4. ●Harnesses kinetic energy when you walk
●Produces enough power to charge any small device such as cameras, and
cellphones
●App links to Bluetooth via wifi to show you your position, altitude, pace, and
energy
● Automatically updates with your stats and geographical location
● Share journals and photos via social media
● Send an emergency S.O.S. Signal. Offers a sense of security and safety
to the explorer
9. Target Audience
Athletes, Hikers, Backpackers, Mountaineers, cyclists, ect.
Sports minded people- wannabe athletes and/or those who
like the "fit" image
College students ages 18-30
Lead Active lifestyles ages 30-55
Active Families/children
Gadget Man -affluent male who must have the latest
technological gadget"
Retired/Older
The GPS can be used as a safety device for Women,
Children, and even those with Alzheimer's.
10. Competition- Smart Shoes
ZAPPS Global.-
"Survivor"
hiking boot
Electricity-generating, satellite-based
locator system, high-intensity strobe
light, sound beacons, frost bite toe
warmers and an electronic fire-starter.
Uses a sensor, a microprocessor and a
motorized cable system to automatically
adjust the shoes' cushioning. The sensor
under the heel measures compression
and decides whether the shoe is too soft
or firm. Battery-powered.
Adidas “One”
Re-chargeable and fits nearly any shoe
size. Real-time syncing between GPS
SmartSoles and tracking portal.
Smartphone Compatible. Detailed
reporting, shows past location/activity
history.GTX
12. Distribution
There are approximately 36 retail locations in the united
states and dozens more worldwide.
Some of The North Face's Authorized retailers include:
