3. Leonidas Jacket
The most versatile hard-shell jacket. Four-way
stretch HyVent® 2L provides durable, multi-layer
waterproofing that remains breathable and
comfortable during stages of intense climbing.
Constructed with leak-proof fully taped seams to
keep moisture from seeping in during prolonged
exposure to wet conditions. Fully adjustable, helmet-
compatible hood has a laminated brim for additional
coverage. Cuffs adjust with non-abrasive molded
tabs.
4. ●Harnesses kinetic energy when you walk
●Produces enough power to charge any small device
such as cameras, and cellphones
●App links to Bluetooth via wifi to show you your position,
altitude, pace, and energy
● Automatically updates with your stats and
geographical location
● Share journals and photos via social media
● Send an emergency S.O.S. Signal. Offers a sense
of security and safety to the explorer
The GPS can be used as a safety device for Women,
Children, and even those with Alzheimer's.
FootPower Hiking Boot
9. Target Market
Athletes, Hikers, Backpackers, Mountaineers, cyclists, ect.
Sports minded people- wannabe athletes and/or those who
like the "fit" image
College students ages 18-30
Lead Active lifestyles ages 30-55
Active Families/children
Gadget Man -affluent male who must have the latest
technological gadget"
Retired/Older
10. Competition- Smart Shoes
ZAPPS Global.-
"Survivor"
hiking boot
Electricity-generating, satellite-based
locator system, high-intensity strobe
light, sound beacons, frost bite toe
warmers and an electronic fire-starter.
Uses a sensor, a microprocessor and a
motorized cable system to automatically
adjust the shoes' cushioning. The sensor
under the heel measures compression
and decides whether the shoe is too soft
or firm. Battery-powered.
Adidas “One”
Re-chargeable and fits nearly any shoe
size. Real-time syncing between GPS
SmartSoles and tracking portal.
Smartphone Compatible. Detailed
reporting, shows past location/activity
history.GTX
11. Competition- Waterproof Jacket
NeoShell
Bounder Jacket
NeoShell™ technology from Polartec® brings
breakthrough performance to backpackers,
backcountry skiers and other adventurers.
NeoShell blocks wind and water like a hard
shell, but is also breathable, stretchy, soft and
quiet, like a soft shell.
Dry.Q™
Combines the abrasion resistant Dry.Q™
Elite waterproof, breathable technology
with the dry wicking performance of Dry.
Q™ EVAP to banish moisture while taking
a beating.
Hyaction™
Jacket
Gore-Tex
This is one of the most versatile waterproof
shells on the market. Its clean design,
ergonomic fit and top quality finish make it
an exceptional choice for any mountain
sport.
Beta AR GTX
Pro Jacket
12. Packaging
CDA redesigned the entire global packaging
system for The North Face, to demonstrate
the company's efforts towards greater
environmental sustainability as well as to
communicate its technological leadership
in the outdoor industry.
The redesigned system now
incorporates materials with 100%
post-consumer waste, and prints
with environmentally-friendly inks.
18. Distribution
There are approximately 36 retail locations in the united
states and dozens more worldwide.
Some of The North Face's Authorized retailers include:
