2. Brief Recap
Explain the format of today’s webinar (use the
chat feature).
Speak about the GA SPF priorities and the 8
recipients
Discuss and show campaign from each
category
Introduce & interview the panel (UNMUTE the
panel)
Field questions in the chat.
3. GA SPF SIG Priorities
Youth Alcohol
Possession & Arrest
Early Choices
CAPI
TLAAP
DeKalb
Community
PROMISE
Alcohol Related
Crashes & Fatalities
LTG
GATE
1Bulloch
Macon Safe
Decisions
4. Built from the ground up:
CETPA - http://www.youtube.com/watch?v=GD0zccNynv8
LTG -http://www.youtube.com/watch?v=vi3oGw1YGy8
4
Different Social Marketing
Approaches
5. 5
GATE – Based on Most of Us
1 BULLOCH – Based on Most of Us
Built on Local Data
Built on local data
http://www.youtube.com/watch?v=JRq-A4RZNFA
MSD - http://vimeo.com/26579286
6. • Beyond the Bell/
DCPromise
• Early Choice
• Catoosa Alcohol
Prevention Initiative
6
Bought or Used an
Existing Message
Bought and/or used an existing
campaign
http://www.youtube.com/watch?v=ZhFjAqZE4II