wisconsin 17.40%
Waukesha County, Wisconsin 38.70%
Walworth County, Wisconsin 21.60%

8. Values
Attitudes
Lifestyles
Personalities
Small communities vs. large cities: the above
characteristics vary just as much as population size.

9. Sport and recreation market
• YMCA
• Community Recreation
• New Vision Athletics

10. Sport Evolution™ Academy will have a positive economic impact.
Employment
Renting local positions
facility created
Supplies and Brings
equipment additional
purchased traffic to
from local Libertyville,
vendors therefore
additional
dollars

11. 24.9% of females in
• Population target age
• Household income 52.2% in Lake County;
34.25 % Ave.
• Industry GROWING!
• Sport and Recreation programs/businesses No offerings like Sport
Evolution™ Academy

13. For the first three years of operation, the following
companies have committed to sponsorship deals
with Sport Evolution™ Academy:

14. As a subsidiary of the Amateur Athletic Union (AAU), Sport
Evolution™ Academy also receives financial support from AAU
sponsors to include:
• Eastbay
• McDavid
• Tachikara
• Florida Funwear Inc.
• ESPN
• Champion
• People to People
• MTM
• Motel 6
• WNBA
• Rawlings
• Lead America
• Crazy About Fundraising

15. Income
2012 2013 2014
Sponsorships $50,000 $50,000 $50,000
Donations $10,000 $10,000 $10,000
Sales Income $333,800 $403,580 $505,930

16. Expense Sheet
2012 2013 2014
Rent $24,000 $24,000 $24,000
Insurance
Renter $1,600 $1,600 $1,600
Liability $2,000 $2,000 $2,000
Utilities
Water $1,560 $1,560 $1,560
Electricity $9,600 $9,600 $9,600
Garbage $1,200 $1,200 $1,200
Salaries
Director $50,000 $51,000 $52,500
Office Manager $25,000 $25,500 $26,000
Facility Manager $25,000 $25,500 $26,000
Instructors and Trainers $54,000 $67,500 $84,375
Program Leaders $84,000 $86,000 $88,000
Equipment $2,705 $750 $750
Marketing $3,000 $3,000 $3,000
Supplies $3,600 $3,600 $3,600
Total Expenses $287,265 $302,810 $324,185

18. Facility Manager
AAU Board of
Directors Program Leaders Trainers
Governors
Office Manager Volunteers

19. Director
• The Program Director has overall accountability
for the growth, quality and success of the
academy operation, its staff and members.
Office Manager
• The Office Manager is responsible for organizing
and coordinating office operations and
procedures in order to ensure organizational
effectiveness and efficiency.
Facility Manager
• The Facility Manager is responsible for covering
the broad areas of marketing the facility,
managing staff and dealing with the technical
aspects of fitness provision and health and safety.
Program Leaders
• The Program Leaders oversee all sport
Trainers programs; coordinating sports clinics and
• The Trainers instruct and work with the
members’ participation.
athletes to prepare them for competition.
They are responsible for helping athletes to
play their best individually or as a team
member in their sport(s) of interest.

22. • Females, ages 12 to 18
•TheReside within a 65 have an
• young women to 75
interest in further developing
mile radius of Sport
theirEvolution™ability and skills in
athletic Academy
a specific sport.
The Users
• Parents/guardians
typically have
professional/white
collar occupations with
household income of
$75,000 or greater
• Parents/guardians understand
the dedication required and are
willing and able to make the
The Buyers
financial commitment.

23. Referrals
• AAU coaches Maintain high level of
• Non-AAU Coaches activity on social
• Participating networks
members/families

24. • Our message: Young women CAN meet their physical and athletic
goals through training completed with the Sport Evolution™ Academy.
• Core branding elements:
 logo Sport Evolution Academy
Shape. Score. Succeed.
 tagline
 organization colors
 images of program in action
Shape. Score. Succeed.

25. Tactics to be used:
1. Webpage
2. Social Media

26. 3. Brochures, fliers and posters
4. Commercial

27. Sales Forecast Year One Year Two Year Three
Unit Sales
Joining Fee 66 17 21
One-on-One Training 30 38 48
Small Group Training 36 45 56
Annual Membership Fee n/a 66 83
Unit Prices
Joining Fee $400 $400 $400
One-on-One Training (annual total) $5,760 $5,760 $5,760
Small Group Training (annual total) $3,600 $3,600 $3,600
Annual Membership Fee n/a $150 $150
Sales
Joining Fee $26,400 $6,800 $8,400
One-on-One Training (annual total) $172,800 $218,880 $276,480
Small Group Training (annual total) $129,600 $162,000 $201,600
Annual Membership Fee n/a $9,900 $12,450
Merchandise $5,000 $6,000 $7,000
Total Sales $333,800 $403,580 $505,930

31. Sport Evolution™
Budgeted Income Statement
For the Year Ended December 31, 2012
Sales $ 328,800.00
Cost of goods sold $ 0-
Gross margin $ 328,800.00
Selling and
administrative expenses $ (307,968.00)
Net operating Income $ 20,832.00
Interest expense $ 0-
Net Income $ 20,832.00

32. Sport Evolution™
Sales Budget
For the Year Ended December 31, 2012
Quarter
Joining Fees 1st 2nd 3rd 4th Year
Budgeted Sales in unit 12 15 20 19 66
Selling price per unit $ 400.00 $ 400.00 $ 400.00 $ 400.00 $ 400.00
Total sales $ 4,800.00 $ 6,000.00 $ 8,000.00 $ 7,600.00 $ 26,400.00
One-on-one training
Budgeted Sales in unit 4 5 9 12 30
Selling price per unit $ 5,760.00 $ 5,760.00 $ 5,760.00 $ 5,760.00 $ 5,760.00
Total sales $ 23,040.00 $ 28,800.00 $ 51,840.00 $ 69,120.00 $ 172,800.00
Small Group Training
Budgeted Sales in unit 7 11 9 9 36
Selling price per unit $ 3,600.00 $ 3,600.00 $ 3,600.00 $ 3,600.00 $ 3,600.00
Total sales $ 25,200.00 $ 39,600.00 $ 32,400.00 $ 32,400.00 $ 129,600.00
Merchandise sales $ 1,250.00 $ 1,250.00 $ 1,250.00 $ 1,250.00 $ 5,000.00
Percentage of sales collected in the period of
the sale 100%
Percentage of sales collected in the period
after the sale 0%
Schedule of Expected Cash Collections
Account Receivable,
beginning balance $ -
First Quarter sales $ 54,290.00 $ 54,290.00
Second-quarter sales $ 75,650.00 $ 75,650.00
Third-quarter sales $ 93,490.00 $ 93,490.00
Fourth-quarter sales $ - $ - $ - $ 110,370.00 $ 110,370.00
Total cash collections $ 54,290.00 $ 75,650.00 $ 93,490.00 $ 110,370.00 $ 333,800.00

33. Sport Evolution™
Selling and Administrative Expense Budget
For the Year Ended December 31, 2012
Quarter
1st 2nd 3rd 4th Year
Budgeted sales in
units 23 31 38 40 132
Variable Selling
and administrative
expense
Coaches and
trainers salaries $ 12,802.00 $ 12,802.00 $ 12,802.00 $ 12,802.00 $ 51,208.00
Fixed selling and
administractive
expenses
Advertising $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 4,000.00 $ 16,000.00
Executive salaries $ 46,000.00 $ 46,000.00 $ 46,000.00 $ 46,000.00 $ 184,000.00
Insurance $ 3,600.00 $ 3,600.00 $ 3,600.00 $ 3,600.00 $ 14,400.00
Rent $ 7,500.00 $ 7,500.00 $ 7,500.00 $ 7,500.00 $ 30,000.00
Utilities $ 3,090.00 $ 3,090.00 $ 3,090.00 $ 3,090.00 $ 12,360.00
Total selling and
administrative
expenses $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 307,968.00
Cash
disbursements for
selling and adm.
Expenses $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 307,968.00

34. Sport Evolution™
Cash Budget
For the Year Ended December 31, 2012
Quarter
1st 2nd 3rd 4th Year
Cash balance,
beginning $ - $ 19,540.00 $ 72,425.00 $ 148,890.00
Sponsorship $ 12,500.00 $ 12,500.00 $ 12,500.00 $ 12,500.00 $ 50,000.00
Donations $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 2,500.00 $ 10,000.00
Add receipts:
Collections from
customers $ 53,040.00 $ 80,160.00 $ 103,760.00 $ 91,840.00 $ 328,800.00
Total cash available $ 68,040.00 $ 114,700.00 $ 191,185.00 $ 255,730.00 $ 629,655.00
Less Disbursements:
Selling and
administrative $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 307,968.00
Equipment
purchases $ 6,205.00 $ - $ - $ - $ 6,205.00
Dividends $ - $ - $ - $ - $ -
Total dibursements $ 83,197.00 $ 76,992.00 $ 76,992.00 $ 76,992.00 $ 314,173.00
Excess (deficiency) of
cash available over
disbursements $ (15,157.00) $ 37,708.00 $ 114,193.00 $ 178,738.00 $ 315,482.00
Financing: $ -
Borrowings (at the
beginning of qrts.) $ - $ - $ - $ - $ -
Repayments (at end
of year) $ - $ - $ - $ - $ -
Interest $ - $ - $ - $ - $ -
Total financing $ - $ - $ - $ - $ -
Cash balance, ending $ (15,157.00) $ 37,708.00 $ 114,193.00 $ 178,738.00 $ 315,482.00

37. Reference List
AAU, l. o. (n.d.). Sponsors .The Real AAU > Home . Retrieved September 13, 2011,
from http://aausports.org/Partners/S
Atilano, D. (2005). Squeezing Fitness Facilities into Small Markets. CBS Business
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http://findarticles.com/p/articles/mi_m1145/ is_3_40/ai_n13787654/
Census Bureau. Retrieved July 9, 2011, from http://quickfacts.census.gov/
qfd/index.html
Grasso, B. (2011). International Youth Conditioning Association. Retrieved July 9,
2011, from http://iyca.org/products/yfs1
Pfaff, L. (2011). Good Sports: Helping Young Athletes Keep Fun in the Game.
Disney Family. Retrieved July 9, 2011, from
http://family.go.com/parenting/article-502533-good-sports--helping-young-
athletes-keep-fun-in-the-game-t/
State and County Quick Facts. (2009). U.S. Census Bureau. Retrieved August 23,
2011, from http://quickfacts.census.gov/qfd/index.html
Velocity Sports Performance. (n.d.). VelocitySP.com. Retrieved July 9, 2011, from
http:// www.velocitysp.com/